Alexandria Municipal Employees Credit Union

What Alexandria Municipal Employees Credit Union does

Alexandria Municipal Employees Credit Union (AMECU) is a state-chartered, member-owned cooperative financial institution headquartered at 1032 Wisteria Street in Alexandria, Louisiana. Established in 1951 with by-laws adopted at its first Board of Directors meeting on January 10, 1951, the credit union primarily serves employees of the City of Alexandria and related municipal organizations under a "Once A Member, Always A Member" policy. Deposits are insured up to $250,000 by the National Credit Union Administration (NCUA), and the institution holds Equal Housing Opportunity compliance.

AMECU offers a standard credit union product suite including share (savings) accounts with a $5 minimum opening deposit, share certificates (6 months to 3 years, $500 minimum), Christmas Club accounts, direct deposit, and Visa credit cards with no annual fee. Lending products include new and used vehicle loans (up to 100% financing on new vehicles, 90% of book value on used), recreational vehicle loans, signature loans, share secured loans, and pre-approval options. The credit union does not develop proprietary core banking technology; instead, it relies on third-party vendors for its digital infrastructure: Mobicint powers the online banking login and loan application portal, Repay (amecu.repay.io) handles electronic loan payments, CULiance provides ATM locator services, eZCard Info manages card services, Mainstreet handles check reordering, and the iOS/Android mobile applications are based on a vendor framework (CMCFlex FT Mobile). The website itself is hosted on Squarespace.

The credit union's revenue model is interest-rate-driven, with the primary stream being interest income on its loan portfolio (vehicle, RV, signature, share-secured, and Visa card), supplemented by transaction and service fees such as overdraft charges, share certificate early withdrawal penalties, and credit card interchange. Distribution occurs through a single physical branch with lobby and drive-thru service (Monday–Friday 8:30 a.m. to 4:00 p.m.), supported by digital channels including the online banking portal, mobile apps, and appointment-based in-person loan consultations. Marketing is community-led, relying on word-of-mouth and referrals within the municipal employee base, with no formal sales force or external acquisition channels.

Name

Alexandria Municipal Employees Credit Union

Legal name

Alexandria Municipal Employees Credit Union

Website

https://amecu.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Alexandria Municipal Employees Credit Union is a small, member-owned Louisiana credit union founded in 1951 that provides savings accounts, share certificates, vehicle and signature loans, and Visa credit cards to municipal employees in Alexandria.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Savings Institutions, Not Federally Chartered (6036)

akta.pro industry

PRIMARYFSABAEAK

Public Sector & Municipal Credit Unions

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Community & Cooperative Banking (Credit Unions, Mutuals)

SECONDARYFSABAEAB

Employer/Occupational Credit Unions

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Community & Cooperative Banking (Credit Unions, Mutuals)

Keywords

• Retail banking services
• Consumer lending products
• Credit union deposits
• Vehicle loan financing
• Municipal employee banking

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Loan Interest: Primary revenue from interest charged on loans including vehicle loans (new and used), recreational vehicle loans, signature loans, share secured loans, and Visa credit cards. Rates based on creditworthiness and loan-to-value.
2. Deposit Account Fees and Services: Revenue from various account services including share certificates with early withdrawal penalties, overdraft fees, and miscellaneous service charges. Free checking with certain requirements.
3. Visa Credit Card Fees: Revenue from credit card transactions, interchange fees, and potentially annual fees (though marketed as no annual fee).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Alexandria Municipal Employees Credit Union is a state-chartered, member-owned cooperative that provides personal banking and consumer lending products to municipal employees in the Alexandria, Louisiana area. Core offerings include share savings accounts, share certificates, Christmas Club accounts, direct deposit, vehicle loans (new and used), recreational vehicle loans, signature personal loans, share-secured loans, and a Visa credit card, delivered through a single branch, online banking, and mobile app.

