Audley Group

What Audley Group does

Audley Group is a UK-based developer and operator of Integrated Retirement Communities (IRCs), founded in 1991 by Nick Sanderson and headquartered in Egham, Surrey. The company builds, owns, and manages retirement villages that combine residential property ownership (sold on 250-year leases) with on-site lifestyle facilities and CQC-regulated domiciliary care. Its customer base consists primarily of affluent and mid-market retirees aged 55+ seeking independent living with flexible care access.

The company operates a multi-brand portfolio: Audley Villages targets the luxury segment with heritage properties and boutique-hotel-style amenities, Mayfield Villages (launched in 2023) addresses mid-market demand at lower price points with comparable service standards, and Elysian Residences (added via the July 2025 merger) extends the luxury positioning into London and the South East. Following the merger, the combined Group operates more than 30 villages and approximately 3,000 properties across the UK with a combined sales value exceeding £3bn, making it the largest retirement village provider in the country. Audley is a founding member of ARCO (Associated Retirement Community Operators), with its CEO serving as Chair of the trade body, and the company is owned by the Moorfield Audley Real Estate Fund (MAREF).

Revenue is generated through five primary streams: one-time property sales on long-term leases, deferred management fees charged on resale (up to ~30% of resale value), recurring monthly service charges for Club facilities and maintenance, CQC-registered care services sold to owners and the broader community, and Audley Club memberships opened to local residents aged 55+. Distribution is direct through on-site sales teams with extended sales cycles focused on lifestyle positioning. The company supplements organic development with joint venture partnerships with institutional investors (Pension Insurance Corporation, Octopus Real Estate, BlackRock), operations management contracts for third-party developed villages (e.g., Shiplake Meadows for Galliard/O'Shea), and innovative sale-and-leaseback structures to recycle capital from mature assets.

Name

Audley Group

Legal name

Audley Group Limited

Website

https://audleygroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Audley Group is the UK's largest retirement village operator, developing and managing Integrated Retirement Communities under Audley Villages, Mayfield Villages, and Elysian Residences brands for affluent and mid-market retirees aged 55+.

Ownership category

akta.pro rank

Product category

Retirement Living / Senior Housing

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• Retirement villages
• Senior living
• Retirement community development
• Domiciliary care services
• Integrated retirement communities

Headquarters

HQ city

Egham

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Property Sales: Owners purchase properties on 250-year leases. Primary revenue driver from outright property sales at villages.
2. Deferred Management Fees: Flexible fee structures with lower annual charges paired with higher deferred management fees charged when properties are sold
3. Monthly Service Charges: Recurring monthly charges for Club facilities, maintenance, and services
4. Audley Care Services: Domiciliary care services provided through CQC-registered care branches to owners and local community
5. Community Facility Access: Restaurant, spa, gym, wellness facilities accessible to owners and local community members through Audley Club membership

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Audley Group develops, operates and manages Integrated Retirement Communities (IRCs) in the UK, selling residential properties on 250-year leases under three brands: Audley Villages (luxury), Mayfield Villages (mid-market) and Elysian Residences (London/South East luxury). The communities combine privately owned homes with on-site Club facilities (restaurants, gyms, pools, wellness studios), flexible domiciliary care via CQC-registered Audley Care, and management services for third-party developed villages.

Product overview

Audley Group operates a portfolio of retirement villages under multiple brands. The company offers two primary retirement community brands: Audley Villages (luxury) and Mayfield Villages (mid-market), along with Audley Care (CQC-registered domiciliary care), The Audley Club (health and wellness facilities), and The Audley Foundation (charitable initiatives). Following the July 2025 merger with Elysian Residences, the Group now encompasses three brands with more than 30 villages and approximately 3,000 properties. Property owners purchase homes on long-term leases and gain access to communal facilities and flexible care services.

Differentiator

Problem solved

Functional benefit

Brands

• Audley Villages: Luxury retirement communities, often centred around heritage buildings, providing exclusive facilities similar to boutique hotels. Founded 1991.
• Mayfield Villages
• Elysian Residences

Products and services

• Audley Villages Luxury retirement communities, often centred around heritage buildings, offering private ownership of apartments or houses on 250-year leases with access to Audley Club facilities (restaurant, spa, gym, pool) and flexible care services. Targeted at high-net-worth retirees aged 60+ seeking boutique-hotel-style retirement living.
• Mayfield Villages Mid-market retirement communities launched to cater to a broader demographic, offering contemporary retirement living with the same service and care standards as Audley Villages but in larger sites at more affordable price points. Targeted at retirees aged 55+ seeking quality retirement living without luxury premium pricing.
• Audley Care CQC-registered domiciliary care business providing care and support services to property owners and the local community. All branches are regulated and inspected by the Care Quality Commission, delivering flexible, high-quality home care to help individuals maintain independence.
• The Audley Club Health and wellness membership providing access to on-site facilities including restaurants, bars, libraries, swimming pools, gyms, wellness studios, salons and fitness classes at Audley Villages. Available to property owners and local community members aged 55+ through Club membership.
• Elysian Residences Luxury retirement living brand focused on London and South East markets. Portfolio of eleven retirement villages with total sales value of over £1.3bn. Operations management of villages assumed by Audley Group from July 2025 following merger announcement.
• Village Operations Management Services Third-party village operations management service, assuming sales, operational management and care services for retirement villages developed by other parties such as Shiplake Meadows by Galliard Homes and O'Shea Group.

