Tägi

What Tägi does

Tägi AG operates the Tägi (Tägerhard) integrated leisure, sports, and event complex in Wettingen, Canton Aargau, Switzerland. The facility, originally opened in 1974 by the Einwohnergemeinde Wettingen, was transferred on January 1, 2018 into Tägi AG, a corporation wholly owned by the Municipality of Wettingen that runs the complex on business management principles while fulfilling a public mandate. The operation is governed by a Board of Directors chaired by Roland Kuster and led operationally by CEO Urs Kamberger and Deputy CEO Pascal Schelbert, with a team of roughly 30 staff plus apprentices.

The product surface is organized into two divisions. The Freizeit & Sport division comprises the Hallenbad & Sauna (year-round indoor pool and multi-type sauna world), Gartenbad & Minigolf (seasonal 50m outdoor competition pool, lazy river, water slides, 18-hole minigolf), Eisbahn (two-field ice rink), Sporthalle (28x45m triple gymnasium with 1,000-seat tribune and 52-bed on-site accommodation), multi-outlet Gastronomie (Treffpunkt 74, Lägere Snäck, Anker Bar, Badigastronomie), and Kindergeburtstag packages. The Eventlocation division offers the Eventsaal (divisible into Tägerhardsaal, Wettingersaal, and Lägernsaal, up to 1,100 persons), a 5,000 m2 Eventarena (3,000 m2 covered), the 125 m2 Limmatraum meeting room, the Sporthalle, and a ~18,000 m2 Messegelände for trade fairs and large outdoor events, supported by a seasonal White Socks Saloon pop-up restaurant and an online webshop. The technical stack is conventional facility management plus standard SaaS (CleverReach, Datatrans, Microsoft Teams, Google services, Meta ads); there are no proprietary digital products or AI components.

Revenue is generated through admissions and memberships (swimming, sauna, ice rink, minigolf), per-event venue rentals priced on request, full-service corporate event packages with catering (Migros Catering Services) and event technology (Megatron), recurring flagship events such as the 33-year-old Tägi Triathlon, the biennial Aargauer Sport Gala, the EuroHockey Europacup, Bauen+Wohnen, and the Aargauische Berufsschau (40,000 visitors), swimming and aquafitness courses (e.g., CHF 120/child/week), on-site F&B operations, and sponsorship income from main sponsors Aargauische Kantonalbank, Energie Wettingen, and Müller Bräu Baden plus main partners Migros, Megatron, and RAMSEIER. Customer segments are intentionally diversified across individual leisure visitors, regional sports clubs, corporate and association event buyers, and commercial sponsors, with all distribution handled direct (on-site, webshop, [email protected]) within a regional Swiss catchment.

Name

Tägi

Legal name

Tägi AG

Website

https://taegi.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Tägi AG operates the Tägi integrated leisure, sports, and event complex in Wettingen, Switzerland, offering indoor/outdoor pools, an ice rink, sports hall, and event venues for individual visitors, regional sports clubs, and corporate event organizers, with the company wholly owned by the Municipality of Wettingen.

Ownership category

akta.pro rank

Product category

Leisure & Recreation Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industry

Venue Operations, Management & Facility Services (MPAKAEAN)

Keywords

• Leisure facility management
• Sports center operations
• Event venue rental
• Swimming pool services
• Ice rink operations

Headquarters

HQ city

Wettingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Entry Fees and Admissions: Revenue from daily admissions to swimming pools (indoor and outdoor), sauna, ice rink, minigolf, and sports facilities. Multiple ticket categories including individual, family, and group rates.
2. Event Venue Rentals: Rental income from Eventsaal (up to 1,100 persons), Sporthalle (1,000 viewers), Eventarena (5,000 m2), Limmatraum (125m2), and outdoor spaces for concerts, conferences, exhibitions, and corporate events.
3. Corporate Events and Catering: Full-service event organization including catering partnerships (Migros Catering Services), technical equipment, security, and event coordination for corporate functions, weddings (not available), and private celebrations.
4. Swimming and Sports Courses: Revenue from swimming lessons (SC Tägi, Kidspool, Schwimmschule Graf), aquafitness classes, and summer children's swimming courses (CHF 120 per participant).
5. Sponsorship and Partnerships: Financial support from main sponsors (Aargauische Kantonalbank, Energie Wettingen, Müller Bräu Baden), main partners (Migros, Megatron, RAMSEIER), and event sponsors, plus in-kind support for operations.
6. Gastronomy Operations: On-site food and beverage operations including Treffpunkt 74 restaurant, Badigastronomie, Kiosk Minigolf, Anker Bar, and seasonal White Socks Saloon. Kitchen open daily 11:30-19:00 (off-peak) or 11:30-19:30 (high season).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Tägi operates a multi-facility leisure, sports, and event complex in Wettingen, Switzerland, offering year-round public access to an indoor swimming pool and sauna, a seasonal outdoor pool with minigolf, an artificial ice rink, a multi-purpose sports hall, and a network of gastronomy outlets. It also runs an event-location business renting halls and arenas (up to 1,100 persons / 5,000 m²) with full event coordination, catering, and technical services for corporate, cultural, and sporting events.

