Mindful
Mindful AG is a privately held Swiss wellness company in pre-launch status, founded in 2015 with a planned 2026 commercial debut. The firm, based in Luzern, positions itself around mindfulness, presence, and inner clarity, and has disclosed no products, pricing, revenue, or external investors to date.
- Company typePrivate
- Founded2015
- HeadquartersLuzern
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mindful does
Mindful AG is a privately held Swiss wellness company registered as an Aktiengesellschaft (public limited company) at Neustadtstrasse 8a in Luzern, Switzerland. According to the company website, the firm is in pre-launch status with a stated 2026 commercial launch, and articulates a mission of creating "moments for genuine depth, presence, and inner clarity — in movement and stillness." Source materials reference a potential product surface around guided meditations, courses, coaching, and mental fitness tools, but the company itself has disclosed no specific products, modules, pricing, or service architecture to date. Marketing infrastructure has been pre-staged for the launch, including email automation via Klick-Tipp, paid social on Facebook (Meta), and a content/website presence on webflow, with German-language copy and EU GDPR-compliant privacy disclosures indicating an initial DACH-market orientation. The entity is founder/management-controlled, with Lukas Mankow serving as Geschäftsführer (Managing Director), no external investors or parent company disclosed, no funding rounds on record, and no revenue, customers, partnerships, certifications, patents, or AI/ML capabilities documented in the available source material. Headcount is reported in the 11–50 range, consistent with a small founding team operating ahead of a 2026 commercial debut rather than a scaled business.
Mindful firmographics
Firmographics- Name
- Mindful
- Legal name
- Mindful AG
- Website
- https://mindful.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mindful AG is a privately held Swiss wellness company in pre-launch status, founded in 2015 with a planned 2026 commercial debut. The firm, based in Luzern, positions itself around mindfulness, presence, and inner clarity, and has disclosed no products, pricing, revenue, or external investors to date.
- Ownership category
- akta.pro rank
Mindful industry classification
Industry- Product category
- Mindfulness and Mental Wellness
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where Mindful is headquartered
LocationHeadquarters
- HQ city
- Luzern
Offices1 record
Markets served
Mindful business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Marketing channels3 records
Mindful product offering
Product offeringCore offering
Mindful AG operates as a Swiss wellness company planning to deliver a mindfulness platform through its website, offering guided meditations, courses, coaching, and mental fitness tools to individual consumers. The company's stated mission is to create moments for genuine depth, presence, and inner clarity in both movement and stillness. As of the available source data, the company is in pre-launch status with products, pricing, and distribution details not yet publicly disclosed.
Product overview
Mindful AG is a Swiss wellness company (registered in Luzern, Switzerland) currently in pre-launch status with a 2026 launch planned. The company describes its mission as creating moments for depth, presence, and inner clarity, 'in movement and stillness.' Based on the available source data, no specific products, modules, or service offerings have been announced or detailed. The company website presents as a landing page for the forthcoming launch without disclosing product names, features, or service architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Guided meditations (planned)
- Mindfulness courses (planned)
- Mindfulness coaching (planned)
- Mental fitness tools (planned)
Companies that use Mindful
Customer profileIdeal customer profiles1 record
Mindful technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mindful partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Mindful competitors and assessment
Company assessmentDirect peers
- Meditopia: Meditopia is a mental wellness app offering guided meditations, sleep content, and coaching in multiple languages. It is a direct peer given its subscription mindfulness platform model and similar content offerings.
- Insight Timer: Insight Timer is a free meditation app with a large library of guided meditations, courses, and a community of teachers. It is a direct peer as it offers guided meditations, courses, and community features similar to Mindful's planned offerings.
- Oak: Oak is a meditation and mindfulness app offering guided meditations, breathing exercises, and sleep content. It is a direct comparator to Mindful's planned digital wellness platform.
- Waking Up: Waking Up is a subscription mindfulness app offering daily meditations, courses, and teachings. It is a direct comparator to Mindful's mindfulness platform with a similar content-and-courses model.
- 10% Happier: 10% Happier is a meditation app offering guided meditations, courses, and coaching from notable teachers. It is a direct competitor with a similar guided meditation, courses, and coaching model.
- Headspace: Headspace is a leading guided meditation and mindfulness platform offering courses, sleep content, and coaching via app and web. It is a direct competitor to Mindful's planned offering of guided meditations, courses, and coaching services.
- Simple Habit: Simple Habit offers short, on-demand guided meditations and mindfulness content via app. It is a direct peer given its focus on guided meditation and mental wellness content delivery.
- Calm: Calm is the dominant subscription meditation and mental wellness app offering guided meditations, sleep stories, and masterclasses. It directly competes with Mindful's planned digital mindfulness and coaching platform.
Emerging players
- Wellable: Wellable is a wellness platform offering mindfulness and meditation content as part of broader employee wellness programs. It is an emerging player with partial overlap with Mindful's mindfulness content focus.
Broad incumbents
- BetterUp: BetterUp is a broad mental wellness and coaching platform primarily serving enterprises. While it overlaps with Mindful's coaching offering, it operates at a much larger scale and focuses on B2B rather than direct-to-consumer mindfulness.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights5 records
Customer concentration
Mindful social profiles
Digital presenceMindful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindful leadership team
Management profileNumber of profiles
Profiles1 record
Mindful funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindful
What does Mindful do?
Mindful AG operates as a Swiss wellness company planning to deliver a mindfulness platform through its website, offering guided meditations, courses, coaching, and mental fitness tools to individual consumers. The company's stated mission is to create moments for genuine depth, presence, and inner clarity in both movement and stillness. As of the available source data, the company is in pre-launch status with products, pricing, and distribution details not yet publicly disclosed.
Is Mindful a public or private company?
Mindful is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mindful founded?
Mindful was founded in 2015. It employs 11 to 50 people.
Where is Mindful based?
Mindful is headquartered in Luzern.
Who are Mindful's main competitors?
Direct peers on record are Meditopia, Insight Timer, Oak, Waking Up, 10% Happier, Headspace, Simple Habit and Calm. Wellable is listed as an emerging player. BetterUp is listed as a broad incumbent.
Does Mindful have an API?
No public API is recorded for Mindful.
What industry is Mindful in?
Mindful's product category is Mindfulness and Mental Wellness. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style). Its NAICS code is 541512 and its SIC code is 7372.