What Ski amadé does

Ski amadé GmbH operates Austria's largest ski association, a consortium-style marketing and sales entity that unifies five distinct alpine regions — the 12 Peaks Ski Region (including Snow Space Salzburg at Flachau, Wagrain, St. Johann, Zauchensee-Flachauwinkl, Shuttleberg Flachauwinkl-Kleinarl, Radstadt-Altenmarkt, Eben, and Filzmoos), Schladming-Dachstein (Planai, Hochwurzen, Hauser Kaibling, Reiteralm, Fageralm, Galsterberg, Ramsau, Dachstein Glacier), Gastein (Schlossalm, Angertal, Stubnerkogel, Sportgastein, Dorfgastein), Hochkönig (Maria Alm, Dienten, Mühlbach), and Grossarltal — under a single brand, ticketing platform, and loyalty program. The combined network encompasses up to 760 km of pistes and 260 lifts across the Austrian states of Salzburg and Styria, with accessibility to Salzburg and Munich international airports.

The company's core product is the unified ski pass system: day tickets valid in single regions, multi-day tickets (2–18 days) valid across the full association, the SuperSkiCard enabling multi-region access beyond Ski amadé, and the ALL-IN Card White/Gold/Green annual season pass variants (Green covering 27 summer cable cars, 114 hiking routes, 23 bike trails, and 78 family summer offers). Supporting products include ski school instruction (Best Learn2Ski amadé), equipment rental through 26 INTERSPORT Rent shops, freestyle infrastructure (RIDE Ski amadé), culinary mountain-hut experiences (TASTE Ski amadé), and themed Special Weeks packages. The technology stack is a multi-portal digital ecosystem — skiamade.com (corporate site), tickets.skiamade.com (e-commerce ticketing), account.skiamade.com (customer account/Friends Club), gutscheine.skiamade.com (gift voucher shop), a mobile application with Friend Tracker, and the Skiline digital activity tracker — built with valantic CX Austria GmbH for the corporate website and incert eTourismus GmbH for ticketing infrastructure.

Ski amadé generates revenue through transaction fees on lift ticket sales (ski passes sold via the Online Ticketshop, physical lift counters, and reloadable Friends Cards), commissions on accommodation and package bookings as a travel-agency intermediary, EUR 5 Family Member Card fees, gift voucher e-commerce, joint marketing and advertising services billed to member ski areas, and a EUR 3-per-day cancellation insurance product. Pricing follows an online early-bird (Frühbucher) model with prices escalating toward box office maximum at time of use. The go-to-market blends direct-to-consumer online sales, community-led retention through the free my Ski amadé Friends Club loyalty program, event-driven demand via themed Special Weeks, and partner-channel distribution through INTERSPORT, accommodation networks, and brand partners including ATOMIC and Blue Tomato. Customer segments span families with young children, seniors (60+), women skiers, culinary enthusiasts, freestyle riders, value-conscious leisure skiers, and groups of 20+, primarily in the Austrian and German feeder markets.

Name

Ski amadé

Legal name

Ski amadé GmbH

Website

https://skiamade.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Ski amadé GmbH operates Austria's largest ski association, unifying five regions across Salzburg and Styria with up to 760 km of pistes and 260 lifts under a single ticketing platform. It serves Austrian and German leisure skiers, families, seniors, and groups through direct-to-consumer ski passes, themed Special Weeks packages, and a Friends Club loyalty program.

Ownership category

akta.pro rank

Product category

Ski resort and mountain tourism services

NAICS

Skiing Facilities (713920), Recreational Goods Rental (532284), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Mountain & Ski Homes (THAMAAAG), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

Keywords

• Ski resort association
• Multi-region ski passes
• Mountain tourism services
• Winter sports destination
• Alpine experience packages

Headquarters

HQ city

Radstadt

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Supply Chain

Revenue model

1. Ski Pass and Lift Ticket Sales: Ski amadé generates primary revenue through the sale of ski passes and lift tickets across its five regions. Products include day tickets, multi-day tickets (2-18 days), season tickets (ALL-IN Card White/Gold/Green, SuperSkiCard, season tickets), and specialty tickets such as piste tour tickets and tobogganing tickets. Tickets are sold through the online ticketshop, at physical lift counters, and via the reloadable Friends Card system.
2. Package Holidays and Accommodation Bookings: Ski amadé acts as a travel agency and intermediary, facilitating bookings for accommodations and package deals (ski pass + accommodation) across member properties. The company earns commissions on bookings made through its platform. Package products include Special Weeks offerings such as Mini's Week, Best Ager Week, Ladies Week, Classic Week, and Ski & Wine Enjoyment Week, which bundle ski passes with accommodation at negotiated rates.
3. Friends Club Membership and Card Services: While the Friends Club membership is free for members, the reloadable Friends Card and Family Member Card (EUR 5.00 per card) serve as the primary ski pass载体. Revenue is generated through the reload of ski tickets onto these cards and through partner transactions facilitated via the club. The Family Member Card is a paid card product.
4. Marketing and Advertising Services for Members: Ski amadé provides joint marketing activities and advertising services for member ski areas and partner businesses. Revenue is generated through planning and implementation of marketing activities for the Ski amadé association and its members, handling joint purchasing of goods and services, and acting as an advertising agency for the network.
5. Voucher and Gift Shop Sales: The gift voucher shop (gutscheine.skiamade.com) sells value vouchers and print-at-home gift certificates, generating direct e-commerce revenue from consumers purchasing gifts or credit for ski services.
6. Cancellation Insurance Products: Ski amadé offers a cancellation guarantee insurance product at EUR 3.00 per ski pass day per ticket, allowing full refunds up to 2 days before ticket validity begins. This adds a supplementary revenue stream on top of multi-day and selected day ticket purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Ski amadé GmbH is the sales and marketing entity for Austria's largest ski association, unifying five regions (12 Peaks Ski Region, Schladming-Dachstein, Gastein, Hochkönig, Grossarltal) under a single brand. It sells ski passes, day tickets, multi-day tickets and season passes (ALL-IN Card White/Gold/Green, SuperSkiCard) covering up to 760 km of pistes and 260 lifts. Beyond winter ski access, it distributes summer mountain experiences (hiking, biking), Special Weeks packages bundling ski pass with accommodation, and a reloadable Friends Card loyalty program.

