Joe's Burgers

What Joe's Burgers does

Joe's Burgers is a privately held, locally owned fast-casual burger restaurant chain founded in 2010 in the Portland, Oregon metropolitan area, operating four locations in the Pacific Northwest: Tigard (Bridgeport Village), Beaverton (Murrayhill), Portland (corporate office), and Kirkland, Washington (The Village at Totem Lake). The company serves individual consumers seeking dine-in, takeout, and delivery of made-to-order burgers, fries, shakes, and hot dogs, with consistent 11AM-8PM daily operating hours across all locations. Its revenue model is transaction-based food and beverage sales supplemented by branded merchandise (apparel, accessories, drinkware, stationery) sold through an on-demand e-commerce storefront and Square-powered gift cards.

The technology stack is entirely built on third-party commerce infrastructure rather than proprietary systems: a ChowNow-powered custom-branded iOS/Android mobile app provides direct online ordering with promotional code functionality, while Grub Hub and Uber Eats serve as delivery aggregator partners. The company does not operate proprietary ordering, POS, loyalty, or kitchen-management technology. The ChowNow integration functions as the primary direct-to-consumer digital channel, with Square handling gift card issuance and redemption. Marketing is limited to organic social presence on Facebook and Instagram, plus app-download acquisition via the JOES20 promotional offer.

Joe's Burgers is bootstrapped with no disclosed institutional capital, parent company, or M&A activity, and operates alongside a sister portfolio of restaurant concepts — Choza, Hen House, and Little Burro — suggesting a multi-brand operating company structure under common ownership. The company is actively hiring across all roles and locations, indicating ongoing expansion, and references a Sherwood, Oregon location in recruitment materials consistent with continued unit growth in the Portland metro.

Name

Joe's Burgers

Legal name

Joe's Burgers

Website

https://joesburgers.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Joe's Burgers is a privately held Pacific Northwest fast-casual burger chain founded in 2010, operating four dine-in locations across Oregon and Washington with takeout, delivery, a ChowNow mobile app, branded merchandise, and gift card sales.

Ownership category

akta.pro rank

Product category

Fast Casual Burger Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger QSR (THAFAAAA)

akta.pro secondary industry

Burger Fast Casual (THAFABAA)

Keywords

• Fast casual dining
• Burger restaurant
• Casual dining
• Restaurant delivery
• Branded merchandise

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from burger, fries, shakes, and other food items sold at restaurant locations for dine-in, takeout, and delivery orders.
2. Third-Party Delivery Commission: Orders fulfilled through Grub Hub and Uber Eats delivery platforms, generating revenue net of platform commission fees.
3. Merchandise Sales: Branded merchandise including apparel (t-shirts, hoodies, sweatshirts), accessories (tumblers, flip-flops, bandanas, drawstring bags), and branded goods sold through the online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Joe's Burgers is a locally owned Pacific Northwest burger restaurant chain that prepares and serves made-to-order burgers, fries, shakes, and hot dogs at dine-in and takeout locations, with delivery fulfilled through a ChowNow-powered custom mobile app and third-party delivery partners Grub Hub and Uber Eats. The company also sells branded merchandise (apparel, accessories, drinkware, stationery) through its own e-commerce storefront, leveraging on-demand production to limit overproduction, and offers physical and digital gift cards through Square.

