What Proplanta does

Proplanta GmbH & Co. KG is a privately held German agricultural information portal headquartered in Stuttgart and founded in 2006. The company operates the proplanta.de platform as a comprehensive knowledge center for the agricultural sector in the DACH region (Germany, Austria, Switzerland), serving professional farmers, agribusinesses, agricultural service providers, researchers, job seekers, and consumer-facing audiences interested in local food and farm experiences.

The platform's product surface consists of more than a dozen interconnected modules: the Pflanzenbauberater crop advisor backed by proprietary databases of 2,122 plant protection products and 6,824 crop varieties; Agrarwetter with regional agricultural forecasts, precipitation radar, and severe weather warnings; Markt & Preis aggregating commodity and dairy/livestock/fuel pricing from major exchanges; the Agrifinder business directory; the Landtechnik-Börse machinery exchange; the Agrar-Stellenmarkt job portal; the Agrar-Marktplatz classifieds marketplace; interactive Maps/Karten covering dozens of farm and consumer location-based categories; Statistik charts; a Ratgeber advisory section; a 829+-image Mediathek with paid licensing; an Agrar-Lexikon encyclopedia; and Agrar-Nachrichten news aggregation. Affiliated sister domains — agrar-jobportal.de, agrar-jobboerse.de, agrar-presseportal.de, agrarforum.de — extend the company into specialized job, press, and forum verticals.

Proplanta operates on a freemium model: weather, news, basic directory entry, market commentary, and encyclopedia content are free, while paid monetization is concentrated in Standard/Premium Agrifinder directory entries (auto-renewing annual subscriptions), commercial job listings, the Pflanzenbauberater premium area for non-farmers, and photo licensing from the Mediathek image library. The company discloses no external investors, no funding rounds, no M&A activity, and no revenue figures, and it is organized as a German limited partnership (GmbH & Co. KG) with a small employee base in the 11-50 range, consistent with an owner-operated, mature SMB rather than a venture-backed growth company.

Name

Proplanta

Legal name

Proplanta GmbH & Co. KG

Website

https://proplanta.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Proplanta GmbH & Co. KG operates a German-language agricultural information portal serving DACH-region farmers, agribusinesses, and consumers via weather forecasts, commodity prices, crop protection and seed variety databases, a business directory, job portal, and interactive maps.

Ownership category

akta.pro rank

Product category

Agricultural Information Services

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

akta.pro secondary industry

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

Keywords

• Agricultural information platform
• Crop protection database
• Agricultural weather forecasting
• Farm machinery marketplace
• Agricultural news portal

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Proplanta operates a comprehensive agricultural information portal serving the DACH region, providing professional weather forecasts, real-time commodity market prices, plant protection product databases (2,122 products), seed variety databases (6,824 varieties), agricultural news, an agricultural business directory (Agrifinder), machinery and classifieds marketplaces, a job portal, and interactive location-based maps for farm stores, farmers markets, and agritourism venues.

Product overview

Proplanta is a comprehensive agricultural information portal offering a unified platform of interconnected services for the agricultural sector. The core offerings include: (1) the Pflanzenbauberater (crop advisor) combining plant protection product database (2,122 products) and seed variety database (6,824 varieties); (2) Agrarwetter providing weather forecasting across Germany, Austria, and Switzerland; (3) Markt & Preis covering commodity exchanges and agricultural prices; (4) the Agrifinder business directory; (5) the Landtechnik-Börse machinery marketplace; (6) Maps/Karten interactive location service; (7) Agrar-Stellenmarkt job portal; (8) Agrar-Marktplatz classifieds; (9) statistical databases and charts; (10) Ratgeber advisory guides; (11) Mediathek image gallery; (12) Agrar-Lexikon encyclopedia; and (13) Agrar-Nachrichten news. Additional services include fuel price tracking and Aktuelle Kraftstoffpreise price alerts. The site also links to related portals including www.agrar-jobportal.de, www.agrar-presseportal.de, and www.agrarmarkt-aktuell.de.

