Maketrade
Maketrade Oy is a Finnish web-based escrow payment platform that enables individual consumers to safely buy and sell used goods on third-party marketplaces like Tori.fi and Facebook Marketplace, with buyer-funded fees and PSD2-compliant KYC.
- Company typePrivate
- Founded2022
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Maketrade does
Maketrade Oy is a Finnish private limited company that operates a web-based escrow payment platform for consumer-to-consumer used goods transactions. Founded in 2022 and commercially launched in October 2023, the company is registered in Finland (Business ID 3321202-6) and is led by founders Leevi Mäkikalli (CEO) and Vilho Eriksson. Headcount is in the 1-10 range, and the company maintains a presence in the Turku startup ecosystem while serving users in Finland and Estonia.
The core product is a payment escrow service that holds buyer funds in a secure account until the buyer confirms receipt and satisfactory condition of the purchased item, after which payment is released to the seller. The platform is designed to work alongside existing online marketplaces such as Tori.fi and Facebook Marketplace, where users discover listings and then migrate to Maketrade to complete transactions via invite links. Underlying technology is delivered through a partnership with Mangopay, an EU-licensed payment institution that provides KYC processing, payment transactions, and fund custody during the escrow period. All users must complete PSD2-compliant strong customer authentication, and the platform supports package tracking integration and a peer review system.
Maketrade generates revenue exclusively from buyer-side service fees: a fixed base fee of 3 EUR plus a 3-4% commission on the product price, with 24% VAT included. Sellers transact free of charge. Go-to-market is product-led and self-serve, with user acquisition driven by organic social media (Facebook, Instagram, LinkedIn), a content blog, marketplace discovery flows, and invite-link referrals from transaction counterparties. The company has not disclosed any funding rounds and operates as an independent, founder-led private entity.
Maketrade firmographics
Firmographics- Name
- Maketrade
- Legal name
- Maketrade Oy
- Website
- https://maketrade.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maketrade Oy is a Finnish web-based escrow payment platform that enables individual consumers to safely buy and sell used goods on third-party marketplaces like Tori.fi and Facebook Marketplace, with buyer-funded fees and PSD2-compliant KYC.
- Ownership category
- akta.pro rank
Maketrade industry classification
Industry- Product category
- Online Payment / Escrow Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industry
- Marketplace & Platform Seller Payouts (FSAMAKAE)
Keywords
Where Maketrade is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Maketrade business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Transaction Fee (Buyer): Buyers pay a service fee when completing transactions. The fee consists of a fixed base fee of 3 EUR plus a 3-4% commission based on the product price. VAT (24%) is included in the service fee. Sellers receive payments free of charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer pays service fee per transaction |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Maketrade product offering
Product offeringCore offering
Maketrade is a web-based escrow payment platform that enables safe peer-to-peer (C2C) transactions for used goods sold via online marketplaces such as Tori.fi and Facebook Marketplace in Finland. Buyer payments are held in a secure escrow account until the buyer confirms receipt and satisfactory condition of the item, after which funds are released to the seller. The service is free for sellers, while buyers pay a fixed service fee plus commission per transaction.
Product overview
Maketrade is a single unified platform providing secure payment escrow services for peer-to-peer used goods transactions in Finland. The core product, Maketrade Escrow Payment Service, enables buyers and sellers on Finnish marketplaces like Tori.fi and Facebook Marketplace to conduct safe remote transactions. Integrated into the platform is Maketrade KYC Identity Verification, which requires all users to complete strong customer authentication before use. The platform acts as a trusted third party, holding buyer funds securely until goods are shipped and received, then releasing payment to sellers. The service is free for sellers while buyers pay a transparent fee consisting of a 3€ base charge plus 3-4% commission.
Differentiator
Problem solved
Functional benefit
Products and services
- Maketrade Escrow Payment Service A secure payment escrow service that facilitates safe peer-to-peer transactions for used goods bought and sold online. The platform holds buyer payments in escrow until the seller ships the item and the buyer confirms receipt, then releases funds to the seller. Free for sellers; buyers pay a fixed service fee.
Companies that use Maketrade
Customer profileSegments1 record
Ideal customer profiles1 record
Maketrade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Maketrade partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MangopaycoreMangopay serves as Maketrade's payment service provider and financial infrastructure partner. It is a European Union-licensed and regulated financial institution, and one of Europe's leading payment solution providers specializing in marketplace payment infrastructure. Mangopay handles KYC processing, payment transactions, and fund custody during the escrow period.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Maketrade competitors and assessment
Company assessmentDirect peers
- Escrow.com: Escrow.com is the largest dedicated online escrow service for both C2C and B2B transactions. It is the closest analog to Maketrade globally, providing identity-verified escrow for marketplace and high-value peer transactions.
- Trustap: Trustap is an emerging C2C escrow platform focused on peer-to-peer marketplace transactions, particularly in Ireland and the UK. It directly competes with Maketrade in the niche of trust intermediation for secondhand goods.
Broad incumbents
- Stripe: Stripe is a broad payments incumbent that could trivially add escrow/Connect-style features for marketplaces. It represents the structural risk that any major PSP could replicate Maketrade's core value proposition as a feature.
- PayPal: PayPal's Goods & Services offering provides built-in buyer protection for peer-to-peer transactions. As a broad incumbent, PayPal is the default escrow substitute and the primary competitive threat to niche escrow platforms like Maketrade.
- Vinted: Vinted is a major European secondhand fashion marketplace with integrated buyer protection payments. It demonstrates the model of a marketplace owning the trust/payment layer itself—a competitive risk for Maketrade's payment-layer positioning.
- Facebook Marketplace: Meta's Facebook Marketplace is another primary source of Maketrade's users. Its scale, brand, and ability to add native payment protection make it a long-term structural threat to any third-party escrow intermediary.
- Tori.fi: Tori.fi is Finland's leading classifieds platform and Maketrade's primary integration partner. It could at any point add native escrow, which would eliminate Maketrade's core value proposition for Finnish users.
Others
- Mangopay: Mangopay is both Maketrade's infrastructure partner and a potential competitive threat, as it provides white-label marketplace payment infrastructure that marketplaces could use to build escrow directly, bypassing Maketrade.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Maketrade social profiles
Digital presenceMaketrade compliance and trust
Trust signalCompliance1 record
Maketrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maketrade leadership team
Management profileNumber of profiles
Profiles2 records
Maketrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maketrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maketrade
What does Maketrade do?
Maketrade is a web-based escrow payment platform that enables safe peer-to-peer (C2C) transactions for used goods sold via online marketplaces such as Tori.fi and Facebook Marketplace in Finland. Buyer payments are held in a secure escrow account until the buyer confirms receipt and satisfactory condition of the item, after which funds are released to the seller. The service is free for sellers, while buyers pay a fixed service fee plus commission per transaction.
Is Maketrade a public or private company?
Maketrade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maketrade founded?
Maketrade was founded in 2022. It employs 1 to 10 people.
Where is Maketrade based?
Maketrade is headquartered in Helsinki, Finland, in the Europe region.
How does Maketrade make money?
One revenue line is on record: transaction Fee (Buyer).
Who are Maketrade's main competitors?
Direct peers on record are Escrow.com and Trustap. Broad incumbents are Stripe, PayPal, Vinted, Facebook Marketplace and Tori.fi. Mangopay is listed as an others.
Does Maketrade have an API?
No public API is recorded for Maketrade.
What industry is Maketrade in?
Maketrade's product category is Online Payment / Escrow Services. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAMAKAE, Marketplace & Platform Seller Payouts. Its NAICS code is 522320.