Mack, Jack & McConaughey

What Mack, Jack & McConaughey does

Mack, Jack & McConaughey (MJ&M) is a 501(c)(3) nonprofit charitable organization founded in 2013 by actor Matthew McConaughey, recording artist Jack Ingram, and former University of Texas football coach Mack Brown. The organization operates under the legal entity "Champions Off The Field" (Tax ID #46-2614625) and runs a single annual two-day fundraising event in Austin, Texas, comprising four components: a gala with live auction, a fashion show at ACL Live, a golf tournament at Barton Creek Country Club, and the Jack & Friends intimate concert. All proceeds are passed through to five beneficiary nonprofits focused on children's education, health, and wellness: CureDuchenne, Dell Children's Medical Center, HeartGift, the just keep livin Foundation, and The Rise School of Austin.

The organization has no proprietary technology or software product; its operational platform is the event itself plus a website (mjm2027.com) and a BidPal-powered donation portal. Revenue generation is sponsorship-driven, with tiered packages (Founding, Presenting, Underwriting, Steering, Patron, Partner, Premier) sold to high-net-worth individuals (e.g., Tracey & Bill Marshall, WoodNEXT Fund) and consumer brands (American Airlines, Paul Mitchell, Neiman Marcus), supplemented by individual ticket sales, auction proceeds, and online donations. Since inception, MJ&M has contributed over $90 million to its beneficiary charities, with the 2024 event alone raising $16 million, up from $10 million+ at the 2022 event.

MJ&M's principal customer segments are Texas-based philanthropists and high-net-worth individuals, corporate sponsors seeking brand alignment with celebrity founders, and the five beneficiary nonprofits that act as distribution channels for charitable impact. The organization reports approximately 4,000 attendees per night, coverage in over 2,000 media outlets, and an estimated 500 million media impressions. There is no headcount disclosed and no traditional SaaS, hardware, or AI/ML component to the business model.

Name

Mack, Jack & McConaughey

Legal name

Champions Off The Field

Website

https://mjm2025.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Mack, Jack & McConaughey is a 501(c)(3) nonprofit founded in 2013 by Matthew McConaughey, Jack Ingram, and Mack Brown that runs an annual two-day Austin fundraising event (gala, fashion show, golf tournament, concert) benefiting five children's charities focused on education, health, and wellness.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Charitable Donations & Sponsorships: The organization raises funds through event sponsorships and charitable donations. Corporate sponsors pay for various tiers of branding recognition and marketing opportunities at the annual two-day event featuring gala, fashion show, golf tournament, and concert. Individual attendees can purchase tickets and make donations.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Mack, Jack & McConaughey is a nonprofit annual fundraising effort that hosts a two-day event in Austin, Texas combining a gala, runway fashion show, golf tournament, and intimate music concert. All proceeds from ticket sales, live and silent auctions, and corporate sponsorships are directed to five children's charities focused on education, health, and wellness.

Product overview

Mack, Jack & McConaughey (MJ&M) is a nonprofit annual fundraising effort comprising four core events: The Gala (fundraising dinner and concert), Fashion Show (designer runway show), Golf Tournament (18-hole event), and Jack & Friends Concert (live music performance). All proceeds benefit five children's charities focused on education, health, and wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• The Gala Annual fundraising gala featuring live and silent auctions of exclusive experiences (such as safari tours and vehicles), fine dining, and headlining concerts, with all proceeds benefiting five children's nonprofits. Targeted at philanthropists, high-net-worth individuals, and corporate sponsors.
• Fashion Show Annual runway fashion show featuring world-renowned designers (e.g., Carolina Herrera, Oscar de la Renta, Stella McCartney), with proceeds supporting children's charities. Targeted at attendees and brand sponsors in fashion and luxury.
• Golf Tournament Annual 18-hole golf tournament at Barton Creek Country Club Fazio Canyons allowing attendees to play alongside the founders, with on-course cocktails, swag bags, and exclusive prizes.
• Jack & Friends Concert Intimate, unscripted music concert featuring singer-songwriters performing original songs at ACL Live at the Moody Theater, held as part of the annual MJ&M event.
• Corporate Sponsorship Packages Tiered corporate sponsorship packages (Founding, Presenting, Underwriting, Steering, Patron, Partner, Premier) offering branding recognition on signage, digital screens, event publications, social media exposure, and other marketing benefits. Targeted at companies and high-net-worth donors seeking visibility and alignment with celebrity founders.
• Online Donation Platform Donations accepted through the BidPal online platform (one.bidpal.net/mjm2025/browse/donation), allowing individuals to contribute directly to the five beneficiary children's charities.

Quantifiable outcome

• Over $90 million raised and donated to charitable organizations since founding
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and supporting.

