Name

DREAMland

Legal name

DREAMland, spol. s r.o.

Website

https://dreamland-plc.cz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kosmonosy

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Parts Sales: Sale of new industrial automation components including PLCs, HMI panels, industrial PCs, sensors, servo motors, and drives from SIEMENS, VIPA, TURCK, SMC, KUKA and other manufacturers. Products sold in various conditions: new sealed, new open box, refurbished, and repaired.
2. Component Repair Services: Professional repair services for industrial automation components including PLC systems, industrial PCs, HMI panels, and drives. Services include cleaning, refurbishment, and functional testing.
3. Technology Buyout and Liquidation: Purchase of unnecessary, damaged, or non-functional industrial automation components, parts from discontinued warehouses, remaining assembly parts, and old parts from technology modernization. Also includes complete production line acquisition with disassembly services.
4. Parts Exchange Program: Exchange program where customers can trade in old or damaged components for refurbished or repaired units.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DREAMland is a Czech-based e-commerce distributor of industrial automation components, with a core specialization in new and refurbished SIEMENS parts (PLCs, HMIs, drives, motors, industrial PCs, sensors) supplemented by KUKA, VIPA, TURCK, and SMC products. The company holds 130,000+ items in stock, ships 24/7/365 from its Kosmonosy warehouse to 100+ world markets, and backs every order with a 24-month warranty. It also operates complementary services: in-house component repair, a spare-parts exchange program, an after-hours automated pickup locker (DREAMbox), and a buyback/disposal service for retired automation equipment.

Product overview

DREAMland is a global industrial automation components supplier operating as an e-commerce platform specializing in the sale, repair, and buyback of industrial automation parts. The company offers over 520,000 products from major automation brands including Siemens (SIMATIC S5/S7 PLCs, HMI panels, SINUMERIK CNC systems, industrial PCs, Sinamics/Micromaster/Masterdrive frequency converters, and STEP7/TIA Portal software), KUKA robot components, VIPA PLCs, SMC pneumatic systems, and TURCK sensors. DREAMland operates on a parts-as-a-service model with a warehouse of 130,000+ items, 24-month warranty, and 24/7/365 dispatch. Beyond sales, the company provides component repair services for PLCs, drives, HMI panels, and IPCs, as well as technology buyback and disposal services for decommissioned equipment. The DREAMbox service enables after-hours order pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• SIEMENS Industrial Automation Components New and refurbished SIEMENS industrial automation parts — programmable logic controllers (SIMATIC S7), motion control systems (SIMOTION), CNC systems (SINUMERIK), HMI operator panels, industrial PCs, frequency converters (SINAMICS), servo motors (SIMOTION), and SIMATIC sensors — sold to industrial manufacturers, plant operators, and maintenance organizations running SIEMENS-based production lines.
• KUKA Robot Components Industrial robot components from KUKA, distributed as part of DREAMland's multi-vendor industrial automation offering for manufacturers integrating robotic automation alongside SIEMENS control systems.
• VIPA PLC Components Programmable logic controller components from VIPA, offered as part of DREAMland's multi-vendor product range for industrial automation customers requiring SIEMENS-compatible or VIPA-based control hardware.
• SMC Pneumatic Components Pneumatic components from SMC, supplied as part of DREAMland's multi-vendor industrial automation catalog for manufacturers needing pneumatics alongside electronic automation hardware.
• TURCK Sensors and Bus Systems Industrial sensors and fieldbus components from TURCK, distributed as part of DREAMland's multi-vendor automation offering for plant operators and systems integrators.
• Industrial Automation Component Repair Service In-house repair and refurbishment service for industrial automation components (PLCs, drives, HMIs, and related electronic hardware), provided to industrial customers as an alternative to buying new parts and to extend the useful life of existing automation equipment.
• DREAMbox After-Hours Automated Parts Pickup Automated self-service pickup locker (DREAMbox) that lets customers collect ordered industrial automation parts outside of staffed business hours, extending the company's 24/7 availability beyond warehouse dispatch.
• Spare Parts Exchange Program Exchange/replacement program allowing industrial customers to swap a faulty automation component for a working equivalent, reducing downtime and procurement cycle time compared with buying new parts outright.
• Technology Buyback and Disposal Service Buyback and environmentally responsible disposal service for retired or surplus industrial automation equipment, enabling customers to recover residual value and dispose of obsolete hardware through DREAMland.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• DREAMland Robots (DREAMland, spol. s r.o.)minorOthersDREAMland Robots is a related company under the DREAMland umbrella, shown as a partner company on the main website footer.
• Ferrotherm s.r.o.minorOthersPartner company displayed in the footer section of the website. Industry relationship not specified in detail.
• Innovamont s.r.o.minorOthersPartner company displayed in the footer section of the website. Industry relationship not specified in detail.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rockwell Automation: Major industrial automation OEM with broad portfolio across PLCs, drives, and motion control. Operates adjacent to DREAMland's space through authorized distribution (Allen-Bradley) and digital parts marketplace offerings.
• ABB: Global industrial automation and robotics OEM serving overlapping factory automation customers. Has expanded into digital parts marketplaces and lifecycle services that compete with independent distributors like DREAMland.
• Bosch Rexroth: Major industrial automation OEM (drives, motion control, IndraDrive). DREAMland offers repair services for Bosch Rexroth/Indramat components, making it both a supplier-partner relationship and an adjacent competitor for legacy parts demand.
• Siemens: The primary OEM whose products DREAMland specializes in distributing and repairing. Relevant broad incumbent that controls official distribution channels, pricing, warranty support, and migration timelines for legacy product lines.

Direct peers

• WM Automation: Germany-based industrial automation parts distributor offering new, refurbished, and repaired components from major OEMs. Comparable to DREAMland in catalog breadth, multi-brand strategy, and European manufacturing focus.
• TPC Automation: German industrial automation parts and repair services provider serving European manufacturing customers. Highly similar business model to DREAMland in legacy parts distribution and repair-focused value proposition.
• Radwell International: US-based industrial parts and repair distributor with a very similar business model - selling new, used, and refurbished automation parts alongside repair services for major brands. Closest like-for-like peer to DREAMland.
• EU Automation: UK-based industrial automation parts distributor specializing in legacy and hard-to-find components with similar repair services. Highly comparable to DREAMland in business model, target customers, and emphasis on discontinued OEM parts.
• AX Control: US-based Siemens specialist parts distributor focusing on legacy and discontinued Siemens automation components. Strong direct overlap with DREAMland's Siemens specialization and target customer pain points.
• Wiltec: German-based distributor of industrial automation parts and components with online catalog and B2B focus. Comparable to DREAMland in product breadth, customer segments, and online-led GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DREAMland