Product overview

Tägi is a multi-facility leisure, sports, and event destination in Wettingen, Switzerland, operated by Tägi AG (a 100% municipality-owned company). The offering is organized into two broad divisions: (1) Freizeit & Sport — comprising Hallenbad & Sauna (indoor pool and sauna), Gartenbad & Minigolf (outdoor seasonal pool and minigolf), Eisbahn (ice rink), Sporthalle (sports hall with track and accommodation), Gastronomie (multi-outlet food & beverage), and Kindergeburtstag (children's birthday packages); and (2) Eventlocation — offering the Eventsaal, Eventarena, Limmatraum, Sporthalle, and Messegelände as rentable event spaces with associated coordination and catering services. A seasonal White Socks Saloon pop-up restaurant and an e-commerce Webshop round out the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• White Socks Saloon: A pop-up western-themed winter restaurant located on the terrace of Treffpunkt 74 within the Tägi complex, offering fondue, fondue Chinoise, and winter-themed dining experiences from October through January.
• Eventarena
• Eventsaal
• Tägerhardsaal
• Lägernsaal
• Wettingersaal
• Limmatraum

Products and services

• Hallenbad & Sauna Year-round indoor swimming pool and sauna facility offering swimming lanes, a non-swimmer pool, children's splash pool, water slide, and a sauna world including Finnish sauna, bio sauna, steam bath, and relaxation areas, for individual visitors, families, and swimming clubs.
• Gartenbad & Minigolf Seasonal outdoor swimming pool (summer) featuring an 8-lane 50m competition pool, lazy river, water slides, children's splash area, and an adjacent 18-hole minigolf course with kiosk, for leisure visitors and families.
• Eisbahn

Quantifiable outcome

• Serves as home venue for Argovia Stars ice hockey team and hosts major events including EuroHockey Europacup 2025 with 8 European teams
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

17 partnerships are on record, tiered main sponsor / headline partner, main sponsor, main partner - catering, main partner - event technology, main partner, event sponsor, transportation partner, creative partner, home venue partner, community partner, talent sponsor, cultural partner, industry partner and minor.

