What Rightio does

Rightio is a UK-headquartered home repairs and services firm operating as Rightio Subcontractor Limited since 2010 from Oldbury, West Midlands. It delivers plumbing, heating, electrical, locksmith, and drainage services through a network of over 500 fully qualified engineers covering England, Scotland, and Wales, with advertised 1-2 hour response times and 365-day availability. Customers include individual homeowners (the primary segment), landlords and letting agents, property and block management firms, insurance and appliance-cover providers, trade suppliers, and local councils served through a parallel commercial maintenance division. A 12-month labour guarantee, transparent fixed or hourly pricing, and a 4.77/5 rating across 2,926 public reviews anchor the consumer proposition.

The company operates a phone-first, sales-led go-to-market motion centered on an 0800 inbound line and a website callback flow, with advisers capturing job details, dispatching engineers, and upselling Care Club subscription plans. Revenue is generated through two streams: one-time jobs billed at hourly/half-hourly or fixed prices (paid by card on completion), and Care Club, a recurring membership covering plumbing, heating, electrical, and drainage emergencies paid monthly or annually by direct debit via GoCardless. A Kanda credit-broker relationship enables financed payment plans at the point of sale.

The underlying technology stack is third-party-led rather than proprietary: Puzzel for call handling, Stripe and Square for card payments, Sage for invoicing, Google Analytics and Hotjar for web analytics, Google Search Console for search visibility, Google Recaptcha for bot protection, and a Kanda integration for credit broking. The firm holds Gas Safe registration for its heating engineers (with ID cards and audit cadence) and uses the RIGHTIO® trademark for brand identity, but no in-house AI or platform technology is evidenced.

Name

Rightio

Legal name

Rightio Subcontractor Limited

Website

https://rightio.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Rightio Subcontractor Limited is a UK home repairs and services company providing plumbing, heating, electrical, locksmith, and drainage support via a nationwide network of over 500 qualified engineers serving residential homeowners, landlords, property managers, and commercial clients.

Ownership category

akta.pro rank

Product category

Home Repair and Maintenance Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Mechanical Piping, Pumps & Hydronics Maintenance (BPABACAB)

akta.pro secondary industry

Hydronic/Baseboard Radiant Heating Service (HSAOACAE)

Keywords

• Home repair services
• Plumbing and heating
• Emergency tradesmen
• Boiler servicing
• Property maintenance

Headquarters

HQ city

Oldbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Emergency and Scheduled Home Repairs: Revenue generated from plumbing, heating, electrical, drainage, and locksmith services. Jobs are charged on either hourly/half-hourly rates or fixed price basis. Labour, parts and materials plus VAT are included in pricing. Payment is taken via debit/credit card upon job completion.
2. Care Club Membership Plans: Recurring revenue from home maintenance care plans that provide coverage for plumbing, heating, electrical and drainage emergencies. Plans are paid monthly or annually by direct debit and include fixed pricing on jobs plus the care plan subscription cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Rightio provides residential and commercial home repair and maintenance services delivered through a nationwide network of over 500 fully qualified engineers. Its core service categories cover plumbing, boilers, heating, drainage, electrical, and locksmith work, with 365-day availability and a 1–2 hour standard engineer response time. The company also offers the Care Club subscription plan, providing recurring home maintenance coverage with monthly or annual direct debit payments.

