Latino Center of the Midlands

What Latino Center of the Midlands does

Latino Center of the Midlands is a 50+ year-old nonprofit community services organization headquartered in South Omaha, Nebraska, serving the Latino population of the Omaha area. Founded in 1971 (per firmographics) / 1973 (per historical records), the organization operates three core program areas: Workforce Education and Innovation (which includes adult education, GED preparation, ESL, and the Siembra Nebraska internship), Pathways to Success (a youth attendance and leadership development program that completed 1,878 attendance barrier interventions in 2025 and serves 156 youth through Ollin and Xochikalli leadership groups), and Family and Community Well-Being (encompassing the Healthy Communities program serving 482+ clients, Cultivate Wellness with household-level food production, and 106 free mammograms delivered in 2025 via Methodist Health Systems). Across these programs, the organization served 335 adult education students and 90 Siembra interns in 2025.

The organization does not develop proprietary technology. Its digital infrastructure consists of a content website, a Social Solutions Portal-based service request form, a Food Pantry Locator, a 2026 LCM Community Directory, and the LCM Digital Bulletin SMS notification system. All services are delivered free of charge to community members.

The business model is a 501(c)(3) nonprofit funding model. Revenue is not publicly disclosed but is sourced from foundation and corporate grants (including Google $156,000, Tyson Foods $15,000, CHI Health $600,000, and Medica $500,000), state and government program funds, individual donations solicited through the website, and signature fundraising events such as the annual Destino dinner, which raised $290,000 in 2025. The organization employs 11–50 staff and is governed by a board of directors, with no parent company, institutional investors, or equity holders. The organization is currently in the middle of a $10 million headquarters renovation and expansion, with the temporary relocation to a one-block site at 4937 S 24th Street, targeting a January 2027 completion and a 50% increase in total facility space through acquisition of the adjacent FNBO building.

Name

Latino Center of the Midlands

Legal name

Latino Center of the Midlands

Website

https://latinocenter.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Latino Center of the Midlands is a 50+ year-old Omaha nonprofit providing free workforce education, youth development, and family wellness services to the Latino community through three core programs: Workforce Education and Innovation, Pathways to Success, and Family and Community Well-Being.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Immigrant & Refugee Community Education (Integration/Navigation) (EDAAAFAH)

akta.pro secondary industries

Immigrant/Integration Language Programs (ESL/ESOL, Civics-Integrated) (EDAMAFAK), Cultural Orientation & Community Integration (Local Norms, Services) (EDAAADAD), Cultural, Multilingual & Immigrant Family Engagement Programs (EDACALAL), Cultural, Identity & Inclusion Programs (EDALAHAF), Community Center Education Programs (EDAAAFAB)

Keywords

• Community education services
• Workforce development programs
• Youth leadership development
• Family wellness programs
• Nonprofit community services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Foundation Grants & Government Funding: The organization receives substantial funding from foundations (Google $156,000, Tyson Foods $15,000) and government programs including state grants ($235M state grant program benefiting the broader Omaha community).
2. Individual Donations & Fundraising Events: Annual Destino fundraising event raised $290,000 in 2025. Individual donations are solicited through the website and events.
3. Program Service Fees: Services are provided free of charge to clients. The organization serves as a bridge to connect community members with resources and support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Latino Center of the Midlands is a nonprofit community organization that delivers free education, workforce development, youth leadership, and family wellness programs to Latino individuals and families in the Omaha, Nebraska area. Its core offerings include adult education (GED preparation, ESL), the Siembra Nebraska internship program, the Pathways to Success youth attendance and leadership program, and the Family and Community Well-Being initiative covering health screenings, food security, and wellness programs.

Product overview

Latino Center of the Midlands is a nonprofit community services organization offering a portfolio of interconnected programs focused on workforce development, youth education, and family wellness. The organization operates three primary program areas: Workforce Education and Innovation (including Adult Education Classes), Pathways to Success (youth attendance and leadership programs), and Family and Community Well-Being (including Healthy Communities and Cultivate Wellness). Supporting services include the Siembra Nebraska Internship program for youth, the LCM Community Directory for resource referrals, the LCM Digital Bulletin for community communications, and the Destino annual fundraising event. The organization does not offer a software product in the traditional SaaS sense.

