Gana Media
- Company typePublic
- Founded2000
- HeadquartersHemel Hempstead, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Gana Media firmographics
Firmographics- Name
- Gana Media
- Legal name
- Gana Media Group plc
- Website
- https://ganamediagroup.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Gana Media industry classification
Industry- Product category
- Online Sports Betting & iGaming
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industry
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)
Keywords
Where Gana Media is headquartered
LocationHeadquarters
- HQ city
- Hemel Hempstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gana Media business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Others
Revenue model
- iGaming (Casino & Sports Betting): Licensed online casino and sportsbook operations in Mexico through Estadio Gana platform. Revenue from betting margins, casino games, and sports wagering. Growth accelerated with Android app launch and 13,585 new user registrations in Q2 2026.
- Sports Media Advertising: Revenue from advertising on Estadio Deportes platform, including video content integration with OneFootball. Revenue share structure based on net advertising revenues, with OneFootball retaining first-look monetization rights and Gana participating in global advertising demand.
- NFT Licensing & Royalties: Exclusive licensing agreements for NFT production from sports teams (Pumas, Necaxa, Mexican National Team, Cadiz FC). Target revenue figures: Pumas (USD 14.5M over 5 years), Necaxa (USD 8.8M over 5 years), Cadiz FC (EUR 3.7M over 5 years). Revenue from NFT sales plus 5-10% royalties on secondary trading in perpetuity.
- Esports & Gaming Platform: Battleriff platform hosting esports competitions, casual gaming, and casino gaming (6,000+ live games). Mobilegaming.com domain providing mobile and desktop gaming experiences across 150 countries.
- Esports Tournament Hosting: Esports competitions through IGS partnership including Besiktas JK tournament. Monetization via Mos/IGS contract revenue share arrangements.
- Platform Licensing: B2B iGaming solutions through WA.Technology Group partnership for online casino and sportsbook operations. Platform licensing to Estadio Gana in Mexico.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly and Annual Subscription options for B2B software platform |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
Gana Media product offering
Product offeringCore offering
Gana Media Group plc operates a vertically integrated sports entertainment ecosystem combining a licensed online casino and sportsbook (Estadio Gana), a sports media platform (Estadio Deportes), a casual/esports gaming destination (MobileGaming.com), and an NFT digital collectibles platform (Heroes VIP Club) anchored by a LiveScores service. The company targets Mexican and Latin American consumers ahead of the 2026 FIFA World Cup, monetizing across betting margins, advertising, NFT sales and royalties, and esports tournaments.
Product overview
Gana Media Group operates a multi-platform sports entertainment ecosystem combining sports media, licensed online gaming, and digital collectibles. The core portfolio consists of Estadio Gana (licensed online casino and sportsbook in Mexico), Estadio Deportes (sports media platform), MobileGaming.com (casual and casino gaming), HeroesVIP Club/HeroesNFTclub (NFT digital collectibles), and LiveScores (real-time scores service). These products work together within a vertically integrated model where Estadio Deportes drives audience engagement and traffic to Estadio Gana's betting operation, while NFT products leverage the same sports IP for digital merchandise monetization.
Differentiator
Problem solved
Functional benefit
Brands
- Estadio Gana: Licensed online casino and sportsbook platform in Mexico offering betting and gaming experiences
- Estadio Deportes
- Heroes NFT Club
- LiveScores
Products and services
- Estadio Gana Licensed online casino and sportsbook platform operating in Mexico, offering sports betting, casino games, tournament pool betting, and peer-to-peer wagering to Mexican consumers.
- Estadio Deportes
Quantifiable outcome
- 211.73% above internal registration target with 13,585 new users in Q2 2026
- +2 more outcomes
Companies that use Gana Media
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Gana Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature5 records
Gana Media partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered supporting and core.
- Top Advisor Ltd (Hub Affiliations Group)supportingFramework Strategic Partnership Agreement for advertising and market support in Mexico ahead of FIFA World Cup 2026. Initial campaign includes three-month advertising run on Sporticos.com targeting football fans and sports betting audiences, covering pre-tournament, tournament, and post-tournament periods.
- Retorno DigitalcoreStrategic performance marketing partnership for Estadio Gana customer acquisition in Mexico. Multi-channel digital growth program focused on registrations and First Time Depositors through data-led targeting and conversion optimization. Designed to create scalable acquisition framework ahead of 2026 FIFA World Cup and Mexican football league restart.
- Vor InteractivecoreAI-powered content partnership deploying Vor Turbo solution across Estadio Deportes platforms. Generates automated sports narratives with predictive insights and live betting odds for football (World Cup), NFL, NBA, and MLB. Aims to drive traffic from content consumption to Estadio Gana betting operations and build vertically integrated sports media and gaming ecosystem.
- OneFootball UK LimitedcoreEmbed Player Licence and Advertising Services Agreement for premium video content integration across Estadio Deportes. Includes reciprocal content distribution across OneFootball's global network (180 million monthly active users, 200+ leagues, 30+ countries). Revenue share structure based on net advertising revenues with Gana participating in global advertising demand.
- Alive (Alive Entertainment)supportingExclusive VIP ticketing deal for World Cup events. Alive Entertainment operated by Ramon Neme, leading Mexican sports entertainment company for live events, media, and digital fan engagement.
- Liga Premier FMFcoreStrategic media partnership for live match broadcasts, editorial programming, and digital media formats. Includes Lunes Premier fixtures coverage, 2025-2026 season finals across Serie A and Serie B, exclusive editorial content, and social media distribution. Establishes Liga Premier TV and Radio platforms.
