What COMPO Italia does

COMPO Italia Srl is the Italian operating subsidiary of German-headquartered COMPO GmbH, focused exclusively on the Italian consumer gardening products market. The company markets soils, fertilizers, plant protection products, and lawn care solutions to Italian home gardeners and hobbyists, and distributes these goods solely through an indirect wholesale channel — an authorized retailer network composed of garden centers, nurseries, and hardware stores — with no direct-to-consumer e-commerce site of its own. It is registered in Monza Brianza as a private limited company (Srl) with €300,000 in share capital, is led by Presidente Andrea Strein, and is governed alongside directors Holger-Otto Vox and Stephan Engster.

The portfolio spans multiple branded lines: COMPO SANA (substrates), GRANUPLANT and Naturasol (specialty soils and conditioners), the COMPO BIO range built on proprietary BIOCHAR and POWHUMUS biochar-based substrate technology, COMPO ZOO (gardening-adjacent line), and additional SKUs including BIO Fortigo Plus Universale, COMPO Suprême, Turbo prato, and BIO AQUA DEPOT. The company holds 11 registered trademarks in Italy. Technical differentiation rests on slow-release fertilizer technology (FLORANID), coated seed technology, and biochar-enhanced substrates — outputs developed at the COMPO Group level and applied locally. Customer engagement is supported by an AI-powered chatbot ("Chiedi a noi") for 24/7 consumer queries, while retailer engagement is structured around the COMPOconTE B2B portal comprising training (FORMAconTE), visual merchandising (ESPONEconTE), and POS materials (COMUNICAconTE). Marketing is content-led via the COMPO Magazine editorial property.

Revenue mechanics are entirely wholesale-to-retail: COMPO Italia sells branded packaged consumer gardening goods to authorized retail accounts, who then transact one-time purchases with end consumers at the shelf. Pricing is product-line-based (premium BIO tier versus commodity substrates) but no SKU-level pricing, contract structure, or volume terms are disclosed. Sustainability positioning is increasingly visible, with 90% recycled plastic in the BIO Fortigo Plus Universale bottle and 60% recycled content in BIO Terriccio Fortigo Plus, used as both a brand and ESG lever rather than a documented cost or pricing driver.

Name

COMPO Italia

Legal name

COMPO Italia Srl

Website

https://compo-hobby.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

COMPO Italia Srl is the Italian subsidiary of COMPO GmbH, selling branded consumer gardening products — soils, fertilizers, plant protection, and lawn care — through authorized garden retailers to Italian home gardeners and hobbyists.

Ownership category

akta.pro rank

Product category

Consumer Gardening Products

NAICS

Fertilizer and Compost Manufacturing (32531), Compost Manufacturing (325315), Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Chemicals (2870)

akta.pro primary industry

Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)

akta.pro secondary industries

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF), Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

Keywords

• Consumer gardening products
• Potting soils substrates
• Plant fertilizers care
• Lawn care products
• Plant protection solutions

Headquarters

HQ city

Cesano Maderno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Consumer Gardening Products: One-time purchase model for gardening products including soils, fertilizers, plant protection, lawn seeds, and accessories sold through retail partners to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

COMPO Italia sells consumer gardening products through authorized retail partners, including potting soils and substrates (COMPO SANA, Naturasol, GRANUPLANT), organic and conventional liquid and granular fertilizers (COMPO BIO Fortigo Plus line), specialty lawn care products (grass seeds, slow-release lawn fertilizers), plant protection items (insecticides, fungicides, weed and snail control), and reptile terrarium bedding (COMPO ZOO). The company supports retail partners via a dedicated B2B portal (Portale Rivenditori) and offers educational content through its Magazine section and an AI-powered chatbot (Chiedi a noi).

