Fountain Fresh Imports

What Fountain Fresh Imports does

Fountain Fresh Imports Ltd is a UK-based importer and distributor of fresh produce, headquartered in Wisbech, Cambridgeshire. Formally established in 2014 by Managing Director Jack Hanson and Operations Director Andrew Lawrence, the company sits within Fountain Group Ltd, a wider UK food-processing group that also includes sister company Fountain Foods (founded 1996). The business distributes 21-25 million kilograms of fresh produce annually to UK customers across four channels: retail supermarkets (including Morrisons), food service (large catering companies, UK schools, airlines, restaurant chains), wholesale markets (Covent Garden, Spitalfields, Bradford, Manchester), and processing (intercompany supply to Fountain Foods, which serves household brands such as Branston, Cauli Rice and Lloyd Grossman). Family heritage in fresh produce traces back to 1943 via the Hanson family.

Operationally, Fountain Fresh runs a vertically integrated seed-to-sale model. Growing operations sit in Fountain Fresh España S.L., a wholly-owned subsidiary farming 600,000sqm of broccoli in Murcia, Spain (with additional Almeria presence). UK operations centre on a temperature-controlled cold-storage facility at Wisbech HQ housing 7 cold stores (~2,000 pallet capacity, with Phase 1 expansion in 2021 and Phase 2 from 2022 lifting capacity to 3,200 pallets and 8 loading bays). Distribution uses an own fleet of temperature-controlled HGVs covering 12,500 miles per week with online tracking technology for full supply-chain visibility. The business holds BRC A* Grade for Storage & Distribution, the highest possible announced-audit rating and a prerequisite for major UK supermarket supply.

The revenue model is B2B transaction-based across all four channels, via direct sales relationships. Product mix is concentrated in Mediterranean vegetables and salads (peppers, cherry and salad tomatoes, broccoli, cauliflower, lemons, aubergine, sweet potatoes, cucumbers, courgettes), marketed under the own Fountain Fresh brand at retailers. GTM is sales-led with no public pricing disclosure. Group-wide staff totals approximately 350 across UK and Spain; Fountain Fresh itself employs over 50 (one source cites 42). The company is privately held, has not raised external funding, and reports no public revenue or ARR figures.

Name

Fountain Fresh Imports

Legal name

Fountain Fresh Imports Ltd

Website

https://fountainfresh.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fountain Fresh Imports Ltd is a UK-based importer and distributor of fresh produce (peppers, tomatoes, broccoli, lemons, and other Mediterranean vegetables) serving retail supermarkets including Morrisons, food service operators, wholesale markets, and its sister processor Fountain Foods from a vertically integrated base of a Spanish farm, Wisbech cold storage, and an own temperature-controlled delivery fleet.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Vegetable and Melon Farming (11121), Food Crops Grown Under Cover (11141), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Fresh Vegetable Wholesale (AFAIACAB)

akta.pro secondary industries

Fresh Fruit Wholesale (AFAIACAA), Terminal Market / Produce Market Wholesalers (AFAIACAK)

Keywords

• Fresh produce distribution
• Fresh produce import
• Temperature-controlled storage
• Cold chain logistics
• Wholesale produce supply

Headquarters

HQ city

Wisbech

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Produce Sales - Retail: Supply of fresh produce to UK retail supermarkets including Morrisons and other major retailers. Own branded Fountain Fresh produce sold through retail channels.
2. Fresh Produce Sales - Food Service: Supply to catering companies, schools, airlines, and large restaurant chains across the UK.
3. Wholesale Distribution: Supply to markets and farm shops both locally and nationwide including Covent Garden Market, Spitalfields Market, Bradford Market and Manchester Market.
4. Processing Services: Supply of fresh produce to Fountain Foods sister company for processing, serving household brand names including Branston, Cauli Rice and Lloyd Grossman.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fountain Fresh Imports grows, stores, and distributes fresh produce across the UK. It operates a 600,000sqm broccoli farm in Murcia, Spain via wholly owned subsidiary Fountain Fresh España, runs temperature-controlled cold storage (approximately 3,200 pallets) at its Wisbech HQ, and delivers via its own HGV fleet to retail supermarkets, wholesale markets, food service operators, and food processors — moving more than 21–25 million kilograms of produce annually.

