PATIOTuerca
Patiotuerca is an Ecuadorian online automotive classifieds marketplace, operated by AvisoriaWeb S.A. from Quito, connecting thousands of private sellers and certified dealers with vehicle buyers across Ecuador via web and mobile platforms with paid promotional listings and dealer subscription plans.
- Company typePrivate
- Founded2004
- HeadquartersQuito, Ecuador
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What PATIOTuerca does
PATIOTuerca, operated by Ecuadorian public limited company AvisoriaWeb S.A. and headquartered in Quito, is an online automotive classifieds marketplace serving both private individual sellers and certified dealers across Ecuador. The platform lists thousands of used, semi-new, and (recently) new vehicles spanning cars, SUVs, trucks, motorcycles, heavy vehicles, and machinery, with coverage in provinces including Pichincha, Guayas, Azuay, Tungurahua, Imbabura, Manabí, and Loja. Buyers access inventory via a self-serve web portal (ecuador.patiotuerca.com) and native iOS and Android mobile apps, supported by search and filter tools, a vehicle price guide, and an AI-powered recommendation assistant named 'Semi'. Dealer relationships are formalized through branded microsites with inventory management tools.
The business operates on a hybrid freemium and subscription model. Private individuals can list vehicles for free, while dealers and sellers seeking greater visibility purchase promoted/sponsored placements and recurring dealer plans. There is no publicly disclosed pricing, and revenue figures are not available. The company also runs a content-marketing blog and operates a related sub-brand, Seminuevos.com, which is cross-promoted within the platform.
Operationally, Patiotuerca employs between 51 and 100 people and has been active in the Ecuadorian market for over a decade, positioning itself as the country's largest online auto marketplace. Transactions are not intermediated on-platform; buyers and sellers connect directly via WhatsApp and phone calls facilitated through listing contact options. There are no disclosed funding rounds, acquisitions, patents, certifications, or institutional investors in the available data, indicating a privately held, bootstrapped-style operation focused on organic SEO, content marketing, and direct brand traffic.
PATIOTuerca firmographics
Firmographics- Name
- PATIOTuerca
- Legal name
- AvisoriaWeb S.A.
- Website
- https://patiotuerca.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Patiotuerca is an Ecuadorian online automotive classifieds marketplace, operated by AvisoriaWeb S.A. from Quito, connecting thousands of private sellers and certified dealers with vehicle buyers across Ecuador via web and mobile platforms with paid promotional listings and dealer subscription plans.
- Ownership category
- akta.pro rank
Where PATIOTuerca is headquartered
LocationHeadquarters
- HQ city
- Quito
- HQ country
- Ecuador
- HQ region
- Latin America
Offices1 record
Markets served
PATIOTuerca business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Vehicle Listing Fees (Freemium): Basic vehicle listing for private sellers is free. Paid promoted/sponsored placements are available for sellers wanting higher visibility. Dealer inventory publication tools suggest paid listing tiers.
- Dealer/Seller Subscription Plans: Sellers — particularly dealers and agencies — can publish their full inventory with greater visibility through paid plans (plans referenced as 'planes' in the publishing flow).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free listing for private sellers |
| Other | Pay-as-you-go | Promoted/Premium listing plans for higher visibility |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
PATIOTuerca product offering
Product offeringCore offering
Patiotuerca operates an online classifieds marketplace where private individuals and certified dealers in Ecuador list used and semi-new vehicles for sale. Buyers search, filter, and contact sellers directly through the web platform and mobile apps, with an AI-powered assistant ('Semi') helping match vehicles to buyer needs and budget. Dealers publish full inventories via dedicated microsites and subscription plans, while private sellers can list for free with optional paid promoted placements.