Product overview

Rightio is a home repair and services company offering a unified platform of trade services through a network of over 500 fully qualified engineers. The core offering consists of six integrated service categories: Heating and Plumbing (encompassing Boiler Services, Plumbing Services, Heating Services, and Drainage Services), Electrical Services, and Locksmith Services. These are delivered through both a consumer-facing residential service and a Commercial Maintenance Services division for businesses and landlords. Care Club serves as an add-on subscription module providing ongoing maintenance coverage with preferential pricing and guaranteed engineer response times.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services Full range of plumbing services for UK homeowners and businesses, including emergency leak repairs, burst pipe response, toilet repairs, sink installation and repair, water pressure issue resolution, and bathroom and kitchen plumbing work.
• Boiler Services Comprehensive boiler services delivered by Gas Safe registered engineers, covering boiler repairs (low pressure, leaking, no ignition, banging noises), boiler installation, and annual boiler servicing.
• Heating Services Central heating repair, radiator installation and repair, heating fault diagnostics, and gas central heating services for residential and commercial customers.
• Drainage Services Drain unblocking, clearing of clogged toilets, showers and sinks, pipework repair, root ingress removal, and emergency drain services.
• Electrical Services Comprehensive electrical services including fuse board repairs and rewiring, socket replacements, lighting solutions, full electrical rewires, fault finding, electrical inspections, and electrical certification.
• Locksmith Services Lock repairs, new lock fitting, anti-snap locks, cylinder rim (Yale) locks, mortice (Chubb) locks, multipoint locks, uPVC mechanism locks, window and patio locks, garage locks, and emergency lockout gain access services.
• Emergency Boiler and Plumbing Repairs 24/7 emergency response service for urgent boiler breakdowns, burst pipes, and plumbing emergencies, with rapid dispatch of qualified engineers.
• Care Club Membership Subscription-based home maintenance plans providing coverage for plumbing, heating, electrical, and drainage emergencies, with no extra cost on parts and labour, paid monthly or annually by direct debit under separate terms and conditions.
• Commercial Maintenance Services Nationwide property repair and maintenance services for commercial clients, landlords, and property management companies, including plumbing, heating, electrical, lock, and drainage work delivered under tailored contracts with consistent service quality and transparent pricing.

Quantifiable outcome

• 4.77 out of 5 customer rating from 2926 reviews
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Two partnerships are on record, tiered minor and core.

• British Forces Resettlement Services (BFRS)minorStrategic or Co-development PartnerPartnership to support ex-Forces personnel transitioning into civilian employment. Rightio offers roles to skilled individuals from military backgrounds across the UK, valuing the work ethic and commitment they bring.
• Kanda (Kanda Products & Services Ltd)coreChannel Partner/ Reseller/ DistributorRightio Subcontractors Ltd is an Introducer Appointed Representative of Kanda, which provides finance products (credit broker offering finance from panel of lenders). This enables Rightio to offer payment plans to customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British Gas (Local Heroes and HomeCare): Centrica-owned energy company that operates HomeCare boiler/heating cover and Local Heroes trades marketplace. Direct competitor across boiler servicing, emergency repairs, and subscription maintenance for UK households.
• BOXT: UK-based online boiler installer providing fixed-price boiler replacement with employed engineers. Direct competitor in the boiler installation and heating services category where Rightio competes.
• Pimlico Plumbers: Large London-based plumbing, heating, and drainage company with directly employed engineers offering emergency and scheduled service. Direct peer in the multi-trade home services model with employed-engineer focus rather than subcontractor model.
• Local Heroes (by British Gas): British Gas-owned marketplace for vetted local tradespeople offering plumbing, heating, electrical, and drainage. Direct competitor to Rightio with the brand backing of the UK's largest energy company.
• Dyno-Rod: National UK drainage and plumbing franchise network offering 24/7 emergency response. Direct peer in drainage unblocking and plumbing emergency services, with comparable nationwide coverage and response-time positioning.
• HomeServe: UK-listed home emergency repair and subscription provider offering plumbing, heating, electrical and drainage cover. Direct competitor to Rightio's Care Club subscription and emergency repair model, with much larger scale and a public market valuation reference.

Broad incumbents

• Rated People: UK online marketplace for tradespeople across plumbing, electrical, heating, and home improvement. Competes for the same consumer demand through a different platform-led model.
• Checkatrade: UK trades marketplace connecting consumers with vetted local tradespeople including plumbers, electricians, and locksmiths. Indirect competitor and potential customer acquisition channel for the same trades Rightio employs.
• E.ON Home Solutions: Energy supplier offering boiler cover, heating servicing, and home emergency plans. Bundled competitor leveraging energy customer relationships to cross-sell home repair subscriptions similar to Care Club.

Emerging players

• AA Home Services: UK motoring organization that has expanded into home emergency cover and home maintenance services. Emerging peer in the subscription home maintenance category where Care Club competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_rightio
• Facebookfacebook.com/Rightiosubcontractorltd
• LinkedInlinkedin.com/company/rightio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rightio