Advent Security
Advent Security is a 100% Australian family-owned integrated security firm founded in 1990, delivering manned guarding, electronic security, alarm monitoring, access control, AI-powered CCTV, and security consulting across Australia and New Zealand.
- Company typePrivate
- Founded1990
- HeadquartersThomastown, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Advent Security does
Advent Security is a 100% Australian family-owned integrated security firm founded in 1990 by Peter Benney, a former law enforcement officer with more than four decades of operational experience. The company delivers manned guarding, electronic security installations, alarm monitoring, access control, and security consulting across Australia and New Zealand, operating from seven physical offices and holding master security licenses in every Australian state and territory. Its customer base spans retail (Coles), membership bodies (RMMA, Australian Achiever Awards), arts and culture (Arts Centre Melbourne), healthcare, logistics, construction, aviation, maritime, and government, with several clients on multi-decade contracts (RMMA ~17 years, Arts Centre Melbourne ~12 years). The firm also operates adjacent insolvency services and security consulting lines, broadening its revenue mix beyond core guarding.
The technology stack combines traditional security operations with AI-enabled surveillance: the company markets AI-powered CCTV featuring motion detection, behavioral analytics, automated alerting, facial recognition, and thermal imaging, alongside a crowd occupancy control capability with stated 98% counting accuracy. These tools sit on top of installed electronic security infrastructure and a 24/7 alarm monitoring operation, allowing Advent Security to bundle hardware, software, and human response into integrated service contracts. Adjacent computer vision and process automation features are positioned as labor-multipliers in environments where guard headcount is constrained or expensive.
The business model rests on a mix of recurring monitoring fees, contract-based manned guarding (the labor-intensive core), electronic security installation and maintenance, and project-based consulting and insolvency assignments. Multi-year client relationships and the ASIAL Platinum Level industry accreditation indicate a trust-driven, contract-retained go-to-market rather than transactional sales. The firm has expanded from a single Victorian base into a multi-jurisdiction national and trans-Tasman operation while remaining fully family-owned, with the second generation (Casey Benney as COO, Justin Benney as Sales Director) now leading day-to-day execution.
Advent Security firmographics
Firmographics- Name
- Advent Security
- Legal name
- Advent Security Electronics Group Pty Ltd
- Website
- https://adventsecurity.com.au
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Advent Security is a 100% Australian family-owned integrated security firm founded in 1990, delivering manned guarding, electronic security, alarm monitoring, access control, AI-powered CCTV, and security consulting across Australia and New Zealand.
- Ownership category
- akta.pro rank
Where Advent Security is headquartered
LocationHeadquarters
- HQ city
- Thomastown
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Advent Security business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Security Guard Services: Provision of professional security guard personnel including static guards, mobile patrols, alarm response, venue security, and event security. Revenue is recurring based on guard-hours deployed at client sites, typically on permanent or contract arrangements.
- Alarm Monitoring Services: 24/7 professional alarm monitoring with real-time alerts, verification, and rapid response coordination. Provided as a recurring monitoring subscription service for commercial, industrial, and corporate environments with integration to CCTV and electronic security systems.
- Electronic Security Systems (CCTV, Access Control): Supply and installation of CCTV camera systems, access control systems, and integrated electronic security solutions. Revenue is generated through one-time installation fees as well as ongoing maintenance and support contracts for commercial security hardware.
- Security Consulting: Security risk management consulting, security policy development, active armed offender protection planning, and independent security evaluation services for commercial, industrial, corporate and government environments.
- Insolvency Services: Specialised security services for insolvency disputes including repossessing and securing properties, vehicles, and assets. Includes planning, liaising with governing bodies, and managing high-emotion situations during asset recovery operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Security guard services priced based on duty type, location, competencies and risk |
| Unit Pricing | Pay-as-you-go | Commercial security systems from $1,000 to $10,000+ |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Advent Security product offering
Product offeringCore offering
No source material about Advent Security was supplied in the input data block; a description of the company's core offering cannot be evidenced.