Product overview
PATIOTuerca is an Ecuadorian online automotive marketplace operated by AvisoriaWeb S.A., offering a unified platform for buying and selling used and semi-new vehicles. The core product consists of the Patiotuerca.com marketplace web portal and mobile app, which provide vehicle listing search, dealer microsites, and a price guide tool. The platform connects individual sellers with certified dealers and contains 50+ automotive brands across categories including cars, SUVs, trucks, motorcycles, heavy vehicles, and machinery. An AI-powered assistant named 'Semi' helps users find vehicles matching their needs. Related content includes an automotive blog and the Seminuevos.com sub-brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Patiotuerca.com Marketplace Online automotive classifieds marketplace connecting private sellers and certified dealers with vehicle buyers across Ecuador, with search, filters, dealer microsites, price guides, and AI-assisted recommendations.
- PatioTuerca Mobile App Mobile application for iOS and Android enabling users to browse listings, post vehicles, and manage transactions on the go with the same functionality as the web platform.
- Dealer Microsites Dedicated profile pages within the Patiotuerca platform for certified dealers and agencies, displaying their inventory, contact information, branding, and microsite functionality (e.g., KIA Usados - Asiauto, SEMINUEVOS ASSA, Automotores Villamar, EJ. Autos).
- Seminuevos.com Related brand platform also operated by AvisoriaWeb S.A., serving as an alternative domain under the Patiotuerca brand umbrella for the same used and semi-new vehicle marketplace functionality.
Quantifiable outcome
- Find your ideal vehicle in minutes, not days
Companies that use PATIOTuerca
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
PATIOTuerca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
PATIOTuerca partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SEMINUEVOS ASSAcoreA certified dealership ('patio') with a dedicated microsite on Patiotuerca, listing its used and semi-new vehicle inventory on the platform to reach online buyers.
- Automotores VillamarcoreA certified dealership featured in Patiotuerca's dealer showcase section, listing vehicles on the platform.
- EJ. AutoscoreA certified dealership featured in Patiotuerca's dealer showcase section, listing vehicles on the platform.
- KIA Usados - AsiautocoreKIA-certified used vehicle dealership with multiple agency locations (Av. Galo Plaza Lasso, Av. Francisco de Orellana, Av. Maldonado) in Quito. 161 vehicles listed. Operates for 18 years with PatioTuerca. Certified Kia seminuevos with factory warranty and direct brand backing.
- Canelos AutosminorA dealer listing vehicles on Patiotuerca, including construction equipment and utility vehicles like the Remolques Rampa 2024.
- Importadora SudamericanaminorA dealer listing Caterpillar machinery and other vehicles on Patiotuerca, including a Caterpillar Montacarga 2022 listed in Cuenca.
- Auto ConfianzaminorA dealership listing vehicles like the Chery TIGGO 7 PRO on Patiotuerca, located at Av. 10 de Agosto N67-98 y Río Coca in Quito.
- KMotor SeminuevosminorA dealer listing multiple Kia Soluto vehicles on Patiotuerca, including units from Kia seminuevos Orellana and Kia seminuevos Garzota.
- Autos Vehículos MLminorA dealership in Cuenca listing Kia Soluto vehicles on Patiotuerca, located at Av. España 7-70 y Sevilla.
- Seminuevos.comcoreA related Patiotuerca brand platform (also operated by AvisoriaWeb) for used and semi-new vehicles, cross-promoted on Patiotuerca listings with banner ads. The Patiotuerca brand umbrella includes ecuador.patiotuerca.com and seminuevos.com.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PATIOTuerca competitors and assessment
Company assessmentDirect peers
- OLX: Global horizontal classifieds platform with strong presence in Ecuador and across LatAm, including a vehicles category. Closest direct competitor to PATIOTuerca in terms of free-listing, two-sided marketplace model serving private sellers and dealers for used vehicles in the same country.
- Autocosmos: LatAm automotive marketplace and content platform covering new and used vehicles across multiple Spanish-speaking countries. Comparable as a verticalized auto-classifieds and editorial product in the same language and similar buyer demographics, though primarily anchored in México and Argentina.
