Donna Moderna

What Donna Moderna does

Donna Moderna is an Italian digital media publishing platform and women's lifestyle brand operated by BELPIETRO EDIZIONI PERIODICHE SRL, headquartered at Via Vittor Pisani 28 in Milan. The company distributes editorial content through a multi-channel surface comprising its main website (donnamoderna.com), a print magazine, a portfolio of branded podcasts, a three-variant email newsletter program, and a recipe sub-brand (ricette.donnamoderna.com). Editorial coverage spans News, Lifestyle, Wellness (Benessere), Beauty, Fashion (Moda), People, Work and Money (Lavoro e soldi), Help (including parenting and legal guidance), Green (sustainability), and Changemaker categories, with editorial positioning around women's empowerment, sustainability, and societal issues.

The underlying technology is a standard Italian digital media publishing platform; no proprietary AI, models, or technical differentiators are disclosed in the available data. The platform has no mobile app listed and no API or SDK infrastructure. Content production is supported by a small team of 1-10 employees. Podcast output includes series such as 'Vite spezzate' (on femicide victims), 'Svolte' (women's stories of independence), and 'Io sto bene' (wellness conversations), and newsletters are segmented as Help (Monday practical advice), Weekly (Wednesday issue preview), and Weekend (Friday lifestyle curation).

The business model is dual-stream: recurring subscription revenue from print and digital magazine subscriptions (sold through the third-party platform abbonamenti.it), and advertising revenue (handled by Media Sei). The target customer segment is Italian women seeking lifestyle, wellness, fashion, beauty, career, and relationship content. Pricing is not publicly disclosed and no external funding, ownership changes, or strategic transactions are identified; the entity operates as a privately held SRL with independently held ownership.

Name

Donna Moderna

Legal name

BELPIETRO EDIZIONI PERIODICHE SRL

Website

https://donnamoderna.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Donna Moderna is an Italian digital women's lifestyle media platform operated by Belpietro Edizioni Periodiche SRL in Milan, distributing editorial content via website, print magazine, three themed newsletters, podcasts, and a recipe sub-brand to Italian women seeking wellness, fashion, beauty, and lifestyle content.

Ownership category

akta.pro rank

Product category

Women's Lifestyle Digital Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

akta.pro secondary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Women's lifestyle magazine
• Digital content publishing
• Print magazine subscription
• Lifestyle editorial media
• Women's wellness content

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Donna Moderna offers both print (cartacea) and digital subscription options through abbonamenti.it, allowing readers to subscribe to the magazine in physical or digital formats.
2. Advertising Revenue: The magazine generates advertising revenue, with Media Sei (mediasei.it) listed as the advertising partner.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Donna Moderna is a women's lifestyle digital and print media brand publishing editorial content across categories including news, wellness, beauty, fashion, work, parenting, and societal topics. Its core offerings include the donnamoderna.com website, a podcast platform with branded audio series, three themed email newsletters (Help, Weekly, Weekend), the Ricette Donna Moderna recipe sub-brand, and print and digital magazine subscriptions distributed through abbonamenti.it. The content is targeted at Italian women seeking lifestyle guidance, expert advice, and stories on women's issues.

Product overview

Donna Moderna is a digital media platform serving as a comprehensive women's magazine with a multi-channel content strategy. The core offering consists of the main website delivering editorial content across 10+ lifestyle categories (News, Lifestyle, Benessere/Well-being, Beauty, Moda/Fashion, People, Work & Money, Help, Green, Changemaker), supplemented by a dedicated podcast platform with multiple branded series, an email newsletter service with three variants (Help, Weekly, Weekend), and a recipe sub-brand at ricette.donnamoderna.com. The platform also offers subscription options available in both print and digital formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Donna Moderna Website Main digital magazine platform offering daily-updated lifestyle editorial content across categories including News, Lifestyle, Benessere (Well-being), Beauty, Moda (Fashion), People, Lavoro e soldi (Work and Money), Help, Green, and Changemaker, targeted at Italian women.
• Donna Moderna Podcast Audio content series featuring podcasts such as 'Vite spezzate. Le vittime invisibili di femminicidio', 'Svolte - Storie di donne che hanno fatto di testa loro', 'Io sto bene. E tu? Conversazioni di benessere', and other programs on women's issues, available through the Donna Moderna website and podcast platforms.
• Donna Moderna Newsletter Email newsletter subscription service available in three variants: Donna Moderna Help (weekly practical advice every Monday on work, school, rights, and health), Donna Moderna Weekly (Wednesday preview of new magazine issues with current affairs, interviews, and fashion trends), and Donna Moderna Weekend (Friday weekend preparation with lifestyle recommendations, cultural events, and entertainment suggestions).
• Ricette Donna Moderna Recipe and culinary content platform at ricette.donnamoderna.com featuring recipes such as involtini ai peperoni and meal planning ideas for Italian women interested in home cooking.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hearst Italia: Italian arm of Hearst Magazines, publishing several major women's titles (including Elle and Cosmopolitan in Italy); operates as a broad incumbent with the scale advantages and advertiser relationships that a single-title brand like Donna Moderna lacks.
• Arnoldo Mondadori Editore: Italy's largest magazine publisher, issuing multiple women's and lifestyle titles including several direct competitors to Donna Moderna; relevant as a broad incumbent whose portfolio competes directly and sets industry economics.

Direct peers

• Elle Italia: Italian edition of Elle, focused on fashion, beauty, and lifestyle content for women; operates a digital platform with a similar editorial structure and serves the same Italian women's magazine advertiser ecosystem.
• Grazia (Italy): Italian women's fashion and lifestyle magazine with parallel digital platform, covering the same core verticals (fashion, beauty, celebrity, lifestyle) and competing for the same Italian female audience and advertising spend.
• Vanity Fair Italia: Italian edition of Vanity Fair, a major women's and general lifestyle magazine brand with a digital platform, directly overlapping Donna Moderna in lifestyle, fashion, celebrity, and society coverage.
• Marie Claire Italia: Italian edition of Marie Claire, a women's magazine covering fashion, beauty, culture, and societal issues; comparable in tone, audience profile, and digital publishing model to Donna Moderna.
• Starbene: Italian women's wellness and lifestyle magazine and digital platform, particularly strong on health and beauty content; directly competes with Donna Moderna's Benessere and Beauty verticals.
• TuStyle: Italian women's celebrity, gossip, and lifestyle magazine with digital edition; competes with Donna Moderna's People and Entertainment verticals for the same Italian female audience.
• Cosmopolitan Italia: Italian edition of Cosmopolitan targeting young women with content across relationships, career, beauty and lifestyle, competing head-to-head with Donna Moderna for the same demographic and advertiser budgets.
• Glamour Italia: Italian edition of Glamour, a fashion-forward women's magazine with a digital platform; comparable target audience and editorial mix focused on trends, beauty, and lifestyle.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Instagraminstagram.com/donnamoderna
• Xx.com/donnamoderna
• Facebookfacebook.com/DonnaModerna
• LinkedInlinkedin.com/company/donna-moderna

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donna Moderna