PajamaGram Company
PajamaGram Company is a privately held US direct-to-consumer e-commerce retailer founded in 2002, selling pajamas, sleepwear, and loungewear for women, men, kids, and matching family/pet sets through its Shopify storefront, with sister brands The 1 For U and Pajamajeans.
- Company typePrivate
- Founded2002
- HeadquartersShelburne, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What PajamaGram Company does
PajamaGram Company (legal name: Pajamagram) is a privately held, US direct-to-consumer e-commerce retailer founded in 2002 and headquartered in Shelburne, United States, with a workforce of 251–500 employees. The company sells pajamas, sleepwear, and loungewear through its Shopify-powered storefront at pajamagram.com, targeting women, men, and kids, plus a secondary matching/couples/family segment that includes niche pet-and-owner coordinating sets. Its catalog spans multiple fabric collections — including Signature Soft Fleece, World's Softest Flannel, TENCEL™ Modal (sustainably sourced wood-pulp fiber), a Cooling Collection built on brrr° Pro triple-chill technology, Naturally Nude lightweight knit, and Freedom Knitwear travel wear with anti-odor properties — plus adjacent lines such as The Bridal Shop, The Travel Shop, and a men's Comfort Club Collection.
Operationally, Pajamagram runs a pure-play DTC model with no physical retail, no wholesale, and no third-party marketplace presence; all distribution is direct via its Shopify site, shipping to US consumers in USD. The revenue model is one-time unit pricing across collections ranging from roughly $12 to $164 per item, with no subscription or contract layer, and revenue is supplemented by gift cards, outlet/clearance, and a Mystery Overstock sale channel. The company also operates two related brands — The 1 For U (premium cotton nightgowns, robes, and housecoats sold through the Pajamagram site) and Pajamajeans (a sister site) — extending its footprint beyond the core Pajamagram brand. Customer acquisition is supported by email newsletter, content marketing (the Cozy Chronicles blog), SEO-optimized collection pages, and social media, with a "Love-It-Guarantee" policy serving as the primary satisfaction mechanism.
There is no disclosed funding history, no parent company, no app or public SDK, no patents, no named management team in the source data, and no AI/ML capabilities documented; the firm appears to operate as an independent, bootstrapped mid-market DTC apparel company focused on category extension within sleepwear and loungewear rather than platform or technology disruption.
PajamaGram Company firmographics
Firmographics- Name
- PajamaGram Company
- Legal name
- Pajamagram
- Website
- https://pajamagram.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PajamaGram Company is a privately held US direct-to-consumer e-commerce retailer founded in 2002, selling pajamas, sleepwear, and loungewear for women, men, kids, and matching family/pet sets through its Shopify storefront, with sister brands The 1 For U and Pajamajeans.
- Ownership category
- akta.pro rank
PajamaGram Company industry classification
Industry- Product category
- Sleepwear and Loungewear Retail
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Women's Clothing Stores (5621), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Loungewear (Home Comfort Basics) (CRAAAIAF)
- akta.pro secondary industries
- Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE), Sleepwear & Loungewear (Children) (CRAAAHAH)
Keywords
Where PajamaGram Company is headquartered
LocationHeadquarters
- HQ city
- Shelburne
- HQ country
- United States
- HQ region
- North America
Markets served
PajamaGram Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Sleepwear and Loungewear Retail: Direct e-commerce sales of pajamas, loungewear, robes, nightgowns, slippers, separates, and related sleepwear products through their Shopify-powered website to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Spring & Summer Collection |
| Unit Pricing | Pay-as-you-go | Women's Loungewear Collection |
| Unit Pricing | Pay-as-you-go | TENCEL™ Modal Collection |
| Unit Pricing | Pay-as-you-go | Cooling Collection |
| Unit Pricing | Pay-as-you-go | Lightweight Knit / Naturally Nude Collection |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PajamaGram Company product offering
Product offeringCore offering
PajamaGram Company (operating as Pajamagram) is a direct-to-consumer e-commerce retailer that designs, sources, and sells branded pajamas, sleepwear, loungewear, robes, nightgowns, slippers, and matching family/pet apparel to U.S. consumers via its Shopify-powered website pajamagram.com. The assortment spans women's, men's, and kids' lines across multiple fabric technologies (cotton, flannel, fleece, jersey, satin, TENCEL Modal, brrr° Pro cooling) and includes the sister brand The 1 For U for premium nightgowns and housecoats.