• Aargauische Kantonalbankmain sponsor / headline partnerGTM or Marketing Partner · 1 January 2018Regional bank and main sponsor/presenting partner. Supports Tägi as main sponsor, presents Zeltnacht ide Badi summer event, and provides special offers for AKB customers at events. Long-term partnership since Tägi AG establishment.
• Energie Wettingenmain sponsorGTM or Marketing PartnerOne of three main sponsors, providing energy supply and sponsorship support. Partnership emphasizes local connection and collaborative development of infrastructure and leisure offerings.
• Müller Bräu Badenmain sponsorGTM or Marketing PartnerMain sponsor supplying regional brewery specialties for gastronomy operations. Supports White Socks Saloon winter event, Afterwork events, and large events. Represents local brewing tradition and community connection.
• Catering Services Migrosmain partner - cateringStrategic or Co-development PartnerLong-standing catering partner providing culinary services for events. Long-term partnership characterized by mutual goodwill and valuable cooperation. Provides professional event catering from appetizers to gala dinners.
• Megatron Veranstaltungstechnik AGmain partner - event technologyTechnology or IntegrationProfessional event technology provider offering tailored solutions, reliable project support, modern equipment, and experienced team. Fixed contact person ensures direct communication throughout projects.
• RAMSEIER Suisse AGmain partnerGTM or Marketing PartnerMain supplier partner providing Swiss beverages for Tägi guests. Partnership based on shared values of high quality, sustainability, and regional roots. Products complement flexible offerings at sports events, trade fairs, and daily operations.
• CSS Krankenversicherungevent sponsorGTM or Marketing PartnerHealth insurance company presenting Bounce Circus event. Partnership emphasizes promoting active lifestyle and wellbeing for children through family-oriented events.
• RVBWtransportation partnerGTM or Marketing PartnerRegional public transport provider ensuring convenient access to events. Bus stop directly in front of Tägi. Special services for major events including exclusive connections to Baden train station.
• Mood Studioscreative partnerGTM or Marketing PartnerCreative partner producing high-quality visual content for events, team portraits, and facility documentation. Close partnership creates unified and distinctive style across all media channels.
• Argovia Starshome venue partnerStrategic or Co-development PartnerIce hockey club using Tägi as one of two fixed home venues (alongside KEBA Aarau). Tägi sponsors the club and supports regional ice hockey from first team to youth development.
• TV Wettingencommunity partnerStrategic or Co-development PartnerTraditional gymnastics club using facilities for training. Partnership supports youth development and turnfest successes, with generations connected through passion for gymnastics.
• Michelle Heimbergtalent sponsorStrategic or Co-development PartnerSponsorship of Aargauer water diver, vice-European champion and Olympic participant. Supports athlete on path to world stage, embodying focus, elegance, and athletic excellence values.
• Harmonie Wettingen-Klostercultural partnerStrategic or Co-development PartnerTraditional music association supported as cultural partner. Annual concert held in Eventsaal. Partnership preserves local music landscape and provides stage for musical diversity.
• VHF (Verband Hallen- und Freibäder)industry partnerOthersAssociation for indoor and outdoor pools providing professional standards, knowledge exchange, and innovation impulses for facility operations.
• GSK (Gesellschaft Schweizerischer Kunsteisbahnen)industry partnerOthersAssociation of Swiss artificial ice rinks providing professional standards and expertise for ice facility operations.
• SFB (Schweizerischer Fachverband Betriebsunterhalt)industry partnerOthersSwiss professional association for facility maintenance, section Aargau/Solothurn, supporting professional operations standards.
• Meta Platforms (Facebook, Instagram Ads)minorGTM or Marketing PartnerSocial media advertising platforms for targeted marketing campaigns.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bernaqua: Indoor water park and wellness complex in Bern. Comparable to Tägi as a year-round Swiss aquatic leisure operator with slides, pools, sauna, and event-style leisure programming.
• Alpamare: Major Swiss indoor water park located in Pfäffikon SZ. Directly comparable to Tägi as a multi-attraction Swiss leisure destination anchored on year-round pool and water-slides offerings, with similar food/beverage and event components.
• Säntispark: Large leisure and sports complex in Abtwil SG. Comparable to Tägi as a regional Swiss multi-facility operator offering pool, sauna, sports, ice, and event venues serving families and corporate clients.
• Aquabasilea: Swiss water park and leisure complex in Pratteln. Closely comparable to Tägi as a multi-facility water park with sauna, slides, and family leisure amenities serving a regional Swiss catchment.
• Vitam Sport und Freizeitcenter: Multi-facility leisure and sports center in Frenkendorf (BL). Comparable to Tägi as a multi-attraction Swiss leisure complex combining pools, wellness, sports halls, and dining under one operator.

Broad incumbents

• Tropical Islands Resort: Indoor tropical water park and resort in Krausnick, Germany. Comparable to Tägi as a year-round water-based leisure destination with events, gastronomy, and lodging integration, but on a much larger scale and resort model.
• Fitnesspark (Migros): Swiss chain of fitness and recreation centers operated by Migros. Comparable to Tägi as a broader regional leisure operator with shared-sponsor overlap (Migros) and overlapping sports course offerings, but operating a national network rather than a single multi-facility site.
• Europa-Park: Germany's largest theme park and resort in Rust. Comparable to Tägi as a multi-facility leisure/event destination with dedicated event venues, sports offerings, hospitality, and large-scale event hosting capability, though at very different scale and amusement focus.
• Therme Erding: World's largest thermal water park complex near Munich, Germany. Comparable to Tägi as a multi-facility aquatic leisure destination with water slides, sauna, sports, and event-style attractions, but at significantly larger scale and broader geographic catchment.

Emerging players

• Plopsa Group: European operator of family theme parks and indoor attractions (Plopsaqua, Plopsaland, etc.). Comparable to Tägi as a multi-facility family leisure operator with strong event and water park offerings, but with a multi-site portfolio and broader pan-European reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/taegiwettingen
• LinkedInlinkedin.com/company/t%C3%A4gi-ag
• Instagraminstagram.com/taegi_wettingen

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tägi