Bentleigh Greens Soccer Club

What Bentleigh Greens Soccer Club does

Bentleigh Greens Soccer Club is a community football club founded in 1986 by former members of the Melbourne Cyprus Community's Soccer Club, operating from the Kingston Heath Soccer Complex at 301-307 Centre Dandenong Road, Cheltenham, Victoria. The club fields a senior men's team in NPL Victoria (the top tier of state-league football), a comprehensive women's program in NPLW Victoria across all age groups (Seniors, U20, U17, U15, U13), and a multi-tiered youth development pipeline spanning Mini Roos (U7-U12), the FFA National Curriculum-based Skills Acquisition Program (SAP) for ages 9-13, community boys and girls teams (U13-U21), Futsal (U9-U15), and youth premier-league teams in BVYPL and GVYPL. In December 2023, Football Victoria formally approved the club's merger with Bayside United FC, materially expanding the women's pathway from community football to A-League Women and Young Matildas representation.

The club generates revenue from four streams: (1) player registrations and program fees across Mini Roos, community, NPL juniors, and senior teams; (2) a sponsorship portfolio of more than 30 brands including Metricon, Bank of Sydney, Intralot Australia, GIOCA, MST Lawyers, City of Kingston, and Guzman Y Gomez; (3) The Olive Quarters, an on-site café, venue and catering operation at Kingston Heath Soccer Complex hosting private events; and (4) merchandise sales through its official apparel partner GIOCA. Pricing is not publicly disclosed; registration is driven through expression-of-interest forms and trials rather than listed fees. The club is privately governed by a community committee (President Abraam Gregoriou, Chairman Ray Georgiou), with no parent company, no external ownership, and no disclosed funding rounds. Notable competitive results include three NPL Victoria championships (2015, 2017, 2019), the 2016 Premiers Plate and Dockerty Cup, and two A-League scalps in the FFA Cup (Perth Glory 2014, Wellington Phoenix 2018).

Name

Bentleigh Greens Soccer Club

Legal name

Bentleigh Greens Soccer Club

Website

https://bentleighgreens.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Bentleigh Greens Soccer Club is a Victorian community football club founded in 1986 that operates senior men's NPL, NPLW women's, and tiered youth (U7-U21) programs from Kingston Heath Soccer Complex in Cheltenham, funded by registrations, sponsorships, and on-site venue hire.

Ownership category

akta.pro rank

Product category

Community Soccer Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Team & Club Coaching (seasonal team coaching) (HSADAEAF), Youth Development & Sports Outreach Programs (EDAIAGAG)

Keywords

• Community soccer programs
• Youth football development
• Women's premier league
• NPL soccer competition
• Soccer club memberships

Headquarters

HQ city

Dandenong Road

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Member Registration and Program Fees: Revenue generated from player registrations for various programs including Mini Roos, community teams, NPL juniors, and senior teams across men's and women's competitions.
2. Sponsorship: Multiple corporate sponsors provide financial support including Metricon, GIOCA, Intralot Australia, MST Lawyers, Bank of Sydney, and many others across various industries.
3. The Olive Quarters Venue and Catering: On-site café, venue, and catering space generating revenue from events including christenings, engagements, corporate events, and wakes.
4. Merchandise Sales: Online shop selling football shirts and club merchandise through GIOCA.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bentleigh Greens Soccer Club is a community football organization that delivers competitive and developmental soccer programs across all age groups and genders from Mini Roos (ages 7-12) through to Senior Men's NPL Victoria and NPLW (Women's National Premier League) teams. It operates the Kingston Heath Soccer Complex, runs coaching programs aligned with the FFA National Curriculum (including the Skills Acquisition Program), fields competitive teams in NPL, BVYPL, and GVYPL competitions, and provides ancillary venue and catering services through The Olive Quarters.

Product overview

Bentleigh Greens Soccer Club is a community football organization operating a multi-tiered program structure. The core offerings include the Senior Men's NPL team competing in Victoria's top-tier league, a comprehensive Women's National Premier League (NPLW) program with all age groups from U11s to Seniors following the 2023 merger with Bayside United FC, and an extensive Juniors Program serving players ages 7-21. The Juniors Program encompasses multiple specialized offerings: the Skills Acquisition Program (SAP) for ages 9-13, Mini Roos for ages 7-12, Community Boys and Girls teams (U14-U21), Futsal training, and the Bentleigh Broxham U7 Ballers Program. The club also operates The Olive Quarters café and venue as an ancillary service. Youth teams compete in BVYPL and GVYPL leagues, with pathways progressing from community football through to senior NPL competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Men's NPL Team The club's senior men's team competing in Victoria's National Premier League (NPL) Victoria, representing the heart and soul of the club with a rich history of achievements and success.
• NPLW (Women's National Premier League) Program Women's and girls' football program competing in NPLW VIC, the premier competition for women's football in Victoria. The program offers pathways from community club soccer to A-League Women and beyond, with teams across age groups from Under 11s to Seniors.
• Juniors Program Comprehensive youth development program including NPL Juniors, Skills Acquisition Program (SAP), Mini Roos, Community Boys and Girls teams, and Futsal. Serves players from ages 7-21 with structured development pathways.
• Mini Roos Program Entry-level soccer program for children ages 7-12 with age-specific phases (Development, Foundation, Pre-NPL) designed to build skills, create social bonds, and provide a pathway to NPL competition.
• Skills Acquisition Program (SAP) FFA National Curriculum program focused on developing functional game skills for identified players aged 9-13, providing technical tools and training based on World's Best Practice.
• Community Boys Program Community-level boys soccer teams covering U14 to U21 age groups, providing opportunities for players with graded evaluation processes and experienced coaching.
• Community Girls Program Community-level girls soccer teams providing participation, skill development, and pathways to NPL levels of competition in an inclusive, family-friendly environment.
• Futsal Program Futsal training program led by experienced coach Jaroslav Dedic for players aged U9 to U15, focusing on first touch, ball control, dribbling, passing, and decision making.
• Bentleigh Broxham U7 Ballers Program Joint program with Broxham Football for U7 players introducing football in a fun, structured environment with academy-style training and 7-a-side football matches.
• The Olive Quarters On-site café, venue, and catering space at Kingston Heath Soccer Complex offering coffee, event hosting, and catering for occasions from christenings to corporate events and wakes.

