Glamour
Glamour is a Condé Nast-owned women's media brand publishing Glamour.com with editorial coverage of fashion, beauty, wellness, entertainment, and shopping, serving a global female readership and monetized via digital advertising and Amazon-led affiliate commerce.
- Company typePrivate
- Founded1939
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Glamour does
Glamour is a women's lifestyle media brand founded in 1939 and operated as a digital-first property under Condé Nast (itself owned by Advance Publications). Its core product is Glamour.com, which publishes editorial content across six verticals — Style, Beauty, Wellness, Entertainment, Shopping, and Culture/Politics — supported by a daily email newsletter (Glamour Daily), short-form video series, an annual Women of the Year awards program, and an RSS feed. The platform distributes content via its owned website, social channels (Instagram, Facebook, Pinterest, TikTok, X), and a coupons/affiliate section. Glamour's underlying technology is described as a digital media publishing platform with no public API, SDK, or documented AI capabilities.
Glamour serves two primary reader segments: women interested in fashion, beauty, and lifestyle content, and deal-seeking shoppers looking for product reviews and discount coverage. Commercial products include a coupons section, shopping guides, and Prime Day commerce content. The business monetizes through two named revenue streams: digital advertising (display and sponsored content) and affiliate referral commissions, primarily from Amazon, where Glamour earns a portion of sales generated through affiliate links across its editorial shopping content.
The brand historically operated international editions in Germany, Spain, and Mexico, but in April 2026 Condé Nast announced the closure of these three markets as part of a wider corporate restructuring, citing shifts in audience behavior and unprofitable operations representing just over 1% of parent revenue. Glamour continues to operate in the US, UK, and other markets, with Condé Nast restructuring its technology organization in response to AI advancement and integrating health/wellness content from the closed editions into remaining brands.
Glamour firmographics
Firmographics- Name
- Glamour
- Legal name
- Condé Nast America, Inc.
- Website
- https://glamour.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Glamour is a Condé Nast-owned women's media brand publishing Glamour.com with editorial coverage of fashion, beauty, wellness, entertainment, and shopping, serving a global female readership and monetized via digital advertising and Amazon-led affiliate commerce.
- Ownership category
- akta.pro rank
Glamour industry classification
Industry- Product category
- Women's Lifestyle Digital Media
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
- akta.pro secondary industries
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Beauty & Personal Care Marketplaces (CRAFABAB)
Keywords
Where Glamour is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Glamour business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate marketing: Glamour earns a portion of sales from products purchased through affiliate links on the site, partnered with retailers like Amazon
- Digital advertising: Standard display and sponsored content advertising across the website and digital properties
Distribution channels4 records
Marketing channels6 records
Glamour product offering
Product offeringCore offering
Glamour operates a digital-first editorial media platform (Glamour.com) publishing original articles, galleries, videos, and shopping guides covering women's fashion, beauty, wellness, and entertainment. The platform is supported by the daily Glamour email newsletter, a coupons/affiliate commerce section, editorial video series, and the annual Women of the Year recognition program, monetized through digital advertising and affiliate commerce partnerships with retailers such as Amazon.
Product overview
Glamour is a digital media brand under Condé Nast offering a content platform focused on women's interests including fashion, beauty, wellness, and entertainment. The primary product is Glamour.com, which delivers editorial content through articles, galleries, videos, and shopping guides. Supporting products include the Glamour Daily newsletter, the Women of the Year awards program, video series content, and an RSS feed subscription service. The platform also features a dedicated coupons section and shopping coverage including Prime Day deal curation.
Differentiator
Problem solved
Functional benefit
Products and services
- Glamour.com Website Glamour's primary digital platform delivering editorial content on fashion, beauty, wellness, and entertainment through articles, galleries, videos, and shopping guides for women readers globally.
- Glamour Daily Newsletter
Companies that use Glamour
Customer profileSegments2 records
Ideal customer profiles2 records
Glamour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Glamour partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and major.
- Condé NastcoreCondé Nast is the parent company of Glamour magazine. Glamour operates as a digital-first brand within the Condé Nast portfolio, with the company handling publishing, technology infrastructure, and broader brand strategy. Glamour's international editions in Germany, Spain, and Mexico are being closed as part of Condé Nast restructuring announced in April 2026.
- AmazonmajorAmazon is a key affiliate marketing partner for Glamour, with extensive Prime Day coverage including shopping guides, deal roundups, and product recommendations. Glamour earns a portion of sales from products purchased through Amazon affiliate links on the site.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Glamour competitors and assessment
Company assessmentDirect peers
- Vogue: Flagship Condé Nast women's fashion and culture brand, directly comparable as a digital-first women's lifestyle editorial platform serving the same audience and advertiser base as Glamour.
- Marie Claire: Women's interest fashion, beauty, and culture magazine and digital site with overlapping audience and editorial categories; competes directly for prestige advertiser spend.
- Who What Wear: Digital-native women's fashion and shopping platform with a heavy affiliate/commerce model — a direct competitor for shopping-intent traffic and brand partnerships.
- InStyle: Dotdash Meredith-owned celebrity style, beauty, and fashion digital brand with the same commerce-content overlap (shopping guides, deal coverage) as Glamour.
- Elle: Hearst-owned global women's interest magazine and digital platform covering fashion, beauty, and culture — a direct category peer to Glamour across editorial and commerce content.
- POPSUGAR: Digital women's lifestyle and entertainment platform with comparable commerce content and celebrity-driven editorial — a direct peer in the women's interest digital category.
- Refinery29: Digital-first women's lifestyle brand covering fashion, beauty, and culture; competes with Glamour for the same millennial/Gen Z female audience and programmatic ad dollars.
- Byrdie: Dotdash Meredith-owned digital beauty-focused editorial brand with strong affiliate commerce; directly comparable on beauty editorial, shopping guides, and SEO-driven traffic strategy.
- Harper's Bazaar: Hearst-owned women's fashion, beauty, and culture magazine with a parallel digital platform; competes with Glamour for the same prestige fashion and beauty advertisers and audiences.
- Cosmopolitan: Hearst women's lifestyle brand targeting a similar demographic of fashion- and entertainment-focused women, with comparable digital advertising and commerce revenue models.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Glamour social profiles
Digital presenceGlamour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glamour leadership team
Management profileNumber of profiles
Glamour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glamour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glamour
What does Glamour do?
Glamour operates a digital-first editorial media platform (Glamour.com) publishing original articles, galleries, videos, and shopping guides covering women's fashion, beauty, wellness, and entertainment. The platform is supported by the daily Glamour email newsletter, a coupons/affiliate commerce section, editorial video series, and the annual Women of the Year recognition program, monetized through digital advertising and affiliate commerce partnerships with retailers such as Amazon.
Is Glamour a public or private company?
Glamour is a private company. It is classified as corporate owned and is currently operating.
When was Glamour founded?
Glamour was founded in 1939. It employs 5,001 to 10,000 people.
Where is Glamour based?
Glamour is headquartered in London, United Kingdom, in the Europe region.
How does Glamour make money?
Two revenue lines are on record. Affiliate marketing is the primary driver. The others are digital advertising.
Who are Glamour's main competitors?
Direct peers on record are Vogue, Marie Claire, Who What Wear, InStyle, Elle, POPSUGAR, Refinery29, Byrdie, Harper's Bazaar and Cosmopolitan.
Does Glamour have an API?
No public API is recorded for Glamour.
What industry is Glamour in?
Glamour's product category is Women's Lifestyle Digital Media. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 51312 and its SIC code is 2721.