Neighborhood Tire Pros & Auto Service

What Neighborhood Tire Pros & Auto Service does

Neighborhood Tire Pros & Auto Service is a privately held, multi-location independent auto repair and tire retail chain operating four physical service centers across the metro Atlanta area (Suwanee, Decatur Memorial Drive, Downtown Decatur, and East Cobb/Marietta) plus a mobile tire service fleet. The company originated as Decatur Tire & Services LLC and now operates under the Goodyear/Tire Pros affiliate network. It sells tires from 18+ brands including Michelin, Goodyear, Bridgestone, Continental, Cooper, Pirelli, and Yokohama, and provides a comprehensive suite of repair services covering brakes, alignment, transmission, engine diagnostics, oil changes, emissions testing, AC/heating, suspension, and more. Differentiators include ASE-certified technicians, AAA and Repair Pal certifications, Clear Air Force emissions authorization, free local shuttle service within a 3-mile radius, comfortable waiting areas, nationwide warranty coverage through the Tire Pros network, 2-year warranty on repairs, and four payment-finance programs (Acima leasing, Tire Pros/Synchrony card, Goodyear/Citi, Bridgestone/CFNA).

The business generates revenue from three streams: (1) labor charges on repair and maintenance services with parts markup, (2) tire sales and installation, and (3) extended ticket conversion via financing programs. GTM is direct-to-consumer at physical locations and via mobile service, supported by location-specific Google My Business listings, Facebook pages per store, a Kukui-built website with online tire shopping and scheduling, Yelp listings, and online coupon specials ($20 off brakes, $10 off alignment, $5 off oil change). Marketing channels are predominantly top-of-funnel local SEO and content, with no paid acquisition disclosed.

The primary customer base is individual vehicle owners in the metro Atlanta area; commercial fleet operators are a secondary segment serviced through a dedicated fleet offering. Other materials include BG Fluid Maintenance Services and dedicated vehicle-brand service pages (Ford, Jeep, Toyota, Lexus, Mercedes-Benz). Customer concentration is highly diffuse across individual consumers; no enterprise or named-account revenue is disclosed. Ownership is private and independent, with no disclosed parent company, funding rounds, or institutional investors. Headcount is reported as 11-50 across the network.

Name

Neighborhood Tire Pros & Auto Service

Legal name

Neighborhood Tire Pros & Auto Service

Website

https://neighborhoodtirepros.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Neighborhood Tire Pros & Auto Service operates four metro Atlanta tire and auto repair shops plus a mobile tire service, serving individual vehicle owners and small fleets with multi-brand tire sales, brakes, alignment, diagnostics, emissions testing, and financed payments.

Ownership category

akta.pro rank

Product category

Automotive Repair Services

NAICS

Tire Dealers (44134), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD)

Keywords

• Automotive repair services
• Tire sales
• Wheel alignment
• Brake repair
• Oil change services

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Automotive repair and maintenance services: Revenue generated from labor charges for repair and maintenance services including brake repair, oil changes, engine diagnostics, transmission repair, alignment, and tire installation. Services are priced per job with parts markup on components.
2. Tire sales: Revenue from direct tire sales across 18+ major tire brands including Michelin, Goodyear, Bridgestone, Continental, BFGoodrich, Cooper, Dunlop, Falken, Firestone, Hankook, Kelly, Kumho, Nitto, Pirelli, Yokohama, and others. Tire sales include mounting, balancing, and installation.
3. Financing programs: Revenue supported through financing partnerships including Acima Leasing, Tire Pros Financing (Synchrony), Goodyear Financing (Citi), and Bridgestone Financing (CFNA), enabling customers to pay for services over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Neighborhood Tire Pros & Auto Service operates four physical locations across the metro Atlanta area (Suwanee, Lawrenceville, Chamblee, and Norcross) and provides tire sales, automotive repair services, mobile tire service, and fleet services. The business operates under the Tire Pros network affiliated with Goodyear, employing ASE certified technicians to deliver tire installation, rotation, balancing, repair, and broader mechanical work for individual vehicle owners and commercial fleet operators.

