Malmö Arena

What Malmö Arena does

Malmö Arena is a multi-purpose indoor arena located in the Hyllie district of Malmö, Sweden, operated by the private limited company Parkfast Arena AB (Org. 556688-3657). Inaugurated on 6-7 November 2008 after construction began in January 2007, the venue sits on a ~60,000 m² footprint with 22.5-meter internal ceiling height and is reconfigurable for event capacities ranging from 50 (private dinners) to 15,500 (concerts), 12,600 (sports), and 5,000 (dance events). It serves as the home arena for SHL hockey team Malmö Redhawks and has hosted major international events including the Eurovision Song Contest.

The venue's product offering bundles four revenue streams: (1) ticket sales for sports, concerts, and family shows distributed primarily through Ticketmaster and on-site box office; (2) on-site food and beverage across six restaurant/bar concepts (Percy's, Nilsson's, Palissad, Skybar, Lounge4) and 24 kiosks supported by a 2,500 m² professional kitchen; (3) sponsorship and naming rights, anchored by an exclusive 5+5-year naming-rights deal with the City of Malmö and official partnerships with Coca-Cola, Spendrups, Ticketmaster, Svensk Cater, GdR Security, Best Western, and others; and (4) corporate conference and event rental of flexible meeting spaces (55 m² to 3,200 m²). Customer segments span live entertainment attendees, sports fans, corporate event planners, dining guests, and premium/hospitality clients. Technology is operational rather than differentiated: a cashless payment infrastructure (card/contactless under SEK 200), Pej/Stripe-powered online restaurant booking, and Ticketmaster-driven ticketing, with ISO 14001 certification as the primary mark of process quality.

Name

Malmö Arena

Legal name

Parkfast Arena AB

Website

https://malmoarena.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Malmö Arena is a 15,500-capacity multi-purpose arena in Malmö, Sweden (operated by Parkfast Arena AB), hosting SHL hockey for Malmö Redhawks, concerts, conferences, and dining across six restaurants, 24 kiosks, and 61 sky boxes.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Arena venue services
• Event hosting
• Conference facilities
• Live entertainment venue
• Sports event management

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from ticket sales for sports events, concerts, shows and other entertainment events through Ticketmaster and box office
2. Food & Beverage: On-site food and beverage sales through restaurants (Percy's, Nilsson's, Palissad, Lounge4, Skybar), bars (Diamond Bar, Sports Bar, Western Bar, Mezzanin, Tjeck Bar, Ice Bar), and 24 kiosk locations
3. Sponsorship & Partnerships: Revenue from exclusive naming rights (Malmö Stad), official partners (Coca-Cola, Ticketmaster, Spendrups, etc.), and preferred partners
4. Conference & Event Services: Venue rental for conferences, exhibitions, corporate events, and private celebrations with customizable spaces from 55 m² to 3,200 m²

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Malmö Arena operates a multi-purpose 60,000 m² arena venue hosting sports events (home of Malmö Redhawks SHL hockey), concerts, conferences, exhibitions, and family entertainment for 50 to 15,500 attendees. The venue bundles the physical arena with integrated food and beverage operations (6 restaurants/bars, 24 kiosks), conference and event spaces, premium hospitality lounges, and a training ice rink. Ticket distribution is handled through Ticketmaster while corporate bookings and restaurant reservations are managed via direct sales and the Pej online platform.

Product overview

Malmö Arena is a multi-purpose arena venue in the Öresund region offering a unified platform of event hosting services. The core offering is the arena venue itself (capacity 1,000-15,500 depending on event type), complemented by food and beverage operations including Percy's Restaurant & Bar, Restaurant Palissad, Lounge4, Nilsson's Restaurant & Winebar, Skybar @ Malmö Arena Hotel, 24 Malmö Arena Express kiosks, and multiple arena bars. Conference and event spaces include the Arena Auditorium, Foyer, Sky Boxes, and Terrace for meetings, exhibitions, and celebrations. Premium experiences (Lounge 4, Premium Lounge, Private Boxes) offer enhanced dining and seating packages. A training hall ice rink and Malmö Redhawks partnership round out the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Malmö Arena Venue Multi-purpose arena venue in the Hyllie district of Malmö hosting sporting events, concerts, conferences and entertainment. Home arena for Malmö Redhawks hockey team with capacity from 50 to 15,500 attendees depending on configuration.
• Conference & Event Spaces Flexible meeting and event spaces including the Arena Auditorium (up to 12,000 people), Palissad (up to 1,000), Foyer (up to 4,500), Sky Boxes (up to 60), Terrace, and Percy's Restaurant for conferences, exhibitions, dinners and corporate celebrations.
• Percy's Restaurant & Bar Restaurant with panoramic view of Malmö Arena serving as event restaurant and conference venue with capacity up to 650 seated dinner guests. Offers weekday lunch buffet and event menus.
• Restaurant Palissad Flexible restaurant divisible into 3 parts, used as event restaurant and conference room with capacity up to 1,200 seated dinner guests.
• Lounge4 Exclusive premium lounge on the fourth floor overlooking the arena, offering seats with views of Redhawks hockey matches, events and concerts. Features light meals and drinks service.
• Nilsson's Restaurant & Winebar Restaurant at entrance floor of Best Western Malmö Arena Hotel serving modern dishes on locally produced ingredients for lunch and evening meals.
• Skybar @ Malmö Arena Hotel Malmö's largest sky bar on the 16th floor at 85 meters above sea level, offering 360-degree views over the Öresund Bridge and Malmö with pizzas, drinks, and sparkling wine.
• Malmö Arena Express (Kiosks) 24 kiosks located throughout the arena offering hot food (hamburgers, sausages), drinks, snacks, and candy. Vegetarian and gluten-free options always available. Open during all events.
• Arena Bars Multiple bar venues including Diamond Bar (largest bar), Sports Bar, Western Bar, Mezzanin (En Trappa Upp), Tjeck Bar, and Ice Bar. Cashless payment accepted with card.
• Premium Experience Exclusive premium packages offering Lounge 4, Premium Lounge, Private Boxes, and Percy's Bar & Restaurant experiences with first-class dining, optimal proximity to events, and premium seating priced 1,795-2,395 SEK per person.
• Training Hall Modern ice rink at Hyllie Vattenparksgata 7 with best ice quality in Malmö from early August until late March. Bookable through Malmö Stad.

