What Big Tree Outdoor does

Big Tree Outdoor Sdn. Bhd. is a Malaysia-based out-of-home (OOH) advertising solutions provider and a wholly-owned subsidiary of Media Prima Berhad, the country's largest integrated media group. Founded in 1994 with its first Unipole installation on the Penang Bridge, the company manages more than 2,000 OOH advertising spaces nationwide, including 175 digital faces across 38 prime locations, and reports reaching 270 million+ monthly eyeballs through its Big Drive network alone. The portfolio is organized into four product lines: BIG DRIVE (highway and expressway billboards, digital gantries, and tower series), BIG RIDE (transit advertising at commuter hubs), BIG BUY (retail mall and shopping-centre formats), and BIG+ (a technology-enhancement layer offering programmatic DOOH, weather-triggered creative, ultrasonic and motion sensors, vehicle identification, geofencing, and QR-based O2O engagement).

Operationally, the company runs a direct sales-led model with a sales director (Karen Low) and three Heads of Sales covering road, transit, retail, and digital OOH portfolios. Revenue is generated through quote-based, multi-year advertising space sales priced by media format, location prominence, duration, and audience reach, with no publicly disclosed pricing or financial figures. Customer base spans 40+ named enterprise brands across telecommunications (Celcomdigi, Maxis), fast-moving consumer goods (Nestlé, Maggi, Pepsi, Coca-Cola), banking and insurance (CIMB, UOB, Prudential, Zurich), food service (McDonald's, KFC, Starbucks, Pizza Hut, Burger King), automotive (Volvo, Mitsubishi, Peugeot), retail (Samsung, OPPO, Watsons, HABIB), and aviation (Malaysia Airlines), reflecting broad sector diversification. The company is positioned as Malaysia's #1 OOH solutions provider and has won multiple 2024-2025 regional awards (MARKies, Marketing Excellence, NEXT, MDA d Awards) for innovative DOOH executions including ultrasonic-sensor, weather-API, and experiential LRT campaigns.

Name

Big Tree Outdoor

Legal name

Big Tree Outdoor Sdn. Bhd.

Website

https://bigtree.com.my

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Big Tree Outdoor is Malaysia's largest out-of-home advertising solutions provider and a subsidiary of Media Prima Berhad, operating 2,000+ OOH spaces and 175 digital faces across highways, transit hubs, and retail malls, serving enterprise brands with static and programmatic DOOH campaigns.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. OOH Advertising Space Sales: Revenue generated from selling advertising space across the company's network of over 2,000 OOH advertising spaces nationwide, including static billboards and digital displays. Clients pay for media placements based on location, format, duration, and audience reach metrics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Big Tree Outdoor sells out-of-home (OOH) advertising space across Malaysia, operating over 2,000 static and digital advertising panels on highways, in transit hubs, and at retail destinations. Its offering spans four core media brands—BIG DRIVE (highway/expressway), BIG RIDE (transit), BIG BUY (retail hubs), and BIG+ (programmatic DOOH, sensor-driven dynamic creative, and offline-to-online engagement)—supported by 175 digital faces across 38 prime locations.

Product overview

Big Tree Outdoor offers an integrated OOH advertising platform with four main product lines: BIG DRIVE (digital and static billboards on highways and expressways), BIG RIDE (transit advertising targeting commuters), BIG BUY (retail hub advertising at shopping malls), and BIG+ (creative technology enhancements with programmatic DOOH, environmental sensors, and O2O engagement tools). The company manages over 2,000 OOH advertising spaces nationwide, including CuBig digital billboards and Digital Tower Series across 38 prime locations with 175 digital faces. The portfolio spans static media for 24/7 visibility and dynamic digital OOH (DOOH) for real-time, data-driven campaign execution.

Differentiator

Problem solved

Functional benefit

Brands

• BIG DRIVE: OOH solutions for cities and expressways, reaching drivers, passengers and road users with static and digital displays.
• BIG RIDE
• BIG BUY
• BIG+

Quantifiable outcome

• 92% of people notice OOH ads monthly
• +6 more outcomes

Named customers48 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Media Prima BerhadflagshipStrategic or Co-development Partner · 1 January 2007Media Prima Berhad acquired Big Tree Outdoor in 2007, integrating it as a subsidiary. As part of Malaysia's leading fully integrated media powerhouse, Big Tree gains access to a 360-degree media suite spanning television, radio, print, and digital media, enabling integrated advertising solutions for clients. The integration with other Media Prima subsidiaries including Kurnia Outdoor, UPD, Gotcha, and TRC further solidified Big Tree's dominance in Malaysian advertising.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vistar Media: Programmatic DOOH demand-side platform focused on audience-based buying of digital outdoor media. Comparable on the data-driven targeting layer (geofencing, audience attributes) that Big Tree's BIG+ platform depends on.
• Hivestack: Programmatic DOOH ad exchange and SSP/technology vendor. Comparable on the programmatic DOOH selling mechanism (pDOOH) Big Tree has already integrated, functioning as an ecosystem counterpart for digital-outdoor automated trading.

Direct peers

• Moving Walls: ASEAN-headquartered programmatic DOOH and OOH planning/analytics platform. Comparable on digital OOH buying technology, regional Southeast Asia footprint, and shared advertiser overlap.
• Seni Jaya: Malaysia-based outdoor advertising company with highway billboards, transit, and digital formats across the country. Directly comparable on geography, product offering (static + digital OOH), and target client base; Senior leadership overlap further reinforces parity.

Broad incumbents

• Lamar Advertising: Major US OOH operator with highway billboards and digital displays. Comparable on revenue model (advertising space leasing), static-and-digital mix, and large geographically distributed network operation.
• Outfront Media: US public OOH media company with transit, roadside, and digital OOH assets. Comparable on diversified OOH formats, blue-chip advertiser base, and emphasis on programmatic/digital transformation.
• JCDecaux: World's #1 outdoor advertising company operating street furniture, transit, and billboard OOH across global markets. Comparable on premium DOOH formats, programmatic capabilities, and multinational brand client relationships.
• Clear Channel Outdoor: Global OOH advertising operator with highway billboards, transit, and digital out-of-home assets. Comparable on the combination of static and digital inventory and a strong product portfolio reaching road/commuter audiences.

Others

• Media Prima Berhad: Parent conglomerate of Big Tree Outdoor and Malaysia's largest integrated media group (TV, radio, print, digital). Comparable as the upstream ecosystem enabler — its 360° media suite is the unique competitive advantage that anchors Big Tree's value proposition.

Regional players

• Stroer: Germany-headquartered OOH media company with digital large-format and out-of-home assets across German-speaking Europe. Comparable on the digital outdoor transformation roadmap and transit/roadside audience reach — although geography differs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bigtreeoutdoormy
• Facebookfacebook.com/bigtreeoutdoormy
• LinkedInlinkedin.com/company/big-tree-outdoor
• Instagraminstagram.com/bigtreeoutdoormy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Tree Outdoor