• Tracey & Bill MarshallflagshipGTM or Marketing Partner · 1 January 2027Founding sponsors of MJ&M 2027. Highest tier of sponsorship providing primary branding recognition and visibility at the annual charity event.
• WoodNEXT FundcoreGTM or Marketing Partner · 1 January 2027Presenting sponsor of MJ&M 2027. Major presenting-level sponsorship with significant event visibility.
• American AirlinessupportingGTM or Marketing Partner · 1 January 2027Underwriting sponsor providing travel support and branding visibility at MJ&M 2027.
• Paul MitchellsupportingGTM or Marketing Partner · 1 January 2027Underwriting sponsor with branding presence at MJ&M 2027.
• ACL Live at the Moody TheatercoreStrategic or Co-development Partner · 1 January 2027Primary venue host for gala and Jack & Friends concert. Austin's premier live music theater venue.
• Barton Creek Country ClubcoreStrategic or Co-development Partner · 1 January 2027Golf tournament venue at Fazio Canyons course. Private country club hosting the annual golf event.
• Neiman MarcuscoreGTM or Marketing Partner · 1 January 2024Fashion show presenter for 2024 MJ&M event. Luxury department store partner hosting the annual fashion show.
• Luke CombsflagshipGTM or Marketing Partner · 1 January 2024Grammy Award-nominated artist who performed at the 12th annual gala concert, bringing the crowd to their feet with hit tunes.
• Oscar de la RentaflagshipGTM or Marketing Partner · 1 January 2024Legendary designer whose latest collection was featured at the 2024 MJ&M fashion show presented by Neiman Marcus.
• Kenny ChesneyflagshipGTM or Marketing Partner · 1 January 2024Country music star who headlined at 2022 MJ&M gala, with Matthew McConaughey joining on stage for performances.
• Stella McCartneyflagshipGTM or Marketing Partner · 1 January 2022Featured fashion designer for 2022 MJ&M fashion show. Showed her spring 2022 collection featuring sustainable designs from mycelium leather and vegan materials.
• Garth BrooksflagshipGTM or Marketing Partner · 1 January 2022Headlining performer at 2023 MJ&M gala at ACL Live. Country music superstar added energy and storytelling through song.
• CureDuchennecoreOthers · 1 January 2013Nonprofit beneficiary focused on advancing lifesaving research toward a cure for Duchenne muscular dystrophy. MJ&M funded 17+ research projects and contributed early funding to the first FDA-approved Duchenne drug.
• Dell Children's Medical CentercoreOthers · 1 January 2013Children's hospital that created and operates a nationally recognized Food Allergy Program. Launched the first heart transplant program in Central Texas.
• HeartGiftcoreOthers · 1 January 2013Nonprofit that provides life-saving heart surgeries to children from 25+ countries. Has provided over 1,000 surgeries including pre/post-operative appointments, medicine, travel, housing, and food.
• just keep livin FoundationcoreOthers · 1 January 2013Foundation that runs after-school fitness and wellness programs in 45 inner city high schools. Has hired 14 new instructors and launched seven new programs.
• The Rise School of AustincoreOthers · 1 January 2013Early childhood education school that serves 96 students across 32 zip codes in Central Texas. Students receive 9,000 hours of individualized instruction.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stand Up To Cancer: Celebrity-driven charitable organization hosting televised fundraising specials and live events. Comparable large-scale, celebrity-led fundraising format and corporate sponsor ecosystem.
• Baby2Baby: Celebrity-driven nonprofit providing resources to children in need, with annual galas drawing A-list Hollywood supporters. Highly comparable cause area (children's welfare) and celebrity-led fundraising model.
• amfAR (Foundation for AIDS Research): Runs high-profile celebrity charity events including amfAR Gala Cannes, which pairs a fashion component with a live auction and celebrity co-hosts. Comparable multi-experience gala format and luxury sponsorship base.
• No Kid Hungry (Share Our Strength): National nonprofit focused on ending childhood hunger, hosting galas and high-profile fundraising events with corporate sponsors. Comparable children's-cause mission and event-based fundraising approach.
• The V Foundation for Cancer Research: Celebrity-founded cancer research charity hosting annual galas, sports-themed fundraisers, and auctions. Comparable celebrity/sports crossover (Mack Brown) and high-dollar donor activation model.
• Elton John AIDS Foundation: Celebrity-founded charity hosting annual Academy Awards Viewing Party and other gala events with corporate sponsors and high-ticket auctions. Comparable celebrity-founder-driven model and luxury gala format.
• UNICEF USA Snowflake Ball: Annual celebrity-driven children's charity gala in the U.S. with tiered corporate sponsorship, auctions, and high-net-worth donors. Closely comparable on cause area (children) and event format.
• Keep Memory Alive (Celebrity Fight Night Foundation): A celebrity-driven annual charity gala founded by Larry Ruvo with multi-format programming (gala, concert, auctions) benefiting a single cause. Structurally the closest analog to MJ&M in terms of format, celebrity leadership, and high-net-worth donor base.

Broad incumbents

• Global Citizen: Operates Global Citizen Festival, a large-scale celebrity-driven charity event with corporate partnerships and high-net-worth donor engagement. Broader mission scope but analogous celebrity/concert/fundraising playbook.

Emerging players

• Bob Woodruff Foundation: Celebrity-founded nonprofit hosting galas and high-profile fundraisers. Smaller scale than MJ&M but comparable celebrity-founder structure and tiered corporate sponsorship model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mjmempowerkids

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mack, Jack & McConaughey