Imagepeople
- Company typePrivate
- Founded1996
- HeadquartersEssen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
Imagepeople firmographics
Firmographics- Name
- Imagepeople
- Legal name
- imagepeople GmbH
- Website
- http://www.imagepeople.de/
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Imagepeople industry classification
Industry- Product category
- Experience Marketing Services
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where Imagepeople is headquartered
LocationHeadquarters
- HQ city
- Essen
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Imagepeople business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Experience Marketing Services: Professional services revenue from providing integrated communication services including events, roadshows, promotions, trade shows, digital events, participant management, incentives, and consulting. Revenue is generated through project-based engagements as lead agency for corporate clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Imagepeople product offering
Product offeringCore offering
Imagepeople is an independent German agency that delivers integrated experience marketing and live communication services for corporate and public-sector clients. Its offering spans live events, roadshows and promotions, trade shows and exhibitions, digital and hybrid events, incentive programs, and strategic consulting, complemented by a proprietary web-based participant management software for invitation, registration, check-in, and event app solutions. Services are delivered as end-to-end lead-agency engagements from strategy through execution.
Product overview
Imagepeople is an agency for integrated experiential communication (Erlebniskommunikation) operating for over 25 years. Their offering consists of a portfolio of services including Events, Roadshows & Promotions, Trade Shows & Exhibitions, and Digital Events as core live communication formats. The proprietary web-based Teilnehmermanagement (Participant Management) software platform provides participant management capabilities including invitation management, online registration, check-in, and app solutions. This is complemented by Incentives and Consulting services. The services work together to create holistic experiential marketing solutions for brand communication.
Differentiator
Problem solved
Functional benefit
Products and services
- Events Live event services that immerse audiences in a brand's world and make communication goals tangible for customers, consumers, employees, dealers, and media. Delivered as end-to-end experience marketing campaigns for enterprise and government clients.
- Roadshows & Promotions
- Trade Shows & Exhibitions
- Digital Events
- Teilnehmermanagement (Participant Management)
- Incentives
- Consulting
Quantifiable outcome
- Successfully supported over 150 projects in consulting across brand communication, sales optimization, and change management
- +2 more outcomes
Companies that use Imagepeople
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Imagepeople technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Imagepeople partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Imagepeople competitors and assessment
Company assessmentBroad incumbents
- George P. Johnson Experience Marketing: Large global experiential agency (Project Worldwide) with automotive and B2B technology focus; serves as a scaled-up comparable for Imagepeople's trade-show and event strategy offerings.
- Jung von Matt: Major German creative agency network with a dedicated live-marketing and event division; broader creative scope but overlapping service lines with Imagepeople in activation and brand experience.
- fischerAppelt: German full-service agency group with live-marketing, events and communications practices serving enterprise and public-sector clients across DACH.
- Jack Morton Worldwide: Global brand experience agency (Interpublic Group) with deep automotive and technology client base; competes for the same multinational RFPs as Imagepeople but operates at significantly larger scale internationally.
Direct peers
- MKG (Mason Marketing Group): Global experiential marketing agency delivering live events, brand activations and sponsorships for enterprise clients; highly comparable in service mix and target buyer profile to Imagepeople.
- Insglück: Berlin-based creative agency for brand experience, events and spatial communication with overlapping capabilities in brand activations, trade-show design and corporate events.
- facts and fiction: Cologne-based brand-experience agency specialising in live communication, trade-show presence and hybrid events for enterprise and public-sector clients; competes head-to-head with Imagepeople in the German experiential market.
- Vok DAMS: German full-service brand-experience and event agency headquartered in Wuppertal with comparable offering across live events, roadshows, trade shows and incentives for enterprise clients including automotive OEMs.
- Avantgarde Gesellschaft für Kommunikation: Munich-headquartered German brand-experience and event marketing agency serving automotive, FMCG and technology clients with services spanning live events, roadshows and brand activations.
Regional players
- SALT AND PEPPER: DACH-focused event and activation agency with comparable automotive and industrial client portfolio; competes for similar mid-sized enterprise event mandates primarily within German-speaking markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Imagepeople social profiles
Digital presenceImagepeople financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagepeople leadership team
Management profileNumber of profiles
Profiles1 record
Imagepeople funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagepeople M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagepeople
What does Imagepeople do?
Imagepeople is an independent German agency that delivers integrated experience marketing and live communication services for corporate and public-sector clients. Its offering spans live events, roadshows and promotions, trade shows and exhibitions, digital and hybrid events, incentive programs, and strategic consulting, complemented by a proprietary web-based participant management software for invitation, registration, check-in, and event app solutions. Services are delivered as end-to-end lead-agency engagements from strategy through execution.
Is Imagepeople a public or private company?
Imagepeople is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imagepeople founded?
Imagepeople was founded in 1996. It employs 51 to 100 people.
Where is Imagepeople based?
Imagepeople is headquartered in Essen, Germany, in the Europe region.
How does Imagepeople make money?
One revenue line is on record: experience Marketing Services.
Who are Imagepeople's main competitors?
Broad incumbents on record are George P. Johnson Experience Marketing, Jung von Matt, fischerAppelt and Jack Morton Worldwide. Direct peers are MKG (Mason Marketing Group), Insglück, facts and fiction, Vok DAMS and Avantgarde Gesellschaft für Kommunikation. SALT AND PEPPER is listed as a regional player.
Does Imagepeople have an API?
No public API is recorded for Imagepeople.
What industry is Imagepeople in?
Imagepeople's product category is Experience Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its SIC code is 7310.