- WA.Technology GroupcoreB2B iGaming solutions provider powering Estadio Gana platform. Provides state-of-the-art, fully scalable and customizable WA.Platform for casino, sports, fantasy, lottery, and poker verticals. Partnership includes commercial terms signed for Mexican market launch.
- Bitsosupporting1-year exclusive commercial partnership for sporting NFTs in Latin America. Bitso (valued at US$2.2 billion) provides crypto payment infrastructure and marketing channels for NFT products. Gana pays modest revenue share with no upfront costs.
- Cadiz Football Clubsupporting5-year exclusive NFT licensing agreement for La Liga football club. Target revenue of approximately EUR 3.7 million over 5 years. Includes upgraded contract adding fan tokens, legendary player cards, vintage shields, and 3D art pieces.
- Necaxa Football Clubsupporting5-year exclusive NFT licensing agreement for trading cards, collectibles, and NFT products. Target revenue of approximately USD 8.8 million over 5 years for Gana's share. Revenue from NFT sales plus 5-10% royalties on secondary trading. Includes US$150,000 share issue to Necaxa.
- Mexican Football Federationsupporting3-year exclusive global licensing agreement for collectable trading card NFTs for Mexican National football team. Revenue from revenue split on NFT sales plus 5-10% royalties on secondary trading in perpetuity.
- Pumas (Club Universidad Nacional)supporting5-year exclusive global NFT licensing agreement for production and commercialization of NFTs and blockchain products. Target revenue of approximately USD 14.5 million over 5 years. Revenue from NFT sales plus 5-10% royalties on secondary trading in perpetuity.
- Tim ScoffhamsupportingAppointed to lead global LiveScores business and develop additional opportunities. Background in mobile marketing, content creation, affiliation with emphasis in LATAM, Africa, and Asia. Previously developed LiveScores with Quanta Media Group.
- International Gaming Systems AB (IGS)supportingPartnership for esports competition production including Besiktas JK tournament. Extended to launch Battleriff platform on MobileGaming.com. Battleriff has hosted over 3,500 esports competitions including Hearthstone Pro League under Activision Blizzard license.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Gana Media competitors and assessment
Company assessmentBroad incumbents
- OneFootball: Global football media platform with ~180M MAU coverage of 200+ leagues, comparable to Estadio Deportes as a destination for football content and a counterpart in Gana's distribution partnership.
- DAZN: Global sports streaming and media platform, comparable to Estadio Deportes as a sports content destination increasingly intertwined with betting and engagement commerce.
Direct peers
- Caliente: Mexico's leading licensed sportsbook and online casino operator, directly comparable to Estadio Gana as a domestic iGaming brand serving Mexican bettors with sports and casino products.
- Sorare: Licensed sports NFT and fantasy collectibles platform with football-club IP deals, directly comparable to Heroes NFT Club's model of monetizing football IP via digital collectibles and royalties.
- Luckia: Spanish-origin operator with active Mexican online sportsbook and casino, comparable to Estadio Gana as a regulated LatAm/Mexico-facing iGaming competitor.
- Betcris: Long-established online sportsbook licensed and operating in Mexico, providing a directly comparable licensed casino/sportsbook offering in the same regulatory market as Estadio Gana.
- Codere: Spanish-origin gaming operator with a meaningful Mexican retail and online sportsbook/casino presence, competing head-to-head with Estadio Gana for Mexican iGaming share.
Regional players
- Winamax: European (primarily French/Spanish) sportsbook and poker operator offering a similar sportsbook-plus-casino product mix; relevant as a comparable regulated-market operator archetype even though it does not currently serve Mexico.
Others
- Bitso: Latin America's largest crypto exchange and an existing commercial partner of Gana for NFT distribution; comparable as a regional fintech infrastructure provider enabling digital-asset commerce across LatAm.
Emerging players
- Sporticos: Football data and sports media site where Gana is running a World Cup-tied advertising campaign in Mexico; comparable as a football-fan content/audience channel feeding sportsbook demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gana Media social profiles
Digital presenceGana Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gana Media leadership team
Management profileNumber of profiles
Profiles10 records
Gana Media subsidiaries and ownership
Company hierarchySubsidiaries5 records
Gana Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gana Media M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gana Media
What does Gana Media do?
Gana Media Group plc operates a vertically integrated sports entertainment ecosystem combining a licensed online casino and sportsbook (Estadio Gana), a sports media platform (Estadio Deportes), a casual/esports gaming destination (MobileGaming.com), and an NFT digital collectibles platform (Heroes VIP Club) anchored by a LiveScores service. The company targets Mexican and Latin American consumers ahead of the 2026 FIFA World Cup, monetizing across betting margins, advertising, NFT sales and royalties, and esports tournaments.
Is Gana Media a public or private company?
Gana Media is a public company. It is classified as public and is currently operating.
When was Gana Media founded?
Gana Media was founded in 2000. It employs 51 to 100 people.
Where is Gana Media based?
Gana Media is headquartered in Hemel Hempstead, United Kingdom, in the Europe region.
How does Gana Media make money?
Six revenue lines are on record. iGaming (Casino & Sports Betting) is the primary driver. The others are sports Media Advertising, NFT Licensing & Royalties, esports & Gaming Platform, esports Tournament Hosting and platform Licensing.
Who are Gana Media's main competitors?
Broad incumbents on record are OneFootball and DAZN. Direct peers are Caliente, Sorare, Luckia, Betcris and Codere. Winamax is listed as a regional player. Bitso is listed as an others. Sporticos is listed as an emerging player.
Does Gana Media have an API?
No public API is recorded for Gana Media.
What industry is Gana Media in?
Gana Media's product category is Online Sports Betting & iGaming. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web). Its NAICS code is 7132 and its SIC code is 7900.