What Zeller Present Handels does

Zeller Present Handels GmbH is a privately held, family-owned German trading company (Gesellschaft mit beschränkter Haftung) headquartered in Wörth am Main, Germany, founded in 1983 by Margarete and Reinhold Zeller. The company supplies kitchen, household, and living accessories — organized across six product categories (Kitchen, Table, Home & Living, Office, Bathroom, and Kids) and approximately 2,000 articles — to B2B retail partners across Germany, Austria, and broader Europe, and to end consumers through a proprietary B2C online shop at zeller-shop.de. The business is FSC-certified (FSC C014002) for wood sourcing and a member of BSCI since April 2013, with a 450 sqm showroom at headquarters displaying the full assortment.

Name

Zeller Present Handels

Legal name

Zeller Present Handels GmbH

Website

https://zeller-present.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Wörth Am Main

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Product Sales: Primary revenue stream from selling kitchen, household, and living accessories to B2B partners including online retailers, stationary retail, furniture stores, DIY/home improvement stores, and self-service retail across Germany, Austria, and Europe. Revenue is generated through classic listing (sortimentslisting), promotional action order fulfillment, large direct orders, and special requests.
2. B2C E-commerce Sales: Direct-to-consumer sales of household and kitchen products through the zeller-shop.de online shop. Orders are shipped to consumers in Germany and Austria. Free shipping is offered for orders over €30.
3. Customization Services (Laser Engraving): Revenue generated from providing laser engraving and color printing personalization services on the company's product range, enabling bespoke merchandise and branded items for B2B customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zeller Present Handels GmbH is a B2B and B2C supplier of kitchen, household, living, office, bathroom, and children's products, offering approximately 2,000 articles predominantly made from FSC-certified natural materials such as oak wood, mango wood, and cork. The company distributes its assortment through wholesale and listing supply to stationary and online retail partners across Europe and through a direct-to-consumer e-commerce shop at zeller-shop.de. It also provides in-house laser engraving and color printing customization services on its products with no minimum order quantity.

Product overview

Zeller Present Handels operates as a B2B and B2C supplier of household products, offering a unified portfolio organized across six core product categories: Kitchen (Küche), Table (placemats and table sets), Home & Living, Office, Bathroom (Bad), and Kids. The product lineup centers on natural materials—particularly FSC-certified wood—and includes functional items like cutting boards, storage containers, desk organizers, and children's dishware. A key differentiator is the Laser Gravur & Farb-prints customization service, which enables personalized laser engraving and color printing on products starting from lot size 1. The company serves both retail partners (stationary and online) through B2B channels and end consumers through its zeller-shop.de e-commerce platform. A 450 sqm showroom in Wörth am Main displays approximately 2,000 articles for retail partners and direct buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen (Küche) product line

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• BSCI (Business Social Compliance Initiative)coreOthers · 1 April 2013Zeller Present has been a member of the Business Social Compliance Initiative since 1 April 2013, demonstrating commitment to social compliance in its supply chain and business operations.
• TUSPO Obernburg (Handballverein)minorOthers · 1 January 2003Zeller Present has been an official sponsor of the TUSPO Obernburg handball club since 2003, representing local social responsibility and community support.
• InterserohminorStrategic or Co-development PartnerZeller Present participates in the Interseroh concept for conscious control of used resources and saved emission values, supporting resource conservation measures.
• Gewerbeverein Obernburg am MainminorOthersRegular in-kind donations to the local trade association's activities, reflecting commitment to the local business community.
• Local Kindergartens and SchoolsminorOthersRegular in-kind donations to local kindergartens and schools as part of social responsibility efforts.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Joseph Joseph: Joseph Joseph is a UK-based designer and distributor of design-led kitchen, bathroom, and home organization accessories, sold through retail partners and direct-to-consumer online channels. Comparable in product focus (kitchen, home organization) and dual B2B/B2C motion, though typically more design-driven.
• Wenko-Wenselaar GmbH: Wenko is a German family-run household and kitchen accessories supplier with a comparable multi-channel model (B2B retail listings plus own D2C shop), broad product breadth across bathroom, kitchen, and living categories, and similar mid-sized Mittelstand positioning. Highly comparable in go-to-market and product scope to Zeller Present.
• Koziol GmbH: Koziol is a German family-owned designer and manufacturer of household, kitchen, and gift articles with strong retail distribution across Europe. Overlaps with Zeller on kitchen gadgets, table accessories, and living décor, and shares the family-Mittelstand DNA.
• Emsa GmbH: Emsa is a long-established German household brand offering kitchen storage, tableware, and home organization products through both retail partners and its own e-commerce. Similar product taxonomy to Zeller Present and comparable European mid-market positioning.
• Westmark GmbH: Westmark is a German manufacturer and supplier of kitchen helpers, gadgets, and household tools sold through European retail and B2B channels. Overlaps with Zeller Present's kitchen and household categories and the family/Mittelstand sales-led model.
• Continenta GmbH: Continenta is a German household accessories supplier specializing in natural-material products (wood, slate, marble) for kitchen and serving applications. Closely comparable to Zeller's wood-and-natural-materials kitchen assortment and shares the DACH Mittelstand profile.

Broad incumbents

• Leifheit AG: Leifheit is a larger, listed German household brand covering cleaning, laundry, and kitchen organization across European retail. Comparable in DACH distribution muscle and household category overlap, but broader in scope and significantly larger scale than Zeller Present.
• Fissler GmbH: Fissler is an established German cookware and kitchen brand with deep retail penetration across European specialist and department stores. Tangentially comparable on kitchen category and DACH distribution but a much larger, cookware-focused player.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zellerpresent
• Instagraminstagram.com/zellerpresent/?hl=de
• Pinterestde.pinterest.com/zellerpresent
• LinkedInlinkedin.com/company/zeller-present-handels-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeller Present Handels