What Supersonic does

Supersonic Pte Ltd is a Singapore-based creative and technology agency incorporated in 2016, operating from a single headquarters at 10 Anson Road, International Plaza. The company delivers a multi-disciplinary service portfolio spanning brand identity and graphic design, digital advertising and 360-degree campaign management, web and mobile application development, enterprise integration via Dell Boomi iPaaS, and Robotic Process Automation implementation via Automation Anywhere. It also operates a contact centre line of business covering inbound/outbound call management, hosted telephony and case management infrastructure, and personnel insourcing/outsourcing.

The agency's underlying technology stack is anchored on certified partner platforms rather than proprietary software: Boomi is used for cloud-to-cloud and cloud-to-on-premise integrations, API gateway setup, and real-time/scheduled process deployment, while Automation Anywhere bots automate repetitive, rule-based workflows such as invoicing and GIRO applications. Mobile applications built for clients include features such as GPS mapping, audio/visual guides, user-generated content, and gamification. The firm holds ISO 27001 certification for information security management and complies with Singapore's Personal Data Protection Act 2012.

Supersonic operates a professional services, project-based revenue model with quote-based pricing tailored to client scope. Its go-to-market is consultative and enterprise-focused, targeting large corporations, government institutions, and statutory boards in Singapore, with at least one documented cross-border engagement in Vietnam. Its client roster spans energy/utilities (Keppel Electric), postal/logistics (SingPost), higher education (NTU, NUS), government (ITE, Singapore Discovery Centre, NCPC), manufacturing (Coca-Cola Vietnam), construction (Shimizu Corporation), automotive (Bridgestone), healthcare (Panasonic Healthcare), retail (313@Somerset), fitness (Siro Fitness), and professional services (International SOS). The company is privately held with no disclosed parent, investors, or funding rounds, consistent with founder-led ownership.

Name

Supersonic

Legal name

SUPERSONIC PTE LTD

Website

https://supersonic.sg

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Supersonic Pte Ltd is a Singapore-based creative and technology agency, founded in 2016, that delivers branding, digital advertising, web and mobile application development, enterprise integration via Boomi, RPA implementation via Automation Anywhere, and contact centre services to enterprise, government, and institutional clients in Singapore and Southeast Asia.

Ownership category

akta.pro rank

Product category

Digital Marketing and Creative Agency Services

NAICS

Other Services Related to Advertising (54189), Computer Systems Design and Related Services (5415)

SIC

Services-Advertising (7310)

akta.pro primary industry

Music + Podcast Aggregator Super-Apps (MPAIADAF)

akta.pro secondary industry

Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ)

Keywords

• Digital advertising services
• Brand identity design
• Enterprise application development
• Robotic process automation
• Contact centre operations

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising Services: Brand-aligned portal development, responsive web design, mobile applications, and social media campaigns. Revenue generated through project-based engagements with corporate clients.
2. Integration and RPA Services: Implementation of Boomi integration and Automation Anywhere RPA solutions, including process support, maintenance, and optimization services for enterprise clients.
3. 360 Integrated Advertising: Print and digital campaigns, outdoor/guerilla marketing, interactive web banners, and media buying services for brand campaigns.
4. Branding and Design Services: Brand identity development, logo design, corporate stationery, packaging design, brochure and catalogue design, annual report design, and presentation kit creation.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Supersonic is a Singapore-based creative and digital agency providing three core service lines to enterprise clients: (1) Application Development including custom web/mobile apps, Dell Boomi enterprise integration, Automation Anywhere RPA implementation, and ongoing operation and maintenance; (2) Digital Advertising and Branding covering brand identity, 360 integrated advertising, below-the-line marketing, social media campaigns, and graphic design; and (3) Contact Centre Operations including inbound/outbound call management, multi-channel email and chat support, hosted contact centre infrastructure, and personnel insourcing/outsourcing.

