orangedental

What orangedental does

orangedental GmbH & Co. KG is a privately held German dental technology distributor and software developer founded in 1998 and headquartered in Biberach an der Riß, Germany. The company distributes Vatech's 2D and 3D X-ray hardware (Green series DVT, PaX-i panoramic, EzSensor, EzRay) under an exclusive German-speaking market partnership, layered with its own proprietary byzz® Nxt software platform that integrates imaging, AI-powered diagnostics (via Diagnocat), and CAD/CAM workflow management. Beyond imaging, orangedental has built a complementary portfolio spanning intraoral scanning (FUSSEN), chairside and laboratory milling (EASY Mill, EVO deskMill/labMill), restorative materials (Perfit FS fully sintered zirconia), functional analysis (Freecorder Nxt), and dental optics (opt-on loupes, spot-on lighting). Revenue is generated primarily through one-time capital equipment sales to dental practices and laboratories, supplemented by multi-year OD Protect & Care service packages, monthly byzz® Nxt software maintenance contracts, and consumable material reorders.

The company serves a fragmented base of dental practices, oral surgery and orthodontic specialists, MKG/HNO departments, dental laboratories, and practice founders across Germany, Austria, and Switzerland, with emerging demand in the Middle East, North Africa, and Eastern Europe. Distribution is hybrid: a direct field sales force and inside sales team complemented by a Dentaldepot (dental depot) reseller channel, with demand generation driven by trade show presence (IDS, DGKFO), the o|cademy education center, DVT certification courses, and webinars. Operational scale is small (11-50 employees, with a technical support team of 16-20 and 4 in-house dental technicians), and the company has operated without external investment or M&A activity since inception.

Name

orangedental

Legal name

orangedental GmbH & Co. KG

Website

https://orangedental.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

orangedental is a privately held German dental technology distributor (founded 1998) that distributes Vatech X-ray hardware in DACH markets alongside its proprietary byzz® Nxt imaging and CAD/CAM software platform, serving dental practices, specialists, and laboratories across Europe, the Middle East, and North Africa.

Ownership category

akta.pro rank

Product category

Dental Imaging and Digital Dentistry Equipment

NAICS

Dental Equipment and Supplies Manufacturing (339114), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Software Publishers (51321)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG)

Keywords

• Dental imaging equipment
• Digital X-ray systems
• CAD/CAM dental solutions
• Dental diagnostic software
• Cone beam computed tomography

Headquarters

HQ city

Biberach An Der Riß

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales - Dental Imaging Equipment: Sale of 2D and 3D dental X-ray systems (Green series, PaX-i series), intraoral sensors, portable X-ray devices, and panoramic/cephalometric imaging systems. Major revenue stream with equipment ranging from entry-level to premium.
2. CAD/CAM Systems: Sale of intraoral scanners (FUSSEN), milling/grinding machines (EASY Mill 4/5, EVO deskMill5, EVO labMill5), and dental materials (Perfit FS blocks).
3. Software Licenses and Subscriptions: byzz® Nxt platform software with annual maintenance contracts, including updates and 365-day hotline access. OD Protect & Care packages (5 or 10 years) covering warranty and software maintenance.
4. Service Contracts and Maintenance: Software maintenance contracts with monthly fees, hardware warranty extensions (OD Protect & Care), and technical support services.
5. Dental Optics: Sale of magnification loupes (opt-on®), lighting systems (spot-on®), and accessories for ergonomic dental work.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

orangedental develops, manufactures (via partner Vatech), and distributes digital dental devices and software for dental practices, oral surgery clinics, and dental laboratories. The portfolio spans 2D and 3D DVT X-ray imaging systems, intraoral sensors and scanners, CAD/CAM chairside and laboratory milling machines, dental materials (zirconia), magnification loupes, and the proprietary byzz® Nxt software platform integrating AI-powered diagnostics. The company sells through dental depot networks and direct sales primarily in the DACH region with growing international expansion.

Product overview

orangedental is a German dental technology company (since 1998) offering a comprehensive portfolio of digital dental solutions spanning extraoral and intraoral X-ray systems, CAD/CAM chairside and laboratory equipment, diagnostic software, and optical instruments. The product ecosystem centers on the byzz Nxt proprietary software platform which integrates 2D/3D X-ray imaging with AI-powered diagnostics (Diagnocat). The hardware portfolio includes Green series DVT systems (Green Xevo 4-in-1, Green X, Green Nxt, Green 21, Green 2), PaX-i 2D X-ray systems, intraoral sensors and scanners (EzSensor HD, VSP Scanner, FUSSEN Intraoral Scanner), and wall/portable X-ray devices. The CAD/CAM lineup comprises EASY Mill 4/5 chairside milling machines, EVO deskMill5/labMill5 laboratory systems, Perfit FS fully sintered zirconia materials, and Exocad CAD software. Additional products include Freecorder Nxt functional analysis, opt-on magnification loupes with spot-on lighting, intraoral cameras, and periodontal probes. All products are supported by comprehensive training through the o|cademy education center and a 365-day hotline service.

