Megatron Event Technology

What Megatron Event Technology does

Megatron Veranstaltungstechnik AG, founded in 1985 in Mellingen (Canton Aargau, Switzerland) and incorporated as an Aktiengesellschaft in 2000, is a regional provider of professional event technology services in Northern Switzerland. The company delivers audio (L'Acoustics, Martin Audio, Bose, Shure, Dante networking), lighting (moving heads, LED PAR), video (LED walls, projectors, laser shows, video mapping), and integrated AV control (Crestron CP3, Biamp Tesira) for corporate events, concerts, public festivals, and private celebrations. Its six core service lines — Audio, Light, Video, Dry Hire (equipment rental), Installation (permanent AV systems), and Location Support (ongoing venue technical management) — are supplemented by modular offerings (Rent to go, Agenturservice, Dein Event).

Megatron's revenue model mixes project-based professional services, recurring location-support contracts at partner venues (Tägi Wettingen, GoEasy, Umweltarena, Druckerei Baden, Theater Spirgarten), and one-time fixed installations in hotels, churches, restaurants, and municipal buildings. The business is sales-led and relationship-driven, with a dedicated Relationship Manager, three Projektleiter, a Venue Manager, and project-based crew plus apprentices. Distribution is primarily direct and on-site, with dry-hire as a self-service channel for private/SMB customers. The company markets through event sponsorship (Street Parade Lovemobile, Pirelli Night, Openair Wettingen, Sounds of Garden), industry association membership (expo event), a professional website, and word-of-mouth referrals.

The customer base spans more than 30 named logos including IKEA, ABB, Swisscom, Mercedes-Benz, Syngenta, Ringier, Raiffeisen, AXA, ZKB, EY, Migros, Victorinox, Davidoff, Rivella, and Pirelli, alongside municipalities, churches, and event promoters. Strategic partnerships include Newstage AG (mobile stages), and the company holds 12+ full-time staff including apprentices (Veranstaltungsfachmann EFZ). No external funding, M&A, or AI/software platform initiatives are disclosed.

Name

Megatron Event Technology

Legal name

Megatron Veranstaltungstechnik AG

Website

https://veranstaltungstechnik.ch

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Megatron Veranstaltungstechnik AG is a Swiss event technology service provider, founded 1985 and headquartered in Mellingen, Canton Aargau. It delivers audio, lighting, video, equipment rental, permanent AV installations, and venue technical management to corporate, public, festival, and private event clients across Northern Switzerland.

Ownership category

akta.pro rank

Product category

Event Technology Services

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industries

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL), Specialty & Entertainment Venue Property Management (BPAJAGAO)

Keywords

• Event technology services
• Audio visual production
• Venue installation services
• Professional equipment rental
• Event lighting systems

Headquarters

HQ city

Mellingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Production Services: Full-service event technology provision including audio, lighting, video, and multimedia for corporate events, concerts, festivals, public events, and private celebrations. Services include project management, on-site technicians, and event operating.
2. Dry Hire / Equipment Rental: Rental of professional event equipment (DJ systems, speakers, projectors, stage platforms, podiums) to customers who pick up, get instructed, and operate equipment themselves. Also 'Rent to go' for small private events.
3. Fixed Installation: Permanent media technology installations in venues, halls, hotels, restaurants, churches, and municipal buildings. Includes planning, installation, and maintenance. Own workshop and spare equipment inventory minimize downtime.
4. Location Support Contracts: Ongoing technical support and management contracts with venue partners, providing continuous service for all events at designated locations (GoEasy, Tägi, Umweltarena, etc.).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Megatron Veranstaltungstechnik AG delivers professional event technology services across audio, lighting, video, and multimedia for corporate events, concerts, festivals, public events, private celebrations, and permanent venue installations. The company combines premium equipment (L'Acoustics, Martin Audio, Bose, Shure, Crestron, Samsung) with project management, custom system design, on-site technicians, dry hire rentals, and ongoing venue location support contracts. Founded in 1985 and headquartered in Mellingen, Switzerland, Megatron operates an in-house workshop, vehicle fleet, and spare equipment inventory to service clients across northern Switzerland.

