What Lion Alpin does

Lion Alpin is a privately held Swedish ski tour operator founded in 1982 and headquartered at Kyrkogatan 20-22 in Gothenburg. The company assembles and sells package ski holidays to Alpine destinations, with the bulk of inventory concentrated in Austria (Wagrain, Schladming, Saalbach, Zell am See, St. Anton, Ischgl, Zauchensee, Lofer, Obertauern, Bad Gastein, Maria Alm, Flachau, Obergurgl, Dachstein West) plus smaller offerings in Italy (Livigno, Canazei) and Switzerland (Grindelwald). Packages bundle flights from Swedish airports (Landvetter, Arlanda) and Copenhagen Kastrup, accommodation, lift passes via partnerships with Ski Amadé, Salzburgerland SuperSkiCard, and Jungfraubahnen, plus optional ski rental and ski school. Pricing is quote-based, ranging from approximately 12,000 SEK per person per week (e.g., Livigno 4-star) up to 70,000 SEK for season packages, with early-booking discounts of 500 SEK per person and flexible cancellation until September.

The company is vertically integrated through its Alpeffect Hotels sub-brand, owning and operating 12 hotels across 8 Austrian resorts, plus the Klubb Elliot family-focused children's brand offering kids' clubs at three age tiers (SnowClub 3-6, SnowBreak 7-12, Snow Zone 13-18). Add-on revenue streams include three-tier ski rental, ski guarantee (alternative-resort transfer if snow fails), summer guest cards, price guarantee against currency movement, and commission-based travel insurance via partnership with Gouda Reseförsäkring. Distribution is direct-to-consumer through lionalpin.se, a phone sales line (031-16 59 00), and in-person travel advisors at the Gothenburg office.

The business is operated by a small Gothenburg-based core team of 1-10 employees plus hundreds of seasonal staff hired each winter through SkiGroup Denmark (the affiliated parent network). Lion Alpin's primary customer segments are Swedish families with children, adult groups, weekend-trip travelers, and summer Alpine tourists; differentiation rests on Scandinavian-speaking instructors and on-site guides, coordinated bundled logistics, ski guarantee, and 24/7 on-site support rather than proprietary technology or AI capability.

Name

Lion Alpin

Legal name

Lion Alpin

Website

https://lionalpin.se

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Lion Alpin is a Swedish ski tour operator (founded 1982) that sells bundled package ski holidays from Scandinavia to Alpine destinations in Austria, Italy, and Switzerland, operating 12 own hotels under the Alpeffect Hotels brand and serving families, groups, and individual travelers.

Ownership category

akta.pro rank

Product category

Ski Holiday Package Tours

NAICS

Tour Operators (56152), Skiing Facilities (71392), Skiing Facilities (713920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rail Journey Package Tour Operators (THAKADAN)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

Keywords

• Package ski tours
• Alpine holiday packages
• Swedish tour operator
• Family ski vacations
• Group ski holidays

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Package Holidays to Alps: Lion Alpin generates revenue through bundled ski travel packages to Alpine destinations (Austria, Italy, Switzerland). Packages typically include flights, accommodation (half board at their own Alpeffect Hotels), lift passes, and optional add-ons such as ski rental, insurance, and transfers.
2. Ski Lessons and Equipment Rental: Revenue from ancillary services including ski school bookings with Scandinavian-speaking instructors, and ski/snowboard rental at various levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lion Alpin is a Swedish tour operator that sells bundled package ski and summer holidays to Alpine destinations in Austria, Italy, and Switzerland. Packages typically combine flights from Scandinavian airports, accommodation (primarily at the company's own Alpeffect Hotels with half-board dining), lift passes, and optional add-ons such as ski/snowboard rental, ski school with Scandinavian-speaking instructors, and travel insurance. The company also operates 12 wholly-owned Alpeffect Hotels across 8 Austrian resorts and offers specialized trip types including weekend breaks, group trips, conference trips, and themed experiences (e.g., Skidsafari Dolomiterna, Afterski Team Sweden).

