Lanna Coffee Co.
Lanna Coffee Co. is a Fresno-based specialty coffee roaster that direct-trade sources from over 400 farms in Northern Thailand, selling single-origin and blended coffees, cold brew, subscriptions, and brewing equipment to individual consumers, offices, and wholesale partners across the U.S.
- Company typePrivate
- Founded2016
- HeadquartersFresno, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lanna Coffee Co. does
Lanna Coffee Co. is a specialty coffee roaster founded in Fresno, California in 2016, operating a single roastery at 617 Broadway St. The company sources coffee directly from hill tribe communities in Northern Thailand through a partnership with the Integrated Tribal Development Foundation (ITDF), working with over 400 farms across 40+ villages that constitute Thailand's first certified fair trade coffee co-op. Lanna Coffee is the largest buyer of Thai coffee in the United States, and this origin provenance is the central element of its brand identity. Its product portfolio spans signature blends (Daybreak, Onyx, Artisan, Broadway, Sanuk Espresso), single-origin Thai coffees processed via differentiated methods (Black Honey, Law Wu Anaerobic Washed, Huay Hom Washed), decaf and half-caf options, cold brew blends, ready-to-drink cold brew cans, brewing equipment from Fellow and Hario, branded merchandise, and a recently launched Pride of the Valley™ coffee officially licensed by Fresno State University.
The company's revenue model rests on four streams: direct-to-consumer e-commerce through a Shopify storefront (individual purchases plus Roaster's Choice and standard subscriptions), a wholesale program serving cafes, markets, and workplaces with whole beans, cold brew cans, and private label options, an office coffee subscription at $95 per 5 lb bag with a 10% recurring discount, and local retail distribution in California's Central Valley through partners such as Gibson Farm Market, The Market, and R-N Market. Pricing for DTC 12 oz bags ranges from $16-20 with free shipping over $50. Distribution channels span owned e-commerce (national shipping), wholesale/reseller (domestic), office subscriptions (enterprise-direct), and local retail partnerships (Central Valley). The company is privately held, employs 1-10 people, has not disclosed funding, and operates with a lean organizational footprint.
Lanna Coffee Co. firmographics
Firmographics- Name
- Lanna Coffee Co.
- Legal name
- Lanna Coffee Co.
- Website
- https://lannacoffeeco.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lanna Coffee Co. is a Fresno-based specialty coffee roaster that direct-trade sources from over 400 farms in Northern Thailand, selling single-origin and blended coffees, cold brew, subscriptions, and brewing equipment to individual consumers, offices, and wholesale partners across the U.S.
- Ownership category
- akta.pro rank
Lanna Coffee Co. industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Coffee (CRADAHAF), Ethnic Beverages Wholesale (Specialty/Import) (AFAIAIAG), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)
Keywords
Where Lanna Coffee Co. is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lanna Coffee Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retail Coffee Sales: Direct-to-consumer sales of whole bean and ground coffee through e-commerce. Includes single origins, signature blends, and specialty offerings like Pride of the Valley. One-time purchases and subscription options available.
- Wholesale B2B: B2B wholesale channel for cafes, markets, and workplaces. Offers whole beans, cold brew cans, and custom/private label options for business partners.
- Office Coffee Subscriptions: 5 lb bag subscription service for offices with multiple blend options (Artisan, Broadway, Espresso, House, French), delivered on flexible schedules with 10% discount.
- Cold Brew Products: Ready-to-drink cold brew products including cans, bags, and espresso concentrate for retail and wholesale channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 12 oz coffee bags |
| Unit Pricing | Pay-as-you-go | Larger format bags |
| Subscription | Monthly | Office Coffee Subscription |
| Subscription | Monthly | Coffee Subscriptions |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Brewing Equipment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Lanna Coffee Co. product offering
Product offeringCore offering
Lanna Coffee Co. is a specialty coffee roaster that roasts and sells whole bean and ground direct-trade coffee sourced from Northern Thailand hill tribe farmers, complemented by Colombian and Guatemalan origins. The company sells single-origin lots, signature blends, ready-to-drink cold brew, brewing equipment and accessories, branded merchandise, gift cards, and runs consumer and office coffee subscriptions. Distribution spans direct-to-consumer e-commerce, B2B wholesale, and a licensed retail partnership with Fresno State University.
Product overview
Lanna Coffee Co. is a specialty coffee roaster offering a portfolio of direct trade coffee products, brewing equipment, accessories, and subscription services. The core offering consists of single-origin and blended whole bean coffees sourced primarily from Northern Thailand along with other origins (Colombia, Guatemala, Nicaragua, Ethiopia, Costa Rica, Mexico), sold through direct-to-consumer e-commerce and wholesale channels. Signature blends include Daybreak (medium), Onyx (dark), Artisan (light), Broadway, and Sanuk Espresso, while single origins feature Thai varieties like Black Honey and Law Wu Anaerobic. Brewing equipment from Fellow, Hario, and other brands is retailed alongside branded merchandise. Subscription services include the Roaster's Choice for individual consumers and Office Coffee Subscription for wholesale customers. The company operates a roastery in Fresno, California with retail and wholesale operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Daybreak Blend Coffee Signature medium roast blend sourced from Thailand and Guatemala with notes of milk chocolate, dried fruit, and caramel; sold as 12 oz whole bean for individual consumers and wholesale buyers.
