Moving Walls
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Moving Walls firmographics
Firmographics- Name
- Moving Walls
- Legal name
- Moving Walls
- Website
- https://movingwalls.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Moving Walls is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Moving Walls business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Licensing and Analytics Subscriptions: Moving Walls provides its audience measurement and analytics platform to media owners and agencies on a subscription or licensing basis. The platform is deployed across partner networks enabling data-driven campaign performance reporting.
- Programmatic DOOH Advertising: Moving Walls operates a demand-side platform (DSP) enabling programmatic buying of DOOH inventory. Revenue is generated through transaction fees or take rates on programmatic advertising campaigns across their connected media network.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels2 records
Moving Walls product offering
Product offeringCore offering
Moving Walls provides an AI-driven media technology platform for the out-of-home (OOH) and digital out-of-home (DOOH) advertising industry. The portfolio centers on Moving Walls Science, an analytics suite that connects mobility, attention, and commerce datasets for audience measurement and media planning, and a demand-side platform (DSP) for programmatic DOOH buying. The company additionally offers AI-powered inventory management and workflow automation for media owners, deployed across global partner networks spanning APAC, MEA, Europe, and the Americas.
Product overview
Moving Walls operates as a platform-plus-modules architecture serving as 'The Global Operating System for OOH Advertising.' The core platform includes the Moving Walls DSP (demand-side platform) for programmatic buying and Moving Walls Science for analytics and audience intelligence. The portfolio is augmented by acquired capabilities: Adarth (AI-powered inventory management and workflow automation for media owners) and Insightz Club (behavioral intelligence for audience research), all unified under the Moving Walls Science analytics suite to deliver end-to-end audience measurement, media planning, and campaign optimization across connected media channels.
Differentiator
Problem solved
Functional benefit
Brands
- Moving Walls Science: AI-powered analytics suite combining mobility, attention, and commerce datasets to improve media planning, measurement, and optimization across connected media channels for the DOOH market.
Products and services
- Moving Walls Science AI-powered analytics suite that connects mobility, attention, and commerce datasets to enable audience research, media planning, measurement, and optimization across connected out-of-home media channels for media owners, agencies, and brands.
- Moving Walls DSP Demand-side platform enabling programmatic buying of DOOH inventory, with revenue generated through transaction fees on programmatic advertising campaigns across the connected media network.
Quantifiable outcome
- Reduced wasted impressions by 18% and improved store visit lift by 12% in a Southeast Asian retail campaign
- +1 more outcomes
Companies that use Moving Walls
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Moving Walls technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Moving Walls partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Asian School of BusinessminorPartnership with the Asian School of Business to embed real-time carbon reporting into media planning capabilities, complementing the Cedara partnership for sustainability reporting integration.
- Al Arabia UnitedcoreStrategic partnership to deploy Moving Walls' audience measurement and analytics platform across Al Arabia United's nationwide billboard network in Egypt. The collaboration aims to bring verified audience intelligence, transparent metrics, and data-driven campaign performance reporting to Egypt's OOH sector, aligning it with international standards for accountable media planning.
- ADDIGcorePartnership to launch localized programmatic out-of-home advertising platforms in Hungary, enabling media owners to participate in global and local digital advertising markets. The initiative aims to modernize Hungary's OOH sector and position the country as a hub for programmatic innovation.
- Canopy AdscorePartnership to implement audience measurement across taxi top digital screens, starting with a pilot in Johannesburg involving 70 screens and expanding to 3,000 screens across South Africa within a year. The collaboration aims to enhance data-driven advertising in urban markets and accelerate Canopy's international growth across Africa and the Middle East.
- TikTokcoreMoving Walls partnered with TikTok under its 'Out of Phone' initiative to extend TikTok's digital content into physical OOH advertising spaces across APAC and MEA. The collaboration leverages Moving Walls' global DOOH infrastructure to enable brands to translate on-platform engagement into measurable real-world impact. Early activations include campaigns for international beauty brands in Jakarta, demonstrating how TikTok-native creativity can drive measurable brand impact offline.
- Adarth (Acquisition)coreAcquisition of Adarth, an India-based SaaS platform for out-of-home media owners. The acquisition adds AI-powered inventory management and workflow automation capabilities to Moving Walls' existing portfolio and strengthens its presence in India's rapidly growing but fragmented OOH market.
