School Choice Wisconsin
School Choice Wisconsin is a Brookfield, WI-based nonprofit (founded 2004) that advocates for and helps parents enroll in the state's four private school voucher programs serving roughly 55,000 students across ~403 participating private and religious schools.
- Company typePrivate
- Founded2004
- HeadquartersBrookfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What School Choice Wisconsin does
School Choice Wisconsin (SCW) is a Wisconsin-based 501(c)-style nonprofit education advocacy organization founded in 2004 that supports parents, schools, and policymakers across the state's four parental choice programs: the Milwaukee Parental Choice Program (MPCP), Racine Parental Choice Program (RPCP), statewide Wisconsin Parental Choice Program (WPCP), and Special Needs Scholarship Program (SNSP). The organization operates as a navigator and "go-to partner" for income-eligible families (typically up to 220%–300% of the Federal Poverty Level) seeking to enroll roughly 55,000 students in ~403 participating private and religious schools. Its service portfolio spans enrollment assistance via phone/email and the DPI online portal, a self-serve Schoolahoop school locator built with Lincoln Studio, compliance and onboarding support for member schools, monthly newsletters, seminars and webinars (including SNSP-specific webinars with the FIRE Foundation), and policy advocacy including the active "decoupling" campaign to remove choice-program funding from local property taxes. Co-branded research with the Wisconsin Institute for Law and Liberty (e.g., the "Serving All" report on students with disabilities) and a litigation defense track against the Minocqua Brewing Co. lawsuit reinforce its dual advocacy-and-service role. Sub-brands include Hispanics for School Choice for targeted community outreach.
School Choice Wisconsin firmographics
Firmographics- Name
- School Choice Wisconsin
- Legal name
- School Choice Wisconsin
- Website
- https://schoolchoicewi.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- School Choice Wisconsin is a Brookfield, WI-based nonprofit (founded 2004) that advocates for and helps parents enroll in the state's four private school voucher programs serving roughly 55,000 students across ~403 participating private and religious schools.
- Ownership category
- akta.pro rank
School Choice Wisconsin industry classification
Industry- Product category
- Education Advocacy
- NAICS
- Educational Support Services (611710), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- K–12 Support & School Improvement Nonprofits (BPAGADAB)
- akta.pro secondary industries
- Attendance, Truancy & Enrollment Compliance (EDAJAHAC), Family-School Collaboration & Inclusion Planning Support (EDAKABAK)
Keywords
Where School Choice Wisconsin is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
School Choice Wisconsin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Membership Dues: Schools pay annual membership dues to access services, seminars, webinars, marketing materials, and compliance support from School Choice Wisconsin.
- Donations: The organization accepts donations from supporters of educational freedom and school choice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School membership dues for access to SCW services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
School Choice Wisconsin product offering
Product offeringCore offering
School Choice Wisconsin is a nonprofit education advocacy organization that supports Wisconsin families and schools participating in the state's four parental choice programs (Milwaukee Parental Choice Program, Racine Parental Choice Program, Wisconsin Parental Choice Program, and Special Needs Scholarship Program). The organization provides enrollment navigation assistance, a school locator tool, compliance and onboarding support for schools, policy advocacy with legislators and the Department of Public Instruction, and educational resources such as seminars and webinars. Schools pay annual membership dues to access SCW's services, while families receive free enrollment guidance and program information.
Product overview
School Choice Wisconsin is Wisconsin's premier education advocacy organization that administers four distinct parental choice programs: the Wisconsin Parental Choice Program (statewide), Milwaukee Parental Choice Program, Racine Parental Choice Program, and Special Needs Scholarship Program. These programs enable income-eligible Wisconsin families to attend participating private and religious schools through publicly-funded vouchers. The organization also provides complementary services including a School Locator tool (Schoolahoop partnership), seminars and webinars for participating schools, enrollment assistance, income eligibility reference materials, advocacy support, and the SCW Monthly newsletter. The portfolio operates as a unified advocacy and program management ecosystem rather than a single product.
Differentiator
Problem solved
Functional benefit
Brands
- Hispanics for School Choice: A related initiative/partner organization focused on Hispanic community outreach for school choice, with its own website at hispanicsforschoolchoice.com
Products and services
- School Membership Program Annual subscription offering through which private and religious schools pay membership dues to access SCW's services, including seminars, webinars, marketing materials, compliance support, advocacy representation, and onboarding assistance for Wisconsin's parental choice programs.
- Seminars and Webinars for Schools Educational sessions delivered to school administrators and staff covering program compliance, new legislation, data reporting requirements, and best practices for participating in Wisconsin's parental choice programs.
- School Locator / Schoolahoop Interactive school finder tool developed in partnership with Lincoln Studio that helps Wisconsin parents discover and explore educational options based on family preferences, with filters for class size, safety, religious education, and scholarship eligibility.
- Advocacy Services Policy advocacy services that work with Wisconsin legislators to expand and improve the state's school choice programs and with the Department of Public Instruction to protect schools from burdensome regulations, including coalition work on issues such as decoupling choice funding from local property taxes.
- Wisconsin Parental Choice Program (WPCP) Support Support services for families and schools participating in the statewide Wisconsin Parental Choice Program, a private school voucher program serving families outside Milwaukee and Racine with incomes at or below 220% of the Federal Poverty Level.
- Special Needs Scholarship Program (SNSP) Support Support services for families of students with Individualized Education Programs (IEPs) or services plans navigating the Special Needs Scholarship Program, which enables Wisconsin students with disabilities to attend participating private schools with no income threshold requirement.