- Onyx Blend Coffee
Quantifiable outcome
- 40+ villages in Thailand's first certified fair trade coffee co-op supported
- +1 more outcomes
Companies that use Lanna Coffee Co.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Lanna Coffee Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lanna Coffee Co. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Integrated Tribal Development Foundation (ITDF)corePartnership with ITDF to source coffee from hill tribe communities in Northern Thailand. ITDF has been working for 30 years to equip communities with training and equipment for coffee production. Over 40 villages are part of Thailand's first certified fair trade coffee co-op through this partnership.
- Fresno State UniversityflagshipOfficial licensing partnership for Pride of the Valley coffee, the officially licensed specialty coffee of Fresno State. Created to connect Fresno State fans, students, alumni, and community through great coffee with local pride.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Lanna Coffee Co. competitors and assessment
Company assessmentDirect peers
- PT's Coffee Roasting Co. Topeka-based specialty roaster with direct trade sourcing, DTC subscriptions, and wholesale to cafes and offices. Comparable in size, channel mix (DTC + office subscriptions), and small-batch craft positioning.
- Verve Coffee Roasters: Specialty third-wave coffee roaster with DTC e-commerce, subscription program, retail cafes, and farm-level sourcing. Comparable in product mix (single origins, blends), subscription model, and premium pricing strategy.
- Onyx Coffee Lab: Specialty coffee roaster known for competition-grade coffees, DTC e-commerce, and direct trade sourcing. Comparable in craft positioning, premium pricing ($20+ per bag), and single-origin storytelling.
- Counter Culture Coffee: Specialty coffee roaster with strong direct trade and sustainability positioning, multi-region sourcing, and DTC plus wholesale channels. Highly comparable as a mission-driven specialty roaster competing for the same ethically-minded consumer.
- La Colombe Coffee Roasters: Specialty roaster with both DTC coffee and a strong RTD cold brew canned product line distributed through grocery and foodservice. Comparable in cold brew can expansion strategy and wholesale distribution.
- Equator Coffees: Specialty coffee roaster with direct trade relationships, DTC e-commerce, wholesale to cafes/offices, and branded cafes. Comparable in ethical sourcing narrative and multi-channel go-to-market strategy.
- Intelligentsia Coffee: Pioneering third-wave specialty coffee roaster with direct trade relationships, wholesale and DTC channels, and strong barista/training programs. Directly comparable in sourcing philosophy and B2B/wholesale focus.
Broad incumbents
- Stumptown Coffee Roasters: Pioneering third-wave roaster now owned by Peet's/Lavoro with national wholesale, DTC, and extensive RTD/Holler cold brew distribution. Comparable as specialty roaster but operates at far greater scale with institutional capital.
- Blue Bottle Coffee: Premium specialty coffee roaster owned by Nestlé with extensive cafe network, DTC subscription, and RTD products. Comparable in craft positioning but operates at significantly larger scale with strategic backing.
Emerging players
- Chameleon Cold-Brew: Specialty RTD cold brew brand focused on organic and plant-based formats with nationwide grocery distribution. Comparable in cold brew product positioning and natural/specialty channel presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lanna Coffee Co. social profiles
Digital presenceLanna Coffee Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lanna Coffee Co. leadership team
Management profileNumber of profiles
Profiles1 record
Lanna Coffee Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lanna Coffee Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lanna Coffee Co.
What does Lanna Coffee Co. do?
Lanna Coffee Co. is a specialty coffee roaster that roasts and sells whole bean and ground direct-trade coffee sourced from Northern Thailand hill tribe farmers, complemented by Colombian and Guatemalan origins. The company sells single-origin lots, signature blends, ready-to-drink cold brew, brewing equipment and accessories, branded merchandise, gift cards, and runs consumer and office coffee subscriptions. Distribution spans direct-to-consumer e-commerce, B2B wholesale, and a licensed retail partnership with Fresno State University.
Is Lanna Coffee Co. a public or private company?
Lanna Coffee Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lanna Coffee Co. founded?
Lanna Coffee Co. was founded in 2016. It employs 1 to 10 people.
Where is Lanna Coffee Co. based?
Lanna Coffee Co. is headquartered in Fresno, United States, in the North America region.
How does Lanna Coffee Co. make money?
Four revenue lines are on record. Retail Coffee Sales are the primary driver. The others are wholesale B2B, office Coffee Subscriptions and cold Brew Products.
Who are Lanna Coffee Co.'s main competitors?
Direct peers on record are PT's Coffee Roasting Co., Verve Coffee Roasters, Onyx Coffee Lab, Counter Culture Coffee, La Colombe Coffee Roasters, Equator Coffees and Intelligentsia Coffee. Broad incumbents are Stumptown Coffee Roasters and Blue Bottle Coffee. Chameleon Cold-Brew is listed as an emerging player.
Does Lanna Coffee Co. have an API?
No public API is recorded for Lanna Coffee Co..
What industry is Lanna Coffee Co. in?
Lanna Coffee Co.'s product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRADAHAF, Ready-to-Drink (RTD) Coffee. Its NAICS code is 311920 and its SIC code is 2080.