Product overview

Megatron Veranstaltungstechnik AG is an event technology service company offering a comprehensive suite of services for corporate, concert, trade show, and private events. The portfolio consists of core service offerings including Audio, Light (Licht), Video, Dry Hire (equipment rental), Installation (permanent installations), Location Support (ongoing venue technical support), and the modular add-on services of Rent to go (consumer equipment rental), Agenturservice (agency consulting), and Dein Event (event creation support). The company operates primarily as a service provider rather than a software product platform, delivering their capabilities through skilled technicians and an in-house equipment fleet.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Services Professional audio engineering services providing excellent sound quality and speech intelligibility for events, delivered by qualified sound engineers with state-of-the-art technology (L'Acoustics, Martin Audio, Bose, Shure, Biamp Tesira, Crestron, Dante networked audio).
• Light/Lighting Services Lighting design and execution services ranging from dramatic color-rich shows to subtle, professional setups for products or guests, utilizing extensive in-house equipment inventory including Movingheads and LED PAR.
• Video Services Video and visual production including sharp projector displays, LED walls, complex mappings, and laser shows, with professional live direction capabilities.
• Dry Hire Professional event technology equipment rental service offering the latest generation equipment maintained on clear maintenance cycles with top quality standards. Customers pick up equipment, receive instruction, and operate independently.
• Installation Permanent media technology installations for 24/7 operations in venues such as city halls, schools, restaurants, hotels, administration halls, and churches, including planning, installation, and maintenance.
• Location Support Ongoing technical support services for event venues, ensuring sound and image quality meet high standards, with venue managers and technicians handling planning, operating, and comprehensive service at partner venues.
• Rent to go Equipment rental service for small private events, offering affordable and easy-to-use devices including DJ systems, projectors, sound systems for bands, stage platforms, and lecterns.
• Agenturservice Full-service agency consulting for event conceptualization and execution, providing experienced specialists who advise and accompany clients through development and implementation processes for corporate, concert, trade show, and brand events.
• Dein Event Event creation and execution support service guiding clients from initial event concept through technical implementation for conferences, media meetings, concerts, trade shows, corporate events, public events, and private celebrations.

Quantifiable outcome

• Art on Ice: 80,000 annual attendees across Basel, Davos, Lausanne, and Zürich served from 2005 to 2020
• +3 more outcomes

