Parry Sound Family Health Team

What Parry Sound Family Health Team does

Parry Sound Family Health Team is a publicly funded primary healthcare organization operating in Parry Sound, Ontario, under Ontario's Family Health Team model. The team coordinates care across two physician practices — Rugged Shores Family Health (7 physicians) and Medical Associates (9 physicians) — and an extended roster of allied health professionals, serving approximately 51-100 staff in total. Its service portfolio spans core family medicine plus fourteen specialized programs including bone health, cancer screening, diabetes monitoring, hypertension management, immunization, INR therapy, lung health, memory clinic, opioid weaning, prenatal care, smoking cessation, mental health, women's health, and sexual health. Patients access care via phone scheduling, online booking through Ocean by CognisantMD, free group workshops and webinars, and a Virtual Reality-for-Seniors program delivered into local long-term care, retirement, and congregate homes.

Revenue is primarily generated through Ontario Health Insurance Plan (OHIP) billings for insured medical services, supplemented by fees for non-OHIP services (e.g., uninsured procedures, third-party-requested forms) published on the organization's website. Group workshops, webinars, and OHIP-covered clinical services are provided at no direct cost to eligible patients. The organization is governed and funded through Ontario's Ministry of Health Family Health Team framework, with no external parent company, private equity, or venture capital ownership indicated.

Operational technology is modest: an AI Scribe documentation tool was deployed across providers in 2026, the Ocean CognisantMD platform handles online appointment booking, and the website serves as the primary digital channel alongside a Facebook page. The organization also hosts medical students as part of a workforce pipeline. There are no disclosed proprietary software products, APIs, or mobile applications; the organization is a service delivery entity rather than a technology vendor.

Name

Parry Sound Family Health Team

Legal name

Parry Sound Family Health Team

Website

https://psfht.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Parry Sound Family Health Team is a publicly funded Ontario primary care organization operating two physician practices and 14+ specialized health programs for the Parry Sound region, supplemented by an AI Scribe tool and a VR-for-seniors program.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Offices of Physicians (6211), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAGAA

Independent Primary Care Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

SECONDARYHLAFAGAO

Community-Based Preventive & Health Promotion Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

Keywords

• Primary healthcare services
• Family medicine
• Chronic disease management
• Preventive health programs
• Community health clinics

Headquarters

HQ city

Parry Sound

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Government-funded Healthcare Services (OHIP): Primary healthcare services funded through Ontario Health Insurance Plan (OHIP), which is Ontario's government-run health insurance plan. The organization provides publicly funded medical care to registered patients.
2. Fee for NON-OHIP Services: Some services are not covered by OHIP and are available for a fee to patients. These include non-insured health benefits and other services not covered under the public health insurance plan.

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

Parry Sound Family Health Team delivers publicly funded primary healthcare through two physician practices (Rugged Shores Family Health and Medical Associates) in Parry Sound, Ontario. Core offerings include family physician visits, chronic disease management and prevention programs (bone health, cancer screening, diabetes, hypertension, immunizations, INR therapy, lung health, memory, opioid weaning, prenatal, smoking cessation, mental health, women's health, sexual health, kids' health), a Virtual Reality program for seniors in care homes, and free group education workshops and webinars for registered patients.

