What REPAY does

Repay Holdings Corporation (NASDAQ: RPAY), founded in 2006 and headquartered in Atlanta, Georgia, is a vertically-integrated electronic payment processing company serving consumer finance, automotive, accounts receivable management (ARM), healthcare, credit unions, B2B, and — following the June 2026 KUBRA acquisition — government, utilities, and insurance verticals. REPAY operates a proprietary payment gateway with direct relationships to Visa, Mastercard, American Express, Discover, Interac, and Nacha, supporting card, ACH, digital wallet, and eCash acceptance with PCI DSS Level 1, SOC 1 Type II, SOC 2 Type II, HIPAA, and Nacha compliance, plus multi-sponsor bank redundancy through Elavon and U.S. Bank National Association. The product portfolio spans Payment Acceptance, Vendor Payment Automation, Clearing and Settlement, Instant Funding (digital disbursements to debit/prepaid cards via card networks), Messaging Management, REPAY Voice (AI conversational IVR), REPAY Dynamic Wallet, Text Pay, eCash, ACH Processing, Online Portal (EBPP/HPP), Identity Validation Services, PCI Compliance, and a stablecoin payments proof of concept on the Stellar blockchain using USDC.

REPAY monetizes primarily through transaction fees (interchange and per-transaction pricing) on payment acceptance, virtual card rebates in B2B vendor payment scenarios, and instant funding disbursement fees; pricing is quote-based on transaction volume, payment mix, and vertical, with monthly billing. The company reaches market through dedicated enterprise field sales targeting vertical specialists, an ISO/Payfac partner program, and 50+ technology integration partnerships with ERP (Sage, Acumatica), dealer management (CDK Global, Dealertrack, Frazer, Dealerbuilt), loan origination (Fuse, Alfa Systems, Emotive), AP automation (Yooz), and ARM software platforms. Following the $372M KUBRA acquisition closed June 1, 2026, REPAY expanded into consumer bill payment for 250+ utility, government, and insurance clients, lifting combined annual payment volume above $130 billion and reaching more than 40% of U.S. and Canadian households; 2026 revenue guidance was raised to $490-500M with adjusted EBITDA of $141-146M at ~42% margins and 25% free cash flow accretion expected by 2028 from $15M of run-rate cost synergies plus $5M in technology savings.

Name

REPAY

Legal name

Repay Holdings Corporation

Website

https://repay.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Repay Holdings Corporation (NASDAQ: RPAY) is a vertically-integrated electronic payment processor serving consumer finance, automotive, ARM, healthcare, B2B, and government/utilities/insurance verticals through its proprietary gateway, card and ACH acceptance, vendor payment automation, instant funding, and AI-powered IVR.

Ownership category

akta.pro rank

Product category

Payment Processing Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Activities Related to Credit Intermediation (5223), Sales Financing (52222), Collection Agencies (56144)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320), Miscellaneous Business Credit Institution (6159), Finance Services (6199)

akta.pro primary industry

Payment Processing & Acquiring Infrastructure (FSAGABAC)

akta.pro secondary industries

Payment Processing for Collections (Lockbox, ACH, Card, IVR) (FSAKAJAJ), Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards) (FSABAIAB), Bank Bill Pay (Consumer & Small Business) (FSAMAJAC), E-commerce & Digital Checkout Installment Financing (FSAKAFAC)

Keywords

• Payment processing services
• Electronic transaction processing
• Accounts payable automation
• Integrated payment platform
• Merchant payment solutions

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Payment Processing Transaction Fees: REPAY earns interchange and transaction fees on each payment processed through its platform. Fees vary by payment method (debit, credit, ACH), transaction type, and industry vertical. The company supports card, ACH, digital wallet, and eCash payment methods across consumer and business payment segments.
2. Virtual Card Rebates and Incentives: REPAY generates revenue through interchange rebates on virtual card payments and ACH transactions, particularly in B2B vendor payment scenarios where merchants earn rebates by paying vendors electronically.
3. Instant Funding Disbursement Fees: Fees associated with instant fund disbursements to borrower debit and prepaid cards, generating revenue when lenders push funds to borrowers through the Visa and Mastercard networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

REPAY is a full-service provider of electronic transaction processing services offering omni-channel payment acceptance and vendor payment automation through a proprietary vertically-integrated platform. The company processes payments via card, ACH, digital wallet, eCash, IVR, SMS, and online channels for verticals including ARM, automotive, consumer finance, healthcare, credit unions, B2B, government, and utilities, with direct relationships to major card networks and proprietary tokenized vault technology.

