Mama Elephant
Mama Elephant is a USA-based, founder-owned craft supply company that designs and sells clear photopolymer stamps, coordinating steel dies, and proprietary pigment ink pads directly to papercrafters and card makers worldwide via Shopify e-commerce and wholesale channels.
- Company typePrivate
- Founded2012
- HeadquartersWest New York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mama Elephant does
Mama Elephant is a privately held, bootstrapped USA-based craft supply company founded by two co-founders, Angela and Kryssi, who originally met in grade school and reunited as adults to build the business around childhood memories and Asian cultural influences. The company designs and sells a physical product line centered on clear photopolymer stamps manufactured in the USA from 100% photopolymer (described as the highest quality on the market), premium craft steel dies sold under the Creative Cuts brand and compatible with most consumer die-cutting machines, and a proprietary Creative Color pigment ink formula engineered to work with the clear stamps. Many dies are designed to coordinate with specific stamp sets, creating integrated project solutions for card makers and scrapbookers.
The commercial model is primarily direct-to-consumer e-commerce through a Shopify-powered website (mamaelephant.com) with worldwide shipping, supplemented by wholesale distribution to qualifying retailers operating physical brick-and-mortar stores or independent online businesses. Products are sold at unit prices of $4.50-$38, with no subscription model; free US shipping kicks in over $89 and international rates are weight-based. Digital gift cards are also offered. The catalog spans more than 1,166 products across dozens of themed collections, with new SKUs released every month on the 15th and previews and daily introductions running from the 10th through the 14th.
Community engagement is central to demand generation: a design team of crafting influencers (including Peggy Emmerink, Vera Rhuhay, Nichol Spohr, Mimi Lo, Davina Cantrell, and Jenn Li) plus contributing designer Laura Bassen and exclusive collaborator Aida Zamora produce sample projects and tutorials. Channels include Instagram, Facebook, TikTok, YouTube, Discord, a Substack newsletter, and a blog featuring weekly "From Our Herd" community spotlights. The company carries no disclosed external funding, no parent company, no subsidiaries, and operates as a founder-owned entity with two named principals.
Mama Elephant firmographics
Firmographics- Name
- Mama Elephant
- Legal name
- Mama Elephant
- Website
- https://mamaelephant.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mama Elephant is a USA-based, founder-owned craft supply company that designs and sells clear photopolymer stamps, coordinating steel dies, and proprietary pigment ink pads directly to papercrafters and card makers worldwide via Shopify e-commerce and wholesale channels.
- Ownership category
- akta.pro rank
Where Mama Elephant is headquartered
LocationHeadquarters
- HQ city
- West New York
- HQ country
- United States
- HQ region
- North America
Markets served
Mama Elephant business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through mamaelephant.com website. Products include clear stamps, creative cuts (dies), and accessories sold at individual product prices.
- Wholesale/B2B Sales: Wholesale distribution to qualifying retailers (brick-and-mortar and online businesses) at wholesale prices for resale of finished handcrafted projects.
- Gift Cards: Digital gift cards sold through the website for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing - Clear Stamps |
| Unit Pricing | Pay-as-you-go | Individual product pricing - Creative Cuts |
| Unit Pricing | Pay-as-you-go | Accessories - Clear Stamp Blocks |
| Other | Pay-as-you-go | Shipping - Free over $89 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Mama Elephant product offering
Product offeringCore offering
Mama Elephant designs, manufactures, and sells clear photopolymer stamps, coordinating thin steel dies (marketed as Creative Cuts) compatible with most consumer die-cutting machines, and a proprietary line of pigment ink pads and refills (Creative Color). The company also offers branded accessories such as clear stamp blocks and digital gift cards, with all physical products made in the USA and new coordinated bundles released monthly.
Product overview
Mama Elephant is a crafting company that designs and sells clear photopolymer stamps and premium steel dies (Creative Cuts) for paper crafting and card making. The core product line consists of Clearly Creative Stamps (transparent photopolymer stamps manufactured in the USA), Creative Cuts (steel dies compatible with consumer die-cutting machines that often coordinate with stamp designs), and Creative Color ink pads (proprietary pigment ink formula). Products are organized into themed collections such as Character Stamps, Holiday Stamps, Storybook Stamps, Sentiment Stamps, and Little Stamps, with many stamps having coordinating Creative Cuts dies. The company also sells accessories including clear stamp blocks and gift cards. New products are released monthly on the 15th. Mama Elephant collaborates with artist Aida Zamora on exclusive stamp designs.
Differentiator
Problem solved
Functional benefit
Products and services
- Clearly Creative Clear Stamps Clear photopolymer stamps made from 100% photopolymer that allow crafters to see through the stamp for precise placement on paper projects. Each stamp is designed to coordinate with a matching Creative Cuts steel die and is aimed at papercrafters and card makers.
- Creative Cuts (Steel Dies) Thin steel dies designed to coordinate with specific Mama Elephant stamp sets and compatible with most consumer die-cutting machines, allowing crafters to cut shapes that match the stamp imagery. Priced per die.
- Creative Color Ink Pads and Refills Proprietary pigment ink pads (and matching re-inkers) engineered to deliver vibrant, crisp impressions with Mama Elephant clear stamps. Sold to papercrafters and card makers for use in stamping projects.
- Clear Stamp Blocks Acrylic blocks (sold in multiple sizes) used to mount Mama Elephant clear photopolymer stamps so the crafter can see through to the paper for accurate placement.