Product overview

Alexandria Municipal Employees Credit Union operates as a single-institution credit union offering a unified banking platform with integrated products and services. The core offering consists of checking/savings accounts (Share Accounts, Share Certificates, Christmas Club Accounts) paired with lending products (Vehicle Loans, RV Loans, Signature Loans, Share Secured Loans, Visa Credit Card) and digital banking channels (Online Banking, Mobile Banking App). Supplementary services include AutoLink for vehicle valuation, Direct Deposit for payroll, Report Card Rewards for student members, and ATM/network services. The institution was established in 1951 and serves members in the Alexandria, LA area.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Banking 24-hour home banking service that lets members check balances, view account history, transfer funds, search checks, order checks, and change passwords. Free for all members.
• Mobile Banking App Mobile application available on iOS and Android that enables members to access banking services on the go.
• New & Used Vehicle Loans Auto financing up to 100% on new vehicles and up to 90% of book value on used vehicles, with affordable terms and pre-approval options.
• Recreational Vehicle Loans Financing for boats, motor homes, trailers, equipment, jet skis, motorcycles, and horse trailers with pre-approval available.
• Signature Loans Unsecured personal loans for vacations, car repairs, school expenses, debt consolidation, or emergencies with quick availability after credit approval.
• Share Secured Loans Loans secured by the member's own share account with favorable rates, flexible terms, and no qualifying requirements.
• Visa Credit Card Low-rate Visa credit card with no annual fee for members' shopping needs.
• Share (Savings) Accounts Basic savings account requiring a minimum deposit of $5.00 for membership, with monthly dividends based on average daily balance.
• Share Certificates Term deposit accounts with terms from 6 months to 3 years, higher dividend rates than regular shares, a $500 minimum deposit, and NCUA insurance up to $250,000.
• Christmas Club Accounts Savings account for holiday expenses with monthly interest deposits, maturing the first week of November with automatic fund transfer.
• Direct Deposit Electronic deposit service for paychecks with automatic transfer options to other AMECU accounts.
• ATM Services Surcharge-free ATM access through the CULiance network locator and card services including lost/stolen card reporting for Mastercard Debit and Visa Credit Cards.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MobicintcoreTechnology or IntegrationThird-party platform provider for loan applications. AMECU links to Mobicint for members to apply for loans online.
• RepaycoreTechnology or IntegrationElectronic bill payment provider (repay.io) for loan payments through the AMECU portal.
• Trustage InsuranceminorGTM or Marketing PartnerInsurance partner providing insurance products to AMECU members through linked referral.
• Love My Credit Union RewardsminorGTM or Marketing PartnerRewards program for credit union members providing cash rewards and incentives for member engagement.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bay Federal Credit Union: California community credit union serving a defined geographic/occupational field with a comparable mix of deposit accounts, vehicle loans, and credit card products, and similar community-chartered cooperative model.
• GECU (Government Employees Credit Union): Texas-based credit union serving government employees and their families with comparable occupational field of membership, full-service consumer lending, and cooperative member-owned structure.
• City & County Credit Union: Minnesota-based credit union serving government employees in Ramsey County with comparable occupational charter, deposit products, and consumer loan offerings similar to AMECU's municipal employee focus.
• Skyline Federal Credit Union: North Carolina credit union serving select employer groups with similar occupational charter, consumer loan products (auto, signature, credit card), and member-owned cooperative structure analogous to AMECU.
• Pasadena Service Federal Credit Union: Pasadena-based credit union serving City of Pasadena employees and select occupational groups. Directly comparable small single-region municipal/occupational credit union with a cooperative structure analogous to AMECU.
• Civic Federal Credit Union (formerly Local Government FCU): North Carolina credit union serving local government employees statewide. Closely comparable occupational charter and member-owned structure, with a broader geographic footprint than AMECU but the same municipal/government employee focus.
• Municipal Credit Union (New York): New York-based credit union serving NYC municipal employees and their families with a similar occupational charter, deposit, and consumer lending product mix to AMECU. Both institutions are member-owned cooperatives serving defined municipal employer groups.
• Public Service Credit Union: Colorado-based credit union serving public sector and healthcare employees with similar occupational field of membership, deposit, and consumer lending products. Comparable cooperative model and target member base.

Regional players

• Orange County's Credit Union: California-based credit union with a community/occupational field of membership offering a similar suite of deposit and consumer lending products. Operates in a different geography from AMECU but is structurally comparable as a member-owned cooperative financial institution.
• Firstmark Credit Union: Texas credit union serving education-sector employees with comparable occupational charter, consumer loan portfolio, and member-owned cooperative structure. Different geographic market but analogous niche employer-based credit union model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexandria Municipal Employees Credit Union