Product overview

COMPO Italia is a consumer gardening products company organized into six main product categories: Soils, Substrates & Mulches (Terricci, Substrati, Pacciamanti); Fertilizers & Plant Care (Concimi & Cura delle piante); Lawn Care (Cura del prato); Plant Protection (Protezione piante); Environment Defense (Difesa ambienti); and Green Plants (Piante verdi). The product portfolio includes branded lines such as COMPO SANA (specialty potting soils for orchids and green plants), COMPO BIO (organic fertilizers including the Fortigo Plus line with Biochar-enriched products), Naturasol (specialty soils for various plant types), COMPO ZOO (reptile terrarium bedding), and COMPO Suprême (premium soil products). The lawn care range includes grass seeds (SEMI), fertilizers (Concime per Prato, Starter, Rinverdente), and the Mix 3in1 repair product. The company offers a 2026 novelty line featuring new liquid fertilizers, pumice products, and specialty amendments. A consumer-facing AI chatbot 'Chiedi a noi' provides product support, while the COMPOconTE program offers dealer support services including e-commerce content and marketing materials.

Differentiator

Problem solved

Functional benefit

Brands

• COMPO SANA: Product line including terricci (potting soils) for various plant types including green plants and orchids
• GRANUPLANT
• Naturasol
• BIO AQUA DEPOT
• BIO Fortigo Plus
• COMPO ZOO
• COMPO Suprême
• Turbo prato
• COMPOconTE

Products and services

• COMPO BIO Terriccio Fortigo Plus Organic universal potting soil enriched with Biochar (vegetable charcoal for CO2 sequestration and soil fertility), POWHUMUS humic and fulvic acids for root activation, and pumice for drainage and aeration. Packaged in 60% recycled plastic.
• COMPO SANA® Terriccio per Piante Verdi Specialized potting soil formulated for green indoor and outdoor plants, providing optimal nutrition and water retention. Part of the COMPO SANA line.
• COMPO SANA® Terriccio per Orchidee Potting substrate specifically designed for terrestrial and epiphytic orchids, made from pine bark and peat for optimal drainage and root aeration.
• Naturasol Specialty Potting Soil Line Complete line of specialty potting soils including Universale, Tappeti Erbosi (lawn), Acidofile (acid-loving plants), Fioriere e Riempimenti, and Agrumi e Piante Mediterranee variants.
• COMPO Suprême Terriccio Universale Completo Complete universal premium potting soil from the COMPO Suprême line.
• COMPO BIO Fortigo Plus Universale Concime Liquido Concentrated organic liquid fertilizer made from food industry by-products enriched with seaweed extracts for balanced plant development and stress resistance (heat, cold, drought). Part of the COMPO BIO Fortigo Plus line.
• COMPO BIO Fortigo Plus Fiori Concime Liquido Liquid fertilizer enriched with natural phosphates and humic acids to stimulate flowering and improve soil fertility for abundant blooms.
• COMPO BIO Fortigo Plus Frutti Concime Liquido Liquid fertilizer with high amino acid content from pea extracts to improve fruit development, fruiting, and maturation.
• COMPO BIO AQUA DEPOT Concime Granulare Universale Granular universal fertilizer with drought-protection properties, part of the COMPO BIO AQUA DEPOT line for natural drought-condition protection.
• COMPO Gocce per Piante Aromatiche Drop-format fertilizer specifically designed for aromatic plants.
• COMPO BIO Concime Liquido Piante Verdi Organic liquid fertilizer for green plants.
• COMPO BIO Pro-Line Brown Organic fertilizer for garden plants.
• COMPO Calcio Liquido Liquid calcium supplement for plant nutrition.
• COMPO Ferro Liquido Liquid iron supplement for plant nutrition.
• COMPO Concime a Lenta Cessione per Palme e Cycas Slow-release fertilizer specifically formulated for palms and cycads.
• COMPO Concime per Orchidee Specialized liquid fertilizer for orchid nutrition, supporting healthy growth and flowering.
• COMPO Concime in Bastoncini per Orchidee Slow-release fertilizer sticks specifically formulated for orchids.
• COMPO Idratante Fogliare per Orchidee Foliar hydrating spray for orchids that maintains proper leaf moisture levels for days.
• COMPO Nutrimento in Gocce per Orchidee Drop-format nutrition product for easy orchid feeding with gradual release.
• COMPO SEMI Prato al Sole Grass seed mix specifically formulated for sunny areas with limited rainfall, featuring coated seeds for 3x water absorption and bird-deterrent green pigment.
• COMPO SEMI Prato in Ombra Grass seed mix designed for shaded and semi-shaded areas with coated seeds that absorb up to 3x water for successful germination.
• COMPO SEMI Prato Veloce Quick-germinating grass seed mix for rapid repair of thinning or damaged lawns, with visible germination in just 5 days.
• COMPO SEMI Prato per Gioco Grass seed mix designed for play areas and high-traffic lawn surfaces.
• COMPO Mix 3in1 Ripara Prato Ready-to-use mixture of seeds, substrate, and fertilizer for repairing damaged lawn areas with one application; shows visible results from day 5 after seeding.
• COMPO Concime per Prato Slow-release lawn fertilizer (NK 22-3-10) providing up to 4 months of nutrition with gradual nitrogen release regulated by temperature, humidity, and microbial activity, for spring and autumn use.
• COMPO Concime per Prato Starter Lawn fertilizer with high phosphorus content (NPK 12-22-10) specifically formulated for seeding and overseeding to promote germination and rooting.
• COMPO Rinverdente Iron-rich lawn fertilizer for greening yellowed lawns with dual action of providing nutrition while preventing and treating moss formation.
• COMPO Solfato Ferroso High iron content fertilizer (30% Fe) for lawn strengthening and greening, also effective for acidophilic plants like azaleas, rhododendrons, and hydrangeas.