Differentiator

Problem solved

Functional benefit

Brands

• byzz® Nxt: Proprietary platform software for dental imaging and digital workflow integration
• EASY Mill 4/5
• EVO deskMill5 / EVO labMill5
• opt-on®
• spot-on®
• Freecorder® Nxt
• Pa-on®
• Perfit FS
• o|cademy

Products and services

• Green Xevo Premium 4-in-1 X-ray system combining 3D DVT, panoramic, cephalometric, and model scanning capabilities with Smart Focus multi-recon technology, 49 μm voxel resolution, multilayer panoramic imaging, and AI-supported image optimization, targeted at dental practices and imaging centers requiring comprehensive diagnostic capabilities.
• Green X Advanced 3D/2D X-ray system with exceptional image clarity and precision for diagnostics and treatment planning, featuring 49 μm voxel Endo-Mode for endodontic applications. Targeted at dental practices requiring high-resolution volumetric imaging.
• Green Nxt 3D DVT system offering best price-performance ratio, combining precision, speed, and user-friendliness for 3D diagnostics in dental practices. Provides low radiation dose comparable to OPG for 3D imaging.
• Green 21 3D X-ray system positioned as flagship model with expanded volume capabilities for comprehensive dental imaging, featuring up to 21 x 19 cm volume and Facescanner integration.
• Green 2 Entry-level 3D X-ray system in the Green series for dental practices requiring volumetric tomography capabilities.
• PaX-i Plus AI 2D X-ray system combining high-precision imaging technology with AI-powered image analysis for enhanced diagnostics in dental practices.
• PaX-i Insight 2D X-ray system with FSC (Filmless System Concept) for digital panoramic imaging in dental practices.
• EzSensor HD High-definition intraoral X-ray sensor for detailed digital imaging of individual teeth, used in dental practices for routine diagnostic imaging.
• VSP Scanner Film scanner for digitizing radiographic films, with image integration into byzz® Nxt software, enabling practices to convert existing film records into digital format.
• EzRay AIR Wall Wall-mounted intraoral X-ray tube device for chairside radiographic imaging in dental practices.
• EzRay AIR Portable Portable intraoral X-ray device for flexible positioning within the dental practice, enabling mobile radiographic imaging.
• FUSSEN Intraoral 3D Scanner Intraoral 3D scanner for digital impressions, enabling integration with DVT data for reverse planning in implantology. Features ability to rescan specific areas and seamless data transfer. Targeted at dental practices implementing digital impression workflows.
• EASY Mill 4 4-axis wet milling machine for chairside dental restoration production, optimized for use with Perfit FS fully sintered zirconia. Targeted at dental practices implementing in-office restoration workflows.
• EASY Mill 5 5-axis milling machine for chairside dental restorations with advanced precision for complex indications, featuring open integration and high-performance capabilities. Targeted at practices producing complex prosthetics chairside.
• EVO deskMill5 / deskMill5 Pro Professional desktop milling machines for dental laboratories on industrial-grade standards with exceptional stability, targeted at dental laboratory technicians.
• EVO labMill5 / labMill5 Pro Professional laboratory milling machines for dental technicians offering high precision and industrial standards, targeted at dental laboratory production environments.
• Perfit FS Fully sintered mono- or multilayer zirconia oxide material for chairside CAD/CAM production. Requires no additional sintering, enabling crown, bridge, inlay, onlay, and veneer production in 50-60 minutes. Targeted at dental practices using orangedental's chairside CAD/CAM workflow.
• Freecorder® Nxt Digital functional analysis system for determining jaw relation, dynamic occlusion, and functional analysis as part of the digital workflow. Targeted at dental practices providing prosthodontic and orthodontic treatment.
• opt-on® Magnification Loupes Magnification loupes with German-made lenses offering wide, unrestricted field of view and excellent fit. Features include varioclips for working distance adjustment and compatibility with spot-on lighting systems. Targeted at dental professionals requiring ergonomic visualization.
• spot-on® Nxt / spot-on® Cordfree LED lighting systems for dental procedures. Spot-on® Nxt features three light intensity settings; spot-on® Cordfree offers cordless operation with magnetic attachment. Targeted at dental professionals using magnification loupes.
• EzCam Intraoral camera for patient education and documentation within the dental practice. Targeted at dental practices for case presentation and clinical documentation.
• pa-on® Periodontal Probe Periodontal probe for assessing and documenting periodontal health parameters. Targeted at dental hygienists and dentists performing periodontal examinations.
• byzz® Nxt Software Platform Proprietary software platform integrating 2D/3D X-ray imaging, AI-powered diagnostics (Diagnocat), and DICOM/STL data matching. Serves as the central hub for the digital dental workflow. Targeted at dental practices and clinics seeking a unified imaging and workflow software solution.
• byzz® Ez3D-i 3D imaging software for viewing and analyzing volumetric tomography data with comprehensive diagnostic tools. Targeted at dental practitioners performing 3D DVT diagnostics.
• byzz® CAD CAD software for dental prosthetic design integrated within the orangedental digital workflow. Targeted at dental practices and laboratories designing prosthetic restorations.
• Exocad ChairsideCAD ChairsideCAD software platform for dental restoration design, integrated into orangedental's chairside workflow and offered alongside EASY Mill milling machines and Perfit FS materials. Targeted at practices implementing chairside CAD/CAM production.

