O'Rourke Design

What O'Rourke Design does

O'Rourke Hospitality Marketing (also operating under the name O'Rourke Design) is a Newburyport, Massachusetts-based B2B digital marketing agency exclusively serving the hospitality industry since 2004. The firm targets hotel management companies, independent hotels and resorts, boutique brands, and vacation rental companies, delivering a full-funnel digital marketing stack spanning SEO, paid search (PPC), social media advertising, display retargeting, metasearch campaigns (Google Hotel Ads, TripAdvisor, Trivago), and website design. The firm reports having served 125 hospitality brands with a 95% client retention rate and 85% average return on ad spend across client engagements.

The firm's core technical differentiation is its proprietary Guest Experience (GX) design methodology and the GX+Skipper website platform, which integrate real-time room availability and pricing directly into property websites so prospective guests can evaluate and book without navigating away to a third-party booking engine. This is paired with a booking abandonment recovery system that uses automated email sequences and retargeting ads on social and Google channels to recapture lost reservations. The firm integrates with platforms including Google Ads and Performance Max, Meta (Facebook/Instagram), the Skipper and Safara booking engines, HubSpot and Act-On for marketing automation, and Google Analytics for measurement.

O'Rourke generates revenue through professional service engagements—primarily annual retainers and project-based work—priced custom to property size, scope, and campaign complexity. Go-to-market is sales-led and direct, combining outbound consultative outreach with inbound content marketing (an insights blog, white papers, and tools such as the GX Website Design ROI Calculator). The firm claims a global client base delivered from its single Newburyport headquarters, though publicly disclosed market coverage is concentrated in North America. The company is privately held as O'Rourke Hospitality Marketing, LLC, with no disclosed institutional investment, M&A activity, or leadership transitions.

Name

O'Rourke Design

Legal name

O'Rourke Hospitality Marketing, LLC

Website

https://orourkehospitality.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

O'Rourke Hospitality Marketing is a Newburyport, Massachusetts-based digital marketing agency serving 125 hospitality brands—including hotel management companies, independent hotels, boutique properties, and vacation rentals—with SEO, PPC, metasearch, social media, and proprietary GX website design.

Ownership category

akta.pro rank

Product category

Hospitality Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Hospitality digital marketing
• Hotel website design
• Hotel SEO services
• Booking abandonment recovery
• Metasearch advertising

Headquarters

HQ city

Newburyport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Comprehensive suite of digital marketing services for hospitality properties including SEO, PPC, social media advertising, display advertising, website design, booking abandonment campaigns, and metasearch management. Revenue generated through professional service engagements with hotel and resort clients, typically structured as ongoing retainer relationships or project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

O'Rourke Hospitality Marketing is a B2B digital marketing agency exclusively serving the hospitality industry since 2004. The firm delivers a full suite of services — hotel SEO, PPC, display advertising, social media marketing, booking abandonment recovery, metasearch campaign management, and proprietary Guest Experience (GX) website design integrated with the Skipper booking engine — all aimed at driving direct hotel bookings and reducing OTA dependency. Clients range from independent boutique properties to global hotel management companies, served primarily on ongoing retainer or project-based engagements.

Product overview

O'Rourke is a hospitality marketing agency offering a comprehensive suite of digital marketing services and proprietary technology products. The core offering consists of six service pillars: SEO, Advertising, PPC, Website Design, Booking Abandonment, and Social Media. These services are delivered through proprietary platforms including GX (Guest Experience) Website Design methodology and the Skipper booking engine, which work together to enable direct bookings. The GX design approach keeps guests on the hotel website without requiring entry into the booking engine, while Skipper provides real-time inventory and rate integration. Additional products include Metasearch Marketing (Google Hotel Ads, TripAdvisor, Trivago) and Performance Max campaigns. The company also provides an ROI Calculator tool for prospect engagement.

Differentiator

Problem solved

Functional benefit

Brands

• GX (Guest Experience Design): A website design methodology developed by O'Rourke that focuses on providing prospective guests with everything they need to make a purchasing decision directly on the website.
• GX+Skipper