Quantifiable outcome

• Up to 15,500 attendees for concerts depending on stage configuration
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered flagship, core, major and minor.

• Malmö Stad (City of Malmö)flagshipStrategic or Co-development PartnerExclusive Name Partner holding naming rights to Malmö Arena for 5+5 years. City-owned entity that developed the Hyllie district and operates the venue through Parkfast Arena AB. Primary municipal partner for major events in the region.
• Parkfast Arena ABcoreOthersProperty developer and operator of Malmö Arena. Responsible for property management, maintenance, and venue operations. Corporate entity registered in Malmö (Org. 556688-3657).
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticket provider for all events at Malmö Arena. Handles online ticket sales, phone bookings, and group/company bookings. Primary distribution channel for event tickets.
• Coca-ColamajorGTM or Marketing PartnerOfficial Partner providing beverage services and marketing support for the venue
• SpendrupsmajorGTM or Marketing PartnerOfficial Partner and beverage supplier for the venue
• Svensk CatermajorGTM or Marketing PartnerOfficial Partner providing catering services and equipment
• GdR Security GroupmajorImplementation/ SI/ Consulting PartnerOfficial Partner providing security services for the venue
• Best Western Malmö Arena HotelmajorStrategic or Co-development PartnerAdjacent 395-room hotel with Nilsson's Restaurant & Winebar and Skybar (85m elevation). Offers 20% discount for Malmö Arena event ticket holders. Integrated guest experience.
• Malmö RedhawksflagshipStrategic or Co-development PartnerHome arena for SHL professional hockey team since 2008. Approximately 30+ home games per season. Primary sports anchor tenant driving consistent event calendar.
• SkånetrafikenminorGTM or Marketing PartnerPreferred Partner - regional public transport authority facilitating attendee access to venue via train and bus
• Friends of ExecutiveminorGTM or Marketing PartnerOfficial Partner providing executive hospitality and networking services
• SMEGminorGTM or Marketing PartnerOfficial Partner providing kitchen appliances and equipment
• ParkfastminorGTM or Marketing PartnerPreferred Partner and parking services provider for venue

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• ASM Global: World's largest arena and convention center management company (AEG/SMG merger). Operates hundreds of venues globally including Royal Arena in Copenhagen; sets the operating benchmarks and competitive context for Malmö Arena.
• Live Nation Entertainment: Global live entertainment and ticketing conglomerate that controls much of the concert touring pipeline competing for Malmö Arena's stage. As Ticketmaster's parent, it is both a partner (ticketing) and competitor (venue programming).
• AEG (Anschutz Entertainment Group): Global sports and live entertainment company that owns/operates arenas, teams, and tours (including Royal Arena and Mercedes-Benz Arena). Defines the upper end of competitive intensity for venue programming and ticketing partnerships.

Direct peers

• Royal Arena: Royal Arena is Copenhagen's primary multi-purpose indoor arena (~14,000 capacity) operated by AEG/ASM Global. It is the most direct geographic competitor to Malmö Arena for concert tours, sports events, and large conferences in the Öresund/Greater Copenhagen catchment.
• Mercedes-Benz Arena (Berlin): ~17,000-capacity arena in Berlin operated by AEG, hosting Eisbären Berlin hockey, concerts, and major events. Similar mid-size European multi-purpose arena profile with comparable anchor tenant + touring event mix.
• Scandinavium: Multi-purpose indoor arena in Gothenburg (~12,000-14,000 capacity) hosting hockey, handball, concerts, and family shows. Closely comparable Swedish arena operator in a competing domestic market.
• Stockholm Live (Hovet, Annexet): Stockholm-based venue operator running multiple indoor arenas (Hovet, Annexet, Tele2 Arena) under the same municipal/ASM model. Directly comparable multi-venue operator with shared Swedish touring and sports event demand.
• Color Line Arena (Hamburg): ~13,000-16,000 capacity multi-purpose arena in Hamburg hosting handball, ice hockey, concerts, and events. A Northern European peer of similar scale competing for the same touring acts and international sporting fixtures.
• Avicii Arena (Ericsson Globe): Sweden's largest spherical arena (~13,850 capacity) in Stockholm, hosting hockey, concerts, and events. A direct Swedish peer competing for the same national touring acts and large event bookings as Malmö Arena.

Regional players

• Parken Stadium: Copenhagen's national stadium (~38,000 capacity) operated by Parken Sport & Entertainment. Functions in a larger-capacity segment but competes for the same Öresund-region mega-events and corporate hospitality budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/malm-arena
• Instagraminstagram.com/malmoarena
• Xx.com/malmoarena
• Facebookfacebook.com/malmoarena

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malmö Arena