Product overview
PajamaGram Company operates an e-commerce retail platform offering pajamas and sleepwear for the whole family. The core product portfolio spans women's, men's, and kids' pajamas along with matching family and pet-owner coordinating sets. Major product collections include: The 1 For U sister brand (premium cotton nightgowns, robes, housecoats), TENCEL™ Modal Collection (eco-friendly sustainable pajamas), The Cooling Collection with brrr° Pro triple chill technology, Naturally Nude lightweight knit sleepwear, and the Signature Soft Fleece Collection. Additional collections feature Cozy Escape loungewear, Freedom Knitwear travel wear with anti-odor technology, and World's Softest Flannel. The company also maintains sister sites Pajamajeans and The 1 for U, with products sold across multiple fabric types including cotton, polyester, jersey, satin, flannel, and fleece.
Differentiator
Problem solved
Functional benefit
Brands
- The 1 For U: A sister brand offering premium cotton nightgowns, robes, and housecoats for women
- Pajamajeans
Products and services
- Women's Pajamas & Loungewear Comprehensive women's sleepwear and loungewear assortment including pajama sets, capris, short sets, nightgowns, robes, slippers, onesies, and separates in fabrics such as cotton, polyester, jersey, satin, flannel, and fleece, targeted at U.S. women shopping for at-home comfort and sleep.
- Men's Pajamas & Loungewear Men's pajama sets, loungewear, separates, and onesies in cotton, flannel, and fleece fabrics including TENCEL Modal and cooling lines, designed for U.S. men seeking comfort-driven sleep and lounge clothing.
- Kids' Pajamas Children's pajamas including celebration pajamas, pajama sets, and onesies sized for boys and girls (6Y-16Y), toddlers (2T-5T), and infants (0-3Mo to 18Mo) in cotton, flannel, and fleece.
- Matching Pajamas Coordinating pajama sets including Matching Celebration PJs, Mommy & Me, Matching Couples, Matching Family, and Matching Pet & Owner assortments across cotton, flannel, and fleece fabrics, marketed for holidays, photos, and family traditions.
- The 1 For U Nightgowns, Robes & Housecoats Premium cotton nightgowns, robes, and housecoats featuring delicate details such as lace, ruffles, and satin ribbons, sold under the sister brand The 1 For U through pajamagram.com.
- The Cooling Collection Temperature-regulating pajamas for men and women enhanced with brrr° Pro triple chill technology combining cooling mineral fibers, hyper-wicking, and quick-drying materials, priced up to $69.99.
- TENCEL™ Modal Collection Eco-friendly pajamas for men and women made from TENCEL™ Modal fibers sourced from responsibly managed wood pulp, with biodegradable buttons and packaging, priced up to $104.99.
- Signature Soft Fleece Collection Cozy fleece pajamas and loungewear positioned around softness and warmth for cooler-weather wear.
- The Spring & Summer Edit Seasonal lightweight women's loungewear and pajamas with warmer-month patterns, breathable fabrics, and calming colors, priced $29.99–$120.00.
- Naturally Nude Collection Lightweight knit women's sleepwear designed to feel like wearing next to nothing, featuring ultra-soft breathable fabric that gently drapes curves, priced up to $82.49.
- Freedom Knitwear Travel Shop Travel-friendly loungewear with anti-odor technology and shape-holding properties for versatile wear from home to out, including built-in bra tank dress and similar pieces.
- SALE / Outlet & Mystery Overstock Discounted overstock and final-sale items including outlet pieces and mystery overstock sales on pajamagram.com.
Companies that use PajamaGram Company
Customer profileSegments4 records
Ideal customer profiles3 records
PajamaGram Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PajamaGram Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The 1 for UcoreSister brand specializing in premium cotton nightgowns, robes, and housecoats. Features timeless designs with delicate details like lace, ruffles, and satin ribbons. Sold through Pajamagram's website under a dedicated collection.
