VSM

What VSM does

VSM Informática de Assis LTDA is a privately held Brazilian vertical-SaaS company, founded in 1992 and headquartered in Assis, São Paulo, that develops 100% cloud-based management software for retail pharmacies (drogarias) and compounding pharmacies (farmácias de manipulação). Its core platform, Ourofarma, handles point-of-sale, inventory, purchasing, multi-store operations, financial control, and franchise coordination, while the complementary OuroFórmulas product adds laboratory, recipe-validation, SNGPC/SIPROQUIM compliance, and quality-control workflows specific to compounding pharmacies. Supporting modules extend the suite with VSM B.I. (real-time dashboards and anomaly alerts), WebConvênio (corporate health-plan management), VSM Franquias (franchise sell-in/sell-out reporting to IQVIA and Close-up), E-commerce VSM, VSM Card (loyalty and unified credit), and PIX VSM (instant-payment processing co-developed with Matera).

VSM operates a sales-led go-to-market model through a nationwide consultant network covering all 27 Brazilian states, supported by regional offices in more than 18 cities including São Paulo, Campinas, Bauru, Ribeirão Preto, Santos, Belo Horizonte, Brasília, Curitiba, Goiânia, Recife, and Rio de Janeiro. Revenue is generated primarily through annual software-license subscriptions, with the company absorbing implementation and training costs as a customer-acquisition lever; transaction fees from PIX VSM add a usage-based stream. The platform is distinguished by deep, native integrations with Brazilian PBM programs (Vida-link, epharma, Farmácia Popular, Febrafar, Funcional Card, Orizon, Pharma, Porta Drogaria), regulatory systems (SNGPC, SIPROQUIM, NFS-e), payment gateways (Cielo, E-Sitef, Matera), and marketplaces (iFood, Google Shop, Febrafar, Farmácia APP, e.delivery). VSM serves more than 3,000 active clients across independent pharmacies, regional chains (Drogamais, Drogaria Total, Catedral), national networks (Rede Soma, Biodrogas, Mult-Farma, Farma Total, Farmais), compounding pharmacies, and enterprise customers including Unimed, with over 100 internal employees plus nationwide consultants.

Name

VSM

Legal name

VSM Informática de Assis LTDA

Website

https://vsm.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

VSM is a Brazilian vertical-SaaS provider founded in 1992 that delivers cloud-based management software, including POS, compounding-laboratory, BI, franchise, e-commerce, and PIX-payment modules, to more than 3,000 retail and compounding pharmacies across all 27 Brazilian states.

Ownership category

akta.pro rank

Product category

Pharmacy Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Medication Inventory, Procurement & Supply Chain (Pharmacy) (HLACAKAI)

akta.pro secondary industry

Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE)

Keywords

• Pharmacy management software
• Compounding pharmacy systems
• Drugstore point of sale
• Pharmacy business intelligence
• Franchise network management

Headquarters

HQ city

Assis

HQ country

Brazil

HQ region

Latin America

Offices19 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses (Ourofarma, OuroFórmulas, B.I., WebConvênio, Franquias, E-commerce, VSM Card): Subscription-based software licensing model for pharmacy management systems. The company offers free implementation and training, with revenue generated through software usage licenses. Multiple integrated modules covering POS, inventory management, purchasing, financial control, business intelligence, e-commerce, franchise management, and convênio/health plan management.
2. PIX VSM Payment Processing: Payment processing fees from PIX VSM integration with Matera, providing instant payment capabilities for pharmacy customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VSM develops and licenses cloud-based management software exclusively for Brazilian pharmacies, drugstores, and compounding pharmacies. Its portfolio covers point-of-sale operations, inventory and purchasing control, financial cash flow, business intelligence, multistore and franchise management, health plan convênio administration, PIX instant payment integration, e-commerce storefronts, and customer loyalty cards. The offering is delivered via subscription licenses with free implementation and training, and includes deep native integrations with PBM programs, Farmácia Popular, payment gateways, and pharmaceutical market intelligence providers.

