Utepils Brewing
- Company typePrivate
- Founded2015
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Utepils Brewing firmographics
Firmographics- Name
- Utepils Brewing
- Legal name
- Utepils Brewing Co.
- Website
- https://utepilsbrewing.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Utepils Brewing industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Utepils Brewing is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Utepils Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Taproom Beer Sales: Direct beer sales at the taproom including draft pours, with 22 draft beers typically available including hefeweizens, pilsners, lagers, IPAs, and hard seltzers
- Beer To-Go: Pre-filled 64 oz growlers, 750ml crowlers, and canned beers available for off-premise consumption. State law restricts canned beer sales to 128 oz per person per day
- MemBEERship Subscriptions: Lifetime and monthly membership programs offering free beer each visit, exclusive perks, merchandise, and event access. Single lifetime $1,999, Couple $3,400, monthly tiers from $9.99 to $49.99
- THC Beverages and Gummies: Bandwagon THC sparkling water (5mg and 10mg options) and THC gummies sold at $8 per can or in 4-packs, using hemp-derived THC
- Event Hosting and Private Events: Revenue from hosting private events, corporate gatherings, and semi-private reservations with spaces like Bay 10 and The Overlook
- Event Ticket Sales: Tickets sold for festivals and special events through Eventbrite, with kids 12 and under free during ticketed events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Single Lifetime MemBEERship - $1,999 one-time fee for 99 years |
| Subscription | Multi-year contract | Committed Couple Viper - $3,400 lifetime membership for two |
| Subscription | Monthly | Fernweh (NA Option) - $9.99/month |
| Subscription | Monthly | Copper Member - $19.99/month or $199/year |
| Subscription | Monthly | Golden Member - $49.99/month or $499/year |
| Unit Pricing | Pay-as-you-go | THC Seltzer - $8 per 12oz can or 4-pack |
| Unit Pricing | Pay-as-you-go | THC Gummies - $8 per package |
| Other | Pay-as-you-go | Happy Hour - $2 off pints, $7 jars |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Utepils Brewing product offering
Product offeringCore offering
Utepils Brewing crafts European-style lagers and ales — including Bavarian hefeweizens, Munich helles, Czech pilsners, Kölsch, stouts, IPAs, and seasonal specialties — brewed with artesian spring water from historic Minneapolis wells. The brewery operates the Fernweh Taproom and seasonal Beer Garden on-site, distributes packaged product through growlers, crowlers, cans, and wholesale to Minnesota and Omaha retailers, and runs the Bandwagon sub-brand of hemp-derived THC sparkling water and gummies.
Product overview
Utepils Brewing is a craft brewery in Minneapolis producing European-style lagers and ales. The core offering includes a rotating selection of 20+ draft beers (Bavarian hefeweizens, Munich helles, Czech pilsners, Kölsch, stouts, IPAs, and seasonals) plus the Bandwagon THC sparkling water and gummy sub-brand. The 18,000-square-foot Fernweh Taproom and seasonal Beer Garden seat 350+ guests. Revenue streams include on-site consumption, beer-to-go (growlers, crowlers, cans), the VIPer MemBEERship loyalty program ($1,999-$3,400 lifetime tiers plus monthly options), gift cards, private event rentals (The Overlook, Bay 10, full Taproom), and recurring events (Friday Night Live, Beer Garden Grooves, annual Oktoberfest). The dU Good outreach program supports monthly community donations. Food trucks provide on-site dining. Available in Minneapolis-area bars/restaurants/retail and expanding to Omaha, Nebraska.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 10,000 attendees and 6,000+ beers served during Oktoberfest events
Companies that use Utepils Brewing
Customer profileSegments3 records
Ideal customer profiles4 records
Utepils Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Utepils Brewing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Trivia MafiaminorTrivia Mafia provides weekly bar and brewery trivia nights at Utepils, based in Minneapolis, Minnesota. They produce high-quality trivia events every night of the week at bars, taprooms, and distilleries throughout the Midwest.
- La Raza, Radio AMOR, and Vida y DeportesminorRadio partners collaborating with Utepils for World Cup watch party broadcasts, bringing live radio shows and fan engagement directly to the taproom during soccer events.
- Annie Hayes YogaminorYoga instructor providing weekly Yoga Flow classes held inside Utepils Brewing, combining wellness community with craft beer culture.