Quantifiable outcome
- Choice students outperform public school peers on standardized tests despite receiving 70% of per-pupil funding
- +3 more outcomes
Companies that use School Choice Wisconsin
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
School Choice Wisconsin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
School Choice Wisconsin partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- FIRE Foundation of MilwaukeeminorPartnered for SNSP Actual Cost Model Webinar, providing guidance on utilizing the Actual Cost model of the Special Needs Scholarship Program.
- Lincoln Studio (Schoolahoop)corePartnership to make Schoolahoop school finder available to Wisconsin families. Schoolahoop was developed by Lincoln Studio after research showed four in five parents were unaware of options beyond their local public school. SCW is the 'boots on the ground' partner helping parents navigate options.
- Wisconsin Institute for Law and Liberty (WILL)coreResearch partnership on choice program data, including joint reports on students with disabilities in choice programs. Released report 'Serving All: Students with Disabilities in Wisconsin's Parental Choice Programs'.
- Wisconsin Coalition for Education FreedomcoreCoalition advocating for school choice funding reform ('decoupling') to remove school choice funding from local property taxes.
- Hispanics for School ChoicecoreHispanic outreach initiative partnering with SCW to promote school choice in Hispanic communities. Hosts events like Three Kings Day Celebration.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
School Choice Wisconsin competitors and assessment
Company assessmentDirect peers
- Step Up For Students: Florida-based scholarship funding organization administering tax-credit scholarships and ESA programs to private schools — comparable in administering K-12 choice programs on behalf of low-income and special needs families.
- ExcelinEd: Education reform policy organization led by Jeb Bush that develops and advances state-level choice and education policy — directly comparable in policy research, legislative engagement, and state-level capacity building.
- Children's Scholarship Fund: National K-12 private school scholarship organization serving low-income families — directly comparable in raising private funds to channel families into private school choice programs.
- Institute for Justice: Public interest law firm that has litigated major school choice constitutional cases (including in Wisconsin) — comparable in defending parental choice programs against legal challenges, as exemplified by the Minocqua Brewing Co. lawsuit SCW is currently responding to.
- EdChoice: National education choice advocacy organization (formerly School Choice Ohio) that works on parental choice policy, research, and family outreach — directly comparable to SCW's state-level advocacy, research, and family support mission.
- American Federation for Children: National school choice political and advocacy organization focused on expanding voucher and ESA programs at the state level — comparable in policy advocacy depth, legislative engagement, and member school support.
- National School Choice Week: Public awareness and advocacy campaign for K-12 school choice nationwide, organizing events, content, and grassroots engagement that mirrors SCW's family-facing community-led GTM motion.
Broad incumbents
- K12 Inc / Stride Inc. Large publicly traded online and blended K-12 learning provider — a broader incumbent serving alternative K-12 education markets, including virtual and homeschool populations that overlap with SCW's families.
Regional players
- Wisconsin Institute for Law and Liberty (WILL): Wisconsin-based public interest law and policy organization and SCW's research partner on choice program data — directly comparable as a regional advocacy/litigation ally serving the same Wisconsin K-12 policy ecosystem.
Emerging players
- National Alliance for Public Charter Schools: National advocacy organization for public charter schools — adjacent competitor in K-12 educational choice, addressing a parallel population of families seeking non-traditional public school options.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
School Choice Wisconsin social profiles
Digital presenceSchool Choice Wisconsin financial estimates
Financial estimateRevenue estimate
Valuation estimate
School Choice Wisconsin leadership team
Management profileNumber of profiles
Profiles3 records
School Choice Wisconsin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
School Choice Wisconsin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about School Choice Wisconsin
What does School Choice Wisconsin do?
School Choice Wisconsin is a nonprofit education advocacy organization that supports Wisconsin families and schools participating in the state's four parental choice programs (Milwaukee Parental Choice Program, Racine Parental Choice Program, Wisconsin Parental Choice Program, and Special Needs Scholarship Program). The organization provides enrollment navigation assistance, a school locator tool, compliance and onboarding support for schools, policy advocacy with legislators and the Department of Public Instruction, and educational resources such as seminars and webinars. Schools pay annual membership dues to access SCW's services, while families receive free enrollment guidance and program information.
Is School Choice Wisconsin a public or private company?
School Choice Wisconsin is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was School Choice Wisconsin founded?
School Choice Wisconsin was founded in 2004. It employs 1 to 10 people.
Where is School Choice Wisconsin based?
School Choice Wisconsin is headquartered in Brookfield, United States, in the North America region.
How does School Choice Wisconsin make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are donations.
Who are School Choice Wisconsin's main competitors?
Direct peers on record are Step Up For Students, ExcelinEd, Children's Scholarship Fund, Institute for Justice, EdChoice, American Federation for Children and National School Choice Week. K12 Inc / Stride Inc. is listed as a broad incumbent. Wisconsin Institute for Law and Liberty (WILL) is listed as a regional player. National Alliance for Public Charter Schools is listed as an emerging player.
Does School Choice Wisconsin have an API?
No public API is recorded for School Choice Wisconsin.
What industry is School Choice Wisconsin in?
School Choice Wisconsin's product category is Education Advocacy. Its primary akta.pro industry code is BPAGADAB, K–12 Support & School Improvement Nonprofits, with a secondary code of EDAJAHAC, Attendance, Truancy & Enrollment Compliance. Its NAICS code is 611710 and its SIC code is 8200.