Product overview

Neighborhood Tire Pros & Auto Service operates as a multi-location auto repair and tire service center serving the Suwanee, Decatur, and Marietta, GA areas. The core offering combines tire sales (featuring 18 major tire brands including Michelin, Goodyear, Bridgestone, Continental, and others) with comprehensive auto repair services (brakes, transmission, engine diagnostics, oil changes, wheel alignment, and more). Additional service modules include mobile tire service for on-site assistance, fleet service for business customers, emissions testing, BG fluid maintenance, and financing options through Synchrony, Goodyear, and Bridgestone programs. The company also provides nationwide warranty coverage through its Tire Pros network.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales
• Automotive Repair Services
• Mobile Tire Service
• Fleet Service

Quantifiable outcome

• 8,865+ verified customer reviews across all locations with consistent 4-5 star ratings
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• GoodyearcoreChannel Partner/ Reseller/ DistributorNeighborhood Tire Pros operates as a Goodyear-affiliated tire dealer and service center. Offers Goodyear Financing credit card program through Citibank for customer payment plans. Goodyear branding is visible at the East Cobb BP location (formerly BP Car Care Center & Quick Lube).
• BridgestonecoreChannel Partner/ Reseller/ DistributorNeighborhood Tire Pros is an authorized Bridgestone tire dealer offering Bridgestone tires and providing Bridgestone Financing through CFNA (Credit First National Association) for customer payment plans.
• MichelincoreChannel Partner/ Reseller/ DistributorAuthorized Michelin tire dealer offering Michelin, BFGoodrich, and Uniroyal tire brands for sale and installation.
• Continental (including General Tire)coreChannel Partner/ Reseller/ DistributorAuthorized Continental and General Tire dealer offering these brands for sale and installation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Les Schwab Tire Centers: Les Schwab is a regional tire-and-auto-service chain known for strong local service quality, alignment specialization, and free add-on services (rotation, flat repair). Its positioning around service intensity and customer relationships parallels Neighborhood Tire Pros' value proposition, providing a comparable operator playbook from a different geography.

Broad incumbents

• Firestone Complete Auto Care: Firestone Complete Auto Care is a Bridgestone-affiliated national chain offering tires, alignments, brakes, oil changes, and diagnostics in a store format that directly competes with Neighborhood Tire Pros' lineup. As one of the largest incumbents in metro Atlanta, it pressures pricing and customer acquisition across the same service categories.
• Goodyear Auto Service: Goodyear Auto Service is the corporate-store counterpart to the Tire Pros franchise network that Neighborhood Tire Pros operates under, with national reach, co-branded financing, and a similar full-service auto repair menu. As the brand-network anchor, it is a peer with comparable economics and identical supplier access.
• Pep Boys: Pep Boys is a long-established national auto-service chain offering tires, alignments, brakes, oil changes, and emissions testing in the same physical-retail format. Overlap with Neighborhood Tire Pros' service catalog is high, and Pep Boys presence in Atlanta creates direct competitive pressure on pricing and convenience.

Direct peers

• Meineke: Meineke is a franchise auto-service chain offering tires, brakes, alignments, oil changes, and diagnostics, with comparable customer profiles and service-lineup. Strong overlap in operating model (franchise/local-operator) makes it a directly comparable peer for unit economics and customer acquisition benchmarks.
• NTB (National Tire & Battery): NTB is a national tire-and-auto-service chain combining tire sales, installation, and light mechanical services under one roof, the exact service bundle Neighborhood Tire Pros delivers. Comparable unit economics, customer demographic (consumer/mainstream import vehicles), and store-format economics make NTB a benchmark peer.
• Midas: Midas is a franchise-based auto-service chain specializing in brakes, tires, alignments, and general maintenance with the same consumer demographic. Similar store economics, franchise model dimension, and service mix make it a closely comparable peer on operational benchmarks.
• Discount Tire: Discount Tire is one of the largest direct competitors to Neighborhood Tire Pros in metro Atlanta, operating tire-focused retail locations with a similar wheel-alignment and tire installation service mix, plus a strong mobile/installation emphasis. Direct overlap on the 18+ brand assortment and core tire installation business makes it the closest peer.
• Christian Brothers Automotive: Christian Brothers Automotive is a franchise auto-repair chain differentiating on trust, transparency, and warranty-backed service, the same positioning pillars Neighborhood Tire Pros emphasizes. Comparable target customer (consumer, mostly import makes) and full-mechanical service mix make it a relevant positioning benchmark.

Emerging players

• Jiffy Lube: Jiffy Lube is a national quick-service chain focused on oil changes, fluid maintenance, and light services, partially overlapping with Neighborhood Tire Pros' oil-change and BG fluid maintenance offerings. Different format (express vs. full-service) but shared customer base and metro Atlanta density make it an adjacent peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NeighborhoodTirePros

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neighborhood Tire Pros & Auto Service