Product overview

Ski amadé is Austria's largest ski union combining five regions (12 Peaks Ski Region, Schladming-Dachstein, Gastein, Hochkönig, Grossarltal) offering up to 760 km of pistes and 260 lifts. The core product is the ski pass system, comprising the Ski amadé ALL-IN Card (season passes in White/Green/Gold variants), SuperSkiCard (multi-region), day tickets, and multi-day tickets sold through the Ski amadé Online Ticketshop. Supporting digital products include the Ski amadé App (live status, Friend Tracker) and Skiline (activity tracking). The offering extends to ski school lessons (Best Learn2Ski amadé), equipment rental via INTERSPORT Rent, freestyle parks (RIDE Ski amadé), and culinary experiences (TASTE Ski amadé). The my Ski amadé Friends Club is a loyalty program providing skipass deals, partner discounts, and piste rescue. Summer activities feature 27 lifts accessing 114 hiking routes, 23 bike trails, and family programs. Package deals bundle accommodation with skipass through partner intermediaries.

Differentiator

Problem solved

Functional benefit

Brands

• my Ski amadé Friends Club: Customer loyalty program offering skipass benefits, discounts, and free piste rescue services.
• Best Learn2Ski amadé
• TASTE Ski amadé
• RIDE Ski amadé
• Ski amadé MADE MY DAY
• Ski amadé ALL-IN Card
• Ski amadé ALL-IN Card Green
• SuperSkiCard

Products and services

• Ski amadé Online Ticketshop E-commerce platform where customers purchase day tickets, multi-day tickets, season passes (ALL-IN Card White/Gold/Green, SuperSkiCard) and experiences online, with early-bird pricing, QR-code voucher pickup at machines and multiple payment methods.
• Ski amadé App Mobile companion app providing live operating status of mountain railways, Friend Tracker for locating companions on the mountain, and free Wi-Fi connectivity across Ski amadé.
• Ski amadé ALL-IN Card (White / Gold / Green) Unified season pass providing unlimited access across all five Ski amadé regions; White and Gold variants grant winter ski access and Green provides summer access to hiking, biking and 27 summer cable cars. Can be loaded as reloadable ski pass online.
• SuperSkiCard Multi-region ski pass enabling access across the Ski amadé network of five regions.
• Day Tickets Single-day ski passes valid in specific regions or ski areas within Ski amadé, sold online (early-bird pricing) and at lift counters (box-office pricing).
• Multi-day Tickets Ski passes valid for 2 to 18 days across the entire Ski amadé network, including flexible variants such as a 2.5-day ticket and a 5-in-7-day ticket. Early-bird pricing applies through online pre-purchase.
• Special Weeks Packages (Mini's Week, Best Ager Week, Ladies Week, Classic Week, 4=3 Online Package, Ski & Wine Enjoyment Week) Curated themed holiday packages that bundle ski passes with accommodation and persona-specific extras (lessons, rental, wine tastings, second-pass-free) for families, seniors, women/couples, value travelers and culinary enthusiasts.
• my Ski amadé Friends Club Free loyalty membership program offering a reloadable Friends Card ski pass, partner discounts (INTERSPORT Rent, NAKED Optics, Martini Sportswear, Zanier, Komperdell), and free Pistenrettung slope rescue coverage.
• Ski amadé Gift Vouchers Value vouchers and print-at-home gift certificates sold online (postal or instant email delivery) and redeemable against ski services and experiences.
• Accommodation Booking & Package Deals Travel-agency intermediation service facilitating hotel and rental bookings, including combined ski pass + accommodation package deals offered through partner accommodations.

