Skillwise Sports

What Skillwise Sports does

Skillwise Sports (legal entity: Skillwise Sports Entertainment) is a Wigan, Greater Manchester-based children's sports coaching company founded in 2002 and operating as a company limited by guarantee with a stated social aim of getting more children active in sport. The company delivers age-tiered football coaching classes from Emerging Stars (2-3 years) through Rising Stars (3-4), Mini Brightstars (4-5), Bright Stars (5-8), and Super Stars (8+), supplemented by Futsal classes for ages 10+, multi-sport school holiday camps (all primary school ages), and football birthday parties introduced in September 2023. Sessions are delivered at 7 partner school venues across the Wigan borough, with 9 named coaches (Paul, Scott, Gary, Ben, Henry, Jake, Josh, Nathan, Nicholas) staffing the operation.

The business operates on a primarily recurring subscription model charging £23.50-£25 per child per month for 43-46 weekly sessions across the academic year, with secondary revenue from £12/day holiday camps (one-time) and contact-based birthday party bookings. Enrollment is direct-to-consumer via phone, email, or the WordPress website, with no mobile app, no proprietary technology platform, and no AI or data infrastructure disclosed. Marketing relies on community reputation built over 23 years of operation, supported by organic social media on Facebook, X, Instagram, and YouTube plus email newsletters.

The customer base consists entirely of individual parents and families within the Wigan borough, with no enterprise or B2B customers. The company markets a documented track record of players progressing to premier league academies (Manchester United, Manchester City, Bolton Wanderers, Wigan Athletic) and England age-group squads (U-16s, Futsal Development) as a credibility differentiator. Operations are hyperlocal, the company is privately held with no external investment or parent company, and financial figures (revenue, headcount growth, profitability) are not publicly disclosed.

Name

Skillwise Sports

Legal name

Skillwise Sports Entertainment

Website

https://skillwisesports.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Skillwise Sports is a Wigan, UK-based children's sports coaching company founded in 2002, offering age-tiered football classes, multi-sport holiday camps, and birthday parties for children ages 2-16 across 7 school venues in the Wigan borough.

Ownership category

akta.pro rank

Product category

Youth Sports Coaching

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth football coaching
• Children's sports classes
• Multi-sport holiday camps
• Football training programs
• Youth sports education

Headquarters

HQ city

Wigan

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Weekly Football Classes: Monthly subscription model charging £23.50 per month for most class tiers. Classes run throughout the academic year (September to August) with 43-46 sessions guaranteed. This is the primary recurring revenue stream.
2. Holiday Camps: Per-day pricing at £12 per day for multi-sport holiday camps. Operated during all school holidays except Christmas. One-off transaction-based revenue.
3. Football Birthday Parties: As of September 2023, the company offers football birthday parties as an additional service. Pricing and booking handled via email or phone contact.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Skillwise Sports delivers weekly football coaching classes for children aged 2-16, segmented into age-appropriate tiers (Emerging Stars, Rising Stars, Mini Brightstars, Bright Stars, Super Stars, and Futsal), along with multi-sport school holiday camps and football-themed birthday parties. Classes are held at seven partner school venues across the Wigan borough, with parents subscribing monthly or paying per day for camps.

Product overview

Skillwise Sports is a Wigan-based sports coaching company founded in 2002, offering a structured progression of football coaching programs for children ages 2-16. The product portfolio consists of age-differentiated classes: Emerging Stars (2-3 years), Rising Stars (3-4 years), Mini Brightstars (4-5 years), Bright Stars (5-8 years), Super Stars (8+ years), and Futsal Classes (10+ years). These programs feed into multi-sport holiday camps and football birthday party services. The company operates as a company limited by guarantee with a social aim of getting children active in sport.

Differentiator

Problem solved

Functional benefit

Products and services

• Emerging Stars Football Classes

Quantifiable outcome

• Players have progressed to premiership academies including Manchester United, Manchester City, Bolton Wanderers, Wigan Athletic, England U-16s team, North West Futsal Squad, and England Futsal Development squad

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• SCL (School Sports Coaching): Major UK provider of sports coaching and holiday camps delivered through school partnerships. Directly comparable venue partnership model and multi-sport holiday camp format to Skillwise's Wigan operation.
• We Make Footballers: UK franchised football coaching academy network offering weekly classes and holiday camps for children across multiple age groups. Operates with a similar subscription + camp model but at much larger national scale than Skillwise.
• Premier Sport: UK-wide sports coaching provider running classes and holiday camps in primary schools across multiple sports including football. Comparable in school-venue distribution model and multi-sport camp offering.
• Pro-Coaching: UK children's sports coaching company offering football and multi-sport classes and holiday camps at school venues. Similar business model and customer base to Skillwise in the youth sports coaching category.
• Soccer Schools UK: UK children's football coaching provider running weekly classes at school venues with subscription pricing. Directly comparable GTM, target customer (parents of children), and venue-partnership model.
• Little Kickers: UK-wide franchise offering football classes for children aged 18 months to 7 years. Highly comparable to Skillwise's Emerging/Rising/Bright Stars tiers in age range, weekly-class subscription model, and venue-based delivery.

Emerging players

• Sport Stars UK: UK children's multi-sport coaching and holiday camp provider targeting primary-age children, operating in school venues. Overlaps with Skillwise's holiday camp product in sports mix and school-venue distribution.
• Junior Tigers Soccer Academy: Children's football coaching academy model in the UK with age-tiered classes and a focus on individual skill development. Comparable curriculum philosophy to Skillwise's First Touch and Stars tiers.

Others

• Wigan Athletic Community Trust: Local community foundation of Wigan Athletic FC delivering football coaching and holiday activities in the Wigan borough. Same geography and target demographic as Skillwise; competes for the same parent cohort and school venue relationships.

Regional players

• Total Sport North West: North West England-based sports coaching and holiday camp provider. Operates in a similar geography to Skillwise (Greater Manchester) with overlapping school-venue football and multi-sport camp offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/skillwisesports
• YouTubeyoutube.com/channel/UCvrhSDLZ05WK-Q3dlilRIag
• Facebookfacebook.com/skillwisesports
• Instagraminstagram.com/skillwisesports
• LinkedInlinkedin.com/company/skillwise-sports-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skillwise Sports