Quantifiable outcome

• 95% customer recommendation rate
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VatechcoreTechnology or IntegrationVatech is the exclusive manufacturing partner for orangedental's X-ray equipment portfolio. As DVT world market leader, Vatech produces X-ray tubes and sensors in-house, providing the hardware foundation for orangedental's imaging solutions. orangedental distributes Vatech products in German-speaking markets (Germany, Austria, Switzerland) under a distribution partnership.
• exocadcoreTechnology or Integrationexocad provides CAD/CAM software (exocad ChairsideCAD) integrated into orangedental's chairside workflow solutions. orangedental promotes exocad software as part of its chairside CAD/CAM offerings alongside EASY Mill and Perfit FS materials.
• DiagnocatcoreTechnology or IntegrationDiagnocat provides AI-powered diagnostic software integrated into orangedental's byzz® Nxt platform. The byzz® KI-System (Diagnocat) enables automated diagnostic suggestions and report generation within 2-4 minutes. The solution is CE-certified and GDPR-compliant.
• PD Dr. Dr. Dirk Schulze (University of Freiburg)minorStrategic or Co-development PartnerAcademic KOL (Key Opinion Leader) providing DVT training and education through orangedental's o|cademy events. Conducts Diagnostic Days on DVT imaging fundamentals and advanced applications.
• Prof. Dr. Axel Bumann (Berlin)minorStrategic or Co-development PartnerAcademic KOL providing expert presentations on DVT/FoV requirements in orthodontics for orangedental's educational events.
• Prof. Dr. Gerhard PolzarminorStrategic or Co-development PartnerAcademic KOL presenting on 3D-implemented, TMJ-oriented orthopedics at orangedental educational events.
• PD Dr. Dr. Lars BonitzminorStrategic or Co-development PartnerAcademic KOL presenting on new digital approaches in sleep medicine at orangedental's Big FOV events.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dentsply Sirona: Global dental equipment leader offering 2D/3D X-ray systems, CAD/CAM, and software platforms that directly overlap with orangedental's portfolio across imaging and chairside restoration workflows, though at vastly larger scale and broader geographic reach.
• KaVo Kerr (Envista): Broad-line dental equipment and imaging manufacturer within Envista, offering X-ray, CAD/CAM, and consumables that overlap with several orangedental product categories across the European market.

Direct peers

• ACTEON Group: French dental equipment company producing 2D/3D imaging systems, intraoral sensors, and CAD/CAM products that compete with orangedental's portfolio in the European mid-market dental segment.
• 3Shape: Danish digital dentistry leader in intraoral scanning and CAD/CAM software (Trios, Dental System); competes with orangedental's FUSSEN scanner and chairside CAD/CAM workflow, including software-side overlap.
• Planmeca: Finnish dental equipment manufacturer offering 3D/2D imaging units, intraoral scanners, and CAD/CAM software; competes directly with orangedental's imaging and CAD/CAM lines across European dental practices.
• Carestream Dental: Direct competitor in 2D and 3D dental imaging (CBCT, panoramic, intraoral) with software platforms such as CS Imaging, competing head-to-head against the Green series and byzz Nxt in DACH and globally.
• Vatech: Manufacturing partner of orangedental and global DVT market leader; outside DACH, Vatech distributes directly or via other partners, making it both orangedental's supplier and a global direct competitor with overlapping product technology.
• J. Morita: Japanese dental and endodontic equipment manufacturer with strong 3D CBCT and imaging product lines that compete with orangedental's Green series in premium dental practices and specialty clinics.
• Cefla (MyRay): Italian dental equipment group with MyRay imaging brand offering 2D/3D X-ray systems that compete in the same European mid-market segment as orangedental's imaging portfolio.

Emerging players

• exocad (Align Technology): CAD/CAM software platform partner of orangedental (ChairsideCAD) and now part of Align Technology; comparable as the upstream software layer in chairside workflows that orangedental bundles with its milling hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCscHg7RzDfImXPjePKgorZA
• Facebookfacebook.com/people/orangedental/100063768601796
• LinkedInlinkedin.com/company/orangedental
• Instagraminstagram.com/orangedental_/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about orangedental