Products and services

• Hotel SEO Search engine optimization services tailored for hotel properties, targeting local search terms, destination queries, and seasonal demand patterns to drive high-intent travelers directly to hotel websites instead of OTAs.
• Hotel PPC (Pay Per Click) Paid search campaigns on Google Ads designed to deliver bookings at a cost that competes with OTA commission rates, with bidding strategies targeting destination queries, branded terms, and non-branded seasonal demand.
• Hotel Advertising (Display & Retargeting) Data-driven display and retargeting ad campaigns that re-engage previous website visitors and keep hotel properties visible to travelers as they compare options across the web.
• Hotel Social Media Marketing Social media management and paid advertising across Instagram, Facebook, and Pinterest, with content strategy, retargeting, lookalike audience targeting, and geo-targeting designed to showcase properties and drive bookings.
• Hotel Website Design Custom website design and development services producing sleek, responsive hotel websites built on the proprietary Guest Experience (GX) methodology, optimized to make direct booking effortless.
• Hotel Booking Abandonment Recovery Automated email retargeting campaigns that re-engage guests who browsed a hotel property, checked availability, and left before completing a reservation, combining timed reminder emails, promotional offers, and cross-platform retargeting ads.
• Metasearch Marketing Management of metasearch advertising campaigns on Google Hotel Ads, TripAdvisor, and Trivago to showcase hotel properties with live rate and inventory data, capturing direct bookings from travelers comparing rates across OTAs.
• GX (Guest Experience) Website Design with Skipper Booking Integration A proprietary website design solution that surfaces room type, real-time availability, and pricing directly on the property website, paired with the Skipper booking engine so guests can filter rooms and rates by date and budget without leaving the property site.
• GX Website Design ROI Calculator An interactive online tool that lets hotel prospects estimate potential return on investment from a GX website redesign using inputs such as room count, annual website visits, average booking value, current and projected conversion rates, and Skipper annual fees.

Quantifiable outcome

• 85% average ROI across client campaigns
• +10 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SafaracoreTechnology or IntegrationO'Rourke integrates the Safara booking engine with their Guest Experience (GX) website design methodology. This integration enables real-time room availability and pricing display directly on hotel websites, allowing guests to make booking decisions without leaving the property's website.
• SkippercoreTechnology or IntegrationSkipper is a website platform integrated into O'Rourke's GX+Skipper solution, providing hotels with real-time room rate filtering and booking functionality. HEI Hotels reported that this feature has completely transformed the booking experience for their guests.
• Marriott (Autograph Collection)minorStrategic or Co-development PartnerMultiple Autograph Collection properties (The Alexander, Koloa Landing Resort, Union Station Hotel Nashville, The Press Hotel) are clients of O'Rourke, representing a concentration of Marriott's boutique lifestyle brand portfolio.
• HEI Hotels & ResortscoreStrategic or Co-development PartnerLong-term strategic partnership with HEI Hotels managing nearly 100 properties. O'Rourke provides comprehensive digital marketing support to a subset of their larger portfolio with custom-built solutions generating positive results for each property.
• GooglecoreTechnology or IntegrationGoogle Ads platform integration including Search, Display, Performance Max, and Google Hotel Ads. O'Rourke leverages Google's AI-powered advertising tools and metasearch capabilities for hotel marketing campaigns.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta advertising platform used for hotel social media campaigns, retargeting, and lookalike audience targeting. O'Rourke integrates Meta's machine learning capabilities for audience optimization.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Avvio: Hospitality technology company providing direct booking solutions, digital marketing, and website design for hotels and chains. Comparable through direct-booking focus and integrated marketing platform offering.
• Tambourine: Digital marketing agency focused on hotels, resorts, and travel brands, offering similar services including website design, SEO, PPC, and direct-booking strategies. Comparable in target market and service portfolio.
• Fuel Travel: Digital marketing agency serving hotels, resorts, and destination marketing organizations with website design, SEO, and paid media services. Directly comparable vertical-specialist positioning.
• Screen Pilot: Hospitality-exclusive digital marketing agency offering website design, SEO, PPC, and booking engine optimization for hotels, resorts, and management companies. Most directly comparable to O'Rourke in vertical specialization and service mix.
• Milestone Inc. Hospitality-focused digital marketing agency providing SEO, paid media, website design, and analytics for hotels and resorts. Direct competitor with overlapping service pillars and vertical specialization.
• Leonardo (VFM Leonardo): Digital media and guest engagement platform for hotels offering visual content distribution, metasearch, and digital marketing services. Comparable in hospitality tech focus and direct-booking enablement.
• Travel Tripper: Hotel digital marketing and booking platform offering RezTrip booking engine and direct-booking-focused digital marketing services. Comparable through hospitality tech and direct-booking enablement.

Regional players

• Digital Alchemy: Hospitality data-driven marketing services provider serving hotels in the Asia-Pacific region with CRM, email, and direct-booking campaigns. Comparable service offering but primarily APAC geographic focus.

Emerging players

• Userguest: Hotel CRM and guest engagement platform helping hotels drive direct bookings through targeted messaging and pricing automation. Comparable in the guest experience and direct-booking enablement category.
• Bookboost: Hotel CRM platform combining guest data, marketing automation, and direct booking tools. Comparable to O'Rourke's booking abandonment and guest engagement service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/orhospitality
• YouTubeyoutube.com/user/orourkehospitality
• Facebookfacebook.com/orourkehospitality
• LinkedInlinkedin.com/company/251341
• Instagraminstagram.com/orourkehospitality

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O'Rourke Design