Quantifiable outcome

• 4.2 star customer rating for Audley Villages
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Elysian ResidencesflagshipStrategic or Co-development Partner · 1 July 2025July 2025 merger under new Group company with external institutional investment. Creates largest UK retirement village provider with 30+ villages, ~3000 properties, £3bn combined sales value. Combines best practices from two market leaders. Elysian, Audley Villages, and Mayfield Villages brands retained.
• Related ArgentcoreStrategic or Co-development Partner · 1 April 2025Partner in Brent Cross Town development. 180-acre £8bn park town regeneration project. Planning approved for 148 Mayfield Village units for over 60s. Audley developing first London Mayfield Village as part of intergenerational community.
• Barnet CouncilcoreStrategic or Co-development Partner · 1 April 2025Local authority partner in Brent Cross Town regeneration. 50/50 partnership with Related Argent for development delivery. Supporting planning for retirement living integration.
• Galliard HomescoreStrategic or Co-development Partner · 1 September 2024Appointed Audley to take over sales and operational management of Shiplake Meadows retirement village. £57 million GDV development with 65 units. Design combines heritage characteristics with sustainable features.
• O'Shea GroupcoreStrategic or Co-development Partner · 1 September 2024Construction and development partner for Shiplake Meadows. 55+ years experience, £2 billion development portfolio. JV with Galliard Homes appointed Audley for operations.
• Young EpilepsycoreStrategic or Co-development Partner · 1 June 2023National charity vendor for Lingfield Grange site. Audley purchased 15-acre St Piers Estate. Partnership secures Young Epilepsy's future while creating 152 retirement units. Charity continues neighbouring operations.
• Associated Retirement Community Operators (ARCO)coreOthersFounding member and CEO Nick Sanderson serves as current Chair. ARCO sets best practice standards for Integrated Retirement Communities. Represents sector interests to government.

Scale indicators15 records

Recent moves10 records

Expansion highlights7 records

Emerging players

• Hamberley Care Homes: Growing UK operator of luxury care homes and wellbeing-focused senior living. Emerging player in the premium end of UK senior living with overlapping customer demographic and similar focus on high-quality facilities, though operating a care-led rather than ownership model.

Broad incumbents

• Sunrise Senior Living UK: UK subsidiary of Sunrise Senior Living operating premium assisted living and dementia care communities. Comparable care-led offering for older people but focused on assisted living rather than Audley's independent living ownership model.
• Barchester Healthcare: Major UK operator of care homes and assisted living facilities for older people. Overlaps with Audley Care's CQC-registered services but is predominantly a care-focused operator rather than an independent living village developer.
• Anchor Hanover Group: One of the largest not-for-profit providers of housing and care for older people in England, operating retirement housing, sheltered housing, and care homes. Comparable demographic and overlapping services but a broader portfolio than Audley's IRC focus.

Direct peers

• Elysian Residences: Luxury retirement living developer and operator founded in 2014, focused on London and the South East. Merged into Audley Group in July 2025 but historically a direct competitor targeting the same affluent retiree segment.
• Churchill Retirement Living: One of the largest independent retirement living developers and operators in the UK, with a portfolio of owner-occupied retirement apartments and shared facilities. Direct competitor to Audley Villages and Mayfield Villages with comparable leasehold sales model.
• Sanctuary Retirement Living: Operates retirement living schemes across the UK as part of Sanctuary Housing Association. Comparable offering of retirement properties with communal facilities and care services, although structured around affordable and shared ownership rather than private-pay leases.
• McCarthy Stone: UK's largest retirement housebuilder, developing and operating independent living retirement communities across the country. Direct competitor to Audley's IRC model with similar leasehold ownership structure, shared facilities, and on-site care services.
• Housing 21: Large not-for-profit provider of retirement and extra care housing for older people across England. Comparable operating model combining independent retirement housing with on-site care services, serving a similar demographic with a focus on affordable options.
• Retirement Villages Group: UK operator of luxury retirement villages owned by AXA IM Alts. Direct competitor to Audley Villages with a comparable premium independent living model, on-site restaurants, leisure facilities, and domiciliary care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/audleyvillages
• Facebookfacebook.com/audleyvillages
• LinkedInlinkedin.com/company/audley-group-limited
• Instagraminstagram.com/audleyvillages

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audley Group