Flue Supplies
Flue Supplies is a UK-based e-commerce specialist and light manufacturer of chimney flue systems, flexible liners, twin wall flues, and stove pipe, serving trade installers and DIY homeowners across the United Kingdom. The company is part of the FSM Group.
- Company typePrivate
- Founded2008
- HeadquartersAylesford, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Flue Supplies does
Flue Supplies is a UK-based specialist supplier and light manufacturer of chimney flue and related heating products, operating from its headquarters in Aylesford, Kent under the FSM Group umbrella. The company's product portfolio centers on stainless steel chimney flue systems, including the in-house manufactured Ultraflex flexible flue liner (316/904 grade, twin-lined 0.12mm), the proprietary fully seam-welded gas flue liner system (the only one of its kind on the UK market), twin wall insulated flue systems in both stainless steel and matt black powder-coated finishes, vitreous enamel and 316-grade stainless steel stove pipe, chimney cowls, and installation accessories. Core products carry HETAS approval, CE marking, BS715 certification where applicable, and compliance with UK Building Regulations Document J, and the Ultraflex liner is backed by a lifetime product replacement warranty.
The business sells exclusively through its own e-commerce platform (fluesupplies.com) supplemented by telephone sales support (Mon-Fri 9am-5pm) and a dedicated trade account program targeting UK installers, builders, and developers. Pricing is unit-based with same-day dispatch on orders placed before 2pm and free delivery above £150 Net. The customer base is horizontally split between trade installers (primary segment) and DIY homeowners, with both groups served through the same storefront via a trade login function. The company is family-owned, has been operating for over 20 years, and has recently diversified into an adjacent outdoor/garden product line featuring decorative stoves and fire bowls. Revenue, headcount, and ownership financials are not publicly disclosed, and the business operates exclusively in the United Kingdom.
Flue Supplies firmographics
Firmographics- Name
- Flue Supplies
- Legal name
- Flue Supplies
- Website
- https://fluesupplies.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flue Supplies is a UK-based e-commerce specialist and light manufacturer of chimney flue systems, flexible liners, twin wall flues, and stove pipe, serving trade installers and DIY homeowners across the United Kingdom. The company is part of the FSM Group.
- Ownership category
- akta.pro rank
Flue Supplies industry classification
Industry- Product category
- Chimney & Flue Products
- NAICS
- Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Water Heater/Boiler Flue, Venting & Chimney Liner Service (HSAOACAF)
Keywords
Where Flue Supplies is headquartered
LocationHeadquarters
- HQ city
- Aylesford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Flue Supplies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (B2C and Trade): Direct sales of chimney flue and chimney products through an e-commerce platform. Products include flexible liners, twin wall systems, stove pipe, cowls and accessories. Both retail (DIY) and trade accounts offered. One-time purchase model per product/order.
- Trade Account Program: Dedicated trade account program for installers, builders, and developers, providing preferential pricing and access for professional buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for all product categories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Flue Supplies product offering
Product offeringCore offering
Flue Supplies is a UK-based e-commerce supplier of chimney flue products, manufacturing and distributing flexible flue liners (Ultraflex brand), fully seam-welded gas flue liners, twin wall insulated flue systems (stainless steel and matt black), vitreous enamel and 316 stainless steel stove pipe, chimney cowls, and installation accessories. The company serves both trade installers/builders and DIY homeowners across the United Kingdom, offering same-day dispatch on orders before 2pm and free delivery on orders over £150 net, with HETAS-approved and UK Building Regulations Document J-compliant products.
Product overview
Flue Supplies is a UK-based supplier of chimney and heating products, operating as part of the FSM Group. The product portfolio centers on the Ultraflex Flexible Flue Liner brand for wood and multi-fuel applications, complemented by Gas Seam Welded Flue Liners for gas/oil systems, Twin Wall Insulated Flue Systems (available in both stainless steel and matt black finishes), and comprehensive Vitreous Enamel and Stainless Steel Stove Pipe ranges. The offering extends to Chimney Cowls (anti-downdraft, multi-fuel, gas, standard), Installation Accessories (fire cement, flashings, vermiculite, register plates, adaptors), Stove Accessories (companion sets, mantels, replacement glass), and an Outdoor Range of decorative garden stoves and fire bowls. The company offers products in sizes from 4" to 12" diameter, with HETAS approval, CE marking, and compliance with UK Building Regulations Document J. The e-commerce platform serves both trade professionals and DIY consumers across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultraflex Flexible Flue Liner Twin-lined 0.12mm grade 1 stainless steel flexible chimney liner for wood, multi-fuel, gas, oil, and solid fuel applications. Manufactured in the UK in 316 or 904 grades, corrosion and crush resistant, offered with a lifetime warranty in sizes 4" to 10" (100mm to 250mm) and lengths 1 to 40 metres.
- Gas Seam Welded Flue Liners Fully seam-welded gas flue liner system for natural gas fires and 28-second oil appliances including condensing and positive pressure boilers. Class (2) industry approved, tested to BS715, CE approved, HETAS compliant, available in sizes 4" to 8" (100mm to 200mm).
- Twin Wall Insulated Flue System (Stainless Steel) Double-walled insulated flue system with 304 stainless steel outer and 316 stainless steel inner, fully welded, CE approved. Suitable for solid fuel, gas, and oil-fired appliances, available in sizes 4" to 12" (100mm to 300mm) with free locking band included.
- Twin Wall Insulated Flue System (Matt Black) Premium textured matt black powder-coated twin wall insulated flue system with enhanced scratch resistance, fully interchangeable with stainless steel twin wall products. Available in sizes 4" to 6" with free locking bands included.
