Purple Goat Agency

What Purple Goat Agency does

Purple Goat Agency (legal entity: Purple Goat Solutions Limited, company number 12591470) is a London-based, privately held B2B professional services firm founded in 2020, operating as a disability-led, inclusion-focused marketing agency. The firm offers six core service pillars: Influencer Marketing, Inclusive Brand Strategy, Social-First Media Production, Consumer Research & Insights, DEI Consulting, and Paid Social Ad Campaigns. It serves enterprise clients including Channel 4, Tesco, Virgin Media, Starling Bank, Coca-Cola, Google, Meta, Unilever, Amex, Currys, Tui, National Highways, Avanti West Coast, Paramount, and Heinz, executing campaigns across 30+ countries and 24+ languages. Over 50% of the team has lived experience of disability, a positioning the firm describes as a market first.

The business operates a project-based plus retainer revenue model with fees negotiated through Order Forms; no proprietary technology platform is disclosed. The firm is founder-owned and bootstrapped, with no disclosed institutional funding. Go-to-market combines direct enterprise sales (website contact, outreach, and repeat client relationships) with event-driven visibility at industry forums such as Cannes Lions and the ITV bCreator Awards. Award recognition includes a 2024 Cannes Lions Grand Prix (for Channel 4's Paris 2024 Paralympics 'Considering What?' campaign), 2025 ITV bCreator Awards 'Creator Marketing Agency of the Year,' and 2025 UK Social Media Awards 'Best Small Agency.' Partnerships include the '24 On Screen' initiative with Channel 4 and Bupa, an industry-wide training program to lift disability representation in TV advertising from 4% to 24%. The firm is registered in England and Wales, holds UK ICO data protection registration (ZB347188), and self-certifies WCAG 2.1 Level AA conformance for its own website.

Name

Purple Goat Agency

Legal name

Purple Goat Solutions Limited

Website

https://purplegoatagency.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Purple Goat Agency is a London-based, disability-led B2B marketing agency offering influencer marketing, brand strategy, media production, consumer research, DEI consulting, and paid social services to enterprise clients such as Channel 4, Tesco, Virgin Media, and Starling Bank, executing campaigns across 30+ countries.

Ownership category

akta.pro rank

Product category

Inclusive Marketing Services

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

Keywords

• Inclusive marketing services
• Influencer marketing agency
• Brand strategy consulting
• Consumer research insights
• Paid social campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Services Contracts: Purple Goat generates revenue through project-based marketing service contracts with enterprise clients. Services include influencer marketing campaigns, brand strategy, media production, consumer research, DEI consulting, and paid social campaigns. Based on their legal terms, fees are project-based with Order Forms specifying scope and pricing.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Purple Goat Agency provides disability-inclusive marketing services to major global brands. Its core offering is a suite of six professional service pillars: Influencer Marketing, Inclusive Brand Strategy, Social-First Media Production, Consumer Research & Insights, DEI Consulting, and Paid Social Ad Campaigns. Services are delivered through project-based contracts and ongoing retainer relationships to enterprise clients seeking to authentically engage disabled consumers.

Product overview

Purple Goat Agency is the world's first disability-led, inclusion-focused marketing agency offering a comprehensive suite of marketing services. The agency operates as a unified service offering centered around inclusive marketing, with six core service pillars: Influencer Marketing, Inclusive Brand Strategy Services, Social-First Media Production, Insights & Consumer Research, DEI Consulting Services, and Paid Social Ad Campaigns. These services work together to help brands authentically engage with the 1.3+ billion disabled consumers globally. The agency operates across 30+ countries and 24+ languages, serving major global brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Activating diverse talent to create empowering and progressive campaigns. The agency connects brands with disability and inclusive influencers, handling negotiations, collaborations, and influencer relationships to deliver successful global campaigns.
• Inclusive Brand Strategy Services Brand strategy consultancy helping brands authentically engage with the largest minority in the world by embedding inclusion into their overall marketing approach.
• Social-First Media Production Creation of shareable, informative, and engaging social content to bring campaigns to life across social media platforms, including video, photography, and short-form social assets.
• Insights & Consumer Research First-party research listening to the disabled community to obtain first-hand insights on brands, products, or services, including surveys, in-depth interviews, and comprehensive insights reports.
• DEI Consulting Services Disability confidence training, consultancy, and practical workshops for agencies and brands to embed inclusion into businesses across the globe.
• Paid Social Ad Campaigns Full-funnel paid media campaigns across social platforms including Facebook, Instagram, TikTok, and YouTube, designed to drive real business results for brands.

