Invictus Games

Name

Invictus Games

Legal name

Invictus Games Foundation

Website

https://invictusgamesfoundation.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Adaptive Sports Charity

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAFAA

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKAFAL

Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKADAM

Adaptive & Para-Sport Event Organizers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

SECONDARYMPAKACAH

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Adaptive sports events
• Veteran rehabilitation programs
• Sports-based recovery
• Wounded veteran support
• International adaptive sports

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Corporate Sponsorships and Partnerships: Corporate partners provide financial support, pro bono expertise, and in-kind contributions. Partners include Boeing (Global Presenting Partner), Deloitte (Official Partner), BetterUp (Official Partner), American Airlines (Official Airline Partner), Brigantes (Official Apparel and Equipment Partner), Monster (philanthropic support), and Clifford Chance (legal advisory).
2. Research Grants: The Foundation receives grants for research initiatives, such as the £183,500 grant from Forces in Mind Trust (FiMT) for the Beyond the Finish Line four-year study assessing long-term impact of sport participation through the Invictus Games.
3. Donations and Fundraising: Charitable donations from individuals and organizations supporting veteran recovery. The Foundation operates a donation portal and shop for merchandise sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Invictus Games Foundation governs and delivers the Invictus Games, a biennial international adaptive sports tournament for wounded, injured, and sick (WIS) service personnel and veterans, alongside the year-round We Are Invictus digital platform providing access to recovery opportunities through sports, esports, adventurous challenges, peer-to-peer support, and personalized AI-powered coaching. It also delivers the Powered By Invictus (Beyond the Games) year-round activity program, the Invictus Endeavours grant program, and the Heart of Invictus Netflix documentary series.

Product overview

The Invictus Games Foundation is a charitable organization governing the Invictus Games - a biennial multi-sport international tournament for wounded, injured, and sick veterans. The organization operates a portfolio of interconnected programs: the We Are Invictus digital platform (mobile app and online) serves as the central hub providing recovery opportunities through sports, esports, and adventurous challenges alongside peer-to-peer support. Beyond the Games encompasses year-round activities including virtual leagues, grants (Invictus Endeavours), and adventure challenges. The Foundation also produces the Heart of Invictus documentary series and hosts The IGF Conversation knowledge series. BetterUp's AI-powered coaching integrates with the We Are Invictus platform to provide personalized mental fitness support to community members.

Differentiator

Problem solved

Functional benefit

Brands

• We Are Invictus: A free platform for international wounded, injured and sick (WIS) armed forces personnel providing opportunities for recovery through sports alongside a peer-to-peer support network.

Products and services

• Invictus Games Biennial international adaptive multi-sport tournament for wounded, injured, and sick (WIS) armed forces personnel and veterans, hosted in different cities worldwide; features adaptive sports such as archery, indoor rowing, wheelchair rugby, wheelchair basketball, swimming, athletics, powerlifting, sitting volleyball, and (from 2027) esports, pickleball, and laser run. Birmingham 2027 will be the eighth edition at the NEC with 550 competitors from 25 nations.
• We Are Invictus Free digital platform (online and mobile app) for international wounded, injured, and sick armed forces personnel providing recovery opportunities through sports, esports, adventurous challenge, peer-to-peer support, employment, volunteering, and speaking opportunities. Integrated with BetterUp for AI-powered 1:1 coaching and science-driven assessments.
• Powered By Invictus (Beyond the Games) Year-round recovery activities and programs beyond the biennial Games, including virtual leagues (rowing, cycling, sitting volleyball), adventurous challenges (jungle treks in Borneo, desert marathons in Jordan, winter sports in Colorado), and sports festivals coordinated through the We Are Invictus platform.
• Invictus Endeavours Grant program providing access to funding for the international wounded, injured, and sick service community in their recovery through sport.