Named customers40 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• One Nation (Street Parade Lovemobile)coreGTM or Marketing Partner · 1 January 2012Street Parade Lovemobile partnership since 2012. Megatron handles all technical implementation for One Nation's Lovemobile (one of the longest at Street Parade). Annual event draws hundreds of thousands to Zürich's lakefront.
• Pirelli (Pirelli Night)coreGTM or Marketing Partner · 1 January 2011Exclusive business partner for Pirelli Night since 2011. Provides lighting, audio, and multimedia technical staging for the annual Pirelli Calendar presentation event with 500+ guests at SamsungHall Zürich.
• Newstage AGcoreStrategic or Co-development PartnerPremium partner for mobile stage solutions; Megatron cooperates with Newstage AG on events requiring rapid mobile stage deployment. Newstage holds the world record for fastest mobile stage setup (20 minutes) with their 'WHITE BEAUTY'. Used together for festivals, concerts, and large public events (e.g., 50 Jahre Tägi, Golfpark Holzhäusern Midsummerfestival).
• Tägi WettingencoreStrategic or Co-development PartnerOne of the largest leisure, sports, and event centers in Switzerland. Megatron provides ongoing technical event support and operates as the venue's dedicated technology partner. Venue features events hall and large summer outdoor event area.
• GoEasy (GoEasy Freizeit & Event AG)coreStrategic or Co-development PartnerSport and leisure arena in Siggenthal with multi-purpose halls suitable for tournaments, exhibitions, and corporate events. Megatron provides Location Support including sound, video, and full technical service for all events at the venue.
• Stiftung Umweltarena SpreitenbachcoreStrategic or Co-development PartnerThe only CO2-neutral, 100% sustainable event location in Switzerland, hosting congresses, banquets, seminars, trade shows, and corporate events for 20 to 2,500 guests. Megatron provides image, sound, and technical implementation for all events; installed Kling & Freitag speaker system (also used in Hamburg's Elbphilharmonie).
• Druckerei BadencoreChannel Partner/ Reseller/ DistributorEvent venue in the heart of Baden with two floors accommodating up to 250 persons. Megatron provides Location Support including complete event-ready technology infrastructure. Located 5 minutes from Baden train station.
• Theater Spirgarten / Best Western Hotel SpirgartencoreChannel Partner/ Reseller/ DistributorHotel in Zürich Altstetten with 7 meeting and event rooms for 10 to 1,100 persons and a theater for events, presentations, and concerts up to 922 persons. Megatron provides Location Support for technical event execution.
• Giesserei Oederlin (Oederlin Giesserei AG)coreChannel Partner/ Reseller/ DistributorAuthentic foundry hall in Ennetbaden/Rieden converted to event venue for corporate events. Won 1st place at Swiss Location Award 2018 in 'Best Event- and Partyraum' category. Megatron provides Location Support.
• expo event - live communication verband schweizminorOthersNational industry association for the Live Communication industry in Switzerland. Unites trade show, supplier, and agency providers. Acts as the voice of the LiveCom industry. Megatron is a member.
• Bosoni DesignminorImplementation/ SI/ Consulting PartnerConsulting, development, and realization of design services for exhibition, event, and trade show designs, furnishings, digital area, and photography.
• ASK BENminorGTM or Marketing PartnerExperts network covering communication, digital marketing, branding, and events. Helps cover client needs across these four main areas.
• visàvis Kommunikation AGminorGTM or Marketing PartnerStrategic and creative communication agency. Offers communication, creation, digital, and live marketing services. Acts as a strategic partner for digital presence and visibility maximization.
• FancyArtminorImplementation/ SI/ Consulting PartnerCreative partner for events, guided by the philosophy that creativity requires an open mind (Frank Zappa quote). Provides creative event design and execution support.
• Szenenwerk GmbHminorImplementation/ SI/ Consulting PartnerDevelops optimal solutions to creatively and uniquely stage people or products. Diverse offerings and many years of experience with no limits on scope.
• Halle622minorChannel Partner/ Reseller/ DistributorEvent location with authentic industrial charm and central location in Zürich West. Suitable for conferences, gala dinners, product presentations, trade shows, TV productions, or concerts. Megatron is a partner for technical delivery.
• Netzwerk KMU NextminorOthersIndependent organization engaged in supporting entrepreneurship and succession planning in Swiss SMEs. Megatron is a partner, potentially providing event services for KMU Next programs.
• Raum360 – Jenny AckeretminorImplementation/ SI/ Consulting PartnerOrganizational development specialist who accompanies transformation of SMEs and institutions as organizational developer, sparring partner, or moderator.
• RüttimannminorOthersShort-haul, direct-contact transport company operating daily in Switzerland and across Europe. Modern vehicle fleet and top team guarantee reliable service.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Habegger AG: Swiss full-service event technology and live communication provider headquartered in Regensdorf near Zurich, offering staging, lighting, audio, video, and rigging for concerts, corporate events, and public events — directly comparable in service mix, equipment breadth, and Swiss enterprise/government client base.
• Nüssli Group: Swiss-headquartered specialist in temporary event structures, staging, and venue construction for major public events, sports, and exhibitions — directly comparable as a Swiss-rooted technical event infrastructure provider serving the same European public-event market.
• Winkler Veranstaltungstechnik AG: Swiss event technology company offering audio, lighting, video, and stage solutions for corporate events, concerts, and public festivals — closely comparable as a mid-sized regional Swiss event-tech service provider serving similar enterprise and municipal customers.
• SLS (Swiss Lighting Systems) / Skandel: Swiss audio, lighting, and event-technology service provider offering dry hire, fixed installations, and event production — directly comparable as a Swiss regional event-tech specialist with similar service mix to Megatron.

Others

• Kling & Freitag: German premium professional loudspeaker manufacturer whose systems Megatron specifies and installs (e.g., the Umweltarena deployment, also used at Hamburg's Elbphilharmonie) — adjacent supplier relationship rather than direct competitor, but operates in the same professional audio/installation category.

Regional players

• LMP Lichttechnik: German event technology distributor and service provider for lighting, audio, and stage equipment, serving the DACH region's rental, installation, and live-event markets — comparable in the event-technical service and equipment-installation space, though primarily German rather than Swiss.
• B&R Veranstaltungstechnik: DACH-region provider of event technology including lighting, sound, video, stage construction, and rigging — comparable as a regional event-tech service competitor focused on corporate and public events, primarily German rather than Swiss geography.

Broad incumbents

• Production Resource Group (PRG): Global leader in entertainment and event technology services providing audio, lighting, video, and rigging across concerts, theater, broadcast, and corporate events. Comparable as the broad incumbent in the same event technical production category Megatron operates in, though at vastly larger scale and geographic footprint.
• Thomann Eventservice: Germany-based major retailer and rental/service provider for professional event, audio, and lighting equipment — comparable as an event technology equipment and service counterpart serving the broader DACH event market, though operating at much larger scale.

Emerging players

• Newstage AG: Swiss mobile stage specialist (world-record 20-minute setup with 'WHITE BEAUTY') already partnered with Megatron on festivals such as 50 Jahre Tägi and Golfpark Holzhäusern Midsummerfestival — adjacent rather than directly competitive, but operates in the same Swiss live-event technical production ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MegatronVeranstaltungstechnikAG
• LinkedInlinkedin.com/company/megatron-veranstaltungstechnik-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Megatron Event Technology