Quantifiable outcome

• 83% of consumers choose brands with highest diversity scores
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, core and key client.

• Channel 4flagshipStrategic or Co-development Partner · 1 January 2024Purple Goat partnered with Channel 4 and Bupa on the '24 On Screen' initiative during the Paris 2024 Paralympics. The mission aims to change disability representation in TV adverts from 4% to 24% (matching population). Purple Goat developed training handbooks and conducted workshops to equip advertising industry partners on disability-inclusive content creation.
• BupaflagshipStrategic or Co-development Partner · 1 January 2024Partnership with Channel 4 and Purple Goat on the '24 On Screen' initiative to transform disability representation in advertising. Bupa supports the mission to develop tools and training for the advertising industry.
• SolvecoreTechnology or IntegrationSolve designed and developed the Purple Goat Agency website. They are a Certified B Corporation providing web services, green hosting, and online presence solutions. Solve meets high standards of social and environmental impact.
• Virgin Mediakey clientGTM or Marketing PartnerVirgin Media partnered with Purple Goat for Paralympics GB sponsorship campaigns including the #WeAreHere campaign supporting British Paralympic Association.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: World's largest marketing services holding company (Ogilvy, GroupM, VMLY&R). Comparable as the dominant incumbent whose agency networks frequently win enterprise marketing RFPs that Purple Goat also targets; a potential acquirer of niche disability-led capability.
• Ogilvy: Global creative, advertising and PR network operating across 90+ markets. Comparable as a holder of large brand-marketing budgets that could either absorb Purple Goat's niche via in-house teams or compete with it for inclusive-marketing mandates.
• Publicis Groupe: Global marketing and communications holding company (Leo Burnett, Saatchi & Saatchi, Digitas). Comparable as a holding company whose agencies compete for the same enterprise brand-marketing budgets and could consolidate disability-inclusion capability via M&A.
• Mother London: Major independent UK creative agency serving global brand owners across multiple verticals. Comparable as a London-based creative agency competing for the same enterprise marketing budgets, though operating at much greater scale and without Purple Goat's disability specialism.

Direct peers

• Forster Communications: UK-based purpose-driven PR and communications agency working with charities, social enterprises and impact-focused brands. Directly comparable as a values-led, UK-headquartered agency selling purpose-driven marketing and communications services to enterprise and public-sector clients.
• Media Bounty: UK purpose-driven creative media agency focused on social and environmental impact campaigns for enterprise clients. Comparable as a similarly-sized UK B2B agency selling purpose-led brand strategy and media production to global brand owners.
• The Outcast Group: UK-based purpose-driven PR and marketing agency working with brands on social-impact campaigns. Directly comparable as a similarly sized, values-led UK agency targeting enterprise clients seeking authenticity in purpose-driven marketing.
• BHM (Boutique Hype Media): Multicultural and diversity-focused marketing and communications agency in the UK. Comparable to Purple Goat as a UK agency specialising in inclusive/diverse-audience marketing for major brands, with similar positioning around authentic representation.

Others

• Business Disability Forum: UK membership organisation helping businesses become disability-smart through training, consultancy and resources. Comparable as an adjacent ecosystem player operating in the disability-and-business space, overlapping with Purple Goat's DEI consulting services.
• The Valuable 500: Global business disability inclusion initiative working with 500+ CEOs to advance disability inclusion. Comparable as an adjacent ecosystem/advocacy organisation whose corporate relationships overlap with Purple Goat's enterprise client base and could either channel or compete for inclusion-related mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/purpgoatagency
• YouTubeyoutube.com/@purplegoatagency
• Facebookfacebook.com/purplegoatagency
• LinkedInlinkedin.com/company/purple-goat-agency
• Instagraminstagram.com/purplegoatagency
• TikToktiktok.com/@purplegoatagency

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Goat Agency