Differentiator

Problem solved

Functional benefit

Brands

• Ourofarma: Complete management system for pharmacies and drugstores including sales control, inventory management, purchases, and financial cash flow.
• OuroFórmulas
• VSM B.I.
• WebConvênio
• PIX VSM
• VSM Franquias
• E-commerce VSM
• VSM Card

Products and services

• Ourofarma Complete cloud-based management system for retail pharmacies and drugstores covering point-of-sale with rapid drug lookup and interaction alerts, inventory control, purchasing, financial cash flow, and multistore management. Includes FrontFarma PDV with active ingredient and pathology search, generic recommendations, PBM integration, prescription management with safety alerts, real-time inventory transfer between branches, call center and delivery management, and expiry date alerts. Designed for independent pharmacies and chains seeking an integrated management platform.
• OuroFórmulas Specialized cloud-based laboratory management system for compounding (manipulation) pharmacies. Provides recipe validation, prescription tracking, intelligent scheduling with reminders, weight monitoring with statistical control, quality control, automatic SIPROQUIM file generation, SNGPC management for controlled substances, NFS-e electronic invoicing, and full traceability for magistral production. Designed for compounding pharmacies requiring ANVISA regulatory compliance.
• VSM B.I. Cloud-based business intelligence and performance indicator solution for pharmacies, providing real-time data analysis, dashboards, and reports. Detects products sold above permitted discount levels and items generating negative contribution margin, optimizes purchasing timing for cash flow equilibrium, and supports filtering by store, period, city, or state. Designed for pharmacy decision-makers needing data-driven insights.
• WebConvênio Online health insurance plan management portal for pharmacies serving corporate clients. Enables companies to monitor purchases and manage employees in real time, with automated credit limit management and ex-employee blocking. Reduces bureaucracy, controls authorizations, and automates convênio processes. Designed for pharmacies operating corporate health benefit programs.
• PIX VSM Instant PIX payment integration for pharmacies, developed in partnership with Matera (Banco Central PIX ecosystem partner). Generates instant QR code payments with immediate transaction confirmation, eliminates TEF costs, and provides delivery security via random key authentication. Includes complete payment reports and centralized transaction information. Designed for pharmacies modernizing payment operations.
• VSM Franquias Centralized cloud-based franchise network management platform for pharmaceutical retail. Provides sell-in and sell-out tracking, supplier performance monitoring, goal setting, inter-store inventory visibility, and automatic data submission to IQVIA and Close-up for standardized market intelligence. Designed for pharmacy franchise networks and large chains requiring centralized control and performance benchmarking.
• E-commerce VSM Online store platform integrated with VSM's pharmacy management system, enabling 24/7 pharmacy sales with unified orders, payments, logistics, and processes. Includes integration with marketplaces (iFood, Farmácia APP, Google Shop, b2w, Febrafar, e.delivery), payment gateways (Cielo, E-Sitef), and delivery services. Available in tiered plans by product volume: Vitrine (200), Start (1,000), and Full (5,000 products). Designed for pharmacies seeking online sales channels.
• VSM Card Cloud-based digital loyalty card for pharmacies providing customer retention and network integration with unique credit limit across all network stores, automated commission and fee management, and real-time sales dashboards. Designed for pharmacy chains and networks seeking customer loyalty and unified network benefits.