Product overview
Advent Security is a 100% Australian-owned family business providing integrated security solutions across Australia and New Zealand. The company operates as a unified platform combining two main service categories: (1) Guard Services including Security Guard Services, Corporate Concierge Services, and Insolvency Services, and (2) Electronic Security Systems including CCTV Camera Systems, Alarm Monitoring, Access Control Systems, and Security Consulting. These services function as both standalone offerings and integrated solutions, with electronic components (CCTV, alarms, access control) designed to work together as a complete integrated security ecosystem. The company was founded in 1990 and serves commercial, industrial, corporate, retail, healthcare, government, logistics, and construction sectors.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 98% counting accuracy rate for crowd occupancy control systems
- +2 more outcomes
Companies that use Advent Security
Customer profileNamed customers4 records
Segments10 records
Advent Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Advent Security partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Australian Security Industry Association Limited (ASIAL)coreASIAL is the peak industry body for security professionals in Australia. Advent Security is a member and holds Platinum Level status, indicating alignment with industry best codes of practice, leadership, and high professional standards. This membership is a key trust signal for clients.
- Kickin' with a CuzminorIndigenous football program aimed at providing opportunities for young individuals to engage in football while developing crucial life skills. Advent Security's founder Peter Benney is committed to this initiative as part of broader social responsibility efforts within Indigenous communities.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Advent Security competitors and assessment
Company assessmentDirect peers
- SNP Security: Australian security company offering guarding, patrol, alarm response, and electronic security services to commercial, government, and event clients. Closely comparable mid-market competitor to Advent Security in service portfolio and customer segments.
- Certis Security Australia: Asia-Pacific security services provider offering integrated security solutions, manned guarding, and technology-enabled security. Comparable in offering a mix of physical security and technology services to enterprise customers in Australia/NZ.
- Charter Security: Australian security firm providing static guards, mobile patrols, concierge, and electronic security solutions. Comparable to Advent in mid-market enterprise focus and integrated service delivery model.
- Securecorp: Australian integrated security provider offering manned guarding, mobile patrols, electronic security, and risk consulting. Direct competitor to Advent in the enterprise and commercial security services market across Australia.
- Ultimate Security Australia: Australian-owned security company providing manned guarding, concierge, alarm monitoring, and electronic security services. Comparable mid-sized competitor to Advent with similar family/privately-owned ownership profile and integrated offering.
- Trinity Group Services: Australian security services company offering static guards, event security, concierge, and electronic security solutions. Comparable mid-market competitor focused on similar commercial and corporate verticals as Advent Security.
Broad incumbents
- Wilson Security: One of Australia's largest privately-owned security companies, providing manned guarding, electronic security, and integrated security solutions nationally. Highly comparable to Advent Security in offering scope and customer base, but operates at significantly greater scale with broader geographic coverage.
- MSS Security: Major Australian security services provider offering guarding, mobile patrols, electronic security, and risk consulting across all major sectors. Direct competitor in the same enterprise and government security services market as Advent Security, with a larger national footprint.
- Securitas Australia: Australian arm of global security leader Securitas AB, providing guarding, mobile, monitoring, and electronic security services to enterprise clients. Comparable integrated offering to Advent Security, with significantly greater capital resources and technology investment capacity.
- Allied Universal: Global security services leader (parent of G4S and former ACG) operating in Australia, offering manned guarding, technology-driven security solutions, and integrated security services. Competes with Advent for enterprise and government contracts at a larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Advent Security social profiles
Digital presenceAdvent Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advent Security leadership team
Management profileNumber of profiles
Advent Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advent Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advent Security
What does Advent Security do?
No source material about Advent Security was supplied in the input data block; a description of the company's core offering cannot be evidenced.
Is Advent Security a public or private company?
Advent Security is a private company. It is classified as unknown and is currently operating.
When was Advent Security founded?
Advent Security was founded in 1990. It employs 501 to 1,000 people.
Where is Advent Security based?
Advent Security is headquartered in Thomastown, Australia, in the Oceania region.
How does Advent Security make money?
Five revenue lines are on record. Security Guard Services are the primary driver. The others are alarm Monitoring Services, electronic Security Systems (CCTV, Access Control), security Consulting and insolvency Services.
Who are Advent Security's main competitors?
Direct peers on record are SNP Security, Certis Security Australia, Charter Security, Securecorp, Ultimate Security Australia and Trinity Group Services. Broad incumbents are Wilson Security, MSS Security, Securitas Australia and Allied Universal.
Does Advent Security have an API?
No public API is recorded for Advent Security.