Quantifiable outcome

• Up to 760 kilometres of pistes accessible with a single multi-day or season ticket
• +6 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• INTERSPORT / INTERSPORT RentcoreChannel Partner/ Reseller/ DistributorINTERSPORT Rent operates 26 rental shops across Ski amadé offering ski, boot, and clothing rental with cross-location return capability. Ski amadé Friends Club members receive exclusive shopping discounts (EUR 20) and bike test specials at INTERSPORT Servicenetwork stations. INTERSPORT also provides ski clothing rental (Schöffel brand) in over 170 Austrian locations. The partnership enables the 'made locally' ski experience with ATOMIC equipment and provides a channel for equipment upselling alongside ski pass sales.
• ATOMICcoreStrategic or Co-development PartnerATOMIC, a leading ski equipment manufacturer since 1955, is a key strategic partner. ATOMIC skis are manufactured directly within the Ski amadé region, creating a local production story. Annual Ski amadé & ATOMIC X-Perience Days allow visitors to test the latest ATOMIC products on Ski amadé slopes. The partnership supports the 'made in Ski amadé' brand narrative and drives equipment innovation co-marketing.
• Blue TomatocoreGTM or Marketing PartnerBlue Tomato, a leading European snowboard and freeski retailer, is the official partner for the RIDE Ski amadé freestyle brand. Together, they outfit the Rookie of the Year program and co-create freestyle events, promotions, and camps across Ski amadé's snowparks and funparks. The partnership targets the young adult freestyle segment and drives brand engagement through action sports culture.
• NAKED OpticsminorGTM or Marketing PartnerNAKED Optics is a partner in the my Ski amadé Friends Club, offering members a 20% discount on glasses exclusively through the NAKED Optics online shop. This partner benefit enhances the Friends Club value proposition for members.
• Martini SportswearminorGTM or Marketing PartnerMartini Sportswear is a Friends Club partner offering members a 20% discount in the Martini Sportswear online shop. The partnership adds apparel benefits to the loyalty program.
• KomperdellminorGTM or Marketing PartnerKomperdell is a Friends Club partner, providing equipment-related benefits to Ski amadé loyalty members. Specific benefit details are available to Friends Club members.
• ZanierminorGTM or Marketing PartnerZanier is a Friends Club partner offering members a 20% discount on gloves exclusively through the Zanier online shop. The partnership provides seasonal equipment benefits to loyalty members.
• valantic CX Austria GmbHcoreTechnology or Integrationvalantic CX Austria GmbH (formerly elements.at) is responsible for the technical implementation of the Ski amadé website (skiamade.com). Based in Salzburg, valantic handles the web development and digital platform infrastructure that powers the main corporate website and digital services.
• incert eTourismus GmbHcoreTechnology or Integrationincert eTourismus GmbH is the provider of the e-commerce and ticketing platform powering the Ski amadé gift voucher shop (gutscheine.skiamade.com). incert handles the technical infrastructure for online voucher sales, shopping cart functionality, and accessibility compliance for the voucher portal.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SkiStar AB: Publicly listed Scandinavian ski resort operator running multiple alpine destinations. Overlaps with Ski amadé on ski pass product management, loyalty programs, and integrated resort operations but operates across a different geography.
• Compagnie des Alpes (CDA): French-listed operator of major ski domains and theme parks. Comparable on integrated ski resort operations and ticketing at scale, though with a broader leisure portfolio beyond alpine skiing.

Direct peers

• Skicircus Saalbach Hinterglemm Leogang Fieberbrunn: Austrian integrated ski region combining four ski areas with a single ski pass — directly comparable to Ski amadé's multi-region consortium model. Competes for the same DACH leisure ski segment with a similar early-bird online ticketing approach.
• Dolomiti Superski: Italy's largest integrated ski network (12 valleys, one pass) — directly analogous to Ski amadé's multi-region association model. Competes for international alpine visitors seeking large connected ski domains.
• Ski Arlberg: Austria's largest contiguous ski area (St. Anton, Lech, Zürs, Warth, Schröcken), competing head-to-head with Ski amadé in the Austrian premium ski segment and the same German feeder market.
• Silvretta Montafon: Austrian integrated ski region in Vorarlberg combining multiple ski areas under one pass. Comparable on the consortium model, multi-region ticketing, and DACH leisure family ski positioning.
• SkiWelt Wilder Kaiser - Brixental: One of the largest interconnected ski areas in Austria (Tyrol), operating a unified lift ticket across multiple member areas. A direct comparator on consortium structure, scale, and family-targeted marketing.
• Les 3 Vallées: The world's largest interconnected ski area (France), combining multiple resorts under one pass. Directly comparable on integrated multi-resort ticketing, scale, and premium destination positioning.
• Sölden (Ötztal Tourismus): Major Austrian ski destination in Tyrol with two connected ski areas and a single lift pass. Comparable on integrated ski area operations, international skier marketing, and family/event-driven packages.
• KitzSki (Kitzbühel): Premium Austrian ski destination combining Kitzbühel and Kirchberg under one pass. Comparable to Ski amadé on integrated ticketing, premium positioning, and Austrian DACH market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/skiamade_info
• YouTubeyoutube.com/channel/UCZokAV8f8GajwtTtVWxifYg
• Facebookfacebook.com/skiamade
• Instagraminstagram.com/skiamade

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski amadé