- Mama Elephant Gift Card Digital gift card redeemable for merchandise on mamaelephant.com, offered to consumers for gifting craft products.
Companies that use Mama Elephant
Customer profileSegments2 records
Ideal customer profiles2 records
Mama Elephant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mama Elephant partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Aida ZamoracoreAida Zamora is an illustrator who collaborates with Mama Elephant on exclusive stamp designs. Products in the 'Collaboration with Aida Zamora' collection feature her distinctive illustration style. Notable collaborations include BOO CREW, FALL HARVEST, UP WITH LOVE, TOASTY FRIENDS, and YOU'VE GOT MAIL stamp sets.
- Design Team (Peggy Emmerink, Vera Rhuhay, Nichol Spohr, Mimi Lo, Davina Cantrell, Jenn Li)coreMama Elephant maintains a design team of crafting influencers who create project samples, tutorial content, and participate in monthly 'Stampede' blog hops showcasing new product releases. Team members have dedicated Instagram accounts and create designer series content.
- Laura Bassen (Contributor)minorContributing designer who creates project samples and content for Mama Elephant products.
- ShopifycoreE-commerce platform powering the Mama Elephant online store (mamaelephant.com). Handles payment processing, order fulfillment, and website functionality.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mama Elephant competitors and assessment
Company assessmentBroad incumbents
- Hero Arts: Hero Arts is a long-established rubber and clear stamp brand with a broad catalog of stamps, dies, and ink products distributed DTC and through major craft retailers. It is a larger, more diversified incumbent in the same stamp-crafting category Mama Elephant operates in.
- Spellbinders Paper Arts: Spellbinders is a broad incumbent in dies, die-cutting machines, and paper-crafting tools with a global distribution footprint. Its die platform is the closest large-scale analog to Mama Elephant's Creative Cuts line, even though Spellbinders is more diversified and more tool-machine focused.
- Simon Says Stamp: Simon Says Stamp both produces its own line of clear stamps and dies and operates a large craft-supply retailer carrying hundreds of competing brands. As a hybrid manufacturer-retailer, it is both a peer in product offering and a channel that Mama Elephant's wholesale products may compete against on shelf.
Direct peers
- Pinkfresh Studio: Pinkfresh Studio designs clear stamps, hot foil plates, dies, and ink products, and sells both DTC and wholesale. Its broader product system (stamps + foil + ink) parallels Mama Elephant's stamps-dies-ink ecosystem for the same papercrafter persona.
- Honey Bee Stamps: Honey Bee Stamps produces clear photopolymer stamps and coordinating steel dies for cardmakers and ships globally through its own e-commerce store. It targets the same hobbyist buyer with similarly themed collections and bundling of stamps with dies.
- Lawn Fawn: Lawn Fawn designs and sells clear photopolymer stamps, coordinating steel dies, and paper-crafting supplies through a direct-to-consumer Shopify storefront with a regular release cadence. It is the closest direct competitor to Mama Elephant in product mix, customer base (papercrafters and cardmakers), and monthly-drop go-to-market motion.
- Waffle Flower Crafts: Waffle Flower Crafts designs clear photopolymer stamps and coordinating steel dies for the paper-crafting community and sells DTC plus through retail partners. It competes head-to-head with Mama Elephant for the same cardmaking hobbyist customer and release-driven demand pattern.
- My Favorite Things (MFT Stamps): My Favorite Things produces clear photopolymer stamps, coordinating dies, and ink products, distributed through its own storefront and retailers. It is a well-established direct competitor serving the same cardmaking and stamping hobbyist base as Mama Elephant.
- Concord & 9th: Concord & 9th produces clear stamps and steel dies targeted at cardmakers and scrapbookers, sold through its own e-commerce site and wholesale channels. Its product-coordination strategy and aesthetic-focused collections directly overlap with Mama Elephant's stamps-and-dies ecosystem.
- Avery Elle: Avery Elle designs clear stamps, dies, and stamping accessories distributed DTC and through wholesale. Its product breadth and customer overlap with cardmakers make it a like-for-like competitor to Mama Elephant in the small-brand stamp segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mama Elephant social profiles
Digital presenceMama Elephant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mama Elephant leadership team
Management profileNumber of profiles
Profiles2 records
Mama Elephant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mama Elephant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mama Elephant
What does Mama Elephant do?
Mama Elephant designs, manufactures, and sells clear photopolymer stamps, coordinating thin steel dies (marketed as Creative Cuts) compatible with most consumer die-cutting machines, and a proprietary line of pigment ink pads and refills (Creative Color). The company also offers branded accessories such as clear stamp blocks and digital gift cards, with all physical products made in the USA and new coordinated bundles released monthly.
Is Mama Elephant a public or private company?
Mama Elephant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mama Elephant founded?
Mama Elephant was founded in 2012. It employs 1 to 10 people.
Where is Mama Elephant based?
Mama Elephant is headquartered in West New York, United States, in the North America region.
How does Mama Elephant make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B Sales and gift Cards.
Who are Mama Elephant's main competitors?
Broad incumbents on record are Hero Arts, Spellbinders Paper Arts and Simon Says Stamp. Direct peers are Pinkfresh Studio, Honey Bee Stamps, Lawn Fawn, Waffle Flower Crafts, My Favorite Things (MFT Stamps), Concord & 9th and Avery Elle.
Does Mama Elephant have an API?
No public API is recorded for Mama Elephant.