Quantifiable outcome

• 52% increase in Goal Attainment; 47% increase in Resilience; 40% increase in Self-Awareness; 37% increase in Optimism; 33% increase in Emotional Thriving; 17% increase in Stress Management among veterans using BetterUp coaching
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• London Northwestern RailwayminorGTM or Marketing Partner · 10 June 2026Collaboration to unveil specially branded train in support of Birmingham 2027. Partnership with sister operator West Midlands Railway to provide public voting for train naming. Tens of thousands of spectators expected to attend Games.
• DeloittecoreStrategic or Co-development Partner · 12 May 2026Deloitte announced as Official Partner for Invictus Games Birmingham 2027, contributing pro bono expertise in programme leadership, governance, and cyber, as well as employee volunteering and skills-sharing. Deloitte brings over a decade of experience having supported five previous editions of the Games.
• BrigantescoreStrategic or Co-development Partner · 16 July 2025Brigantes became Official Apparel and Equipment Partner, providing high-performance clothing and equipment to Foundation staff, trustees, and for Beyond the Games programs. Defence industry company run by veterans sharing profound connection to Foundation's mission. Supports Invictus Adventures and Invictus Challenges including jungle trek through Borneo, marathon through Jordan deserts, and winter sports in Colorado.
• BetterUpcoreStrategic or Co-development Partner · 18 June 2025BetterUp renewed partnership to provide free access to its human transformation platform for wounded, injured and sick veterans and service personnel worldwide. Includes AI-powered coaching, personalized support, BetterUp Grow AI technology, 1:1 coaching, science-driven assessments, and expert-led group sessions. Prince Harry serves as BetterUp's Chief Impact Officer.
• BoeingcoreStrategic or Co-development Partner · 25 February 2023Boeing serves as Global Presenting Partner, having committed to supporting the Foundation through 2026. Previously sponsored Sydney 2018, The Hague 2020, and served as Presenting Partner for Düsseldorf 2023. Boeing is Global Presenting Partner for Vancouver Whistler 2025 (first winter edition). In 2021, Boeing contributed more than €11 million in support of veterans workforce transition and recovery programs globally.
• Clifford ChanceminorImplementation/ SI/ Consulting Partner · 12 October 2021Leading international law firm provides suite of legal services including commercial, intellectual property, employment and pensions, and governance and risk advisory. Led by litigation partner Chris Yates, head of Clifford Chance London sports practice. Cross-practice team includes Jennifer Mbaluto (TMT), Leigh Smith, Sean Wood (IP), Amy Bird, Alice Rockall (Employment), and others.
• American AirlinescoreStrategic or Co-development PartnerAmerican Airlines is Official Airline Partner, providing support for Invictus Challenges and Invictus Adventures around the world. Leverages fleet for special missions supporting veterans, wounded, hospitalized personnel, families of serving members, and Gold Star families. Has long history of honouring and supporting those who served in armed forces.
• Monster EnergyminorStrategic or Co-development PartnerMonster's philanthropy supports active duty, injured and retired military personnel through Monster Energy Cares foundation. Supports Invictus Games Foundation's work with wounded, injured and sick service personnel and veterans.
• ATCOcoreStrategic or Co-development PartnerATCO serves as International Flag Partner for Birmingham 2027. Canadian energy, housing, and defence company. Also presenting partner for Invictus Australia Sports Festival.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Team Rubicon: Veteran-led global disaster response organization that uses service to support veteran recovery and reintegration. Shares the model of leveraging purposeful activity to drive veteran mental-health outcomes, though focused on humanitarian operations rather than adaptive sport.
• Combat Stress: UK charity providing specialist mental health treatment for veterans with PTSD and other service-related conditions. Adjacent peer addressing the same WIS population but focused on clinical mental health rather than sport-based recovery.
• The Pat Tillman Foundation: U.S. foundation supporting veterans and military spouses through scholarships, leadership development, and community. Comparable as a high-profile veteran-focused non-profit leveraging a recognizable namesake brand, though focused on education and leadership rather than sport-based recovery.
• Achilles International: Non-profit enabling people with disabilities, including wounded veterans, to participate in mainstream athletics (running, triathlon). Comparable on adaptive-sport delivery for recovery populations, but more focused on endurance sports than multi-sport international competition.

Direct peers

• Help for Heroes: UK-based charity supporting wounded, injured, and sick UK service personnel and veterans through recovery and rehabilitation programs. Directly comparable as a UK veteran-focused recovery charity with physical and mental well-being programs, although Help for Heroes is not centered on international adaptive-sport competition.
• Wounded Warrior Project: Large U.S. charity serving post-9/11 wounded veterans through physical and mental health programs, sport and recreation, and transition support. Comparable as a major veteran-focused non-profit providing sport-based recovery services at scale, though operating primarily within the U.S.
• Warrior Games: U.S. Department of Defense adaptive sports competition for wounded, injured, and ill service members and veterans. The most direct analog to the Invictus Games, sharing the same adaptive-sport-for-recovery model and veteran-focused multi-sport competition format, though it operates as a national (U.S.) program rather than a globally organized multi-national event.

Broad incumbents

• International Paralympic Committee (IPC): Global governing body for the Paralympic Movement and largest international adaptive-sport organization. Overlaps with the Invictus Games on adaptive multi-sport competition for athletes with impairments, though IPC serves civilian para-athletes rather than specifically wounded/injured service personnel and veterans.
• Move United (formerly Disabled Sports USA): U.S. national adaptive-sport organization providing community-based sports opportunities for people with disabilities including veterans. Operates Warfighter Sports, a program specifically for wounded service members, making it a broad incumbent in the adaptive-sport-for-recovery category.

Regional players

• Soldier On (Australia): Australian veteran-support organization delivering recovery and rehabilitation programs including adaptive sport and adventurous challenges. Closely mirrors the Invictus 'Beyond the Games' year-round model in a regional (Australian) context and serves as a partner organization for the Australian Invictus contingent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weareinvictus
• YouTubeyoutube.com/user/invictuslondon
• Facebookfacebook.com/invictuslondon
• LinkedInlinkedin.com/company/invictus-games-foundation
• Instagraminstagram.com/weareinvictusgames

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invictus Games