- Northstar Mahjong SocietyminorMahjong instruction provider offering beginner classes at Utepils on the second Monday of each month, $60 per person for 3-hour session.
- Memorial Blood CentersminorBlood donation drives held at Utepils, combining community service with brewery foot traffic.
- Alliance FrancaiseminorFrench cultural organization partnering for World Music Day celebrations at Utepils, hosted by Philippe Gallandat.
- Padelford RiverboatminorMississippi River cruise operator for Utepils' annual Brews Cruise event featuring beer, yacht rock music, and river views.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Utepils Brewing competitors and assessment
Company assessmentDirect peers
- Allagash Brewing Company: Mid-size craft brewery strongly associated with European-style brewing traditions and a quality-driven reputation; comparable authentic-European-style positioning and small-format portfolio approach.
- Fulton Brewing: Minneapolis-based craft brewery with its own taproom producing year-round and seasonal beers; competes head-to-head for retail shelf space, taproom traffic, and on-premise accounts in Minneapolis.
- Indeed Brewing Company: Minneapolis craft brewery operating a taproom with rotating events and a broad rotating beer lineup; comparable event-driven GTM and product variety to Utepils in the same metro.
- Surly Brewing Co. Largest Minneapolis craft brewery with a destination taproom and beer hall; direct competitor for taproom visits, local draft placement, and event-driven foot traffic in the same Minneapolis-St. Paul market.
- Insight Brewing: Minneapolis craft brewery with a taproom and European-influenced lineup; directly comparable in product style mix (lagers, IPAs, seasonals) and local taproom competition.
- Bauhaus Brew Labs: Minneapolis craft brewery with a taproom and event programming; similar neighborhood-taproom-plus-distribution model targeting craft enthusiasts in the same Twin Cities market.
- Dangerous Man Brewing Co. Northeast Minneapolis taproom-focused craft brewery with rotating small-batch beers; comparable on-premise experience-driven model competing for the same craft beer enthusiast segment.
Broad incumbents
- Lagunitas Brewing Company: Established craft brewer with taprooms and community programming across multiple geographies; representative of the larger craft benchmark Utepils is positioning against as it scales beyond Minnesota.
- New Belgium Brewing: Large national craft brewery with broad portfolio and on-premise tasting room (Liquid Center); comparable event-centric GTM and broader retail/wholesale scale that Utepils competes against for shelf and tap placements.
Emerging players
- Athletic Brewing Company: Fast-growing craft-adjacent brewer built on non-alcoholic and functional beverages; relevant comparison given Utepils' investment in NA and THC beverage diversification (Bandwagon, Athletic NA taps, Fernweh NA MemBEERship tier).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Utepils Brewing social profiles
Digital presenceUtepils Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Utepils Brewing leadership team
Management profileNumber of profiles
Profiles1 record
Utepils Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Utepils Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Utepils Brewing
What does Utepils Brewing do?
Utepils Brewing crafts European-style lagers and ales — including Bavarian hefeweizens, Munich helles, Czech pilsners, Kölsch, stouts, IPAs, and seasonal specialties — brewed with artesian spring water from historic Minneapolis wells. The brewery operates the Fernweh Taproom and seasonal Beer Garden on-site, distributes packaged product through growlers, crowlers, cans, and wholesale to Minnesota and Omaha retailers, and runs the Bandwagon sub-brand of hemp-derived THC sparkling water and gummies.
Is Utepils Brewing a public or private company?
Utepils Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Utepils Brewing founded?
Utepils Brewing was founded in 2015. It employs 1 to 10 people.
Where is Utepils Brewing based?
Utepils Brewing is headquartered in Minneapolis, United States, in the North America region.
How does Utepils Brewing make money?
Six revenue lines are on record. Taproom Beer Sales are the primary driver. The others are beer To-Go, memBEERship Subscriptions, THC Beverages and Gummies, event Hosting and Private Events and event Ticket Sales.
Who are Utepils Brewing's main competitors?
Direct peers on record are Allagash Brewing Company, Fulton Brewing, Indeed Brewing Company, Surly Brewing Co., Insight Brewing, Bauhaus Brew Labs and Dangerous Man Brewing Co.. Broad incumbents are Lagunitas Brewing Company and New Belgium Brewing. Athletic Brewing Company is listed as an emerging player.
Does Utepils Brewing have an API?
No public API is recorded for Utepils Brewing.
What industry is Utepils Brewing in?
Utepils Brewing's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.