What Farmdok GmbH does

Farmdok GmbH is an Austrian agricultural-technology company headquartered in Wieselburg with an engineering office in Vienna. Founded in 2015 by Andreas Prankl (CEO) and Johann Prankl (CTO), the company builds a mobile-first, self-serve farm management and precision-farming SaaS platform aimed at individual farmers and small agricultural operations. The product covers field and activity documentation, input and crop-protection recording, subsidy-relevant record-keeping, and prescription maps for variable-rate application. Core technical components include a GPS-based mobile activity log, daily-synchronized integration with regulatory plant-protection product databases (AGES in Austria, BVL in Germany), BBCH/EPPO phenological and pest coding, and Sentinel-2 satellite imagery processed into standard vegetation indices (NDVI, NDWI, LAI, MSAVI2, REIP, BMMY) to drive the December 2024-launched Precision Spraying module and broader prescription-map workflows.

The business model is a bottom-up, product-led growth SaaS with two visible tiers: a Premium plan at €18.3 per month and a Precision plan at €60.8 per month (annual billing), plus per-hectare usage fees of €0.18-0.30 above 100 hectares. Localized offerings extend the platform into Germany, Slovakia, Hungary, the Czech Republic and Slovenia, and a corporate-facing API product family (API, API Light, API Pro) addresses agribusiness and channel partners. The most significant disclosed capital event is a ~$812K investment by tecnet equity in 2018; the company operates with a 1-10 person team.

Distribution is partnership-led at scale. Farmdok has built a channel network that includes CNH Industrial (elevated to a strategic-tier core partner in December 2023), John Deere's MyJohnDeere platform, SAATBAU LINZ, AGRANA, NutriGuide and TerraZo (integrated in April 2023). The company has been recognized with a DLG Silver Medal at Agritechnica 2017 and continues to invest in regulatory readiness, including compliance with the EU's Pflanzenschutz 2026 plant-protection regulation. There is no disclosed revenue, ARR or paying-customer count.

Name

Farmdok GmbH

Legal name

Farmdok GmbH

Website

https://farmdok.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmdok GmbH is an Austrian AgTech company that builds a mobile-first, self-serve farm management and precision-farming SaaS for individual farmers and small agricultural operations across the DACH and CEE regions, monetizing via per-month subscription tiers and a corporate API.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

akta.pro secondary industries

Satellite Imagery & Monitoring Platforms (AFAAAFAI), Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Farm Financial Management & Recordkeeping Services (AFACAJAC), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

Keywords

• Farm management software
• Precision agriculture
• Satellite vegetation monitoring
• Variable-rate prescription maps
• Agricultural field documentation

Headquarters

HQ city

Wieselburg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Subscription - FARMDOK Premium: Annual SaaS subscription for the core farm management platform. Tiered pricing with base hectare allocation and per-hectare charges above the threshold. Includes field management, documentation, fertilizer management, plant protection, costing, and customer management.
2. Subscription - FARMDOK Precision: Annual SaaS subscription for precision farming capabilities including vegetation monitoring via satellite data, prescription maps for variable-rate sowing and fertilization, and machine connectivity interfaces.
3. Subscription - FARMDOK Performance: Combined Premium + Precision bundle at a single bundled price, offered as a promotional/performance package.
4. FARMDOK Business (B2B): Enterprise/corporate offering for agricultural businesses and contractors requiring multi-user field documentation, plant protection recording, and integration capabilities.
5. API Access Fees (B2B): Corporate API products for field boundaries, crop detection, and grassland harvest offered under the 'for corporates' section. Likely billed per API call or subscription.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Farmdok provides a smartphone-based farm management and precision farming platform available via a mobile app (iOS/Android, offline-capable) and a web client. The platform automates field documentation through GPS-based activity recording, monitors crop vegetation with Sentinel-2 satellite imagery and derived indices (NDVI, NDWI, LAI, MSAVI2, REIP, BMMY), and generates variable-rate prescription maps for seeding, fertilization, and plant protection. It also provides real-time regulatory validation (Pflanzenschutz Live-Check) against official Austrian (AGES) and German (BVL) plant protection databases, and is sold primarily to farmers, agricultural contractors, and corporate agricultural businesses in the DACH and Central European region.