Quantifiable outcome

• COMPO Mix 3in1 Ripara Prato shows visible results from day 5 after seeding
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vigorplant: Italian producer of substrates, potting soils, and growing media with a strong presence in Italian garden retail. Directly competes with COMPO SANA and Naturasol lines on shelf in garden centers and DIY chains.
• Cifo: Italian manufacturer of fertilizers, biostimulants, and plant care products for home gardening and professional horticulture. Overlaps directly with COMPO's fertilizer and plant protection portfolio in Italian retail.
• Klasmann-Deilmann: Leading European producer of growing media and substrates based in Germany. Comparable substrate technology and formulations to COMPO's peat-based and biochar-containing potting soils, often competing in the same pan-European supply chains.
• Bayer Garden / SBM Life Science: European consumer plant protection and home garden solutions company. Direct competitor in insecticides, fungicides, and weed control products sold through European garden retail, comparable to COMPO's VOROX and Power SC ranges.
• Floragard Vertriebs: German manufacturer of branded substrates and soils sold across European garden retail. Closely comparable product category (specialty potting soils) and similar brand-led retail model to COMPO.

Others

• ICL Group: Specialty fertilizer and plant nutrition company supplying controlled-release and specialty fertilizers. Upstream/ingredient supplier to the consumer gardening category and a relevant comparable for COMPO's slow-release (FLORANID) technology.

Broad incumbents

• Westland Horticulture: UK-based consumer gardening brand portfolio (including Miracle-Gro, Levington, and others in Europe) operating across soils, fertilizers, and lawn care. Competes with COMPO at European retail and is a comparable multi-brand consumer gardening platform.
• Fiskars: Global consumer outdoor and gardening brand with strong presence in Italian DIY and garden retail. Comparable end-consumer brand-building and retail-channel strategy while covering tools and adjacent outdoor categories.
• Evergreen Garden Care (SBM Life Science): European consumer gardening platform marketing Substral, Fertiligène, and other regional brands in soils, fertilizers, and plant protection. Direct competitor to COMPO across multiple European markets including Italy-adjacent geographies.
• Scotts Miracle-Gro: Global leader in consumer lawn and garden care. Operates a comparable multi-brand, retail-led model across soils, fertilizers, grass seed, and plant protection, with overlapping product technology in slow-release and coated seeds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/compo-italia-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COMPO Italia