Product overview

Fountain Fresh Imports operates as a vertically integrated fresh produce company offering a unified platform of growing, storage, distribution, and sales services. The core product portfolio includes their Fountain Fresh branded fresh produce (peppers, cherry tomatoes, salad tomatoes, broccoli, cauliflower, lemons, aubergine, sweet potatoes, cucumbers, and courgettes) sourced from company-owned farms in Spain and partner growers across Europe and North Africa. These products are distributed through multiple channels: retail supply to supermarkets, wholesale to markets and farm shops, food service to caterers and restaurants, and processing via sister company Fountain Foods. The integrated service model spans from seed to sale, combining Spanish farming operations (Fountain Fresh España), UK cold storage facilities at Wisbech HQ, temperature-controlled fleet distribution covering 12,500 miles weekly, and processing capabilities through Fountain Foods. The company distributes over 25 million kilograms of fresh produce annually to customers across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Fountain Fresh Branded Produce Own-branded fresh produce including peppers, cherry tomatoes, salad tomatoes, broccoli, cauliflower, lemons, aubergine, sweet potatoes, cucumbers, and courgettes sourced from the company's own farm in Spain and partner growers across Europe and North Africa, distributed to UK retailers, wholesalers, food service operators, and processors.
• Growing Services Controlled agriculture operations through wholly owned subsidiary Fountain Fresh España, farming over 2,000,000 square metres of land in Murcia, Spain, producing brassica products (notably broccoli) using resource-efficient Mediterranean growing techniques.
• Storage Services Temperature-controlled cold storage facilities at the Wisbech HQ with seven cold stores (combined capacity around 2,000 pallets) plus 150 ambient storage spaces, with all pallets undergoing quality checks by an internal QC team.
• Distribution Services Temperature-controlled fleet distribution covering 12,500 miles per week across the UK, with online tracking technology for route management and full visibility from origin to delivery.
• Processing Services Supply of fresh produce to sister company Fountain Foods for processing into value-added products for household brand names including Branston, Cauli Rice and Lloyd Grossman.
• Retail Supply Supply of fresh produce to UK retail supermarkets (including Morrisons and other major retailers), backed by BRC AA-rated operations and the company's temperature-controlled fleet.
• Wholesale Supply Wholesale supply of fresh produce to UK markets (Covent Garden Market, Spitalfields Market, Bradford Market, Manchester Market) and farm shops, both locally and nationwide.
• Food Service Supply Supply of fresh produce to food service operators across the UK, including large catering companies, thousands of schools, airlines, and large restaurant chains.

Quantifiable outcome

• 21-25 million kg of fresh produce distributed annually across UK
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fountain Group LtdcoreStrategic or Co-development PartnerFountain Fresh is a wholly owned subsidiary of Fountain Group Ltd, one of the UK's leading food processing companies. Being part of Fountain Group gives access to knowledge and experience in frozen products, processing, brining, crop storage, food machinery and more.
• Fountain FoodscoreStrategic or Co-development PartnerSister company 'Fountain Foods' provides comprehensive processing services via the wider Fountain Group. Veterans in fresh produce processing with nearly 30 years experience serving household brand names including Branston, Cauli Rice and Lloyd Grossman.
• Fountain Fresh España S.L.coreStrategic or Co-development PartnerWholly owned subsidiary operating the 600,000sqm broccoli farm in Murcia, Spain. Includes own storage and packaging facility. GGN 8437024109006 certified farm.
• BELSAN - The Lemon CompanyminorChannel Partner/ Reseller/ DistributorCustomer testimonial mentions 6 years of collaboration. Started with 9,500kg of lemons first year growing to over 1,200,000kg nowadays. Described as efficient, fast, respectful, flexible and organized.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Fresca Group: UK fresh produce supplier group with vertically integrated growing, packing and distribution to major retailers. Direct competitor in supplying UK supermarkets and food service with salads, vegetables and fruit.
• G's Fresh: One of the UK's largest fresh produce growers and importers, supplying UK supermarkets with vegetables and salads. Highly comparable vertically integrated model with own UK and overseas farming and large packinghouse operations.
• Minor, Weir and Willis: One of the UK's largest independent fresh produce suppliers serving wholesale markets, foodservice and retail. Comparable channel mix including Covent Garden wholesale and own growing operations.
• Produce World Group: UK-based vertically integrated fresh produce supplier growing root vegetables, brassicas and leafy salads for major retailers. Direct comparable in farming-and-distribution model serving UK supermarkets.
• C S Reynolds: UK fresh fruit and vegetable distributor serving retail, wholesale and food service from UK hubs. Comparable import-and-distribute model supplying supermarkets and markets.

Broad incumbents

• Greenyard: European fresh, frozen and prepared produce supplier listed in Belgium. Comparable product category (fresh fruit and vegetables) and supply to European retailers, but at far larger multinational scale.
• Bakkavor: UK-listed prepared fresh food manufacturer supplying major retailers. Comparable UK fresh-food supply chain serving supermarkets, though focused on prepared/added-value products rather than commodity produce.
• Total Produce (now Dole plc): Global fresh produce producer and distributor with significant UK operations. Comparable in supplying UK retail and wholesale with fruit and vegetables, but at much larger multinational scale and broader product range.

Regional players

• Berry Gardens: UK-based grower-marketer of soft fruit supplying major retailers. Comparable UK distribution model focused on fresh produce into supermarket channels, though narrower in product mix (soft fruit only).

Emerging players

• Hugh Lowe Farms: UK soft fruit grower and packer supplying major retailers from own farms. Comparable vertically integrated grower-distributor model, though narrower in product (berries) and smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fountainimports
• LinkedInlinkedin.com/company/fountain-fresh-imports-ltd
• Instagraminstagram.com/fountainfreshimports/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fountain Fresh Imports