- Publicis West AfricacorePartnership with Publicis West Africa to officially launch Ghana's first advanced Out-of-Home (OOH) measurement platform in Accra, Ghana. The platform provides real-time analytics to improve audience engagement measurement and campaign effectiveness for the Ghanaian market.
- Insightz Club (Acquisition)coreAcquisition of Insightz Club, a behavioral intelligence firm, to enhance Moving Walls' AI-driven audience research capabilities. The combined entity launched Moving Walls Science, an AI-powered intelligence suite aimed at transforming audience research and media planning for the OOH industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights8 records
Moving Walls competitors and assessment
Company assessmentEmerging players
- AdQuick: OOH planning and buying platform primarily for North American static and digital OOH. Overlaps with Moving Walls' planning and measurement value proposition for brand and agency buyers.
- Quividi: Audience analytics and measurement provider for DOOH networks, focusing on computer-vision-based impression counting. Adjacent to Moving Walls Science's audience measurement layer.
- Atmosphere (formerly Wrapify/Intersection): Digital out-of-home network and platform operator. Adjacent to Moving Walls' programmatic DOOH thesis with a focus on venue-based digital screens, but more vertically integrated into content and network operations.
Broad incumbents
- The Trade Desk: Large omnichannel DSP with growing DOOH capabilities through partnerships. Competes for the same enterprise advertiser budgets and is increasingly active in programmatic OOH.
- JCDecaux: World's largest OOH advertising company with a global digital inventory footprint. Competes for enterprise OOH budgets and increasingly invests in data and programmatic capabilities overlapping with Moving Walls' value proposition.
Others
Direct peers
- Vistar Media: Leading programmatic DOOH ad tech platform providing a DSP and audience measurement capabilities for media owners and buyers. Closest direct competitor to Moving Walls in offering a full-stack DOOH buy-side and measurement solution.
- Broadsign: DOOH content management and ad-serving platform for media owners. Overlaps with Moving Walls' media-owner tooling and audience measurement stack, particularly the Adarth inventory management capability.
- Place Exchange: Programmatic OOH SSP/SSP-DSP hybrid platform, directly comparable to Moving Walls' DSP and supply-side integrations. Competes for the same media owner partnerships and brand budgets.
- Hivestack: Programmatic DOOH ad exchange and DSP, comparable in offering supply-side and demand-side programmatic infrastructure for OOH. Operates globally with similar focus on bringing OOH into omnichannel planning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moving Walls social profiles
Digital presenceMoving Walls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moving Walls leadership team
Management profileNumber of profiles
Profiles6 records
Moving Walls subsidiaries and ownership
Company hierarchySubsidiaries2 records
Moving Walls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moving Walls M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moving Walls
What does Moving Walls do?
Moving Walls provides an AI-driven media technology platform for the out-of-home (OOH) and digital out-of-home (DOOH) advertising industry. The portfolio centers on Moving Walls Science, an analytics suite that connects mobility, attention, and commerce datasets for audience measurement and media planning, and a demand-side platform (DSP) for programmatic DOOH buying. The company additionally offers AI-powered inventory management and workflow automation for media owners, deployed across global partner networks spanning APAC, MEA, Europe, and the Americas.
Is Moving Walls a public or private company?
Moving Walls is a private company. It is classified as unknown and is currently operating.
When was Moving Walls founded?
Moving Walls was founded in 2016. It employs 101 to 250 people.
Where is Moving Walls based?
Moving Walls is headquartered in Singapore, Singapore, in the Asia region.
How does Moving Walls make money?
Two revenue lines are on record. SaaS Platform Licensing and Analytics Subscriptions are the primary driver. The others are programmatic DOOH Advertising.
Who are Moving Walls's main competitors?
Emerging players on record are AdQuick, Quividi and Atmosphere (formerly Wrapify/Intersection). Broad incumbents are The Trade Desk and JCDecaux. Lamar Advertising is listed as an others. Direct peers are Vistar Media, Broadsign, Place Exchange and Hivestack.
Does Moving Walls have an API?
No public API is recorded for Moving Walls.