Punto Verde Xausa
Punto Verde Xausa is a family-owned Italian agricultural and gardening retailer founded in 1952, based in Pergine Valsugana (Trentino). It sells seeds, fertilizers, plants, and gardening supplies through a single physical store and an online shop, serving home gardeners and small-scale farmers with expert content and lunar calendar-based planting guidance.
- Company typePrivate
- Founded1952
- HeadquartersPergine Valsugana, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Punto Verde Xausa does
Punto Verde Xausa is a privately held Italian agricultural and gardening retailer founded in 1952, headquartered in Pergine Valsugana in the Trentino region. The company sells seeds (including a range of seed potato varieties such as ADORA, DESIREE, KENNEBEC, and SPUNTA), fertilizers (COMPO BLAUKORN, Nitrato di Potassio, Slow-K), plants (e.g., Asparago verde EROS), and seasonal gardening supplies through a single physical retail store and a WordPress-based e-commerce website (puntoverdexausa.it). Its primary customers are home gardeners in the Trentino area, with a secondary segment of professional farmers and landscapers.
The business model is straightforward retail: one-time product sales through both brick-and-mortar and online channels, with pricing not publicly disclosed. The company differentiates through deep domain expertise, evidenced by an extensive content marketing program that includes monthly lunar calendar-based planting guidance, a downloadable annual Lunario PDF, and cultivation advice articles covering vegetables, fruit trees, and lawn care. It also maintains a minor content-sharing partnership with Orto Mio Forli for community visibility.
Operationally, Punto Verde Xausa is a micro-business with 1–10 employees, no disclosed funding, no parent company, and no subsidiaries. There is no evidence of public listing, M&A activity, or expansion beyond its domestic Italian market. The technology stack is minimal — a stock WordPress installation with no proprietary systems, no mobile app, and no AI capabilities — consistent with the profile of a long-standing local specialty retailer.
Punto Verde Xausa firmographics
Firmographics- Name
- Punto Verde Xausa
- Legal name
- Punto Verde Xausa
- Website
- https://puntoverdexausa.it
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Punto Verde Xausa is a family-owned Italian agricultural and gardening retailer founded in 1952, based in Pergine Valsugana (Trentino). It sells seeds, fertilizers, plants, and gardening supplies through a single physical store and an online shop, serving home gardeners and small-scale farmers with expert content and lunar calendar-based planting guidance.
- Ownership category
- akta.pro rank
Where Punto Verde Xausa is headquartered
LocationHeadquarters
- HQ city
- Pergine Valsugana
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Punto Verde Xausa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: The company generates revenue through the sale of agricultural and gardening products including seeds, plants, fertilizers, gardening tools, and related supplies through its physical store location and online shop.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Punto Verde Xausa product offering
Product offeringCore offering
Punto Verde Xausa is an Italian garden center retailer that sells agricultural and gardening supplies — including seed potatoes, fertilizers, plants such as asparagus crowns, and seasonal horticultural inputs — through a physical store in Trentino and an e-commerce website. The business complements its product offering with expert cultivation advice and an annual downloadable lunar calendar (Lunario) guiding planting and harvesting cycles. It serves both home gardeners and professional farmers in the Italian market.
Product overview
Punto Verde Xausa is an agriculture and gardening retail store offering a diverse portfolio of products including seeds (potato varieties such as ADORA, CICERO, DESIREE, KENNEBEC, RATTE, MONALISA, RED SCARLETT, SIFRA, SPUNTA, VALDIZI), fertilizers (COMPO BLAUKORN, Nitrato di Potassio/Multi-K, Slow-K), plants (Asparago verde EROS asparagus variety), and seasonal gardening supplies. The company also provides a digital Lunario (Lunar Calendar) PDF for 2026 with agricultural guidance based on lunar phases, and publishes extensive cultivation advice articles covering vegetables, fruit trees, and garden maintenance. The offering combines physical products with educational content for hobby and professional gardeners.