Recent moves6 records
Expansion highlights4 records
PajamaGram Company competitors and assessment
Company assessmentDirect peers
- Eberjey: Direct-to-consumer sleepwear, intimates, and loungewear brand with women's and men's lines. Highly comparable on sleepwear and nightgown product mix, premium soft fabric positioning, and gift-oriented merchandising similar to Pajamagram.
- Parachute Home: Premium DTC home brand with a dedicated sleepwear and loungewear category alongside bedding and bath. Directly competes for the same aspirational home-comfort shopper with a similar e-commerce-led, fabric-quality-emphasized positioning.
- Cozy Earth: VC-backed DTC brand specializing in bamboo-derived bedding and loungewear/sleepwear. Direct comparable on premium fabric positioning, direct-to-consumer e-commerce model, and overlap with Pajamagram's bamboo-adjacent and temperature-regulating collections.
- Lunya: Premium DTC sleepwear and loungewear brand for women, known for technical fabrics (e.g., temperature-regulating Washable Silk). Direct comparable on business model (Shopify DTC, US-focused) and product category overlap with Pajamagram's premium women's lines.
- Desmond & Dempsey: Premium DTC sleepwear brand specializing in matching couples and printed pajama sets. Highly comparable on the matching couples/family segment that is a core Pajamagram differentiator, with similar gift-driven positioning.
- Petite Plume: Premium children's sleepwear and family matching pajamas brand. Direct overlap with Pajamagram's kids and matching family pajamas lines, with a similar emphasis on quality fabrics and gift/holiday occasions.
- LilySilk: DTC silk-focused sleepwear and loungewear brand with global shipping. Comparable on premium fabric positioning, e-commerce-only model, and direct overlap on women's sleepwear sets competing for similar premium shoppers.
- Brooklinen: Well-known DTC home textiles brand that has expanded into sleepwear, robes, and loungewear. Comparable on e-commerce-led premium home comfort positioning and customer demographic of design-conscious women and gift buyers.
Broad incumbents
- Natori: Established women's apparel brand spanning sleepwear, intimates, and ready-to-wear. Broader portfolio than Pajamagram but directly overlaps on sleepwear/nightgown categories and similar multi-channel retail and DTC distribution.
- Hanro: Established premium sleepwear and intimate apparel brand with women's and men's lines. Comparable on premium fabric positioning and sleepwear assortment, though distributed more through department stores and specialty retail than pure DTC.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PajamaGram Company social profiles
Digital presencePajamaGram Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
PajamaGram Company leadership team
Management profileNumber of profiles
PajamaGram Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PajamaGram Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PajamaGram Company
What does PajamaGram Company do?
PajamaGram Company (operating as Pajamagram) is a direct-to-consumer e-commerce retailer that designs, sources, and sells branded pajamas, sleepwear, loungewear, robes, nightgowns, slippers, and matching family/pet apparel to U.S. consumers via its Shopify-powered website pajamagram.com. The assortment spans women's, men's, and kids' lines across multiple fabric technologies (cotton, flannel, fleece, jersey, satin, TENCEL Modal, brrr° Pro cooling) and includes the sister brand The 1 For U for premium nightgowns and housecoats.
Is PajamaGram Company a public or private company?
PajamaGram Company is a private company. It is classified as unknown and is currently operating.
When was PajamaGram Company founded?
PajamaGram Company was founded in 2002. It employs 251 to 500 people.
Where is PajamaGram Company based?
PajamaGram Company is headquartered in Shelburne, United States, in the North America region.
How does PajamaGram Company make money?
One revenue line is on record: sleepwear and Loungewear Retail.
Who are PajamaGram Company's main competitors?
Direct peers on record are Eberjey, Parachute Home, Cozy Earth, Lunya, Desmond & Dempsey, Petite Plume, LilySilk and Brooklinen. Broad incumbents are Natori and Hanro.
Does PajamaGram Company have an API?
No public API is recorded for PajamaGram Company.
What industry is PajamaGram Company in?
PajamaGram Company's product category is Sleepwear and Loungewear Retail. Its primary akta.pro industry code is CRAAAIAF, Loungewear (Home Comfort Basics), with a secondary code of CRAAAIAE, Sleepwear & Nightwear (Pajamas, Nightgowns). Its NAICS code is 4581 and its SIC code is 5621.