Product overview

REPAY provides a vertically-integrated payment solutions platform combining proprietary gateway technology with modular payment processing capabilities. The core platform centers on Payment Acceptance and Vendor Payment Automation, supported by Clearing and Settlement infrastructure and the proprietary REPAY Gateway. The product portfolio spans consumer-facing solutions (Instant Funding, REPAY Voice, REPAY Dynamic Wallet, Text Pay, Phone/IVR, Online Portal/EBPP, Messaging Management, ACH Processing, eCash) and enterprise add-ons (Identity Validation Services, PCI Compliance). The recent KUBRA acquisition expanded bill payment and customer communication management capabilities for utilities, government, and insurance sectors. REPAY serves diverse verticals including consumer finance, automotive, healthcare, mortgage, credit unions, ARM collections, and government/municipalities.

Differentiator

Problem solved

Functional benefit

Brands

• REPAY Voice: AI-powered conversational IVR payment solution that allows customers to make loan payments by phone through natural conversation
• REPAY Dynamic Wallet
• REPAY Instant Funding
• REPAY Identity Validation Services
• REPAY ClickToPay
• Text Pay
• eCash

Products and services

• Payment Acceptance
• Vendor Payment Automation
• Clearing and Settlement
• Instant Funding
• Messaging Management
• REPAY Voice
• REPAY Dynamic Wallet
• Text Pay
• ACH Processing
• Online Portal (EBPP and HPP)
• Phone IVR
• PCI Compliance
• eCash
• Stablecoin Payments (Proof of Concept)
• KUBRA Bill Payment Platform

Quantifiable outcome

• Clients using Instant Funding increased business volume by up to 25%
• +5 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability8 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KUBRA Data Transfer Ltd.coreStrategic or Co-development Partner · 30 March 2026REPAY acquired KUBRA Data Transfer Ltd. for approximately $372 million in an all-cash transaction. KUBRA is a provider of bill payment and customer communication management solutions serving utility, government, and insurance entities, reaching over 40% of U.S. and Canadian households with over 250 clients.
• Gold & Blue EnterprisesminorGTM or Marketing Partner · 13 January 2026REPAY's inaugural referral partnership enabling Gold & Blue Enterprises-referred clients to donate earned rebates from virtual card and ACH transactions to West Virginia University's athletics NIL fund, while gaining AP automation efficiencies.
• Kontrol PayablesminorStrategic or Co-development Partner · 22 June 2021REPAY acquired Kontrol Payables for up to $11 million to expand its accounts payable automation solutions. Kontrol provided AP automation to clients in various industries and processed approximately $300 million in virtual card volume in 2021.
• BillingTreeminorStrategic or Co-development Partner · 11 May 2021REPAY acquired BillingTree for approximately $503 million to expand market presence and technological capabilities in omnichannel integrated payment solutions across healthcare, credit unions, and accounts receivable management verticals.

Scale indicators14 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Paymentus Corporation: Bill payment software and electronic bill presentment/payment (EBPP) provider serving utilities, government, and insurance — directly comparable to the KUBRA-acquired business and an emerging competitor in REPAY's bill pay expansion.
• ACI Worldwide: Real-time electronic payment and banking software provider serving billers, banks, and intermediaries with omni-channel bill pay, digital disbursements, and merchant acquiring solutions directly overlapping with REPAY's core platform.
• Dwolla: ACH payment processing and account-to-account payment infrastructure provider focused on bank-to-bank transfers, directly comparable to REPAY's same-day ACH and disbursement offerings.
• NebraskAlert (Forte Payment Systems/OpenEdge): Payment processing platform targeting small-to-mid market merchants and vertical SaaS with developer-friendly APIs and ISV partnership programs — directly comparable to REPAY's ISO/Payfac and ISV partner go-to-market.
• Priority Technology Holdings: Specialized merchant acquiring and B2B/AP automation provider serving verticals including restaurants, healthcare, and consumer finance — comparable to REPAY's B2B payments and vertical specialization approach.
• Billtrust: B2B accounts receivable automation and order-to-cash platform integrated with REPAY for payment acceptance — competing in the B2B/AP automation and integrated payments space where REPAY Vendor Payment Automation operates.

Broad incumbents

• Fiserv: Large diversified payments and financial services technology provider offering merchant acquiring, card issuing, and bill pay through its Clover and CheckFree products, competing broadly across many of REPAY's verticals.
• Global Payments: Major merchant acquiring and payment processing company (with Heartland, TSYS legacy) serving merchants across verticals including automotive, B2B, and financial institutions with overlapping capabilities.
• Stripe: Leading payment processing and embedded finance infrastructure provider serving internet businesses with developer-first APIs, ACH, and card processing — comparable technology stack to REPAY Gateway but targeting different end markets.
• Block (Square): Vertically-integrated payments and financial services company with merchant acquiring (Square), banking, and bitcoin/blockchain initiatives — competes broadly for payment processing and disbursement workloads.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/repay---realtime-electronic-payments
• Xx.com/REPAYholdings

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REPAY