Product overview

Joe's Burgers is a locally owned Pacific Northwest burger restaurant chain founded in 2010, operating as a single unified restaurant brand with a merchandise product line. The core offering consists of a burger restaurant with dine-in, to-go, and delivery service across three locations in Tigard OR (Bridgeport Village), Beaverton OR (Murrayhill), and Kirkland WA (Totem Lake). The company extends its brand through a complementary merchandise portfolio including apparel (t-shirts, hoodies, sweatshirts, bomber jackets, tank tops), accessories (hats, beanies, bandanas, flip-flops, drawstring bags), drinkware (stainless steel tumblers), stationery (notebooks, stickers), and gift cards. Online ordering is facilitated through a custom mobile app integrated with ChowNow, while delivery services are available through Grub Hub and Uber Eats partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Joe's Burgers Restaurant Locally owned Pacific Northwest fast-casual burger restaurant chain offering made-to-order burgers, fries, shakes, and hot dogs for dine-in, takeout, and delivery across locations in Tigard OR, Beaverton OR, Sherwood OR, and Kirkland WA. Targeted at local residents and visitors of suburban retail villages.
• Joe's Burgers Mobile App Standalone custom-branded mobile application for iOS and Android that uses the ChowNow platform to enable direct online ordering from Joe's Burgers, including a first-order promotional code JOES20 for 20 percent off. Available to individual consumers via the Apple App Store and Google Play Store.
• Joe's Burgers Gift Cards Physical gift cards sold at Joe's Burgers restaurant locations and digital gift cards issued through the Square gifting platform, redeemable at any Joe's Burgers location. Targeted at consumers seeking gift options for family, friends, and brand fans.
• Joe's Burgers Branded Merchandise Direct e-commerce storefront offering Joe's Burgers branded apparel, accessories, drinkware, and stationery produced on demand to limit overproduction. Prices range from $3.00 (stickers) to $53.00 (bomber jacket), with items including t-shirts, hoodies, sweatshirts, bomber jackets, tank tops, dad hats, beanies, bandanas, flip-flops, drawstring bags, stainless steel tumblers, notebooks, and stickers. Targeted at brand fans and consumers seeking Joe's Burgers merchandise.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• ChowNowcoreTechnology or IntegrationChowNow provides the custom-branded mobile ordering platform for Joe's Burgers, enabling direct online ordering through iOS and Android apps with integrated promotional code functionality.
• Grub HubcoreChannel Partner/ Reseller/ DistributorThird-party delivery aggregator partner listing all three Joe's Burgers locations for on-demand food delivery service.
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party delivery platform partner enabling on-demand delivery from all Joe's Burgers locations.
• Apple App StoreminorChannel Partner/ Reseller/ DistributoriOS app distribution channel for Joe's Burgers custom mobile ordering application.
• Google Play StoreminorChannel Partner/ Reseller/ DistributorAndroid app distribution channel for Joe's Burgers custom mobile ordering application.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Shake Shack: New York-born premium casual burger chain publicly traded and operating in Portland/Southwest WA; competes for the same dine-in and delivery burger customer as Joe's, though at higher price points and broader scale.
• Five Guys: National better-burger chain with strong Portland-area presence; competes head-to-head on made-to-order burgers and fries at similar price points to Joe's Burgers, but with franchise-driven unit density.
• The Habit Burger Grill: California-rooted fast-casual burger chain with Pacific Northwest locations; overlaps Joe's on char-grilled burgers, fries/shakes, suburban trade-area real-estate, and casual dining formats.
• Red Robin: Casual-dining burger chain with Portland-area restaurants; overlaps Joe's on the made-to-order burger menu and dine-in family appeal, but operates at full-service casual rather than quick-service.

Direct peers

• Smashburger: Multi-unit better-burger franchise concept; closely mirrors Joe's on burger-forward menu, suburban trade-area positioning, and dependence on third-party delivery aggregators for off-premise volume.
• Wayback Burgers: Smaller-footprint burger franchise targeting suburban secondary markets; comparable on classic burger-and-shake menu, family-friendly positioning, and tech-forward mobile ordering via partners like ChowNow.
• Dick's Drive-In: Iconic Seattle-based local burger chain with a long regional heritage and limited-unit footprint; similar in spirit to Joe's as a beloved Pacific Northwest hamburger brand competing against national QSRs on local loyalty.
• Burgerville: Pacific Northwest regional quick-service burger chain headquartered in Vancouver, WA; directly comparable to Joe's Burgers on geography, locally-rooted positioning, suburban location strategy, and core burger-and-fries menu offering.

Others

• ChowNow: Direct-to-restaurant online ordering platform powering Joe's custom mobile app; adjacent ecosystem player rather than a competitor - relevant for understanding Joe's tech stack and ordering economics.

Emerging players

• Super Duper Burgers: San Francisco Bay Area regional burger chain with similar "local craft" identity and limited-unit footprint; informative peer for Joe's on positioning and brand storytelling in a saturated burger QSR market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/joesburgers
• Instagraminstagram.com/joesburgers#
• Xx.com/joesburgers
• LinkedInlinkedin.com/company/joes-burger

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joe's Burgers