Avery Elle

Scrapbooking and Paper Craft Suppliesaveryelle.com

Avery Elle is a San Diego-based private craft-supplies company founded in 2012 that manufactures clear photopolymer stamps, steel dies, pigment ink pads, and patterned paper pads for paper-crafting hobbyists and independent retailers.

Company typePrivate
Founded2012
HeadquartersSan Diego, United States
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

Avery Elle firmographics

Firmographics

Name: Avery Elle
Website: https://averyelle.com
Company type: Private
Founded year: 2012
Headcount range: 11–50 employees
Short description: Avery Elle is a San Diego-based private craft-supplies company founded in 2012 that manufactures clear photopolymer stamps, steel dies, pigment ink pads, and patterned paper pads for paper-crafting hobbyists and independent retailers.
Ownership category
akta.pro rank

Avery Elle industry classification

Industry

Product category: Scrapbooking and Paper Craft Supplies
NAICS: Stationery Product Manufacturing (32223)
SIC: Pens, Pencils & Other Artists' Materials (3950)
akta.pro primary industry: Colored, Art & Premium Paper Manufacturing (IMAMAEAG)

Keywords

Photopolymer stamps
Steel cutting dies
Pigment ink pads
Patterned paper pads
Scrapbooking supplies

Where Avery Elle is headquartered

Location

Headquarters

HQ city: San Diego
HQ country: United States
HQ region: North America

Markets served

Avery Elle business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales

Avery Elle product offering

Product offering

Core offering

Avery Elle designs and sells clear photopolymer stamps, steel dies, pigment ink pads, and patterned paper pads for paper crafting and scrapbooking enthusiasts. The company produces physical craft consumables under its own brand rather than operating a marketplace or digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

Clear photopolymer stamps Clear photopolymer stamps used by paper crafters and scrapbookers to transfer inked images onto paper for cardmaking and other paper craft projects.
Steel dies Steel dies used with die-cutting machines to cut shapes from paper and cardstock for scrapbooking, cardmaking, and paper craft projects.
Pigment ink pads Pigment ink pads used by paper crafters to apply slow-drying, vivid ink to stamps for stamping onto paper and cardstock.
Patterned paper pads Patterned paper pads containing coordinated decorative paper sheets used by scrapbookers and cardmakers for paper craft projects.

Companies that use Avery Elle

Customer profile

Ideal customer profiles1 record

Avery Elle technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Avery Elle competitors and assessment

Company assessment

Direct peers

Papertrey Ink: Independent stamp, die, and stationery brand serving paper crafters; comparable product breadth and similar small-company positioning in the niche.
Hero Arts: Long-established independent stamp and ink manufacturer serving the same card-making and paper-crafting customer base with a comparable stamp-plus-ink product mix.
Concord & 9th: Boutique stamp and die company with coordinated paper and ink products targeting the same card-making hobbyist segment.
Waffle Flower Crafts: Stamp and die brand with stencils and inks, comparable assortment and target customer in the modern card-making market.
Lawn Fawn: Designer-driven craft brand selling photopolymer stamps, coordinating dies, ink products, and patterned paper pads — an almost line-for-line match to Avery Elle's product set.
Spellbinders: Specialist die-cutting and paper crafting tools company; directly comparable on the steel-die portion of Avery Elle's catalog.
Simon Says Stamp: Multi-channel craft retailer and stamp/die/paper brand with overlapping product categories (photopolymer stamps, steel dies, ink pads, patterned paper). Directly comparable on assortment and target hobbyist customer.
Pinkfresh Studio: Designer of stamps, dies, stencils, and patterned paper with a comparable multi-product indie brand positioning.
Mama Elephant: Clear photopolymer stamp and coordinating die designer selling into the same indie paper-crafting retail channels as Avery Elle.

Broad incumbents

Stampin' Up!: Large direct-sales craft incumbent offering stamps, inks, paper, and tools through a demonstrator network. Operates in the same end market at significantly greater scale.

Market position

Customer concentration

Avery Elle financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Avery Elle leadership team

Management profile

Number of profiles

Avery Elle funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Avery Elle M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avery Elle

What does Avery Elle do?

When was Avery Elle founded?

Avery Elle was founded in 2012. It employs 11 to 50 people.

Where is Avery Elle based?

Avery Elle is headquartered in San Diego, United States, in the North America region.

Who are Avery Elle's main competitors?

Direct peers on record are Papertrey Ink, Hero Arts, Concord & 9th, Waffle Flower Crafts, Lawn Fawn, Spellbinders, Simon Says Stamp, Pinkfresh Studio and Mama Elephant. Stampin' Up! is listed as a broad incumbent.

Does Avery Elle have an API?

No public API is recorded for Avery Elle.

What industry is Avery Elle in?

Avery Elle's product category is Scrapbooking and Paper Craft Supplies. Its primary akta.pro industry code is IMAMAEAG, Colored, Art & Premium Paper Manufacturing. Its NAICS code is 32223 and its SIC code is 3950.