Product overview

Lion Alpin is a Swedish ski travel agency and tour operator specializing in package holidays to the Alps, primarily in Austria (Wagrain, Schladming, Ischgl, St. Anton, Zell am See, Zauchensee, Saalbach, Bad Gastein, Lofer, Obertauern), Italy (Livigno, Canazei), and Switzerland (Grindelwald). Their core product is the ski trip package combining flights, accommodation, lift passes, and optional add-ons. The company operates 12 own hotels under the Alpeffect Hotels sub-brand across 8 Alpine resorts, featuring family-friendly properties (Grafenberg Resort with children's clubs, Hotel Planai with youth programs), all with half-board dining. Summer trips to Austria are also offered. Add-on services include ski rental (3 levels), ski guarantee (free transfer if resort closes due to snow), summer guest cards, price guarantee, and travel insurance via Gouda Reseförsäkring. Trip types span weekend getaways, week-long packages, group travel, conference trips, and themed experiences including Skidsafari and Afterski packages.

Differentiator

Problem solved

Functional benefit

Brands

• Alpeffect Hotels: Lion Alpin's own portfolio of hotels in Alpine resorts, including properties in Wagrain, Schladming, Zell am See, Saalbach, Lofer, Zauchensee, St. Anton, and Ischgl. All Alpeffect Hotels include half-board with Scandinavian breakfast and dinner.
• Klubb Elliot

Products and services

• Skidresor (Ski Holiday Packages) Bundled ski holiday packages to Alpine destinations (Austria, Italy, Switzerland) combining flights from Scandinavian airports, accommodation, lift passes, and optional add-ons such as ski rental and insurance. Available across 10+ destinations including Wagrain, Schladming, Ischgl, St. Anton, Zell am See, Saalbach, Livigno, and Grindelwald.
• Sommarresor (Summer Holiday Packages) Summer vacation packages to the Austrian Alps featuring hiking, mountain biking, via ferrata, canyoning, sightseeing, and other warm-weather activities. Includes half-board accommodation and free Sommarkort guest cards providing local transport and attraction discounts.
• Weekendresor (Weekend Ski Trips) Short ski trips (Saturday-Tuesday or Tuesday-Saturday) to Alpine destinations with flights from Copenhagen, Stockholm-Arlanda, or Gothenburg. Transfers are under 2 hours from the airport.
• Konferensresor (Conference Trips) Conference and corporate travel packages to Alpine destinations that combine meeting facilities with ski activities, lift passes, and group accommodation.
• Gruppresor (Group Trips) Group travel packages for organized ski trips to the Alps, including coordination of flights, accommodation, lift passes, ski school, and group activities.
• Temaresor (Theme Trips) Specialized themed ski packages including Skidsafari i Dolomiterna (multi-resort ski safari), Livsnjutarveckan (luxury/enjoyment week), and Afterski Team Sweden (après-ski focused trip).
• Alpeffect Hotels Lion Alpin's owned portfolio of 12 hotels across 8 Alpine resorts (Wagrain, Schladming, Zell am See, Saalbach, Lofer, Zauchensee, St. Anton, Sölden, Ischgl), featuring personal service and half-board dining with Scandinavian breakfast and dinner buffet.
• Klubb Elliot Hoteller (Klubb Elliot Hotels) Family-friendly hotels associated with the Klubb Elliot children's entertainment brand, offering child-friendly amenities, kids' clubs, and ski lessons for young travelers at selected Alpeffect properties.
• Grafenberg Resort (Wagrain) Family-focused hotel in Wagrain featuring two children's clubs (SnowClub for ages 3-6 and SnowBreak for ages 7-12), Scandinavian ski instructors, half-board dining, and pool/wellness facilities. Part of the Alpeffect Hotels portfolio.
• Hotel Planai (Schladming) Hotel in Schladming with a prime location next to the lift, featuring family rooms, Snow Zone youth club (ages 13-18), wellness area with panoramic views, and adjacent ski rental and supermarket. Part of the Alpeffect Hotels portfolio.
• Skidresor med barn (Family Ski Trips) Family-oriented ski trip packages featuring children's clubs (SnowClub, SnowBreak), Scandinavian-speaking ski instructors, kids' lift pass discounts, and family-friendly accommodation at Alpeffect Hotels.
• Skidresor för en person (Solo Ski Trips)