Emerging players
- Kavak: Mexico-founded used-car platform that buys, inspects, refurbishes and resells vehicles with financing, expanding across LatAm. Comparable as a regional used-car marketplace competitor, but differentiates by taking inventory onto its own balance sheet rather than acting purely as a classifieds intermediary.
Broad incumbents
- CarGurus: US-headquartered automotive marketplace that expanded into the UK and other markets, using data-driven deal-rating and transparency tools to differentiate. Comparable as a data-and-AI-enabled vehicles marketplace with dealer subscription revenue, but currently operating in North America and Europe rather than LatAm.
- MercadoLibre: Latin America's largest e-commerce and classifieds platform, with a dedicated Motores (vehicles) vertical operating across Ecuador, México, Argentina, Brasil and other countries. Comparable because it is the dominant horizontal marketplace with a sizable used-vehicle category in the same geographies PATIOTuerca serves, but it is a broad incumbent rather than a vehicles-only specialist.
- AutoTrader: Large US-based automotive marketplace connecting buyers and dealers with pricing research, dealer reviews and inventory listings. Comparable as a vehicles-only classifieds incumbent with dealer subscriptions and consumer search, though operating exclusively in the US rather than LatAm.
Regional players
- Encuentra24: Leading classifieds platform in Panamá and broader Central America with a strong vehicles vertical. Comparable because it serves one of the same countries (Panamá) where PATIOTuerca operates and runs a similar two-sided automotive classifieds model, but with a Central American rather than Andean footprint.
- Seminuevos.com (Panamá): Panamá-focused used-vehicle classifieds site. Comparable because it operates in the same Panamá market where PATIOTuerca has a presence, using a similar dealer-and-private-seller model with brand-aligned naming (and notably, 'seminuevos.com' is also a sub-brand of PATIOTuerca's parent company).
- DeAutos: Argentina's leading automotive classifieds platform, owned by MercadoLibre. Comparable as a vehicles-specialist classifieds with dealer inventory tools and price guides, but operating in Argentina rather than the Andean region where PATIOTuerca is concentrated.
- Clasificados El Universo: Classifieds vertical of El Universo newspaper, a major Ecuadorian media group, which historically runs a vehicles classifieds section. Comparable as an Ecuador-based vehicles classifieds alternative competing for the same local supply and demand, but operated as a media-company side business rather than a vehicles-specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PATIOTuerca social profiles
Digital presencePATIOTuerca financial estimates
Financial estimateRevenue estimate
Valuation estimate
PATIOTuerca leadership team
Management profileNumber of profiles
PATIOTuerca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PATIOTuerca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PATIOTuerca
What does PATIOTuerca do?
Patiotuerca operates an online classifieds marketplace where private individuals and certified dealers in Ecuador list used and semi-new vehicles for sale. Buyers search, filter, and contact sellers directly through the web platform and mobile apps, with an AI-powered assistant ('Semi') helping match vehicles to buyer needs and budget. Dealers publish full inventories via dedicated microsites and subscription plans, while private sellers can list for free with optional paid promoted placements.
Is PATIOTuerca a public or private company?
PATIOTuerca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PATIOTuerca founded?
PATIOTuerca was founded in 2004. It employs 51 to 100 people.
Where is PATIOTuerca based?
PATIOTuerca is headquartered in Quito, Ecuador, in the Latin America region.
How does PATIOTuerca make money?
Two revenue lines are on record. Vehicle Listing Fees (Freemium) is the primary driver. The others are dealer/Seller Subscription Plans.
Who are PATIOTuerca's main competitors?
Direct peers on record are OLX and Autocosmos. Kavak is listed as an emerging player. Broad incumbents are CarGurus, MercadoLibre and AutoTrader. Regional players are Encuentra24, Seminuevos.com (Panamá), DeAutos and Clasificados El Universo.
Does PATIOTuerca have an API?
No public API is recorded for PATIOTuerca.