Simple Stuff Works
Simple Stuff Works is a UK-based medical equipment company that designs and distributes therapeutic positioning (supported lying) kits for babies, children, adults, and elderly patients, sold through direct e-commerce and an international network of clinical distributors across six countries.
- Company typePrivate
- Founded2015
- HeadquartersTamworth, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Simple Stuff Works does
Simple Stuff Works Associates is a UK-based medical equipment company that designs, manufactures, and distributes therapeutic positioning (supported lying) systems for individuals whose bodies require postural support during sleep and rest. The company is headquartered in Tamworth, United Kingdom, was founded in 2015, and operates as a privately held, founder-operated business with 11–50 employees. Its core product is a modular positioning system built on proprietary non-slip mesh base layers treated with SteriTouch anti-microbial coating and certified to Oeko-Tex Standard 100, onto which a configurable set of supports, toppers, and sheets are placed. Four kit SKUs address distinct age segments — Kit for Babies (newborns to age 3–4), Kit for Children (young children to early teens), Kit for Teens and Adults, and Kit for Elderly Care (including dementia patients) — and the company also sells accessories and the mesh base layers as standalone components.
The company sells through direct e-commerce and a network of specialist clinical distributors in New Zealand (Medifab), Ireland (LC Seating), Canada (Good Access), Norway (Bardum), the USA (MMCG PLLC), and Australia (MyAlpha Therapy), with no public pricing and consultation-based selling supported by a Calendly booking system. GTM is consultative and education-led: a Calendly-driven equipment assessment flow, online CPD-certified training co-developed with Born at the Right Time and Posture and Mobility, multilingual clinical resources in seven languages, YouTube content, and a research partnership with Salford University validating outcomes in elderly care. Revenue is generated primarily through one-time equipment sales supplemented by professional-services revenue from consultation and Q&A sessions with advisors. No external funding rounds, M&A activity, leadership changes, or public-company filings are disclosed in the source material.
Simple Stuff Works firmographics
Firmographics- Name
- Simple Stuff Works
- Legal name
- Simple Stuff Works Associates
- Website
- https://simplestuffworks.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simple Stuff Works is a UK-based medical equipment company that designs and distributes therapeutic positioning (supported lying) kits for babies, children, adults, and elderly patients, sold through direct e-commerce and an international network of clinical distributors across six countries.
- Ownership category
- akta.pro rank
Simple Stuff Works industry classification
Industry- Product category
- Therapeutic Positioning Equipment
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (33911)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
- akta.pro secondary industry
- Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)
Keywords
Where Simple Stuff Works is headquartered
LocationHeadquarters
- HQ city
- Tamworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Simple Stuff Works business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Therapeutic Positioning Equipment Sales: Sale of supported lying equipment including kits for babies, children, teens/adults, and elderly care. Each kit includes non-slip base layers, toppers, sheets, and positioning supports.
- Equipment Consultation Services: Equipment consultations, review and setup consultations, and Q&A sessions with advisors. Booked via Calendly platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Equipment consultation and assessment |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Simple Stuff Works product offering
Product offeringCore offering
Simple Stuff Works designs, manufactures, and sells an award-winning therapeutic positioning (supported lying) system consisting of non-slip mesh base layers and accessory supports sold as age-specific kits for babies, children, teens/adults, and elderly care. The company complements its equipment sales with paid equipment consultations, setup reviews, Q&A sessions booked via Calendly, and CPD-certified training for healthcare practitioners, families, and social care staff.
Product overview
Simple Stuff Works offers an award-winning therapeutic positioning system for supported lying. The core offering consists of four main positioning kits designed for different age groups: Kit for Babies (newborns to age 3-4), Kit for Children (young children to early teens), Kit for Teens and Adults, and Kit for Elderly Care. Each kit includes non-slip mesh base layers, toppers, sheets, and various positioning supports. The non-slip mesh base layers form the foundation of the system, allowing supports to be placed around individuals to create ideal positions. The equipment is designed to be silent, washable, flexible, infinitely adjustable, and comfortable, with products growing with the individual. The company also provides training, clinical resources, and equipment assessments to support successful postural care.
Differentiator
Problem solved
Functional benefit
Products and services
- Kit for Babies Positioning kit for newborns up to around age 3 or 4, consisting of non-slip base layers, toppers and sheets in cot bed size, a selection of supports, and a Supine Stabilizer designed to allow babies to lie in a neutral, supported position as they grow and to prevent destructive leg positioning.
- Kit for Children Positioning kit for young children up to early teens, consisting of non-slip base layers, toppers and sheets in single bed size, a selection of supports, and a leg support to allow children to lie in a neutral, supported position as they grow and to prevent destructive leg positioning becoming established.
- Kit for Teens and Adults Positioning kit for teens and adults consisting of non-slip base layers, toppers and sheets in single bed size, a selection of supports for supine or side lying positions, and a choice of leg supports to allow healthy hip development and prevent destructive leg positioning.
- Kit for Elderly Care Positioning kit designed for older people spending significant time in bed, particularly those with dementia. Envelops individuals providing proprioceptive feedback and comfort, prevents complex contractures with cushions, and distributes body weight for improved pressure care. Validated in research by Salford University.
- Non-slip Mesh Base Layers The foundational base layer of the award-winning sleep system, consisting of two layers of non-slip mesh with SteriTouch anti-microbial, anti-mite, and anti-fungal treatment. Conforms to Oeko-Tex Standard 100, is entirely washable, holds supports firmly, and is completely silent to use. Available in 6 sizes with adaptability for double beds.
- Equipment Consultation Services Paid advisor-led equipment consultations, review and setup consultations, and Q&A sessions for individuals and healthcare practitioners purchasing Simple Stuff Works equipment. Booked via the Calendly platform, with remote setup consultations available.