Product overview

Supersonic is a Singapore-based creative and digital agency offering a comprehensive suite of services organized around three core areas: Application Development (web/mobile apps, Boomi integration, Automation Anywhere RPA, maintenance and support), Digital Advertising and Branding (digital campaigns, brand identity, graphic design, 360 integrated advertising, below-the-line marketing), and Contact Centre Operations (inbound/outbound call management, hosting services, staffing). The agency operates as a service-based business rather than a software product company, delivering customized solutions to corporate clients across various industry sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Application Development Custom web and mobile application development services for enterprise clients, including brand-aligned portals, responsive websites, native iOS and Android apps (with features such as CMS, GPS mapping, illustrated map overlays, audio/visual guides, user-generated content, gamification, and prize redemption), COTS implementations, and ongoing maintenance and support.
• Digital Advertising Digital marketing services for enterprise clients including brand-aligned portal development, responsive web design, mobile application development, and social media campaign management.
• Brand Identity Corporate branding services including brand guidelines, logo identity design, corporate stationery, and packaging design for enterprise and institutional clients.
• 360 Integrated Advertising Full-service advertising campaign management including print and digital campaigns, outdoor and guerilla marketing, interactive web banners, and media buying for brand campaigns targeting enterprise clients.
• Below-the-Line Advertising Direct marketing and point-of-sale services including brochure design, direct mailers (DM), electronic direct mailers (eDM), and point-of-sale materials for enterprise clients.
• Graphic Design Design services for catalogues, coffee table books, annual reports, presentation kits, and media kits for corporate and institutional clients.
• Call Centre Services Inbound and outbound call management including customer service, technical helpdesk, fault reporting, crisis management hotlines, telemarketing, surveys, and event management for enterprise and public-sector clients.
• Contact Centre Hosting Services Hosted contact centre infrastructure services including telephony, case management systems, and chat platforms for enterprise clients.
• Personnel Insourcing/Outsourcing Staffing services providing customer care officers, technical support officers, and administrative staff to enterprise and public-sector clients.
• Boomi Integration Services Enterprise integration services using the Dell Boomi iPaaS platform for CRM portals, billing systems, and API gateway implementations, covering cloud-to-cloud and cloud-to-on-premise integrations, real-time and scheduled process deployment, and ongoing knowledge transfer, audit, and round-the-clock troubleshooting support.
• Automation Anywhere Implementation Robotic Process Automation (RPA) services using Automation Anywhere to automate repetitive, rule-based tasks across departments for enterprise clients, including invoice generation, GIRO applications, and other operational automation engagements.

Quantifiable outcome

• NUS Explorer Mobile App achieved over 1,000 hits within first 5 days of launch
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Boomi (Dell Technologies)coreTechnology or IntegrationCertified Boomi partner providing integration platform implementation services. Supersonic delivers Boomi integration projects for enterprise clients including Keppel Electric, SingPost, NTU, and Coca-Cola Vietnam, handling process development, API gateway setup, and ongoing support.
• Automation AnywherecoreTechnology or IntegrationCertified Automation Anywhere partner implementing RPA solutions for enterprise clients. Supersonic deploys Automation Anywhere bots for process automation including invoice generation, GIRO applications, and other rule-based task automation.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vertical Integration (Singapore): Singapore-based IT and integration services firm providing enterprise application integration and digital transformation. Comparable to Supersonic's Boomi integration and RPA implementation service line at a similar boutique scale.
• We Are Social Singapore: Singapore-based digital and social creative agency focused on brand-aligned digital campaigns, social media, and content for enterprise clients. Closely comparable to Supersonic's digital advertising and social media campaign offerings at a similar mid-sized footprint.
• Construct Digital: Singapore-based independent digital agency offering web/app development, digital marketing, and creative services to enterprise clients. Direct comparable on the digital advertising, app development, and integration-adjacent service lines.

Broad incumbents

• Accenture Song Singapore: Singapore presence of Accenture's creative and digital transformation arm, offering integrated marketing, technology, and consulting services to large enterprises. Comparable on the end-to-end digital transformation pitch Supersonic makes, but at vastly greater scale and capital depth.
• Isobar Singapore (Dentsu): Singapore digital experience agency within Dentsu, focused on digital transformation, commerce, and platform-led marketing. Comparable on the digital advertising and application development side with much larger delivery capacity.
• VMLY&R Singapore: Singapore office of the WPP creative network offering brand strategy, advertising, and customer experience services. Comparable on branding and integrated advertising, with deeper regional reach.
• Dentsu Creative Singapore: Singapore arm of the global Dentsu creative network, offering advertising, branding, and digital services to enterprise and government clients. Directly comparable to Supersonic's creative/digital advertising line, but operating at much larger scale and with broader geographic reach.
• Ogilvy Singapore: Singapore office of the WPP-owned Ogilvy network, providing advertising, branding, and digital transformation services. Comparable on the brand identity and 360 advertising side, with significantly deeper resources and global capabilities.
• BBDO Singapore: Singapore arm of BBDO Worldwide, offering creative advertising, branding, and integrated campaign services. Comparable on creative/branding deliverables to enterprise clients, though at meaningfully greater scale.
• TBWA\Singapore: Singapore office of TBWA\Worldwide, providing creative, digital, and integrated advertising services to enterprise clients. Comparable across brand identity, 360 advertising, and digital campaign work, with a larger network and broader regional presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supersonic