Quantifiable outcome

• Three NPL Victoria Championships in five years (2015, 2017, 2019)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Bayside United FCcoreStrategic or Co-development Partner · 1 December 2023In December 2023, Football Victoria formally approved the merger between Bentleigh Greens SC and Bayside United FC for the NPLW competition. This merger combines two clubs to create a stronger women's football program with increased opportunities, resources, and exposure for girls and women in Melbourne's south.
• MetriconmajorGTM or Marketing PartnerMajor sponsor with dedicated promotional offers for Bentleigh Greens supporters including dream home referral program.
• City of KingstoncoreGTM or Marketing PartnerLocal government partner providing support for women's football programs through Bayside City and Kingston City Councils.
• GIOCAmajorChannel Partner/ Reseller/ DistributorOfficial merchandise partner operating the online club shop for Bentleigh Greens branded apparel and football shirts.
• Broxham FootballminorStrategic or Co-development PartnerPartnership to deliver the Bentleigh Broxham Ballers program for U7 players, combining academy-style training with community football.
• Intralot AustraliaminorGTM or Marketing PartnerGaming industry sponsor providing responsible gaming messaging and support to the club.
• MST LawyersminorGTM or Marketing PartnerLegal services sponsor providing match preview content and player announcement support.
• Zaparas LawyersminorGTM or Marketing PartnerLegal sponsor providing match preview content for senior men's team games.
• Bank of SydneyminorGTM or Marketing PartnerBanking sponsor with dedicated promotional offers for club supporters.
• Football VictoriacoreChannel Partner/ Reseller/ DistributorState governing body sanctioning NPL Victoria, NPLW, and all junior competitions. Approves club mergers and competition structures.

Scale indicators11 records

Recent moves13 records

Expansion highlights10 records

Direct peers

• Heidelberg United FC: NPL Victoria rival; defeated 2-1 by Bentleigh Greens in the 2017 NPL Championship Final. Established Melbourne-area community club with comparable player pathways and senior team structure.
• Melbourne Knights FC: Ethnic-heritage Melbourne community soccer club with a comparable model: senior NPL team, junior development pathways, and venue-based revenue. Strongest structural analogue for Bentleigh Greens' Greek Cypriot community roots.
• Port Melbourne Sharks SC: NPL Victoria competitor operating with a similar multi-tier community club structure, including women's and junior programmes in the same Football Victoria ecosystem.
• Dandenong City SC: NPL Victoria rival; recently played and defeated by Bentleigh Greens in NPL senior men fixtures. Directly comparable state-tier community club serving Melbourne's south-east.
• Hume City FC: NPL Victoria competitor with a comparable community-based operating model, including strong junior pathways and senior men's team competing in the same state league.
• Avondale FC: NPL Victoria competitor; lost to Bentleigh Greens in the 2019 NPL Victoria Grand Final. Directly comparable state-tier community soccer club competing in the same league and cup competitions.
• South Melbourne FC: NPL Victoria competitor; defeated by Bentleigh Greens in the 2015 NPL Final. Heritage-rich Melbourne community club with overlapping ethnic-community roots and a comparable senior pathway structure.
• Oakleigh Cannons FC: NPL Victoria competitor based in south-east Melbourne, drawing from a similar geographic catchment and competing in the same state-tier competitions.
• Bayside United FC: Merged into Bentleigh Greens under Football Victoria's approval in December 2023 to compete in NPLW. Former independent women's community club now part of Bentleigh's NPLW programme.
• Green Gully SC: NPL Victoria competitor with Greek-heritage community roots and a similar multi-tier club structure including senior, junior, and community programmes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCU6blaBzSvqO2W7FwEAN4-Q
• Facebookfacebook.com/BentleighGreens
• Xx.com/bentleighgreens
• LinkedInlinkedin.com/company/bentleigh-greens-soccer-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentleigh Greens Soccer Club