Product overview

Farmdok GmbH offers a modular farm management and precision farming software platform consisting of a core dual-interface system — a mobile app (iOS/Android, offline-capable) and a web client — plus three subscription tiers: Farmdok Premium (full documentation, task planning, fertilizer and plant protection management, vegetation monitoring), Farmdok Precision (prescription maps for variable-rate application), and Farmdok Performance (bundled Premium + Precision). The Farmdok Pflanzenschutz module provides specialized plant protection record-keeping. Enterprise customers can access three dedicated corporate APIs for field boundaries, crop detection, and grassland harvest. Key precision farming integrations include TerraZo for zone-based cereal fertilization, Precision Seeding with SAATBAU LINZ for variable-rate corn planting, NutriGuide for corn fertilization planning, and CNH Industrial machinery data (S-Fleet, AFS Connect, PLM Connect, MyJohnDeere) for automatic activity recording. All tiers process satellite imagery (Sentinel-2) for vegetation monitoring via NDVI, MSAVI2, REIP, NDWI, LAI, and BMMY indices to generate prescription maps for variable-rate input application.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmdok Premium Annual SaaS subscription (starting from €18.3/month billed annually, includes 100 ha; additional hectares at €0.18/ha) that delivers full farm management functionality for farmers and contractors: field list with map, crop rotation, soil samples, documentation and task management, notes and photos, reports (XLSX/PDF), fertilizer management, plant protection with live check against AGES (Austria) and BVL (Germany) regulatory databases, stock management, costing, customer management, weather data, and support-activated multi-business management.
• Farmdok Precision
• Farmdok Performance Annual bundled subscription combining all Farmdok Premium and Farmdok Precision features at a single promotional price. Provides full precision farming from seeding to plant protection combined with full farm management and documentation, designed for farmers seeking a complete end-to-end platform.
• Farmdok Business
• API – Field Boundaries (Feldgrenzen) Corporate API product that provides programmatic access to field boundary (Feldgrenzen) data for enterprise and corporate customers. Available under the Farmdok Business offering for integration into third-party systems.
• API – Crop Detection Corporate API product providing crop detection data for enterprise and corporate customers. Available under the Farmdok Business offering for integration into third-party agricultural and food industry systems.
• API – Grassland Harvest (Grünlandernte)
• Farmdok Mobile App Mobile application for Android and iOS smartphones and tablets used primarily for recording agricultural activities directly in the field. Supports offline mode with automatic synchronization when internet is restored, and leverages GPS tracking for automatic activity recording without manual data entry.

Quantifiable outcome

• Automatic GPS-based activity recording — farmers report records are 'done' as they exit the field, eliminating manual data entry
• +3 more outcomes