Quantifiable outcome

• Transfer time under 2 hours from Scandinavian airports to all destinations
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Gouda ReseförsäkringcoreStrategic or Co-development PartnerGouda Reseförsäkring (part of Norwegian Gjensidige insurance group since 1816) provides travel insurance products recommended by Lion Alpin to customers. Gouda insures over 2 million travelers annually and offers policies including pandemic/epidemic coverage. Lion Alpin receives commission on insurance sales.
• OnTheSnowminorOthersSnow statistics provider used by Lion Alpin for displaying historical snowfall data and snow depth information across their Austrian and Italian destinations.
• Ski AmadécoreStrategic or Co-development PartnerSki Amadé is the lift pass network that provides access to Lion Alpin's Austrian destinations including Wagrain, Schladming, and surrounding areas with 760km of pistes.
• Salzburgerland SuperSkiCardcoreChannel Partner/ Reseller/ DistributorPremium lift pass partnership giving Lion Alpin customers access to Zell am See, Kitzsteinhorn, Obertauern and other Salzburg region resorts not included in standard Ski Amadé.
• JungfraubahnenminorChannel Partner/ Reseller/ DistributorSwiss railway and ski region partnership for Lion Alpin's Grindelwald destination in Switzerland.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Apollo Resor: Nordic tour operator (part of DER Touristik) offering ski packages to the Alps and competing for Swedish family ski travelers. Larger scale and broader portfolio make it a broad incumbent in the same addressable market.
• Vingresor (Ving): Sweden's largest package-holiday tour operator, part of Vinggruppen/Nordic. Offers ski packages to the Alps alongside sun holidays, with charter flights from Swedish airports and considerably larger scale than Lion Alpin.
• TUI: Global tourism conglomerate offering ski and Alpine packages across Europe. TUI Nordic and TUI's wider portfolio compete broadly for the same ski-holiday wallet, though with vastly greater scale and brand reach.
• Fritidsresor: Major Nordic charter tour operator under TUI Nordic offering ski packages alongside beach holidays. Competes directly with Lion Alpin on Austrian/Italian ski destinations from Swedish airports but with a much broader product range.

Regional players

• Inghams: UK-based ski-holiday specialist selling package trips to Austria, Italy, and Switzerland with similar structure (flights + hotel + lift pass + ski school). Comparable operator but serves UK rather than Swedish customers.

Direct peers

• Sembo: Online Nordic travel agency focused on self-booked package holidays (flights + hotel + lift pass) for the Scandinavian market. Competes directly for the same Swedish Alpine ski customer via a digital-only model.
• Slopestar (SnowTrex): SnowTrex/Slopestar is a European ski-holiday specialist (DACH + Nordic presence) selling package ski trips to Alpine destinations. Directly comparable on product, customer, and bundling structure.
• SkiStar: Swedish-listed operator of Scandinavian (and select Alpine) ski resorts, accommodations, and ski experiences. Competes for Swedish ski-trip spend and operates owned lodging, mirroring Lion Alpin's hotel/inventory strategy.
• Resia: Swedish travel agency chain selling ski and leisure packages, often bundling flights, hotel, and lift passes. Overlaps with Lion Alpin on ski holidays to the Alps from Swedish departure airports.
• SkiGroup Denmark: Sister company under the SkiGroup Nordic network and explicit parent/affiliate of Lion Alpin. Offers the same Alpeffect Hotels and ski-package model to Danish customers departing from Copenhagen Kastrup, making it the closest direct peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lionalpin
• LinkedInlinkedin.com/company/lion-alpin
• Instagraminstagram.com/lionalpin
• Xx.com/lionalpin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lion Alpin