Bookboost
Bookboost AB is a Swedish hospitality engagement platform that unifies guest data from 70+ PMS and channel integrations into a CDP and CRM, serving mid-market European hotel groups, hostels, serviced apartments, and design hotels with multi-channel messaging, marketing automation, loyalty, and AI-powered analytics.
- Company typePrivate
- Founded2017
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bookboost does
Bookboost AB is a Swedish hospitality technology company founded in 2017 and headquartered in Malmö that operates a Customer Data Platform (CDP) and multi-channel CRM targeting mid-market hotel groups (typically 3-8 properties) across Europe, alongside hostels, serviced apartments, lifestyle/design hotels, and resort properties. The platform unifies guest data from 70+ PMS, booking engine, OTA, and communication channel integrations into a single deduplicated guest profile, then powers multi-channel communications (SMS, email, WhatsApp, webchat, Booking.com, Expedia) through a Unified Inbox, marketing automation journeys with 80+ personalization tokens, loyalty management, and a branded Guest App supporting mobile check-in, digital room keys, and feedback collection.
The company monetizes via quote-based subscription contracts (monthly or annual) on a modular architecture: core products include the Multi-Channel CRM, Unified Inbox, Guest App, CDP, and a Marketplace of 70+ pre-built integrations, with AI Agent and Bookboost Insights sold as add-ons. Underlying infrastructure runs on AWS with Twilio (SMS), Mailgun (email), Zendesk Sunshine (messaging orchestration), Cloudflare (security/CDN), and selective Heroku and Impala/PMS-bridge layers. A public REST API and developer portal (bookboost-api.readme.io) support partner extensibility. GTM is enterprise field sales with consultative demos, supported by content marketing (blog, "More Than Bookings" newsletter, "The Upgrade" webinar series) and localized sites for German, Spanish, and Swedish-speaking markets.
In March 2025, Bookboost closed a €3.6M seed funding round led by Vendep Capital with co-investors CVX Ventures, Skåne Ventures, and LU Innovation, earmarked for AI development, product enhancement, and international expansion. The company tracks €1.85B in revenue across connected properties and has analyzed 6M+ guest records and 7.65M+ emails to produce proprietary engagement benchmarks (e.g., 50% open rate for lifecycle-triggered campaigns vs. 33% for broadcasts; repeat-guest rate moving from 5% to 8% over seven quarters across the customer base). GDPR-native data handling with EU-hosted data and documented sub-processor controls underpins the platform's positioning in privacy-sensitive European markets.
Bookboost firmographics
Firmographics- Name
- Bookboost
- Legal name
- Bookboost AB
- Website
- https://bookboost.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bookboost AB is a Swedish hospitality engagement platform that unifies guest data from 70+ PMS and channel integrations into a CDP and CRM, serving mid-market European hotel groups, hostels, serviced apartments, and design hotels with multi-channel messaging, marketing automation, loyalty, and AI-powered analytics.
- Ownership category
- akta.pro rank
Bookboost industry classification
Industry- Product category
- Hospitality CRM Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where Bookboost is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Bookboost business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription (SaaS): Bookboost operates on a subscription basis, billed in advance on a recurring periodic basis (monthly or annual). The subscription model covers Multi-Channel CRM, Unified Inbox, Guest App, Web APIs, Marketing Automation, and Background Processes. Pricing is quote-based and not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with all core features |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Bookboost product offering
Product offeringCore offering
Bookboost provides a hospitality engagement platform built around a Customer Data Platform (CDP) that unifies guest data from 70+ property management system (PMS) integrations and communication channels into single guest profiles. The platform enables hotels to automate multi-channel guest journeys across email, SMS, and WhatsApp, centralize messaging in a unified inbox, manage loyalty and direct booking programs, and surface insights through AI-powered analytics. It is sold as a SaaS subscription with optional add-on modules for guest-facing web apps, smart-lock check-in, and AI agents.