Product overview

Parry Sound Family Health Team is a primary healthcare organization operating two physician practices (Rugged Shores Family Health and Medical Associates) serving patients in Parry Sound, Ontario. The organization provides a unified healthcare delivery platform consisting of: the core Family Health Team coordination, two sub-brand physician practices, an online appointment booking module integrated with Ocean by CognisantMD, a Virtual Reality program for seniors, various health management programs (including Bone Health, Cancer Screening, Diabetes Monitoring, Hypertension Management, Immunizations, INR Therapy, Lung Health, Memory Clinic, Opioid Weaning, Prenatal, Smoking Cessation, Mental Health, Women's Health, Sexual Health, and Kids health), and free group workshops and webinars for patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Rugged Shores Family Health Family medicine practice under Parry Sound Family Health Team with 7 physicians, serving patients in the Parry Sound area. Located in Parry Sound, Ontario. Hours: Monday to Thursday 8:30am-5:00pm, Friday 8:30am-3:00pm. Phone: 705.746.2181. Not a walk-in clinic.
• Medical Associates Family medicine practice under Parry Sound Family Health Team with 9 physicians, located at 60 Bowes Street, Parry Sound, Ontario. Phone: 705.746.9382. Hours: Monday to Thursday 8:30am-5:00pm, Friday 8:30am-3:00pm.
• Virtual Reality for Seniors Program Virtual reality experience program for older adults and seniors living in long-term care homes, retirement homes, congregate homes, or with mobility, functional, and/or cognitive conditions in Parry Sound, supporting their social well-being and mental health.
• Group Workshops and Webinars Free educational workshops and webinars for patients of Medical Associates and Rugged Shores Family Health on various health topics.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Long Term Care HomescoreOthersPartnership with long term care homes in the Parry Sound area to deliver VR experiences to seniors and support their social well-being and mental health.
• Retirement HomescoreOthersPartnership with retirement homes in the Parry Sound area to provide VR experiences and health programs for senior residents.
• Congregate HomesminorOthersCollaboration with congregate homes to deliver health services and VR experiences to residents.
• Ocean CognisantMDcoreTechnology or IntegrationOnline booking platform provider that enables patients of Medical Associates and Rugged Shores Family Health to book appointments online through the Ocean platform.
• Medical Students Program PartnersminorStrategic or Co-development PartnerThe organization hosts medical students as part of their educational program, supporting training of future healthcare professionals.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TELUS Health MyCare: TELUS's digital health arm provides virtual and in-person primary care, mental health, and chronic disease management across Canada—a broader incumbent competing for the same patient relationships that PSFHT serves in Parry Sound, with significantly greater scale.
• WELL Health Technologies: Public Canadian digital health company that owns and operates a large network of primary care clinics alongside telehealth and EMR products—a broader incumbent that overlaps with PSFHT on physician-led outpatient primary care delivery, though at national scale.
• Shoppers Drug Mart / Loblaw Health: Operates in-store primary care clinics, pharmacist-led chronic disease management, and wellness services across Canada—a broad incumbent offering overlapping primary care and chronic care services, though delivered through retail pharmacies rather than dedicated FHT clinics.

Direct peers

• Jack Nathan Health: Operates multi-physician primary care clinics inside Walmart and standalone locations across Canada, offering family medicine, walk-in services, and specialty programs—comparable multi-site primary care delivery model with a similarly broad program surface.
• Appletree Medical Group: One of Canada's largest multi-site primary care and walk-in clinic operators, serving patients across Ontario with family physicians, specialists, and allied health services—directly comparable to PSFHT's two-location primary care model with multiple programs.
• MCI Medical Clinics: Canadian operator of family practice and walk-in medical clinics across multiple provinces with multi-physician locations—closely comparable in offering physician-delivered outpatient primary care across distributed sites.

Emerging players

• Maple Corporation: Canadian virtual care platform providing on-demand physician consultations, specialist referrals, and ongoing primary care—an emerging player targeting the same patient needs as a community FHT, but delivered via telehealth rather than in-person clinics.
• CloudMD Software & Services: Canadian health-tech company combining virtual primary care, mental health, and chronic disease programs—an emerging player with overlapping program categories (mental health, chronic care) but a tech-first delivery model rather than PSFHT's brick-and-mortar clinic model.

Others

• Think Research Corporation: Canadian health technology company delivering clinical decision support, EMR-embedded tools, and program workflows to primary care providers—an adjacent ecosystem enabler that powers clinical programs similar to those PSFHT delivers.
• CognisantMD (Ocean): Provider of the Ocean online booking, patient engagement, and form platform that PSFHT already integrates—a relevant adjacent technology enabler rather than a competitor, included because it sits inside PSFHT's technology stack and shapes patient access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParrySoundFHT
• LinkedInlinkedin.com/company/parry-sound-family-health-team

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parry Sound Family Health Team