Differentiator
Problem solved
Functional benefit
Products and services
- Lunario (Lunar Calendar) 2026 A downloadable PDF lunar calendar providing agricultural advice based on lunar phases, including optimal planting, harvesting, and cultivation timing for the year. Available to home gardeners and professional growers seeking traditional lunar-cycle guidance.
- Patate da seme (Seed Potatoes)
Companies that use Punto Verde Xausa
Customer profileSegments2 records
Ideal customer profiles2 records
Punto Verde Xausa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Punto Verde Xausa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Orto Mio Forli Piante da Orto di Alta QualitàminorContent collaboration partner that shares Punto Verde Xausa content through Facebook. Orto Mio Forli publishes gardening advice posts that reference Punto Verde Xausa's tips and content, creating mutual visibility in the gardening community.
Recent moves4 records
Expansion highlights2 records
Punto Verde Xausa competitors and assessment
Company assessmentBroad incumbents
- Leroy Merlin Italia: Major French-headquartered DIY and garden retail chain with broad Italian footprint. Overlaps with Punto Verde Xausa in garden supplies, seeds, and fertilizers, but operates as a much wider home improvement portfolio rather than a gardening specialist.
- Brico io: Italian DIY chain offering gardening products alongside tools and home improvement. Overlaps with Punto Verde Xausa in garden inputs but serves a much broader retail assortment.
- Bricoman: Italian building materials and home improvement retailer serving trade professionals and consumers. Comparable in selling fertilizer, tools, and outdoor supplies, but with a broader hardware focus and larger store format.
Direct peers
- AgriEuro: Italian online-first retailer specializing in agricultural machinery, gardening equipment, and related supplies. Comparable as a digital-native Italian agricultural retailer serving hobby and semi-professional gardeners, though it focuses more on equipment than consumables.
- Viridea: Italy's largest garden center chain, operating multiple physical locations across northern Italy selling plants, seeds, fertilizers, and gardening supplies. Directly comparable in core product categories and customer base (home gardeners), though at significantly larger scale.
- Orto Mio: Italian brand specializing in high-quality vegetable garden plants and cultivation content. Already a content-sharing partner with Punto Verde Xausa, indicating direct overlap in target customer (home vegetable gardeners) and editorial positioning.
Others
- COMPO Italia: Italian arm of the European COMPO consumer gardening brand, supplying fertilizers and growing media. Punto Verde Xausa stocks COMPO BLAUKORN products, making COMPO a relevant upstream supplier peer in the value chain.
- Cifo: Italian fertilizer and plant care products manufacturer and supplier. Comparable as a supplier-side counterpart in the same product category (fertilizers and crop nutrition), rather than a direct retail competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Punto Verde Xausa social profiles
Digital presencePunto Verde Xausa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Punto Verde Xausa leadership team
Management profileNumber of profiles
Profiles1 record
Punto Verde Xausa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Punto Verde Xausa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Punto Verde Xausa
What does Punto Verde Xausa do?
Punto Verde Xausa is an Italian garden center retailer that sells agricultural and gardening supplies — including seed potatoes, fertilizers, plants such as asparagus crowns, and seasonal horticultural inputs — through a physical store in Trentino and an e-commerce website. The business complements its product offering with expert cultivation advice and an annual downloadable lunar calendar (Lunario) guiding planting and harvesting cycles. It serves both home gardeners and professional farmers in the Italian market.
Is Punto Verde Xausa a public or private company?
Punto Verde Xausa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Punto Verde Xausa founded?
Punto Verde Xausa was founded in 1952. It employs 1 to 10 people.
Where is Punto Verde Xausa based?
Punto Verde Xausa is headquartered in Pergine Valsugana, Italy, in the Europe region.
How does Punto Verde Xausa make money?
One revenue line is on record: retail Product Sales.
Who are Punto Verde Xausa's main competitors?
Broad incumbents on record are Leroy Merlin Italia, Brico io and Bricoman. Direct peers are AgriEuro, Viridea and Orto Mio. Others are COMPO Italia and Cifo.
Does Punto Verde Xausa have an API?
No public API is recorded for Punto Verde Xausa.