Product overview
Bookboost is a hospitality engagement platform offering a modular architecture built around a core Customer Data Platform (CDP) that unifies guest data from 70+ sources. The platform operates through five interconnected product modules: Multi-Channel CRM (core platform for guest journeys, marketing automation, loyalty, and business intelligence), Unified Inbox (centralized messaging across all channels including OTA messaging), Guest App (branded mobile experience with check-in, digital keys, and feedback), plus a Marketplace with 70+ pre-built integrations. Optional AI Agent and Insights add-ons provide autonomous guest service handling and natural language analytics. The architecture follows a data-first approach: the CDP unifies guest profiles, which then power segmentation, automation, and personalization across all communication channels and marketing functions.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Channel CRM Core CRM platform that enables hotels to manage guest profiles, preferences, and communications across email, SMS, WhatsApp, and webchat, including guest journeys, marketing automation, loyalty, business intelligence, and profile management. Targeted at hotel groups seeking to unify fragmented guest data and automate engagement.
- Unified Inbox Centralized messaging hub that consolidates guest communications from WhatsApp, email, SMS, webchat, Booking.com, and Expedia into a single screen with routing rules, quick replies, and reservation context. Designed for hotel front-desk and guest experience teams.
- Guest App Branded guest-facing web application providing mobile check-in and check-out, digital room keys via smart-lock integration, a digital brochure with local guides, and guest feedback collection. Sold as an add-on module to hotels and serviced apartments.
- Customer Data Platform (CDP) Customer Data Platform that merges data from 70+ sources including PMS, booking engines, OTAs, and communication channels into unified guest profiles with smart deduplication, GDPR-native consent management, and cross-property data unification. Sold as part of the core Bookboost subscription for hospitality operators.
- AI Agent AI-powered add-on providing context-aware, multilingual automation that handles guest enquiries across email, SMS, WhatsApp, and webchat and escalates to the team only when needed. Sold as an extension of the Unified Inbox.
- Marketing Automation Visual drag-and-drop journey builder for pre-arrival, in-stay, and post-stay guest flows with 80+ personalisation tokens and multi-channel delivery across email, SMS, and WhatsApp. Targets hospitality marketing and CRM teams.
- Business Intelligence (Insights) Analytics and reporting layer providing ready-made dashboards for inbox, marketing, and reservations, a custom dashboard builder, AI summaries, and natural-language Insights agents that allow hoteliers to query guest data without SQL or data teams. Released in 2025.
- Loyalty Recognition-based guest loyalty module with lifecycle messaging, CLTV tracking, and repeat-guest targeting to increase direct bookings and reduce OTA dependency. Built for hotel groups operating loyalty programmes.
- Marketplace Integration marketplace offering 70+ pre-built connectors for PMS systems (Mews, Apaleo, Oracle Hospitality, Clock PMS+, Shiji), channel managers, smart locks, reputation management, upselling tools, and communication channels.
Quantifiable outcome
- 23% of OTA guest data recovered (Room Republic)
- +9 more outcomes
Companies that use Bookboost
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles2 records
Bookboost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature7 records
Bookboost partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- MewsflagshipIntegration partnership for Property Management System connectivity. Mews is a leading cloud-based PMS for hospitality, enabling Bookboost to pull guest data and reservation information.
- SiteMinderflagshipIntegration with SiteMinder channel manager for hotel distribution connectivity. Allows Bookboost to access booking channel data for guest profile enrichment.
- ApaleoflagshipIntegration partnership with Apaleo PMS platform, enabling unified guest data connectivity for hotels using Apaleo's property management system.
- Oracle HospitalityflagshipIntegration with Oracle Hospitality PMS systems, enabling connectivity for larger hotel groups using Oracle's property management infrastructure.
- Clock PMScoreIntegration with Clock PMS+ property management system for guest data synchronization and reservation context.
- ShijicoreIntegration with Shiji PMS systems for Chinese and Asia-Pacific market connectivity with Bookboost platform.
- Zendesk SunshinecoreSub-processor providing messaging platform infrastructure connecting WhatsApp, Twilio, Mailgun services to Bookboost. Based in Montreal, Canada.
- Amazon Web ServicescorePrimary cloud infrastructure provider for database storage. AWS provides geographically redundant data centers supporting Bookboost's 99.8% uptime guarantee.
- TwiliocoreSMS engine used to send and receive SMS messages through Bookboost's unified inbox and guest communications.