- CPD Certified Postural Care Training Online CPD-certified training courses on postural care and supported lying for healthcare practitioners, families, education and social care staff. Developed in collaboration with Born at the Right Time and Posture and Mobility. CEU credits offered in the US market through the MMCG PLLC partnership.
Quantifiable outcome
- Research conducted by Salford University demonstrates comfort and quality of life improvements
- +2 more outcomes
Companies that use Simple Stuff Works
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
Simple Stuff Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Simple Stuff Works partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Medifab (New Zealand)coreInternational distributor serving New Zealand market with Simple Stuff Works therapeutic positioning equipment.
- LC Seating (Ireland)coreInternational distributor serving the Irish market with Simple Stuff Works products.
- Good Access (Canada)coreInternational distributor serving Canadian market with Simple Stuff Works equipment.
- Bardum (Norway)coreInternational distributor serving Norwegian market with Simple Stuff Works products.
- MMCG PLLC (USA)coreUSA-based partnership providing equipment access to therapists and families across the United States. Offers online assessments and CEU credits for training completion.
- Born at the Right TimecoreCollaborative partnership developing online CPD certified training for healthcare practitioners, families, education and social care staff.
- Posture and MobilityminorTraining partner offering additional courses for further training and professional development.
- MyAlpha Therapy (Australia)coreAustralian distributor offering Simple Stuff Works equipment and Supported Lying Assessments.
- Salford UniversityminorResearch partnership demonstrating comfort and quality of life improvements from positioning kit for elderly care. Study available via usir.salford.ac.uk.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Simple Stuff Works competitors and assessment
Company assessmentBroad incumbents
- Etac: Swedish-owned mobility, positioning, and patient-handling group that owns Leckey and Rifton. A broader incumbent in the same clinical positioning space, with wider portfolio and international scale that pressure SSW's positioning.
- Inspired by Drive (Convaid / R82): Special-needs mobility, seating, and postural support manufacturer with paediatric and adult positioning products. Overlapping product category and customer base, with broader portfolio and deeper distribution.
- Sunrise Medical: Global mobility and seating group active in wheelchairs, seating systems, and special-needs positioning. Relevant as a broader incumbent whose scale, R&D, and reimbursement infrastructure could out-compete niche positioning specialists in adjacent markets.
Direct peers
- Symmetric Designs: North American maker of supported lying and positioning equipment for children and adults with physical disabilities. Overlaps in product type (supine/side-lying supports), target population, and clinical justification-led go-to-market.
- Rifton Equipment (by Etac): Adaptive equipment maker producing positioning, seating, gait, and mobility devices for children and adults with disabilities. Comparable in clinical positioning product category and clinician-led sales motion across special-needs populations.
- Bodypoint: Manufacturer of wheelchair positioning components (belts, harnesses, pelvic supports). Comparable as a specialist in postural support hardware, with overlapping clinician customer base in complex rehabilitation and wheelchair seating.
- Jenx Ltd: UK-based paediatric postural care equipment manufacturer producing seating, standing, and lying supports for children with special needs. Highly comparable as a same-region competitor targeting overlapping paediatric and special-needs positioning buyers with similar clinical-evidence-led selling motion.
- Tumble Forms (by Performance Health/Sammons Preston): Long-standing paediatric and adult positioning foam products (rolls, wedges, positioners). Overlaps in the supported-lying positioning segment, particularly for special-needs and rehabilitation populations.
- Leckey (by Etac): Well-established paediatric and adult postural care brand offering positioning kits and 24-hour postural care systems. Directly comparable in target customer (clinicians and families), product category (therapeutic positioning), and evidence-based selling approach.
- Star Cushion Products: Manufacturer of wheelchair seat cushions and postural support products for rehabilitation and complex needs. Comparable as a positioning-equipment specialist selling through clinical channels to wheelchair users and postural-care prescribers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Simple Stuff Works social profiles
Digital presenceSimple Stuff Works compliance and trust
Trust signalCompliance2 records
Simple Stuff Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Stuff Works leadership team
Management profileNumber of profiles
Simple Stuff Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Stuff Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Stuff Works
What does Simple Stuff Works do?
Simple Stuff Works designs, manufactures, and sells an award-winning therapeutic positioning (supported lying) system consisting of non-slip mesh base layers and accessory supports sold as age-specific kits for babies, children, teens/adults, and elderly care. The company complements its equipment sales with paid equipment consultations, setup reviews, Q&A sessions booked via Calendly, and CPD-certified training for healthcare practitioners, families, and social care staff.
Is Simple Stuff Works a public or private company?
Simple Stuff Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Stuff Works founded?
Simple Stuff Works was founded in 2015. It employs 11 to 50 people.
Where is Simple Stuff Works based?
Simple Stuff Works is headquartered in Tamworth, United Kingdom, in the Europe region.
How does Simple Stuff Works make money?
Two revenue lines are on record. Therapeutic Positioning Equipment Sales are the primary driver. The others are equipment Consultation Services.
Who are Simple Stuff Works's main competitors?
Broad incumbents on record are Etac, Inspired by Drive (Convaid / R82) and Sunrise Medical. Direct peers are Symmetric Designs, Rifton Equipment (by Etac), Bodypoint, Jenx Ltd, Tumble Forms (by Performance Health/Sammons Preston), Leckey (by Etac) and Star Cushion Products.
Does Simple Stuff Works have an API?
No public API is recorded for Simple Stuff Works.
What industry is Simple Stuff Works in?
Simple Stuff Works's product category is Therapeutic Positioning Equipment. Its primary akta.pro industry code is HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals, with a secondary code of CRAIABAG, Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids). Its NAICS code is 339113 and its SIC code is 3842.