- Original Vitreous Enamel Stove Pipe Prefabricated single-wall vitreous enamel stove pipe for gas, oil, and solid fuel (woodstove) appliances, available in sizes 4" to 8" with various lengths and bends at 15°, 30°, 45°, and 90° angles.
- Premium Vitreous Enamel Stove Pipe High-quality vitreous enamel prefabricated single-wall stove pipe with matt finish for woodstove applications, suitable for gas, oil, and solid fuel appliances in sizes 4" to 8".
- 316 Stainless Steel Stove Pipe 1mm thick 316-grade stainless steel single-wall stove pipe offering extended lifespan and heat protection, suitable for wood burning stoves and gas/oil appliances in sizes 5" to 8".
- Chimney Cowls Range of chimney cowls including anti-downdraft cowls, multi-fuel chimney pots, gas flue terminals, chimney caps, and draft boosters, designed to increase upwards movement of air in the flue and prevent downdraft.
- Installation Accessories Complete range of installation accessories including fire cement, flue flashings, high-temperature rubber flashing, vermiculite insulation, register plates, adaptors, gather units, support brackets, and fixing kits for chimney liner and flue installations.
- Stove Accessories Fireside accessories including companion sets, hods, mantels, beams, and replacement stove glass for various stove models.
- Decorative Garden Stoves and Fire Bowls Outdoor range of decorative garden stoves and fire bowls including the Havana Decorative Garden Stove, Boston Decorative Fire Bowl 80CM, and Faro Garden Stove.
- GEOCAST Beam (Mantel) GEOCAST® Beam mantel product line featured as a distinct category on the website for residential installations.
Quantifiable outcome
- Lifetime warranty on all flue liners — ten-year product replacement guarantee on all flue liners
- +1 more outcomes
Companies that use Flue Supplies
Customer profileSegments2 records
Ideal customer profiles2 records
Flue Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Flue Supplies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FSM Groupparent companyFlue Supplies is part of the FSM Group. FSM Group is the parent company overseeing Flue Supplies operations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Flue Supplies competitors and assessment
Company assessmentBroad incumbents
- Schiedel: One of Europe's largest chimney and flue system manufacturers, offering stainless steel and twin wall flue products directly comparable to Flue Supplies' Ultraflex and twin wall ranges, but at much greater scale and international footprint.
- Poujoulat: European leader in chimney systems and wood-burning solutions, manufacturing stainless steel twin wall flue and flexible liners comparable to Flue Supplies' product range, but with broader European distribution.
- Screwfix: Large UK trade and DIY retailer carrying flue liner and chimney products at scale; competes for the same DIY/trade customer pool as Flue Supplies, particularly at the lower end of the range.
- Travis Perkins: UK builders' merchant with a heating and plumbing division that stocks flue and chimney products, representing a channel-level competitor for trade buyer spend across the UK.
- Selkirk Chimney Systems: North American manufacturer of chimney and venting products including flexible liners and twin wall systems — comparable product portfolio to Flue Supplies but serving different geography.
- Jeremias: German-engineered chimney and flue system manufacturer with CE-approved stainless steel twin wall and flexible liner product lines that compete head-to-head with Flue Supplies' premium twin wall and gas liner SKUs.
Direct peers
- Mi-Flues: UK-based manufacturer and supplier of flexible flue liners, twin wall systems, and chimney components — directly competing with Flue Supplies on product range and trade customer base in the UK.
- FLUE & DUCTING SUPPLIES (FlueDuct): UK online wholesale supplier of flue and ducting products to trade and DIY customers, with overlapping e-commerce go-to-market and similar trade account programs.
- Euroheat: UK distributor of heating products including flue systems, stoves, and chimney components serving installers and trade customers with comparable catalog and service model.
- Midtherm Flue: UK manufacturer and distributor of stainless steel flue systems, flexible liners, and chimney cowls, serving trade installers — a direct UK competitor with overlapping catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Flue Supplies social profiles
Digital presenceFlue Supplies compliance and trust
Trust signalCompliance4 records
Flue Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flue Supplies leadership team
Management profileNumber of profiles
Flue Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flue Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flue Supplies
What does Flue Supplies do?
Flue Supplies is a UK-based e-commerce supplier of chimney flue products, manufacturing and distributing flexible flue liners (Ultraflex brand), fully seam-welded gas flue liners, twin wall insulated flue systems (stainless steel and matt black), vitreous enamel and 316 stainless steel stove pipe, chimney cowls, and installation accessories. The company serves both trade installers/builders and DIY homeowners across the United Kingdom, offering same-day dispatch on orders before 2pm and free delivery on orders over £150 net, with HETAS-approved and UK Building Regulations Document J-compliant products.
Is Flue Supplies a public or private company?
Flue Supplies is a private company. It is classified as family owned and is currently operating.
When was Flue Supplies founded?
Flue Supplies was founded in 2008. It employs 11 to 50 people.
Where is Flue Supplies based?
Flue Supplies is headquartered in Aylesford, United Kingdom, in the Europe region.
How does Flue Supplies make money?
Two revenue lines are on record. Product Sales (B2C and Trade) is the primary driver. The others are trade Account Program.
Who are Flue Supplies's main competitors?
Broad incumbents on record are Schiedel, Poujoulat, Screwfix, Travis Perkins, Selkirk Chimney Systems and Jeremias. Direct peers are Mi-Flues, FLUE & DUCTING SUPPLIES (FlueDuct), Euroheat and Midtherm Flue.
Does Flue Supplies have an API?
No public API is recorded for Flue Supplies.
What industry is Flue Supplies in?
Flue Supplies's product category is Chimney & Flue Products. Its primary akta.pro industry code is HSAOACAF, Water Heater/Boiler Flue, Venting & Chimney Liner Service. Its NAICS code is 42373 and its SIC code is 5070.