Port Melbourne Soccer Club

What Port Melbourne Soccer Club does

Port Melbourne Soccer Club is a community football (soccer) club founded in 1968 in Port Melbourne, Victoria, Australia, and operates under the playing identity of the Port Melbourne Sharks. Its core product is a fully integrated player development pathway spanning MiniRoos (U7-U11), Boys NPL (U13-U18), Youth NPL (U20-U23), Senior Men competing in the NPL Victoria competition, and a Senior Women's team in the Victorian State League. As of recent reporting, the club services approximately 450 registered players across these programs, complemented by a tiered social membership base and a hired function hall at 430 Plummer Street.

The business model combines several revenue streams: player registration fees, four tiers of social membership priced at $150 (Bronze), $250 (Silver), $500 (Gold), and $999 (Gold Plus), merchandise sales through a partnership with Ultra Football, sponsorship and partnership income from more than 40 business partners led by Struc Steel as Principal Partner alongside McDonald's and Alan Mance Motors, and function hall hire services at SS Anderson Reserve. The club is governed by a volunteer committee, with no disclosed equity, venture, or institutional investment backing.

Strategic positioning rests on 57 years of continuous community operation, Greek heritage roots, a premium facility footprint that has hosted Commonwealth Games, Olympic Games, and 2015 AFC Asian Cup training, and an inaugural NPL Victoria membership since 2014. For the 2025 cycle the club is partnering with the City of Port Phillip Council on capital upgrades to playing surfaces and is onboarding additional business partners for the 2026 season.

Name

Port Melbourne Soccer Club

Legal name

Port Melbourne Soccer Club

Website

https://portmelbournesharks.com.au

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Port Melbourne Soccer Club is a community football club founded in 1968 in Port Melbourne, Australia, operating a full player pathway from MiniRoos through Senior Men's NPL competition, serving roughly 450 players and funded via memberships, sponsorships, and hall hire.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership packages sold at various tiers (Bronze $150, Silver $250, Gold $500, Gold Plus $999) providing entry tickets, merchandise, and exclusive benefits.
2. Player Registration Fees: Registration fees cover association registration, coaching, referees, facility hire, utilities, insurance, equipment, and training and playing gear.
3. Merchandise Sales: Club merchandise including supporter clothing sold through the online store and Ultra Football partnership.
4. Hall Hire and Event Services: Revenue from hiring the club hall for business events, conferences, meetings, and social celebrations at 430 Plummer Street.
5. Sponsorship and Business Partnerships: Partnership programs with local businesses including various sponsorship tiers and benefits such as signage, VIP events, and networking opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Port Melbourne Soccer Club (also known as Port Melbourne Sharks) is a community football club that organizes, develops, and competes in age-group soccer programs. It runs a youth-to-senior player pathway from MiniRoos (U7-U11) through Pre NPL, Boys NPL, Youth NPL (U20-U23), and a Senior Men's team competing in the National Premier Leagues, supported by membership packages, merchandise sales, and facility hire at SS Anderson Reserve.

Product overview

Port Melbourne Soccer Club (Port Melbourne Sharks) is a community soccer organization offering a unified portfolio of youth development programs and senior team competition. The core offering consists of age-based football programs spanning MiniRoos (U7-U11) through to Youth NPL (U20-U23), culminating in the Senior Men's team competing in the National Premier Leagues. Supporting offerings include membership packages at multiple tiers, a club merchandise store powered by Ultra Football, and hall hire services for community events. The club operates from SS Anderson Reserve at JL Murphy Reserve, serving over 400 players with a pathway from introductory youth football to elite NPL competition.

Differentiator

Problem solved

Functional benefit

Products and services

• MiniRoos (U7-U11) Introductory football program for children aged 7-11 designed to foster a love of the game while developing essential skills through fun, participation, and inclusivity.
• Pre NPL (U12-U14) Pre-National Premier Leagues program designed to develop young talent and prepare players aged 12-14 for competitive football, focusing on technical skills, tactical understanding, and physical conditioning.
• Boys NPL (U13-U18) Advanced competition program for youth footballers aged 13-18 in the National Premier Leagues elite youth structure, providing a pathway to senior football.
• Youth NPL / Senior NPL (U20-U23) Youth development program targeting players aged 17-23, providing pathways to semi-professional football with emphasis on advanced technical skills, game intelligence, physical development, and tactical training.
• Membership Packages Social membership tiers including Bronze ($150), Silver ($250), Gold ($500), and Gold Plus ($999), offering entry tickets, merchandise, networking events, and exclusive club benefits.
• Club Merchandise Supporter clothing and merchandise available through the Ultra Football online store, featuring the club's official supporter gear and apparel.
• Hall Hire Event venue hire at 430 Plummer Street Port Melbourne, offering the club hall for business events, conferences, meetings, and social celebrations with access to JL Murphy sporting precinct facilities.
• Player Registration Player registration service with fees covering association registration, coaching, referees, facility hire, utilities, insurance, equipment, and training and playing gear.

