Casaa

What Casaa does

CASAA (Consumer Advocates for Smoke-free Alternatives Association) is a 501(c)(4) nonprofit consumer advocacy organization founded in 2009 and registered in Alabama, with a mailing address in Plattsburgh, New York. The organization advocates for adults who use or seek to use reduced-harm nicotine products as alternatives to combustible cigarettes, operating at the intersection of public health and consumer rights. Its work centers on opposing flavor bans, excessive taxation, and overregulation of vapor and smokeless tobacco products, while engaging with federal, state, and local legislators through Calls to Action, in-person testimony, and policy submissions.

CASAA delivers its mission primarily through a digital platform rather than technology products. The casaa.org website serves as the central hub, offering a State Locator for state-specific legislation across all 50 states and DC, a Legislator Lookup Tool, National Calls to Action, an Information Library of scientific research, a Testimonials Project housing 13,000+ personal quit stories, the CASAA Podcast, and educational Pamphlets & Graphics. The organization is supported by a 9-member volunteer board, a small paid staff of 2-3 including CEO Alex Clark and Social Media Manager/Member Coordinator Kristin Noll-Marsh, and a federated network of volunteer-moderated state Facebook groups.

CASAA generates revenue from a Threadless-branded merchandise storefront (casaa.threadless.com) and previously from donations, though donations have been discontinued. Membership is free and open to all, with the organization explicitly stating it has no financial or policy agreements with industry stakeholders. By-laws cap industry-affiliated board representation at 33.33%, reinforcing its positioning as a consumer-led rather than industry-controlled voice. CASAA is a member of INNCO, the International Network of Nicotine Consumer Organisations, extending its advocacy coordination beyond US borders.

Name

Casaa

Legal name

CASAA, Inc.

Website

https://casaa.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

CASAA is a 501(c)(4) consumer advocacy nonprofit founded in 2009 that represents 250,000+ adult consumers of smoke-free nicotine alternatives, lobbying state and federal legislators to preserve access to vapor and smokeless tobacco products through grassroots Calls to Action and educational content.

Ownership category

akta.pro rank

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Donations: CASAA is a 501(c)(4) nonprofit that accepts donations from supporters. As of the most recent page, donations are no longer being accepted. Contributions are not tax-deductible as charitable donations.
2. Merchandise Store: CASAA operates a merchandise store on threadless.com (casaa.threadless.com). A portion of sales proceeds support CASAA's advocacy efforts.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

CASAA is a consumer-led 501(c)(4) nonprofit advocacy organization that educates consumers and policymakers about tobacco harm reduction and mobilizes its members to contact legislators about proposed regulations affecting vapor products and smokeless tobacco. Its core deliverables include a website with educational content, Calls to Action for federal and state legislative advocacy, a State Locator tool, a Legislator Lookup tool, an Information Library of scientific research, a Testimonials Project collecting success stories, a podcast, and educational pamphlets. Membership is free and supported through merchandise sales and donations.

Product overview

CASAA (Consumer Advocates for Smoke-free Alternatives Association) is a 501(c)(4) nonprofit consumer advocacy organization founded in 2009, not a product company. The organization operates primarily through its website (casaa.org) which serves as an educational platform and advocacy hub. The main offerings include the Testimonials Project (13,000+ personal success stories), the State Locator tool for vaping laws by state, National Calls to Action for legislative advocacy, a Legislator Lookup Tool, an Information Library with scientific research, the CASAA Podcast, educational Pamphlets & Graphics, and a merchandise Store. Membership is free with over 250,000 registered members as of 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Testimonials Project A standalone collection of over 13,000 real personal stories from individuals who used vapor products to quit or reduce smoking. Visitors can read testimonials and submit their own stories, contributing to a documented evidence base used in advocacy.
• CASAA Podcast

Quantifiable outcome

• 250,000+ registered members representing consumer voices in policy debates
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• INNCO (International Network of Nicotine Consumer Organisations)coreStrategic or Co-development PartnerCASAA is a member of INNCO, an international coalition of nicotine consumer organizations. INNCO advocates for the rights of consumers to access reduced-harm nicotine products globally and provides a network for sharing resources and coordinating international advocacy efforts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• INNCO (International Network of Nicotine Consumer Organisations): International coalition of consumer-led nicotine harm reduction organizations of which CASAA is a member. Closest structural peer — same mission, same membership-based advocacy model, and CASAA explicitly partners with INNCO.
• World Vapers' Alliance: Grassroots consumer alliance advocating for access to vaping products across Europe and globally. Directly comparable to CASAA in mission, target audience (vapers/consumers), and grassroots mobilization approach.

Others

• Americans for Tax Reform: 501(c)(4) advocacy organization with a comparable governance model (single-issue focused, lobbying-intensive, grassroots). While focused on tax policy, structurally analogous to CASAA in advocacy tactics and political engagement.
• Drug Policy Alliance: Advocacy organization promoting harm reduction approaches to drug policy. Highly comparable to CASAA's advocacy model, governance structure as a 501(c)(4), and harm reduction philosophy applied to a different substance domain.
• R Street Institute: Think tank with an explicit harm reduction policy program covering tobacco, drugs, and sex work. Operates in adjacent policy space with comparable free-market, harm reduction orientation.
• NORML: Consumer-led advocacy organization pushing for policy reform on cannabis using a harm reduction and personal-liberty framework. Shares CASAA's grassroots mobilization, state-level organizing, and member-driven advocacy approach.

Broad incumbents

• Campaign for Tobacco-Free Kids: Largest and best-funded anti-tobacco advocacy organization in the US, operating in the same policy domain as CASAA but on the opposing side. Comparable as an advocacy organization competing for legislative influence, useful as a benchmark for resource disparity.

Emerging players

• Consumer Choice Center: Consumer advocacy organization promoting lifestyle choices including reduced-risk nicotine products. Comparable to CASAA in its consumer-rights framing and policy advocacy model, though broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MyCasaa
• Facebookfacebook.com/casaamedia
• Instagraminstagram.com/casaamedia
• Xx.com/casaamedia
• LinkedInlinkedin.com/company/consumer-advocates-for-smoke-free-alternatives-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Casaa