Named customers2 records

Segments3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• CNH Industrial Österreich GmbHcoreTechnology or Integration · 11 December 2023CNH Industrial (parent of Steyr, Case IH, and New Holland brands with 175+ years of industry experience) enables automatic import of field work data from S-Fleet, AFS Connect, and PLM Connect systems directly into Farmdok. Partnership provides seamless connectivity for automatic activity recording from compatible tractors and equipment.
• SAATBAU LINZ eGencoreStrategic or Co-development Partner · 4 March 2022SAATBAU LINZ is Austria's largest cooperative organization for plant breeding and seed multiplication with 3,182 farmer owners. Partnership focuses on Precision Seeding for maize (variable-rate sowing maps) and joint digital tools for contractors. Active since 2022 with ongoing collaboration including joint events and promotional activities.
• Francisco JosephinumcoreStrategic or Co-development PartnerFrancisco Josephinum is a federal higher education and research institute for agriculture, agricultural engineering, and food technology. Partnership enables TerraZo precision fertilization software integration within Farmdok. Josephinum Research operates multi-year field trials for optimal fertilization strategies that feed into the TerraZo recommendations.
• AGRANA Beteiligungs-AGcoreStrategic or Co-development PartnerAGRANA is a globally active food sector company processing agricultural raw materials into industrial products (fruit, starch, sugar). Partnership enables Farmdok users to digitally submit contract farming data and load harvest data (delivery quantities and quality parameters) directly into Farmdok.
• LAT Nitrogen Austria GmbHsecondaryGTM or Marketing PartnerLAT Nitrogen is a leading European provider of nitrogen-based plant nutrition products and industrial chemicals, created through the acquisition of Borealis' Fertilizer, Technical Nitrogen, and Melamin businesses by AGROFERT in 2023. Partnership involves joint events and marketing to farmers on fertilization optimization using Farmdok.
• Probstdorfer Saatzucht GesmbH & CoKGsecondaryGTM or Marketing PartnerFounded in 1947 and still family-owned, Probstdorfer is one of Austria's largest seed companies specializing in wheat, oil, and protein crops. Partnership includes a 15% discount for Probstdorfer seed multipliers using Farmdok, distributed via postal and email discount codes.
• KARINTIA Kft.secondaryChannel Partner/ Reseller/ DistributorKARINTIA Kft. is involved in agricultural product trading, seed multiplication and processing, fertilizer and plant protection sales, and advisory services. Present in Western and Central Europe. Partnership distributes Farmdok to farmers in the Hungarian and Central European market.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Granular (Corteva): Corteva-owned farm management and agronomy SaaS in North America. Comparable business model (tiered SaaS for farmers and agronomists) with field records, prescription tools, and operational planning — though primarily serving a different geography.
• John Deere Operations Center: John Deere's free farm management platform tightly coupled to its hardware ecosystem. Directly comparable in field documentation and machine-data integration; Farmdok already integrates with MyJohnDeere but competes for the farmer's primary system of record.
• Trimble Ag (now AGCO/PTx Trimble): Established precision agriculture suite spanning farm management, guidance, and variable-rate application. Comparable on the precision-farming workflow that Farmdok's Premium/Precision tiers cover, though Trimble operates at significantly larger scale globally.
• CNH Industrial AFS Connect / Case IH / Steyr platforms: CNH Industrial's precision agriculture suite (AFS Connect, PLM Connect, S-Fleet). Farmdok is an integration partner today, but these are direct competitors in farm management for the same DACH farmer base that Farmdok targets.
• Bayer Climate FieldView: Bayer-owned digital agriculture platform offering field records, satellite imagery, and prescription maps at global scale. The dominant SaaS-style farm management incumbent that Farmdok competes against in the precision farming tier.

Emerging players

• Taranis: AI-driven precision agriculture platform combining satellite, drone, and aerial imagery for crop monitoring and prescription maps. Comparable at the satellite-imagery and prescription-map layer of Farmdok Precision, with a stronger AI/computer-vision capability profile.

Direct peers

• xFarm Technologies: Swiss-Italian farm management SaaS covering field records, satellite monitoring, and integrated sustainability reporting. Closely comparable product scope and European SMB farmer target customer, with a more developed sustainability/ESG angle.
• AGROPTIMA: Nordic and DACH farm management SaaS focused on field documentation, fertilization planning, and crop planning. Direct SMB farmer overlap with Farmdok Premium and comparable pricing/PLG model.
• 365FarmNet: Multi-module farm management platform serving DACH and broader European farmers. Closely comparable to Farmdok in target customer (mid-market European farmers), core functionality (field documentation, fertilization, plant protection records), and SaaS delivery model.
• AGRARMONITOR (NEXT Farming): German farm management and documentation platform (formerly AGRARMONITOR) under the NEXT Farming umbrella. Direct overlap with Farmdok in German plant protection documentation, fertilization planning, and CAP compliance workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubebit.ly/2EtRGUZ
• LinkedInlinkedin.com/company/farmdok-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmdok GmbH