Quantifiable outcome

• Complete pharmacy management system with 100+ modules covering all operational needs
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability4 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• MateracoreTechnology or IntegrationStrategic technology partnership for PIX VSM payment solution. Matera is a Banco Central PIX ecosystem partner providing secure, reliable, and high-performance transaction processing. The partnership enables instant QR code generation, immediate transaction confirmation, and elimination of TEF costs for pharmacies.
• PBM Partners (Vida Link, epharma, Farmácia Popular, Febrafar, Funcional Carda, Orizon, Pharma, Porta Drogaria)coreTechnology or IntegrationComplete integration with major Brazilian health benefit in medications (PBM) programs at no additional cost. Enables pharmacies to process benefit claims, reduce bureaucracy, and simplify reimbursement workflows.
• IQVIAstrategicTechnology or IntegrationVSM Franquias integrates with IQVIA for automatic data submission, enabling franchise networks to submit standardized sell-in and sell-out information.
• ABR AFADstrategicStrategic or Co-development PartnerPartnership with Brazilian Association of Pharmacy Managers (ABR AFAD) for industry standards and market development.
• CRF-SP (Conselho Regional de Farmácia de São Paulo)strategicStrategic or Co-development PartnerPartnership with Regional Pharmacy Council for regulatory compliance and industry representation.
• iFoodminorChannel Partner/ Reseller/ DistributorMarketplace integration for pharmacy e-commerce enabling delivery orders through iFood platform.
• Google ShopminorChannel Partner/ Reseller/ DistributorMarketplace integration for product visibility on Google Shopping.
• FebrafarminorChannel Partner/ Reseller/ DistributorIntegration with Febrafar marketplace for B2B pharmaceutical distribution.
• e.deliveryminorChannel Partner/ Reseller/ DistributorMarketplace integration for pharmaceutical delivery services.
• Farmácia APPminorChannel Partner/ Reseller/ DistributorMarketplace integration with pharmacy-focused delivery application.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• IQVIA Brasil: Global healthcare data and analytics company that VSM already integrates with for franchise data submission. Adjacent ecosystem participant rather than a direct software competitor, but provides market intelligence that influences pharmacy chain technology choices.
• epharma: Brazilian PBM (Pharmacy Benefit Management) operator and one of VSM's integration partners. Comparable as an adjacent ecosystem player shaping pharmacy reimbursement workflows that VSM's software must support.

Broad incumbents

• Linx: Brazilian retail management software provider (now part of Stone) offering POS and ERP solutions for retail verticals including drugstores. Broader incumbent competitor with cross-vertical scale advantages over VSM.
• TOTVS: Brazil's largest enterprise software vendor, offering ERP and retail management suites that include pharmacy-adjacent functionality. A broader incumbent that competes with VSM in the larger pharmacy chains that prefer consolidated platforms.

Direct peers

• PDX / Transaction Data Systems: US pharmacy technology company providing pharmacy management systems and clinical tools to retail and chain pharmacies. Comparable to VSM in serving multi-store pharmacy operations with deep integration into dispensing and inventory workflows.
• FarmaSyst: Brazilian pharmacy management software provider offering POS, inventory, and dispensing workflows for retail drugstores. Directly comparable to VSM's Ourofarma module in target customer, geography, and product scope.
• Rx30 (Computer-Rx): US pharmacy management system offering POS, workflow, and clinical integrations for independent and chain pharmacies. Functionally comparable to VSM's Ourofarma and OuroFórmulas modules, though operating in a different regulatory environment.
• Consistem Pharma: Brazilian pharmacy and drugstore management software vendor serving independent and chain pharmacies. Competes head-to-head with VSM on retail pharmacy POS, inventory, and PBM integration in the Brazilian market.
• PioneerRx: US independent pharmacy software vendor offering POS, clinical, and compounding workflow modules. Closely mirrors VSM's combined retail + compounding (OuroFórmulas) positioning in a different geography.

Emerging players

• DocPlanner / Consulta Remedies: Digital health platforms expanding into pharmacy-adjacent services in LATAM. Represents an emerging category of healthcare SaaS players that could increasingly overlap with pharmacy software workflows over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vsmsoftwares
• LinkedInlinkedin.com/company/vsm-inform%C3%A1tica
• Instagraminstagram.com/vsminformatica
• Xx.com/vsmshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VSM