Quantifiable outcome

• Nearly 450 players across all programs
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

39 partnerships are on record, tiered major partner, premier partner, ground signage partner, principal partner and core.

• Alan Mance Motorsmajor partnerGTM or Marketing PartnerAutomotive dealership partner and sponsor of Port Melbourne Sharks, appearing in business partner listings and logo displays on club materials.
• McDonald'smajor partnerGTM or Marketing PartnerFast food chain operating as a major sponsor with logo placement on club website and materials.
• Ralph D Silva Motor Groupmajor partnerGTM or Marketing PartnerMotor vehicle dealership group providing sponsorship and partnership support to the club.
• Kaiju Beermajor partnerGTM or Marketing PartnerCraft beer brand operating as a sponsor, appearing in 2025 business partner listings with logo on website.
• Instascaffpremier partnerGTM or Marketing PartnerScaffolding company listed as a premier partner providing business support to the club.
• Lefkas Fisheriesground signage partnerGTM or Marketing PartnerSeafood/fishing business partner with ground signage at the club facilities.
• Eric Jones Stairsground signage partnerGTM or Marketing PartnerStair building company partner with ground signage at club facilities.
• Nesty'sground signage partnerGTM or Marketing PartnerBusiness partner with ground signage at the club.
• Bayportground signage partnerGTM or Marketing PartnerPartner with ground signage visibility at club facilities.
• Nicon Builtground signage partnerGTM or Marketing PartnerConstruction/building company partner with ground signage at facilities.
• Struc Steelprincipal partnerGTM or Marketing PartnerStructural steel company as principal partner; the stadium is named STRUC STEEL Stadium at 5 River Mint Grove.
• Bowensground signage partnerGTM or Marketing PartnerPartner with ground signage at the club facilities.
• Untmdground signage partnerGTM or Marketing PartnerGround signage partner displayed at club facilities.
• Skewerdground signage partnerGTM or Marketing PartnerGround signage partner at club facilities.
• Platform Sports Managementground signage partnerGTM or Marketing PartnerSports management company partner with signage at facilities.
• Senixground signage partnerGTM or Marketing PartnerGround signage partner at the club.
• Home.auground signage partnerGTM or Marketing PartnerPartner with ground signage at club facilities.
• Cocoleaground signage partnerGTM or Marketing PartnerGround signage partner at the club.
• Werribee Steelground signage partnerGTM or Marketing PartnerSteel fabrication company partner with ground signage.
• Techbridge Consultingground signage partnerGTM or Marketing PartnerTechnology consulting firm partner with ground signage at facilities.
• Metal Roofing Groupground signage partnerGTM or Marketing PartnerMetal roofing company partner with ground signage.
• Western General Bodyworksground signage partnerGTM or Marketing PartnerVehicle bodywork company partner with ground signage.
• Ultra Footballmajor partnerGTM or Marketing PartnerFootball equipment retailer partner selling club merchandise through their online store at ultrafootball.com/collections/port-melbourne-sc
• Volareground signage partnerGTM or Marketing PartnerPartner with ground signage at the club.
• NFP (Not for Profit)ground signage partnerGTM or Marketing PartnerBusiness partner listed on 2026 business partners page.
• Go Troppoground signage partnerGTM or Marketing PartnerBusiness partner listed on 2026 business partners page.
• Health104ground signage partnerGTM or Marketing PartnerHealth services business partner on 2026 business partners page.
• 4orwardground signage partnerGTM or Marketing PartnerBusiness partner listed on 2026 business partners page.
• Newbourne Motorsground signage partnerGTM or Marketing PartnerAutomotive dealership partner on 2026 business partners page.
• Pasconground signage partnerGTM or Marketing PartnerBusiness partner listed on 2026 business partners page.
• Render Engineersground signage partnerGTM or Marketing PartnerEngineering firm partner on 2026 business partners page.
• Seejayground signage partnerGTM or Marketing PartnerBusiness partner listed on 2026 business partners page.
• Sherridon Homesground signage partnerGTM or Marketing PartnerHome building company partner on 2026 business partners page.
• Baba's Deliground signage partnerGTM or Marketing PartnerDelicatessen business partner on 2026 business partners page.
• Lending Associationground signage partnerGTM or Marketing PartnerFinancial services partner on 2026 business partners page.
• The Armstrong St Foodstoreground signage partnerGTM or Marketing PartnerFoodstore business partner on 2026 business partners page.
• Reeceground signage partnerGTM or Marketing PartnerPlumbing supplies partner on 2026 business partners page.
• Install a Verandaground signage partnerGTM or Marketing PartnerVeranda installation company partner with logo appearing throughout the website.
• City of Port Phillip CouncilcoreStrategic or Co-development PartnerMajor partner providing support for facility upgrades including main pitch and Pitch 2 grass surface upgrades in 2025, and Pitch 3 synthetic surface upgrade. Council supports club sustainability initiatives and environmental stewardship programs.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Market position

Strengths4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PortMelbourneSC

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Port Melbourne Soccer Club