- MailguncoreEmail delivery engine used to send marketing campaigns and transactional emails from the Bookboost platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Bookboost competitors and assessment
Company assessmentDirect peers
- Revinate: Revinate is a hospitality CRM and guest-experience platform that unifies guest data, email marketing, and reputation management for hotels. It directly overlaps with Bookboost's Multi-Channel CRM, Marketing Automation, and Insights modules targeting mid-size hotel groups.
- Cendyn: Cendyn provides a CRM, marketing, and guest-intelligence platform purpose-built for hotels and resorts, including profile unification, campaign automation, and loyalty. It competes head-to-head with Bookboost in hospitality CRM for mid-market and enterprise hotel groups.
- Whistle (by Cloudbeds): Whistle is a guest-messaging and engagement platform for hotels, now part of Cloudbeds, offering unified inbox and automated guest communication. It is directly comparable to Bookboost's Unified Inbox, AI Agent, and automated guest-journey capabilities.
- Kipsu: Kipsu is a real-time guest-messaging platform used by hotels to communicate with guests across web, SMS, WhatsApp, and OTAs. It directly overlaps with Bookboost's unified-inbox and multi-channel messaging functionality for hotel groups.
- TrustYou: TrustYou is a guest-experience platform combining reputation management, surveys, and guest messaging for hotels. It is comparable to Bookboost's Guest Feedback, Unified Inbox, and reputation-related capabilities within the broader hospitality-engagement stack.
- Canary Technologies: Canary Technologies provides mobile check-in, digital keys, guest messaging, and AI-powered upsells for hotels. It directly overlaps with Bookboost's Guest App, Unified Inbox, and AI-driven automation modules.
Emerging players
- Akia: Akia is a guest-experience and messaging mini-app platform for hotels and short-term rentals, automating check-in, requests, and upsell via mobile. It is comparable to Bookboost's Guest App and AI Agent modules, though with a stronger mobile-first and short-term-rental orientation.
- hotelkit: hotelkit is a hotel-operations and team-communication platform already integrated into Bookboost's marketplace. It is adjacent to Bookboost, with overlap in guest communication and operations workflows, particularly for independent and boutique European hotels.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad CRM, journey-building, and marketing-automation platform used across industries, including hospitality. It is a larger incumbent alternative to Bookboost for enterprise hotel groups that prefer a generalized platform with hospitality partners.
- HubSpot: HubSpot is a broad CRM, marketing-automation, and customer-engagement platform used by some independent hotels and small chains. It competes with Bookboost at the lower end of the mid-market and among independent properties that prefer an all-purpose CRM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bookboost social profiles
Digital presenceBookboost compliance and trust
Trust signalCompliance1 record
Bookboost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bookboost leadership team
Management profileNumber of profiles
Profiles3 records
Bookboost funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bookboost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bookboost
What does Bookboost do?
Bookboost provides a hospitality engagement platform built around a Customer Data Platform (CDP) that unifies guest data from 70+ property management system (PMS) integrations and communication channels into single guest profiles. The platform enables hotels to automate multi-channel guest journeys across email, SMS, and WhatsApp, centralize messaging in a unified inbox, manage loyalty and direct booking programs, and surface insights through AI-powered analytics. It is sold as a SaaS subscription with optional add-on modules for guest-facing web apps, smart-lock check-in, and AI agents.
Is Bookboost a public or private company?
Bookboost is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bookboost founded?
Bookboost was founded in 2017. It employs 11 to 50 people.
Where is Bookboost based?
Bookboost is headquartered in Malmö, Sweden, in the Europe region.
How does Bookboost make money?
One revenue line is on record: subscription (SaaS).
Who are Bookboost's main competitors?
Direct peers on record are Revinate, Cendyn, Whistle (by Cloudbeds), Kipsu, TrustYou and Canary Technologies. Emerging players are Akia and hotelkit. Broad incumbents are Salesforce Marketing Cloud and HubSpot.
Does Bookboost have an API?
Yes. Bookboost offers a REST API accessible via a Developer Portal (bookboost-api.readme.io) that enables developers to build integrations and automate workflows. The API supports various endpoints including campaign metrics retrieval. API documentation is publicly available at bookboost-api.readme.io. Developer documentation is at bookboost-api.readme.io.
What industry is Bookboost in?
Bookboost's product category is Hospitality CRM Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of THALAFAB, Hotel & Accommodation Booking Platforms. Its NAICS code is 5182 and its SIC code is 7000.