Differentiator

Problem solved

Functional benefit

Products and services

• Agrifinder Agricultural business directory (Branchenbuch) with company listings across categories including farm machinery, animal health, direct marketing, service providers, and agricultural organizations. Includes free basic listings and paid Standard/Premium upgraded entries.
• Landtechnik-Börse Agricultural machinery exchange/marketplace listing used equipment such as trailers and attachments for sale between buyers and sellers in the agricultural sector.
• Pflanzenbauberater Virtual crop production advisor providing plant protection product database (2,122 products) and seed variety database (6,824 varieties) with recommendations for herbicides, fungicides, insecticides, and growth regulators by region. Includes paid premium access for non-farmers.
• Agrarwetter Agricultural weather service providing forecasts for Germany, Austria, and Switzerland including precipitation radar, 15-day trends, solar weather, severe weather warnings, and phenological data tailored for farming operations.
• Markt & Preis Market and price information platform covering commodity exchanges (MATIF, CBoT, EUREX), agricultural prices for grains, dairy, livestock, eggs, butter, cheese, hay/straw, with price alerts.
• Agrar-Stellenmarkt Agricultural job portal offering job listings, applications, a green professions directory, and agricultural study information, including paid commercial job postings for associations and organizations.
• Agrar-Marktplatz Agricultural classifieds marketplace for services, machinery, land, agricultural real estate, hay/straw exchange, and farm products connecting third-party buyers and sellers.
• Maps / Karten Interactive map service with location-based features including electric charging stations, recycling centers, farmers markets, farm stays, cider mills, berry picking, farm shops, drinking water sources, Christmas tree harvesting, fishing ponds, agricultural colleges, Biergärten, wind turbines, corn mazes, animal shelters, swimming lakes, and barbecue chicken vendors.
• Statistik / Charts Statistical data platform covering health, agricultural statistics, energy, animal diseases, weather & climate, environment, consumption, and economics with historical trend charts.
• Agrar-Nachrichten Agricultural news portal aggregating coverage of weather, environment, bio/organic farming, agricultural policy, agribusiness, companies, careers, crops, livestock, forestry, energy, and consumer topics.
• Aktuelle Kraftstoffpreise Fuel price service with price alerts from all gas stations enabling users to find cheaper fuel nearby.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Agrarheute: Agrarheute is a major German agricultural media brand offering news, market data, weather, and farming advice. It competes head-to-head with Proplanta in DACH agricultural information publishing, with overlapping weather, market, and crop coverage.
• Agriaffaires: Agriaffaires is a pan-European agricultural machinery classifieds platform. It is a direct competitor to Proplanta's Landtechnik-Börse machinery exchange, with broader geographic reach but less integrated content offerings.
• Top Agrar: Top Agrar is a leading German agricultural news and information portal, publishing professional farming magazines, digital content, and market data. It directly competes with Proplanta in the DACH agricultural information and news aggregation space, serving the same farmer audience.
• Landwirt.com: Landwirt.com is an Austrian agricultural marketplace and information platform for machinery, livestock, and farmland. It parallels Proplanta's Landtechnik-Börse and Agrar-Marktplatz while also serving DACH audiences.

Emerging players

• 365FarmNet: 365FarmNet is a cloud-based farm management information system from CLAAS/Kubota, offering field planning, documentation, and decision support. It competes with Proplanta's crop advisor and information tools in the DACH FMIS space.
• Agricon: Agricon is a German precision agriculture specialist offering sensor-based plant production decision support. It overlaps with Proplanta's Pflanzenbauberater in driving agronomic recommendations for German farmers.
• farmdok: farmdok is an Austrian/German farm documentation and management app for field operations. It is a smaller-scale but direct competitor in the DACH FMIS and decision-support space where Proplanta operates.

Broad incumbents

• Climate FieldView: Climate FieldView (Bayer) is a global digital agriculture platform aggregating field data, weather, and agronomic insights. It overlaps with Proplanta's decision-support and weather offerings but is a much larger, enterprise-scale incumbent with AI capabilities.
• John Deere Operations Center: John Deere's Operations Center is a global farm management platform integrating machinery, agronomic, and weather data. It is a broader incumbent relative to Proplanta, with hardware-anchored scale and developer APIs that push into information territory.

Regional players

• SmarterFarming: SmarterFarming is a German agricultural digital services network offering weather, market data, and farm planning tools. It is a comparable regional peer targeting German farmers with overlapping information services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proplanta