Differentiator

Problem solved

Functional benefit

Brands

• Siembra Nebraska: An internship program that provides professional development opportunities for young professionals in Nebraska.
• Pathways to Success
• Cultivate Wellness
• Destino 2026
• Ollin & Xochikalli Leadership Groups
• Adult Education Classes

Products and services

• Workforce Education and Innovation
• Pathways to Success
• Family and Community Well-Being
• Siembra Nebraska Internship Program
• Adult Education Classes
• Ollin & Xochikalli Leadership Groups
• Destino Annual Fundraising Dinner Annual fundraising gala event supporting Latino Center programs; raised $290,000 at the Destino 2025 dinner.

Quantifiable outcome

• 1,878 attendance barrier interventions completed in 2025
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Methodist Health SystemscoreStrategic or Co-development Partner · 1 January 2025Partnership for health screening services including mobile mammogram screenings. Provided 106 free mammograms in 2025 through Methodist Mobile Mammogram Screenings program. Collaboration supports Healthy Communities initiative and addresses healthcare access barriers for Latino women.
• Heartland Workforce SolutionscoreStrategic or Co-development Partner · 1 January 2022Opened in South Omaha in collaboration with Latino Center in 2017 to provide workforce solutions and job training services to the community.
• CHI HealthcoreStrategic or Co-development Partner · 1 October 2021Healthcare workforce development partnership addressing shortage of healthcare workers in Nebraska. CHI Health and Latino Center collaboration helps students break into healthcare careers through financial assistance and real-life experience programs. $600,000 grant supporting high school students with career pathways.
• Nebraska Department of Health and Human ServicescoreStrategic or Co-development PartnerReferral resource for community members. DHHS Community Resources page linked as a resource for clients seeking additional state services.
• United Way of the MidlandsminorStrategic or Co-development PartnerCommunity resource partner referenced in the resource directory for clients seeking additional support services.
• Food Bank HeartlandminorStrategic or Co-development PartnerFood resources partner providing food assistance information to community members through the resource directory.
• CSF ExteriorsminorStrategic or Co-development PartnerEmployer partner providing internship opportunity through Siembra Nebraska program. Provided work experience for program participant Abigail Quinteros Guardado.

Scale indicators12 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Hispanic Federation: National Latino nonprofit federation providing education, workforce, civic engagement, and health programs across multiple states—same mission pillars, but at significantly larger scale and broader geography.
• UnidosUS (formerly NCLR): Largest national Hispanic civil rights and education advocacy organization; complements the Center's local delivery with national-level policy and grantmaking infrastructure that can affect the Center's funding ecosystem.
• LULAC: National Latino civil rights organization with strong education and workforce development programming. Differs in scale and advocacy orientation but addresses overlapping community integration outcomes.

Regional players

• United Way of the Midlands: Omaha-based nonprofit umbrella/community funder whose services, donor base, and geographic scope overlap directly with the Center's, and which appears as a referral partner in the Center's own resource directory.
• Catholic Charities of the Archdiocese of Omaha: Local social services nonprofit in the same Omaha market delivering immigrant integration, family support, and adult education services—directly comparable in geography and overlapping client base.

Direct peers

• Conexion Americas: Nashville-based nonprofit serving the Latino community through workforce development, ESL/adult education, and family services. Closely mirrors the Latino Center's integrated education+workforce+wellness model at a similar regional scale.
• Casa de Maryland: Mid-Atlantic Latino and immigrant-serving nonprofit delivering workforce training, adult education, healthcare navigation, and youth programming comparable to the Center's three core program areas.
• Mi Casa Resource Center: Denver-based community organization serving Latino families through workforce education, youth programs, and family wellness, providing a near-direct comparator in operating model and target population.
• MAAC Project: San Diego-based community development organization delivering workforce training, housing, education, and wellness services to underserved families; mirrors the Center's integrated social-services platform with comparable funding model.
• ICNA Relief USA: National faith-rooted nonprofit providing refugee and immigrant services including ESL, workforce, and family support; operates in comparable Midwestern communities and uses similar grant-funded service delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/latinocenterorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latino Center of the Midlands